KEIKO
KEIKO is a Hawaii-designed, Serbia-manufactured DTC babywear brand selling bamboo (70%) and organic cotton (30%) bodysuits, sleepsuits, and accessories for infants 0–18 months, with personalization, gift wrapping, and a clothing donation program serving parents and gift buyers in the US and Serbia.
- Company typePrivate
- Founded2018
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What KEIKO does
KEIKO (operating under the trade names Baby Keiko and Baby Keiko RS through the legal entity KEIKO CORP) is a direct-to-consumer premium baby clothing brand co-founded by Nikola and Nina and officially launched in 2022. The company designs its products in Hawaii, USA and manufactures them at a GOTS-certified organic factory in the Republic of Serbia. Its product portfolio is organized into three categories — bodysuits, sleepsuits, and accessories — comprising approximately 44 Hawaiian-named SKUs sized for infants from 0 to 18 months, with add-on services for custom name embroidery, decorative gift wrapping, and a circular clothing donation program backed by goodwill warehouses in both Serbia and the United States.
The company's core technology is a 70% bamboo / 30% organic cotton fabric blend finished with water-based printing and YKK nickel-free snaps and zippers. The blend is credited with hypoallergenic, temperature-regulating, moisture-wicking, odor-resistant, and UV-protective (97.5%) properties. KEIKO holds B Corp certification and positions itself as a sustainability-oriented brand, sourcing bamboo and organic cotton globally and operating a donation program that distributes outgrown baby clothing to families in need while issuing purchase coupons to donors.
KEIKO's business model is primarily DTC e-commerce through its bilingual (English/Serbian) babykeiko.com storefront, supplemented by a B2B wholesale partnership channel. Unit prices range from approximately $15 for accessories to $50 for premium sleepsuits, with embroidery personalization adding 899 RSD (~$10). The company operates with 1–10 employees, runs goodwill warehouses in Banja Koviljača, Serbia and Clayton, North Carolina, and ships internationally via CITY EXPRESS in Serbia and DHL, UPS, and FedEx in the United States.
KEIKO firmographics
Firmographics- Name
- KEIKO
- Legal name
- KEIKO CORP
- Website
- https://babykeiko.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KEIKO is a Hawaii-designed, Serbia-manufactured DTC babywear brand selling bamboo (70%) and organic cotton (30%) bodysuits, sleepsuits, and accessories for infants 0–18 months, with personalization, gift wrapping, and a clothing donation program serving parents and gift buyers in the US and Serbia.
- Ownership category
- akta.pro rank
KEIKO industry classification
Industry- Product category
- Organic Baby Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Baby Apparel (0–24 months) (CRAAAHAA)
- akta.pro secondary industries
- Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Kids’ & Baby Apparel Retail (CRAAABAD), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Children’s & Infant Apparel Cut & Sew (IMAOAEAJ)
Keywords
Where KEIKO is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
KEIKO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Baby Clothing E-commerce: Direct-to-consumer online sales of bodysuits, sleepsuits, and accessories made from bamboo-organic cotton blend. Products available in sizes 0-18 months with personalization options.
- Personalization Services: Embroidery personalization service for adding baby's name to products (up to 10 characters) for additional fee of 899 RSD
- Gift Packaging: Decorative gift box wrapping available for orders
- Clothing Donation Program: Customer donates outgrown clothing, receives coupon for next purchase. Higher value donations yield higher coupon values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bodysuits - MELE model |
| Unit Pricing | Pay-as-you-go | Sleepsuits - LANAKILA model |
| Unit Pricing | Pay-as-you-go | Sleepsuits - HOKU model |
| Unit Pricing | Pay-as-you-go | Accessories - KAWAI model |
| Unit Pricing | Pay-as-you-go | Sleepsuits - KAI model |
| Unit Pricing | Pay-as-you-go | Personalization embroidery |
| Unit Pricing | Pay-as-you-go | US Standard Shipping |
| Unit Pricing | Pay-as-you-go | US Expedited Shipping |
| Unit Pricing | Pay-as-you-go | Hawaii/Alaska/Puerto Rico Shipping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
KEIKO product offering
Product offeringCore offering
KEIKO designs, manufactures, and sells premium organic baby clothing — bodysuits (Bodići), sleepsuits (Zeke), and accessories (blankets and wraps) — made from an innovative 70% bamboo and 30% organic cotton blend with water-based prints and YKK nickel-free hardware, sized 0-18 months. Products are sold direct-to-consumer via its own e-commerce platform with optional paid embroidery personalization and gift wrapping, and complemented by a clothing donation program supporting families in need.
