Non-fungible Technologies

What Non-fungible Technologies does

Non-fungible Technologies (NFTech) is a San Francisco-based, private company founded in 2021 that builds financial products and infrastructure for non-fungible assets and the creator economy. The company operates three integrated platforms: Arcade.xyz, a decentralized, non-custodial NFT borrowing and lending protocol on Ethereum powered by audited smart contracts; Scalar.xyz, an agency-based NFT trading desk serving institutions, hedge funds, collectors, DAOs, and high net worth individuals; and NFTech Catalyst, a strategic advisory and consulting platform with custom smart contract development for businesses and individuals exploring web3. Collectively, these offerings address NFT illiquidity, institutional trading, and enterprise adoption across the NFT value chain.

The underlying technology stack centers on the Arcade Protocol smart contracts for trustless NFT collateralization, complemented by proprietary in-house appraisal technology used by Scalar.xyz to produce bespoke valuation reports. The non-custodial architecture means NFTech holds no user assets, with users retaining full control over collateral — a structural choice that reduces platform-level custody risk but also limits fee-capture to transaction and spread economics rather than balance sheet deployment. The company is led by co-founders Gabriel Frank (CEO) and Robert Masiello (COO), with John Terzis as CTO, and has raised $2.75M in seed funding from Lemniscap, Arrington XRP Capital, gmoney NFT, and Taureon.

NFTech's business model combines transaction fees on protocol and trading activity (Arcade.xyz, Scalar.xyz) with project-based or retainer professional services revenue (NFTech Catalyst advisory, custom development). Go-to-market is multi-modal: a self-serve decentralized application for protocol users, a direct sales / agency motion for institutional and HNW trading partners, and inside-sales inquiry handling for advisory engagements. The company serves four primary customer segments — NFT owners and collectors, institutional investors, DAOs and blockchain companies, and traditional businesses exploring web3 — and operates globally with no disclosed geographic restrictions.

Name

Non-fungible Technologies

Legal name

Non-fungible Technologies, Inc.

Website

https://nonfungibletech.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Non-fungible Technologies (NFTech) builds financial products and infrastructure for non-fungible assets, operating Arcade.xyz for decentralized NFT lending, Scalar.xyz as an institutional NFT trading desk, and NFTech Catalyst for web3 advisory and smart contract development.

Ownership category

akta.pro rank

Product category

NFT Lending Protocol

NAICS

Securities and Commodity Exchanges (52321), Custom Computer Programming Services (541511)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)

akta.pro secondary industries

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Compliance, Tax & Reporting (KYC/AML where applicable, sanctions screening, reporting) (FSAPAFAL)

Keywords

• NFT lending protocol
• NFT liquidity platform
• NFT trading desk
• Web3 advisory services
• Blockchain financial infrastructure

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Arcade Protocol - NFT Liquidity: Decentralized NFT borrowing and lending platform. Revenue likely generated through transaction fees on loans and trades executed through the protocol. The platform connects NFT owners seeking liquidity with lenders, facilitating peer-to-peer or pool-based lending against NFT collateral.
2. Scalar.xyz - Agency Trading Desk: Agency-based trading desk providing bespoke NFT financial services. Works with client partners to solve their needs and maximize value. Revenue model likely includes transaction fees, advisory fees, or a combination based on services rendered to institutional clients, hedge funds, collectors, DAOs, and high net worth individuals.
3. NFTech Catalyst - Strategic Advisory: Strategic advisory and consulting platform providing specialized guidance for businesses and individuals exploring NFTs and web3. Services include customized NFT strategy development, market analysis, and custom development. Revenue likely from consulting fees, project-based engagements, or retainer arrangements.
4. Custom Development Services: Custom software solutions including smart contract development with expertise in latest NFT token standards. One-time or project-based revenue from development engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Non-fungible Technologies operates three platforms for the NFT and web3 market. Arcade.xyz is a decentralized, non-custodial NFT borrowing and lending protocol built on audited Ethereum smart contracts. Scalar.xyz is an agency-based NFT trading desk that connects clients to a network of institutional liquidity providers and produces in-house appraisal reports. NFTech Catalyst is a strategic advisory and custom development service that helps businesses and individuals design NFT strategies and build smart contracts.

Product overview

Non-fungible Technologies operates as a multi-platform provider serving the NFT and web3 market. The portfolio consists of three integrated offerings: Arcade.xyz serves as the core liquidity infrastructure providing decentralized NFT borrowing and lending via the Arcade Protocol on Ethereum; Scalar.xyz functions as the financial services arm offering agency-based NFT trading desk services with access to institutional liquidity networks and in-house appraisal capabilities; and NFTech Catalyst delivers strategic advisory and custom development services. Together, these platforms address the full spectrum of NFT owner needs from protocol-level liquidity to trading execution and strategic guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Arcade.xyz: Decentralized, non-custodial NFT liquidity platform enabling NFT-based borrowing and lending on the Ethereum blockchain through the Arcade Protocol smart contracts
• Scalar.xyz
• NFTech Catalyst

Products and services

• Arcade.xyz Decentralized, non-custodial NFT liquidity platform enabling users to borrow and lend against NFT collateral on Ethereum via audited smart contracts; users retain full control over their assets.
• Scalar.xyz Agency-based NFT trading desk that partners with clients to source bespoke NFT trading opportunities, drawing on a liquidity provider network spanning institutions, hedge funds, collectors, DAOs, and high net worth individuals, and producing in-house appraisal reports.
• NFTech Catalyst Strategic advisory and consulting platform with financial expertise focus for businesses and individuals exploring the NFT and web3 economy; delivers customized NFT strategy development, market analysis, and custom smart contract development using the latest NFT token standards.

Quantifiable outcome

• A customer reported a 1200% increase in conversion rates and doubled revenue within three hours of using the service

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Taker Protocol: NFT liquidity and lending protocol. Emerging direct competitor in NFT-backed lending and asset fractionalization, narrower in scope than NFTech's stack.
• Sudoswap: NFT AMM enabling pool-based NFT liquidity and trading. Partial overlap with Arcade.xyz's liquidity provision thesis on the buy-side of the NFT market.

Broad incumbents

• Coinbase NFT: NFT marketplace operated by Coinbase. Represents a regulated, custodial alternative that competes indirectly via distribution scale and brand trust.
• Blur: Leading NFT marketplace and aggregator that has expanded into NFT lending and bidding infrastructure. Competes broadly with both Arcade.xyz (lending) and Scalar.xyz (trading).
• Magic Eden: Multi-chain NFT marketplace expanding into broader NFT financial services. Indirect competitor to Scalar.xyz's trading desk and broader NFTech ecosystem.
• OpenSea: Largest NFT marketplace by historical volume. Overlaps with Scalar.xyz's trading and marketplace aggregation capabilities and increasingly with NFT lending.

Direct peers

• ParaSpace: NFT-collateralized lending protocol with both peer-to-peer and pool-based markets. Closely comparable NFT lending infrastructure competing with Arcade.
• NFTfi: Decentralized NFT lending protocol allowing users to borrow against or lend against NFT collateral. Direct functional competitor to Arcade.xyz in NFT-backed borrowing and lending.
• X2Y2: NFT marketplace that launched NFT lending products. Comparable to NFTech in combining marketplace/trading services with adjacent financial services.
• BendDAO: Peer-to-peer NFT liquidity protocol offering NFT-collateralized lending. Competes head-to-head with Arcade.xyz on Ethereum-based NFT lending.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Non-fungible Technologies