Loopio for Salesforce® (formerly Avnio)
Loopio for Salesforce® is an AI-powered, native Salesforce response management platform that automates RFP, security questionnaire, and DDQ responses for 1,700+ enterprise customers using a proprietary content library and Response Intelligence AI.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Loopio for Salesforce® (formerly Avnio) does
Loopio for Salesforce® (formerly Avnio) is an AI-powered response management platform delivered as a native Salesforce AppExchange application. The platform enables enterprise proposal, sales, security, and IT teams to automate responses to Requests for Proposal (RFPs), security questionnaires, and Due Diligence Questionnaires (DDQs) by drawing on a centralized, continuously curated content library and a proprietary Response Intelligence AI engine trained on more than a decade of customer response data across 500,000+ projects. Core technical components include Automated Answers, Confidence Pulse (response quality scoring), SmartScan (question detection), SmartFill (field population), a Copilot Agent for guided authoring, and Business Units 2.0 for segmented content governance. The platform is offered as enterprise SaaS with quote-based pricing and integrates with 80+ adjacent revenue-stack tools spanning CRM, CPQ, content management, and collaboration systems.
The company serves 1,700+ customers globally, with notable enterprise deployments at Goldman Sachs, Barclays, Siemens, DocuSign, KPMG, and PwC. Loopio maintains certifications including ISO 42001 (Responsible AI), ISO 27001, and SOC 2, and has been repeatedly recognized as a G2 Leader and Momentum Leader across RFP and Response Management categories. The entity originated as Avnio, a London-based startup that exited stealth in March 2022 with a £3M seed round led by Felicis Ventures, and was subsequently acquired by Loopio (founded 2012, headquartered in Canada) and rebranded as "Loopio for Salesforce®," combining Loopio's content-library scale with a native Salesforce distribution footprint across the UK and US.
The go-to-market is enterprise-direct sales supported by a partner program and the Salesforce AppExchange channel. Revenue mechanics are subscription-based on quote-determined annual contract values, with seat expansion driven by broader use-case adoption (sales RFP, security questionnaires, DDQs) across the customer base. Headcount sits in the 251-500 range, with active US hiring signaling continued commercial scaling beyond the company's Canadian core.
Loopio for Salesforce® (formerly Avnio) firmographics
Firmographics- Name
- Loopio for Salesforce® (formerly Avnio)
- Legal name
- Loopio Inc.
- Website
- https://loopio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Loopio for Salesforce® is an AI-powered, native Salesforce response management platform that automates RFP, security questionnaire, and DDQ responses for 1,700+ enterprise customers using a proprietary content library and Response Intelligence AI.
- Ownership category
- akta.pro rank
Loopio for Salesforce® (formerly Avnio) industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Loopio for Salesforce® (formerly Avnio) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loopio for Salesforce® (formerly Avnio) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Tiered Plans): Loopio generates revenue through tiered subscription plans (Foundations, Enhanced, Enterprise) with pricing based on seat count and feature requirements. All plans include unlimited projects and library entries, with add-ons for translations and onboarding.
- Enterprise Add-Ons: Additional revenue from add-on services including project translations (supporting multiple languages), premium onboarding packages, and industry-specific integrations beyond base plan entitlements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Foundations: Entry-level plan for smaller or sales-led proposal teams with 10 customizable seats |
| Subscription | Annual | Enhanced: Mid-tier plan for centralized, collaborative teams requiring advanced features |
| Subscription | Annual | Enterprise: Top-tier plan for global companies with multiple teams and complex requirements |
| Subscription | Annual | Add-On: Project Translations |
| Subscription | Annual | Add-On: Onboarding Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Loopio for Salesforce® (formerly Avnio) product offering
Product offeringCore offering
Loopio for Salesforce® is a native Salesforce AppExchange application that helps revenue teams respond to RFPs, security questionnaires, DDQs, and proposals directly within Salesforce. It combines a centralized content library, AI-powered response automation, and project management to streamline the entire response process for sales and proposal professionals.
Product overview
Loopio offers a unified AI-powered RFP response management platform consisting of the core Loopio Platform with four integrated modules: Confident Answers (AI-powered content retrieval), Effortless Projects (workflow automation), Seamless Collaboration (team coordination), and Strategic Insights (analytics). Response Intelligence is Loopio's purpose-built AI technology that powers drafting, editing, and content recommendations across the platform. The platform serves specific use cases including RFP Automation Software, Security Questionnaire Automation, DDQ Automation Software, and Proposal Software. A Loopio API enables custom enterprise integrations. The company also offers add-on options including Project Translations and Industry Integrations for the Foundations, Enhanced, and Enterprise pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Loopio for Salesforce®
Quantifiable outcome
- 415% ROI with payback period under 6 months
- +11 more outcomes
Companies that use Loopio for Salesforce® (formerly Avnio)
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles2 records
Loopio for Salesforce® (formerly Avnio) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature8 records
Loopio for Salesforce® (formerly Avnio) partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Loopio for Salesforce® (formerly Avnio) competitors and assessment
Company assessmentDirect peers
- Responsive (formerly RFPIO): Responsive is the closest direct competitor to Loopio in RFP and proposal response automation. Both serve enterprise proposal teams with AI-assisted response generation, content libraries, and similar pricing tiers, competing head-to-head for logos such as DocuSign and Zendesk.
