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Truelytics

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uuid00037t8

Namestring
Truelytics
Websiteurl
truelytics.com
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

Truelytics is a private SaaS business intelligence platform founded in 2016 in Austin, Texas, serving wealth management enterprises with vertical analytics and benchmarking tooling, co-founded by CEO Jeremi Karnell and Terry Mullen.

Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
wealth management analytics, SaaS business intelligence, RIA data platform, wealthtech software, advisor analytics
Industry2 codes
1Financial Planning–Led RIAs
CodeFSAAACABPrimaryYes
2Fund Document & Data Management (Prospectus/KIID, Data Quality, Master Data)
CodeFSAAAMALPrimaryNo
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Wealth Management Analytics Software
Cost components5 values
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Truelytics is a SaaS business intelligence platform built for wealth management enterprises. It delivers data analytics, benchmarking, and reporting capabilities to help RIAs and wealth management firms measure, monitor, and grow their advisory businesses. The platform also encompasses the analytics capabilities acquired from Gladstone Analytics in 2016.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Truelytics Platform
CategoryWealth Management Analytics Software
Description

A SaaS business intelligence and analytics platform purpose-built for wealth management enterprises and Registered Investment Advisors (RIAs), delivering benchmarking, data analytics, and reporting capabilities to advisory firms.

2Gladstone Analytics (acquired)
CategoryWealth Management Analytics Software
Description

Analytics offering acquired by Truelytics in November 2016, incorporated into the Truelytics SaaS business intelligence platform to expand data and analytics capabilities for wealth management firms.

No data
Peers10 records
1Wealthbox CRM
TypeDirect peer
Description

Wealthbox is a CRM and practice-management platform for financial advisors with reporting and KPI dashboards. It overlaps with Truelytics on BI/reporting capabilities targeting the same RIA buyer.

2PractiFI
TypeDirect peer
Description

PractiFI is an enterprise CRM and business management platform for RIAs that includes analytics and reporting, making it a peer to Truelytics in advisor-focused BI and management dashboards.

3Riskalyze (now Invent)
TypeDirect peer
Description

Riskalyze (rebranded as Invent) provides risk analytics, portfolio analytics, and advisor-facing BI tools to RIAs. It is a direct peer in the analytics layer of the advisor technology stack.

4Orion Advisor Technology
TypeDirect peer
Description

Orion offers portfolio accounting, performance reporting, and BI tools used by thousands of RIAs and advisory firms. It competes head-to-head with Truelytics on reporting, dashboards, and analytics serving the wealth management enterprise buyer.

5Addepar
TypeDirect peer
Description

Addepar is a wealth management technology platform providing portfolio analytics, reporting, and BI for advisors, family offices, and RIAs. It is the most directly comparable scaled competitor to Truelytics, operating in the same analytics-for-wealth-management category.

6Black Diamond (SS&C)
TypeDirect peer
Description

Black Diamond provides portfolio accounting and reporting/BI for RIAs and family offices, now part of SS&C. It is a direct functional peer in RIA-facing analytics and reporting software.

7Morningstar Advisor Workstation
TypeBroad incumbent
Description

Morningstar offers investment data, analytics, and advisor workstation tools widely used by RIAs and wealth managers. It competes broadly with Truelytics on investment BI/research, though it spans much wider functions than Truelytics.

8Visible Alpha
TypeEmerging player
Description

Visible Alpha delivers investment research and analytics data infrastructure to asset managers and the buy side, sharing BI and data-management capabilities relevant to Truelytics' analytics platform, though focused more on sell-side and asset-manager workflows than RIA reporting.

9Envestnet
TypeBroad incumbent
Description

Envestnet is a large wealth-tech incumbent offering data, analytics, and advisor technology across portfolio analytics, risk, and reporting. It overlaps with Truelytics on the analytics layer for wealth management but operates a far broader platform.