Product overview
KEIKO is a premium baby clothing brand offering a unified portfolio of three core product categories: Bodysuits (Bodići), Sleepsuits (Zeke), and Accessories (Aksesoari). All products are made from an innovative fabric blend of 70% bamboo and 30% organic cotton, featuring water-based prints, YKK nickel-free snaps and zippers. The collection includes approximately 44 named products with Hawaiian-inspired names across all three categories. The brand differentiates through material quality (bamboo/organic cotton), hypoallergenic properties, UV protection, odor resistance, and temperature regulation. Add-on services include personalization via custom embroidery (up to 10 characters), gift wrapping with personalized messages, and a clothing donation program that provides coupons for future purchases. Products are sized for babies 0-18 months, sold primarily through the e-commerce platform with international shipping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodysuits (Bodići) One-piece baby garments with envelope neck openings and nickel-free poppers, made from a 70% bamboo and 30% organic cotton blend. Available in 15 Hawaiian-named designs and sizes 0-3M through 12-18M. Targeted at parents of infants seeking hypoallergenic, breathable, organic daily-wear clothing for sensitive baby skin.
- Sleepsuits (Zeke) Full-body infant sleepsuits with snap closures and hidden zippers for safe, easy dressing. Includes optional footies for babies under 9 months and fold-over mittens for babies under 6 months. Made from the same bamboo (70%) / organic cotton (30%) blend, available in 10 Hawaiian-named designs and sizes 0-3M through 9-12M. Intended for parents seeking safe, breathable, temperature-regulating sleepwear.
- Accessories (Aksesoari) Baby accessories including blankets and wraps made from the bamboo and organic cotton blend. Products include the LAVI blanket (87cm x 72cm), the MILILANI blanket, and other accessories, available in 19 Hawaiian-named designs. Targeted at parents and gift buyers seeking organic, soft accessories for newborns and infants.
- Personalization / Embroidery Service Custom name embroidery service for bodysuits, sleepsuits, and blankets, allowing up to 10 characters of personalization for an additional 899 RSD fee. Personalization extends delivery by 7-10 business days and personalized items are non-refundable. Sold to parents and gift buyers seeking unique, customized baby products.
Quantifiable outcome
- 97.5% UV ray protection
- +2 more outcomes
Companies that use KEIKO
Customer profileSegments4 records
Ideal customer profiles3 records
KEIKO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
KEIKO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KEIKO GOODWILL Warehouse (Serbia)coreDonation center for collecting outgrown baby clothing. Located at Prote Mateje 1, 15316 Banja Koviljača, Serbia. Received clothing is distributed to families in need worldwide.
- KEIKO GOODWILL Warehouse (USA)coreUS-based clothing donation center located at 50 Barletta Court, Clayton, NC 27527. Part of the company's social responsibility initiative to collect and distribute outgrown clothes.
- GOTS Certified Factory (Serbia)coreManufacturing partner producing KEIKO clothing in an organic and GOTS certified factory located in Republic of Serbia. Ensures organic certification and quality standards.
- CITY EXPRESSminorSerbian courier service for domestic order deliveries. Orders placed before 1 PM typically shipped same day.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KEIKO competitors and assessment
Company assessmentDirect peers
- Kyte Baby: US-based DTC brand offering bamboo baby sleepwear, bodysuits, and blankets in sizes 0-24 months. Closest direct competitor to KEIKO on bamboo fabric technology, age range, and premium online positioning.
