Truelytics
Truelytics is a private SaaS business intelligence platform founded in 2016 in Austin, Texas, serving wealth management enterprises with vertical analytics and benchmarking tooling, co-founded by CEO Jeremi Karnell and Terry Mullen.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Truelytics firmographics
Firmographics- Name
- Truelytics
- Website
- https://truelytics.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Truelytics is a private SaaS business intelligence platform founded in 2016 in Austin, Texas, serving wealth management enterprises with vertical analytics and benchmarking tooling, co-founded by CEO Jeremi Karnell and Terry Mullen.
- Ownership category
- akta.pro rank
Truelytics industry classification
Industry- Product category
- Wealth Management Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industry
- Fund Document & Data Management (Prospectus/KIID, Data Quality, Master Data) (FSAAAMAL)
Keywords
Where Truelytics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Truelytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Truelytics product offering
Product offeringCore offering
Truelytics is a SaaS business intelligence platform built for wealth management enterprises. It delivers data analytics, benchmarking, and reporting capabilities to help RIAs and wealth management firms measure, monitor, and grow their advisory businesses. The platform also encompasses the analytics capabilities acquired from Gladstone Analytics in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Truelytics Platform A SaaS business intelligence and analytics platform purpose-built for wealth management enterprises and Registered Investment Advisors (RIAs), delivering benchmarking, data analytics, and reporting capabilities to advisory firms.
- Gladstone Analytics (acquired) Analytics offering acquired by Truelytics in November 2016, incorporated into the Truelytics SaaS business intelligence platform to expand data and analytics capabilities for wealth management firms.
Companies that use Truelytics
Customer profileIdeal customer profiles1 record
Truelytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Truelytics competitors and assessment
Company assessmentDirect peers
- Wealthbox CRM: Wealthbox is a CRM and practice-management platform for financial advisors with reporting and KPI dashboards. It overlaps with Truelytics on BI/reporting capabilities targeting the same RIA buyer.
- PractiFI: PractiFI is an enterprise CRM and business management platform for RIAs that includes analytics and reporting, making it a peer to Truelytics in advisor-focused BI and management dashboards.
- Riskalyze (now Invent): Riskalyze (rebranded as Invent) provides risk analytics, portfolio analytics, and advisor-facing BI tools to RIAs. It is a direct peer in the analytics layer of the advisor technology stack.
- Orion Advisor Technology: Orion offers portfolio accounting, performance reporting, and BI tools used by thousands of RIAs and advisory firms. It competes head-to-head with Truelytics on reporting, dashboards, and analytics serving the wealth management enterprise buyer.
- Addepar: Addepar is a wealth management technology platform providing portfolio analytics, reporting, and BI for advisors, family offices, and RIAs. It is the most directly comparable scaled competitor to Truelytics, operating in the same analytics-for-wealth-management category.
- Black Diamond (SS&C): Black Diamond provides portfolio accounting and reporting/BI for RIAs and family offices, now part of SS&C. It is a direct functional peer in RIA-facing analytics and reporting software.
- MoneyGuidePro (PIEtech): MoneyGuidePro provides financial planning and client-facing analytics used by RIAs and advisors. It is a direct peer on analytics and decision-support tooling within the wealth management enterprise software stack.
Broad incumbents
- Morningstar Advisor Workstation: Morningstar offers investment data, analytics, and advisor workstation tools widely used by RIAs and wealth managers. It competes broadly with Truelytics on investment BI/research, though it spans much wider functions than Truelytics.
- Envestnet: Envestnet is a large wealth-tech incumbent offering data, analytics, and advisor technology across portfolio analytics, risk, and reporting. It overlaps with Truelytics on the analytics layer for wealth management but operates a far broader platform.
Emerging players
- Visible Alpha: Visible Alpha delivers investment research and analytics data infrastructure to asset managers and the buy side, sharing BI and data-management capabilities relevant to Truelytics' analytics platform, though focused more on sell-side and asset-manager workflows than RIA reporting.
Market position
Customer concentration
Truelytics social profiles
Digital presenceTruelytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truelytics leadership team
Management profileNumber of profiles
Profiles2 records
Truelytics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truelytics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truelytics
What does Truelytics do?
Truelytics is a SaaS business intelligence platform built for wealth management enterprises. It delivers data analytics, benchmarking, and reporting capabilities to help RIAs and wealth management firms measure, monitor, and grow their advisory businesses. The platform also encompasses the analytics capabilities acquired from Gladstone Analytics in 2016.
When was Truelytics founded?
Truelytics was founded in 2016. It employs 1 to 10 people.
Where is Truelytics based?
Truelytics is headquartered in Austin, United States, in the North America region.
Who are Truelytics's main competitors?
Direct peers on record are Wealthbox CRM, PractiFI, Riskalyze (now Invent), Orion Advisor Technology, Addepar, Black Diamond (SS&C) and MoneyGuidePro (PIEtech). Broad incumbents are Morningstar Advisor Workstation and Envestnet. Visible Alpha is listed as an emerging player.
Does Truelytics have an API?
No public API is recorded for Truelytics.
What industry is Truelytics in?
Truelytics's product category is Wealth Management Analytics Software. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAAMAL, Fund Document & Data Management (Prospectus/KIID, Data Quality, Master Data). Its NAICS code is 5132 and its SIC code is 7372.