What Gobi Cashmere does

Gobi Cashmere (legal entity: Gobi JSC, Говь ХК) is a vertically integrated Mongolian cashmere manufacturer founded in September 1981 with headquarters in Ulaanbaatar. The company operates across the full cashmere value chain, from herder partnerships to finished garment manufacturing, all within Mongolia, sourced from four distinct indigenous goat types (white, dark grey, beige, and rare blue/grey comprising 2% of the goat population). Its product portfolio spans six sub-brands — the flagship GOBI Mongolian Cashmere, luxury YAMA, undyed GOBI ORGANIC, children's KID GOYO, young adult GOYO, and the technology-driven CashmereTech line — covering sweaters, coats, jackets, skirts, shawls, boots, and accessories priced from approximately 58,000 MNT to 1,798,000 MNT per item on the gobi.mn e-commerce platform.

The company's go-to-market is a hybrid direct-to-consumer and premium retail model. In Mongolia, it sells through three branded retail locations in Ulaanbaatar (Central Store, Galleria, Chinggis Khaan International Airport), the factory store co-located at headquarters, plus a Care Studio for custom tailoring and two dry cleaning service points. Internationally, it distributes through Nordstrom in the United States and owned retail stores in Berlin and Düsseldorf, Germany, supported by a 2024 'Truly Mongolian / Truly Traceable Cashmere' rebrand and the first Mongolian OEKO-TEX STANDARD 100 certification for finished garments. It supplements product sales with custom tailoring, alterations, dry and wet cleaning services, and a 4+1 promotional offer on knitwear.

Gobi generates revenue primarily through one-time cashmere garment sales via retail, e-commerce, and wholesale partnerships, with supplementary income from care services and custom orders. The firm has 1,001–5,000 employees, has been publicly traded in Mongolia with a 100-for-1 stock split in 2018 (no dividends since), and underwent a legal restructuring in September 2025 from joint-stock company to limited liability company. It holds ISO 9001, 14001, 45001 certifications and is implementing ISO 50001 (May–December 2026). Supportive external capital includes a US$30 million loan from the Asian Development Bank (November 2023) for raw cashmere procurement and new processing facilities near Ulaanbaatar.

Name

Gobi Cashmere

Legal name

Gobi JSC (Говь ХК)

Website

https://gobi.mn

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gobi Cashmere (Gobi JSC) is a vertically integrated Mongolian cashmere manufacturer founded in 1981, producing garments across sub-brands GOBI, YAMA, GOBI ORGANIC, KID GOYO, GOYO, and CashmereTech for domestic and international luxury-sustainable fashion consumers via DTC e-commerce, owned stores in Mongolia and Germany, and Nordstrom in the US.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Apparel

NAICS

Apparel Knitting Mills (3151)

SIC

Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Cashmere apparel
• Cashmere garments
• Cashmere manufacturing
• Luxury cashmere clothing
• Ethical cashmere products

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cashmere Garment Retail Sales: Gobi Cashmere generates revenue primarily through the sale of finished cashmere garments and accessories, sold through its owned e-commerce platform (gobi.mn), company-owned retail stores in Mongolia, and international retail partnerships including Nordstrom (US) and stores in Germany. Product categories include knitwear, woven garments, coats, accessories, and footwear, with pricing ranging from approximately 58,000 MNT for basic accessories to over 1,700,000 MNT for premium coats.
2. Custom Tailoring and Care Services: Gobi offers custom cashmere coat, blazer, and suit ordering through its Care Studio, professional alterations for purchased sewn products, dry cleaning and wet cleaning services, and repair services for cashmere products. These services provide supplementary revenue and enhance customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Gobi Cashmere manufactures 100% Mongolian cashmere garments — sweaters, coats, jackets, shawls, skirts, boots, and accessories — under a multi-brand portfolio (GOBI, YAMA, GOBI ORGANIC, KID GOYO, GOYO, and the technology-led CashmereTech line). Production is vertically integrated within Mongolia, from raw cashmere sourced through herder partnerships to finished garments sold via owned e-commerce (gobi.mn), company-owned retail stores in Mongolia and Germany, and department store partnerships such as Nordstrom in the United States.