- Loulou Lollipop: Premium baby accessories and apparel brand featuring bamboo and organic cotton textiles with modern aesthetic. Comparable to KEIKO's Aksesoari line on material blend, design-led branding, and DTC gifting orientation.
- Burt's Bees Baby: Mass-market organic cotton baby clothing brand owned by Clorox, offering bodysuits, sleepers, and accessories across a broader size range. Comparable to KEIKO on organic-material positioning and 0-24 month focus but with far greater scale and retail distribution.
- L'ovedbaby: Organic cotton baby and toddler apparel brand offering bodysuits, sleepers, and gowns in 0-24M. Directly comparable to KEIKO on organic material, GOTS-style positioning, and newborn-focused product mix.
- Mori (formerly Mori Baby): UK-founded premium baby and kids' apparel brand specializing in bamboo and organic cotton fabrics with a sustainability-led positioning. Directly comparable to KEIKO on material blend, premium pricing, and DTC-led GTM targeting parents of newborns.
- ergoPouch: Australian brand specializing in organic baby sleepwear and sleep sacks with TOG-rated temperature regulation. Highly comparable to KEIKO's temperature-regulating sleepsuit positioning and safety-driven product design.
- Colored Organics: US DTC brand selling GOTS-certified organic cotton baby and toddler clothing with playful designs. Comparable on organic-material certification, size range, and DTC model; competes for the same sustainability-minded parent segment.
- Under the Nile: US-based organic baby clothing and accessories brand using GOTS-certified Egyptian cotton. Comparable on certified-organic positioning, baby apparel/accessories mix, and ethically manufactured DTC model.
Broad incumbents
- Monica + Andy: Established organic cotton baby and kids' apparel brand with its own retail stores plus strong DTC presence. Broader incumbent competitor to KEIKO on organic positioning, size range expansion, and gifting occasions.
Emerging players
- Quincy Mae: Boutique organic baby and children's clothing brand with muted aesthetic sold primarily through specialty retailers. Comparable to KEIKO on organic materials, design-led branding, and gift-friendly product mix.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
KEIKO social profiles
Digital presenceKEIKO compliance and trust
Trust signalCompliance1 record
KEIKO financial estimates
Financial estimateRevenue estimate
Valuation estimate
KEIKO leadership team
Management profileNumber of profiles
Profiles2 records
KEIKO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KEIKO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KEIKO
What does KEIKO do?
KEIKO designs, manufactures, and sells premium organic baby clothing — bodysuits (Bodići), sleepsuits (Zeke), and accessories (blankets and wraps) — made from an innovative 70% bamboo and 30% organic cotton blend with water-based prints and YKK nickel-free hardware, sized 0-18 months. Products are sold direct-to-consumer via its own e-commerce platform with optional paid embroidery personalization and gift wrapping, and complemented by a clothing donation program supporting families in need.
Is KEIKO a public or private company?
KEIKO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KEIKO founded?
KEIKO was founded in 2018. It employs 1 to 10 people.
Where is KEIKO based?
KEIKO is headquartered in Honolulu, United States, in the North America region.
How does KEIKO make money?
Four revenue lines are on record. Baby Clothing E-commerce is the primary driver. The others are personalization Services, gift Packaging and clothing Donation Program.
Who are KEIKO's main competitors?
Direct peers on record are Kyte Baby, Loulou Lollipop, Burt's Bees Baby, L'ovedbaby, Mori (formerly Mori Baby), ergoPouch, Colored Organics and Under the Nile. Monica + Andy is listed as a broad incumbent. Quincy Mae is listed as an emerging player.
Does KEIKO have an API?
No public API is recorded for KEIKO.
What industry is KEIKO in?
KEIKO's product category is Organic Baby Apparel. Its primary akta.pro industry code is CRAAAHAA, Baby Apparel (0–24 months), with a secondary code of CRAAAAAG, Children’s, Baby & Maternity Apparel Brands. Its NAICS code is 315 and its SIC code is 2300.