10MoneyGuidePro (PIEtech)
TypeDirect peer
Description

MoneyGuidePro provides financial planning and client-facing analytics used by RIAs and advisors. It is a direct peer on analytics and decision-support tooling within the wealth management enterprise software stack.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Truelytics

Wealth Management Analytics Softwaretruelytics.com

Truelytics is a private SaaS business intelligence platform founded in 2016 in Austin, Texas, serving wealth management enterprises with vertical analytics and benchmarking tooling, co-founded by CEO Jeremi Karnell and Terry Mullen.

Truelytics firmographics

Firmographics
Name
Truelytics
Website
https://truelytics.com
Company type
Private
Founded year
2016
Headcount range
1–10 employees
Short description
Truelytics is a private SaaS business intelligence platform founded in 2016 in Austin, Texas, serving wealth management enterprises with vertical analytics and benchmarking tooling, co-founded by CEO Jeremi Karnell and Terry Mullen.
Ownership category
akta.pro rank

Truelytics industry classification

Industry
Product category
Wealth Management Analytics Software
NAICS
Software Publishers (5132)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Financial Planning–Led RIAs (FSAAACAB)
akta.pro secondary industry
Fund Document & Data Management (Prospectus/KIID, Data Quality, Master Data) (FSAAAMAL)

Keywords

  • Wealth management analytics
  • SaaS business intelligence
  • RIA data platform
  • Wealthtech software
  • Advisor analytics

Where Truelytics is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Markets served

Truelytics business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Truelytics product offering

Product offering

Core offering

Truelytics is a SaaS business intelligence platform built for wealth management enterprises. It delivers data analytics, benchmarking, and reporting capabilities to help RIAs and wealth management firms measure, monitor, and grow their advisory businesses. The platform also encompasses the analytics capabilities acquired from Gladstone Analytics in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

  • Truelytics Platform A SaaS business intelligence and analytics platform purpose-built for wealth management enterprises and Registered Investment Advisors (RIAs), delivering benchmarking, data analytics, and reporting capabilities to advisory firms.
  • Gladstone Analytics (acquired) Analytics offering acquired by Truelytics in November 2016, incorporated into the Truelytics SaaS business intelligence platform to expand data and analytics capabilities for wealth management firms.

Companies that use Truelytics

Customer profile

Ideal customer profiles1 record

Truelytics technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Truelytics competitors and assessment

Company assessment

Direct peers

  • Wealthbox CRM: Wealthbox is a CRM and practice-management platform for financial advisors with reporting and KPI dashboards. It overlaps with Truelytics on BI/reporting capabilities targeting the same RIA buyer.
  • PractiFI: PractiFI is an enterprise CRM and business management platform for RIAs that includes analytics and reporting, making it a peer to Truelytics in advisor-focused BI and management dashboards.
  • Riskalyze (now Invent): Riskalyze (rebranded as Invent) provides risk analytics, portfolio analytics, and advisor-facing BI tools to RIAs. It is a direct peer in the analytics layer of the advisor technology stack.
  • Orion Advisor Technology: Orion offers portfolio accounting, performance reporting, and BI tools used by thousands of RIAs and advisory firms. It competes head-to-head with Truelytics on reporting, dashboards, and analytics serving the wealth management enterprise buyer.
  • Addepar: Addepar is a wealth management technology platform providing portfolio analytics, reporting, and BI for advisors, family offices, and RIAs. It is the most directly comparable scaled competitor to Truelytics, operating in the same analytics-for-wealth-management category.
  • Black Diamond (SS&C): Black Diamond provides portfolio accounting and reporting/BI for RIAs and family offices, now part of SS&C. It is a direct functional peer in RIA-facing analytics and reporting software.
  • MoneyGuidePro (PIEtech): MoneyGuidePro provides financial planning and client-facing analytics used by RIAs and advisors. It is a direct peer on analytics and decision-support tooling within the wealth management enterprise software stack.

Broad incumbents

  • Morningstar Advisor Workstation: Morningstar offers investment data, analytics, and advisor workstation tools widely used by RIAs and wealth managers. It competes broadly with Truelytics on investment BI/research, though it spans much wider functions than Truelytics.
  • Envestnet: Envestnet is a large wealth-tech incumbent offering data, analytics, and advisor technology across portfolio analytics, risk, and reporting. It overlaps with Truelytics on the analytics layer for wealth management but operates a far broader platform.