- RFPIO: RFPIO is a direct RFP response management competitor offering AI-assisted response generation and content library management. The two companies are frequently compared head-to-head in G2 RFP software rankings and compete for the same enterprise buyers.
- Qvidian (Cvent): Qvidian is a legacy enterprise RFP and proposal management platform now owned by Cvent. It serves proposal teams with content libraries and automation, making it a direct Loopio peer in the enterprise RFP category, though with a more established but less AI-forward footprint.
- Proposify: Proposify is a proposal management platform focused on SMB and mid-market sales proposal creation and tracking. It overlaps with Loopio on the proposal creation use case but targets smaller buyers and lacks Loopio's enterprise RFP automation depth.
Broad incumbents
- Seismic: Seismic is a leading sales enablement platform that has been expanding into proposal automation and content management. As both a Loopio integration partner and an encroaching adjacent competitor, it serves many of the same enterprise sales and bid teams with a broader portfolio.
- Highspot: Highspot is a sales enablement platform that integrates with Loopio today while increasingly overlapping on content management and proposal use cases. It serves enterprise sales and marketing teams seeking consolidated enablement tooling.
- Salesforce (Sales Cloud / CPQ): Salesforce is both Loopio's largest integration partner and the most significant platform risk. Salesforce CPQ, Sales Cloud, and Einstein AI capabilities compete with adjacent proposal automation workflows, and Salesforce could expand native RFP features that affect Loopio's channel economics.
- Microsoft (Dynamics 365, Copilot): Microsoft bundles Word, Teams, Dynamics 365, and Copilot for productivity workflows that overlap with Loopio's proposal collaboration and drafting use cases. Microsoft is both an integration partner (Azure AD, Teams, Copilot Studio) and a structural platform risk for enterprise RFP tooling.
Emerging players
- PandaDoc: PandaDoc provides document automation and e-signature workflows with growing proposal management capabilities. It targets sales-led teams with quote-to-cash workflows that partially overlap with Loopio's proposal response use case.
- Arphie: Arphie is an emerging AI-native RFP and security questionnaire automation platform built on foundation models. It targets enterprise proposal teams with AI-first content generation, representing a newer generation of AI-native competitors challenging Loopio's established position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Loopio for Salesforce® (formerly Avnio) social profiles
Digital presenceLoopio for Salesforce® (formerly Avnio) compliance and trust
Trust signalCompliance7 records
Loopio for Salesforce® (formerly Avnio) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopio for Salesforce® (formerly Avnio) leadership team
Management profileNumber of profiles
Profiles16 records
Loopio for Salesforce® (formerly Avnio) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopio for Salesforce® (formerly Avnio) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopio for Salesforce® (formerly Avnio)
What does Loopio for Salesforce® (formerly Avnio) do?
Loopio for Salesforce® is a native Salesforce AppExchange application that helps revenue teams respond to RFPs, security questionnaires, DDQs, and proposals directly within Salesforce. It combines a centralized content library, AI-powered response automation, and project management to streamline the entire response process for sales and proposal professionals.
Is Loopio for Salesforce® (formerly Avnio) a public or private company?
Loopio for Salesforce® (formerly Avnio) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loopio for Salesforce® (formerly Avnio) founded?
Loopio for Salesforce® (formerly Avnio) was founded in 2012. It employs 251 to 500 people.
Where is Loopio for Salesforce® (formerly Avnio) based?
Loopio for Salesforce® (formerly Avnio) is headquartered in London, United Kingdom, in the Europe region.
How does Loopio for Salesforce® (formerly Avnio) make money?
Two revenue lines are on record. SaaS Subscription (Tiered Plans) is the primary driver. The others are enterprise Add-Ons.
Who are Loopio for Salesforce® (formerly Avnio)'s main competitors?
Direct peers on record are Responsive (formerly RFPIO), RFPIO, Qvidian (Cvent) and Proposify. Broad incumbents are Seismic, Highspot, Salesforce (Sales Cloud / CPQ) and Microsoft (Dynamics 365, Copilot). Emerging players are PandaDoc and Arphie.
Does Loopio for Salesforce® (formerly Avnio) have an API?
Yes. Loopio offers an API that enables customers to build custom integrations with their tools. The API allows for integrating RFP response data from Loopio into CRM systems like Salesforce to track pipeline, win rates, and other metrics. Developer documentation is at loopio.com/blog/api-frequently-asked-questions.
What industry is Loopio for Salesforce® (formerly Avnio) in?
Loopio for Salesforce® (formerly Avnio)'s product category is Sales Enablement Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.