Nevada Division of Tourism

Name

Nevada Division of Tourism

Legal name

Nevada Division of Tourism

Website

https://travelnevada.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

State Tourism Marketing & Destination Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• State tourism marketing
• Destination promotion
• Travel planning
• Outdoor recreation
• Visitor information

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Operations

Revenue model

1. Government Tourism Promotion (Non-Revenue Generating): As a state government division, the Nevada Division of Tourism does not generate direct revenue. It is funded through state appropriations, federal grants (such as the $3.7 million U.S. Department of Commerce grant for Adventure Centers), and partnerships to promote Nevada's outdoor recreation and tourism economy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Nevada Division of Tourism operates as the official state tourism promotion agency for Nevada, branded as Travel Nevada. It delivers free destination marketing, trip planning tools, curated road trip itineraries, lodging directories, event calendars, and bilingual travel content (English/Spanish) through travelnevada.com, complemented by a free print and digital Nevada Magazine & Visitor Guide distributed by mail and email. The agency does not sell products or services to consumers but works to attract domestic and international tourists to Nevada.

Product overview

Travel Nevada is Nevada's official state tourism marketing platform, operated by the Nevada Division of Tourism. The platform serves as a comprehensive destination marketing and trip planning website that combines editorial travel inspiration (stories, guides, events) with practical planning tools. The core product is the Travel Nevada website, which integrates an AI-powered trip planning assistant (powered by Mindtrip) for personalized itinerary generation, interactive road trip planning tools, event discovery and calendars, lodging search functionality, and a trip planning quiz feature. The platform offers lodging options across Nevada (hotels, motels, RV parks, bed & breakfasts, unique stays), road trip routes (including themed routes like Extraterrestrial Highway, Loneliest Road in America, and Lake Tahoe Loop), and themed content categories (outdoor recreation, family activities, Basque culture, stargazing, rockhounding, ghost towns). A free Nevada Magazine & Visitor Guide is available by mail or email, and a newsletter delivers travel tips twice monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Nevada Website (travelnevada.com)

Quantifiable outcome

• Nevada's outdoor recreation economy contributed $6.1 billion in 2022

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Outside BrandworkscoreStrategic or Co-development Partner · 26 February 2026Produced 'Get a Little Out There with Alex Honnold,' a five-part travel series exploring Nevada attractions. The series features Alex Honnold's adventures including climbing Wild Granites with Tommy Caldwell, visiting Mizpah Hotel in Tonopah, and exploring Great Basin National Park. Aired exclusively on Outside TV starting February 26, 2026.
• MindtripcoreTechnology or IntegrationAI-powered trip planning technology integrated into Travel Nevada's website. Helps visitors explore destinations, get AI-generated suggestions tailored to their interests, and build custom trip itineraries with recommendations for places, routes, and trip themes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit California: California's official state tourism marketing organization, structurally identical to Travel Nevada — operates a consumer-facing website, content marketing, and AI/digital trip planning to promote in-state visitation. Most directly comparable by mission, funding model, and customer base.
• Travel Oregon: Oregon's state tourism agency with strong outdoor recreation positioning, curated road trip content, and destination marketing — directly comparable to Travel Nevada's adventure and public-lands narrative.
• Arizona Office of Tourism: Arizona's state tourism agency promoting outdoor recreation, national parks, and road trips in a geography adjacent to Nevada — highly comparable in outdoor recreation focus, desert/parks content, and southwest road-tripper audience.
• Visit Utah: Utah's state tourism office with strong adventure and national park positioning; operates similar content marketing, road trip curation, and outdoor recreation campaigns targeting domestic travelers.
• Brand USA: The national tourism marketing organization for the United States, partnering with state-level DMOs like Travel Nevada on international promotion and cooperative marketing campaigns.
• Visit Florida: Florida's state tourism marketing organization with comparable digital strategy, content marketing, and AI-enhanced trip planning — a strong comparable by organizational structure and budget scale.

Broad incumbents

• Tripadvisor: The largest global consumer travel discovery and review platform; competes with Travel Nevada for traveler attention during the trip-planning phase, though it serves a global rather than Nevada-specific scope.
• Lonely Planet: Global travel content and guidebook brand; competes with Travel Nevada's editorial content and destination storytelling for engaged traveler mindshare, especially in adventure and road-trip categories.

Regional players

• Visit Denver: City-level destination marketing organization with a comparable model (consumer website, content, event promotion) but focused on a single metropolitan area rather than a full state — useful for benchmarking DMO digital capabilities.

Others

• Mindtrip: AI-powered trip planning technology provider and active partner of Travel Nevada. They are not a competitor but an enabling technology vendor whose roadmap directly influences Travel Nevada's digital capability set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada Division of Tourism