What Herzing University does

Herzing University is a private, nonprofit educational institution headquartered in Milwaukee, Wisconsin, operating 12 ground campus locations across 9 U.S. states (Alabama, Florida, Georgia, Louisiana, Ohio, Minnesota, Tennessee, Texas, and Wisconsin) alongside a nationwide online campus. Founded in 1955 as Herzing Institute and reorganized as a nonprofit in 2015, the institution delivers career-focused diploma through doctoral programs across nursing, healthcare, behavioral health, business, technology, legal studies, and public safety, with its nursing ladder (LPN to ASN to BSN to MSN to DNP and multiple NP specialties) functioning as the flagship vertical and the stated source of more than 10,000 alumni. The core delivery model combines physical campuses with an online learning platform that supports rolling admissions and six annual start dates, enabling flexible asynchronous participation without designated login times.

Revenue is generated primarily through tuition and educational fees set per program, supplemented by federal financial aid, scholarships, VA/military benefits, employer tuition-assistance partnerships, and targeted multi-year federal grants (including a $2.7 million U.S. Department of Education grant in October 2024 supporting Hispanic and underserved BSN students at the Kenosha campus). The go-to-market motion is hybrid: direct-to-consumer marketing via website, toll-free phone, live chat, and social channels feeds enrollment counselors who handle differentiated pathways for undergraduates, graduates, community college transfers, military students, and international students. Herzing is institutionally accredited by the Higher Learning Commission, holds multiple programmatic accreditations, and has been ranked by U.S. News & World Report among the best online degree programs for 14 consecutive years.

Name

Herzing University

Legal name

Herzing University

Website

https://herzingonline.edu

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Herzing University is a private, nonprofit educational institution operating 12 campuses across 9 U.S. states and a nationwide online campus, delivering career-focused diploma through doctoral programs in nursing, healthcare, business, and technology primarily to adult and working learners.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF)

akta.pro secondary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

Keywords

• Higher education
• Nursing degrees
• Online learning
• Career-focused programs
• Healthcare education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition and Educational Fees: Herzing University generates revenue primarily through tuition and educational fees charged to students enrolled in its degree and diploma programs. Tuition varies widely by program, and the institution offers a Tuition Wizard tool for prospective students to estimate costs. The university is a nonprofit educational institution as of 2015.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Herzing University is a private, nonprofit educational institution that delivers career-focused degree and diploma programs ranging from undergraduate certificates through doctoral degrees. Its portfolio is concentrated in nursing and healthcare, with additional offerings in business, technology, behavioral health, legal studies, and public safety, delivered across 12 ground campuses in 9 U.S. states and through a nationwide online campus with rolling admissions and 6 annual start dates.

Product overview

Herzing University is a nonprofit educational institution offering a comprehensive portfolio of career-focused degree and diploma programs across multiple disciplines. The university operates as a unified platform combining on-campus and online learning modalities with 12 physical campus locations across 9 states. The product portfolio includes Nursing (from practical nursing through doctoral programs), Healthcare (dental, medical, and allied health programs), Behavioral Health, Business, Technology, Legal Studies, and Public Safety. The online campus serves as the primary digital platform delivering flexible, career-oriented education with rolling admissions and multiple start dates throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Programs

Quantifiable outcome

• Over 10,000 nursing graduates have completed programs and pursued nursing careers

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Community CollegescoreStrategic or Co-development PartnerHerzing University maintains articulation agreements and transfer pathways with community colleges, enabling graduates to seamlessly continue their education toward bachelor's and advanced degrees. Dedicated admissions pathway for community college graduates.
• Industry Leaders and EmployerscoreStrategic or Co-development PartnerHerzing University works closely with industry leaders and employers to ensure programs are relevant and prepare students to succeed at the next level. Curriculum is designed with employer input for career-focused outcomes.
• Employer Tuition Partnership ProgramsminorGTM or Marketing PartnerHerzing University partners with employers through tuition assistance programs where employers may help pay for employee education. This serves as both a GTM channel and a student benefit program.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Western Governors University: Large nonprofit, online-first university serving adult learners across all 50 states with competency-based programs in nursing, healthcare, business, IT, and education. Closely comparable to Herzing in mission, modality, and healthcare emphasis.
• Capella University: Online-focused university (part of Strategic Education) offering flexible degree programs in nursing, healthcare, business, IT, and behavioral health. Direct competitor in adult-learner online segment with comparable healthcare emphasis.
• Walden University: Online university (Laureate Education legacy) offering programs in nursing, public health, social work, psychology, and business. Direct competitor in the healthcare and behavioral health online segment Herzing serves.
• Purdue Global: Online-focused institution under the Purdue University brand serving adult learners with programs in nursing, healthcare administration, business, and IT. Competes directly with Herzing's online portfolio, particularly in healthcare.
• Southern New Hampshire University: Nonprofit university with one of the largest online enrollments in the U.S., offering career-focused associate through doctoral programs including nursing and business. Closely matches Herzing's hybrid, adult-learner model.
• Grand Canyon University: For-profit university with significant online enrollment and ground campus, offering programs in nursing, healthcare, business, and education. Directly comparable in career-focused, Christian-affiliated positioning and adult-learner focus.
• Rasmussen University: Hybrid (campus + online) institution offering career-focused programs in nursing, health sciences, business, and technology across multiple states. Comparable multi-state footprint and healthcare/nursing specialty.
• Chamberlain University: Nursing-specialty institution (part of Adtalem) offering BSN, MSN, DNP, and NP programs with a strong online and campus footprint. Directly comparable to Herzing in nursing program depth and target learner profile.

Broad incumbents

• University of Phoenix: Large online university with broad career-focused program offerings including healthcare, business, and IT. Comparable in target audience (working adults) and modality, but operates at much larger scale and broader scope.
• American Public University System: Online-focused university system serving military-affiliated and adult learners nationwide. Comparable in online delivery model and adult/military student focus, though with stronger public-sector and homeland security emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HerzingUniv
• YouTubeyoutube.com/channel/UCBisb8QydJTiP9oTbvc-UCA
• Facebookfacebook.com/herzinguniversity
• LinkedInlinkedin.com/company/herzing
• Instagraminstagram.com/herzinguniv
• TikToktiktok.com/@herzinguniv
• Pinterestpinterest.com/herzinguniv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herzing University