Emerging players

  • Visible Alpha: Visible Alpha delivers investment research and analytics data infrastructure to asset managers and the buy side, sharing BI and data-management capabilities relevant to Truelytics' analytics platform, though focused more on sell-side and asset-manager workflows than RIA reporting.

Market position

Customer concentration

Truelytics social profiles

Digital presence

Truelytics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Truelytics leadership team

Management profile

Number of profiles

Profiles2 records

Truelytics funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Truelytics M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truelytics

What does Truelytics do?

Truelytics is a SaaS business intelligence platform built for wealth management enterprises. It delivers data analytics, benchmarking, and reporting capabilities to help RIAs and wealth management firms measure, monitor, and grow their advisory businesses. The platform also encompasses the analytics capabilities acquired from Gladstone Analytics in 2016.

When was Truelytics founded?

Truelytics was founded in 2016. It employs 1 to 10 people.

Where is Truelytics based?

Truelytics is headquartered in Austin, United States, in the North America region.

Who are Truelytics's main competitors?

Direct peers on record are Wealthbox CRM, PractiFI, Riskalyze (now Invent), Orion Advisor Technology, Addepar, Black Diamond (SS&C) and MoneyGuidePro (PIEtech). Broad incumbents are Morningstar Advisor Workstation and Envestnet. Visible Alpha is listed as an emerging player.

Does Truelytics have an API?

No public API is recorded for Truelytics.

What industry is Truelytics in?

Truelytics's product category is Wealth Management Analytics Software. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAAMAL, Fund Document & Data Management (Prospectus/KIID, Data Quality, Master Data). Its NAICS code is 5132 and its SIC code is 7372.

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BankautomationnewsTransactions: Envestnet acquires business intelligence firm TruelyticsEnvestnet has acquired the business intelligence provider Truelytics from Apiture. Truelytics offers a SaaS digital platform based on performance data and proprietary banking and investment formulas, serving clients such as TIAA and Fidelity Investments. This acquisition expands Envestnet's capabilities in the wealth management sector.PR NewswireTruelytics Offers Up Its New Emergency Continuity Solution (TrueContinuity) Free of Charge to Current Customers to Help Alleviate Client Anxiety Due to the COVID-19 OutbreakTruelytics, a B-to-B Enterprise SaaS company serving the wealth management industry, announced on March 19, 2020 that it is offering its emergency continuity solution TrueContinuity free of charge to existing enterprise clients for the remainder of 2020 in response to COVID-19 fears. The solution provides financial advisory firms with a secure vault to store continuity contacts, documents, and tech stack information to ensure uninterrupted client service during unplanned succession events. New clients can access the platform at a greatly reduced rate during the same period.PR NewswireTruelytics Announce SkyView as Exclusive Lending Solution for Wealth Management Enterprises, RIAs and Independent Financial AdvisorsTruelytics announced a partnership naming SkyView Partners as its exclusive lending partner for wealth management enterprises, RIAs, and independent financial advisors using its Advisor Transition Management platform. The partnership will provide financing options for mergers, acquisitions, and succession plans through a network of regional and community banks. Both CEOs commented on the strategic benefits, with SkyView offering a "cash-out" option that provides tax-efficient liquidity for firm owners without requiring equity sacrifice.PR NewswireCetera Enhances Continuity Planning for Advisors by Assuring Purchase of PracticeCetera Financial Group has launched the Legacy Builder Program, a succession and continuity planning offering for its network of financial advisors that assures the purchase of an advisor's practice in the event of an unforeseen exit. The program includes an online valuation platform provided by Truelytics and addresses a significant risk, as Cetera has observed that advisory practice values can decrease by as much as 75% within the first 60 days of an unplanned exit. The program was developed in collaboration with advisors on the Advisor Engagement Council and Enterprise Action Committees, with input from continuity and succession experts.