Product overview

Gobi Cashmere operates as a vertically integrated cashmere manufacturer with a multi-brand portfolio. The core offering centers on GOBI MONGOLIAN CASHMERE, complemented by luxury sub-brand YAMA, organic line GOBI ORGANIC, children's brand KID GOYO, and young adult brand GOYO. The portfolio spans cashmere sweaters, coats, shawls, jackets, skirts, boots, and accessories. The company introduced an innovative technology line called CashmereTech featuring EXTRAWARM technology that combines cashmere insulation with Dermizax performance materials for winter jackets. All products are manufactured in Mongolia, from raw cashmere sourcing through to finished garments.

Differentiator

Problem solved

Functional benefit

Brands

• GOBI MONGOLIAN CASHMERE: The world-renowned cashmere brand that brings timeless pieces for everyone at every stage of their lives
• YAMA
• GOBI ORGANIC
• KID GOYO
• GOYO

Products and services

• GOBI Mongolian Cashmere (core brand) Flagship cashmere brand offering timeless pieces — sweaters, coats, jackets, accessories — for all genders and ages, manufactured in Mongolia from 100% Mongolian cashmere.
• YAMA (luxury sub-brand) Premium designer cashmere clothing line created in collaboration with top international designers, representing the pinnacle of Gobi's product portfolio for discerning luxury consumers.
• GOBI Organic (sub-brand) Undyed and unbleached cashmere line made from naturally occurring four-color cashmere fibers (white, dark grey, beige, blue/grey) without chemical dyes or bleaching, for health- and eco-conscious consumers.
• KID GOYO (children's sub-brand) Cashmere clothing line designed specifically for children, focused on comfort, lightness, and freedom of movement.
• GOYO (young adult sub-brand) Contemporary cashmere brand for young adults expressing freedom through vibrant colors and trend-aligned designs.
• CashmereTech collection Technology-led winter jacket line combining traditional Mongolian cashmere insulation with EXTRAWARM technology and a Dermizax high-performance outer shell, producing windproof, waterproof, and breathable garments. Awarded Best Fashion Design at the Mungun Mod 2025 Festival.
• Cashmere Sweaters (Цамц) Knitted cashmere sweaters for men and women in various styles including hooded, V-neck, and standard cuts, priced from 448,000 MNT to 648,000 MNT.
• Cashmere Coats (Пальто) Tailored cashmere coats and overcoats for cold weather protection, including men's premium coats priced up to 1,798,000 MNT.
• Cashmere Jackets Classic-style cashmere jackets for women in multiple colors (navy blue, red, forest green), priced at approximately 1,398,000 MNT.
• Cashmere Boots (Гутал) Cashmere-lined boots including sneaker, blucher, and flat styles in various colors, priced from 388,800 MNT to 898,000 MNT.
• Cashmere Accessories (Shawls, Hats, Gloves, Socks, Headbands) Knitted and woven cashmere accessories — shawls, scarves, hats, headbands, gloves, socks — starting at 58,000 MNT per item.
• Cashmere Skirts (Юбка) A-line cashmere skirts in 100% Mongolian cashmere, priced from 448,000 MNT.
• Custom Tailoring and Care Services (Care Studio) Custom cashmere coat, blazer, and suit ordering; professional alterations for purchased sewn products; dry cleaning and wet cleaning services; and cashmere product repair services. Located at the Ulaanbaatar factory store.

Quantifiable outcome

• First Mongolian company to receive OEKO-TEX STANDARD 100 certification for finished garments in 2024
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• Observe Star LLC (Обзервстар ХХК)supportingImplementation/ SI/ Consulting Partner · 21 May 2026Observe Star LLC, a consulting company with considerable experience in ISO standard implementation, partnered with Gobi JSC to implement the ISO 50001 energy management standard. The six-month project (May-December 2026) aims to improve Gobi's energy efficiency and reduce carbon emissions. The contract was officially signed on May 21, 2026.
• National Federation of Pasture User Groups of Herders (Монголын Бэлчээр Ашиглагчдын Нэгдсэн Холбоо)coreStrategic or Co-development PartnerThe National Federation of Pasture User Groups of Herders, together with the 'Green Gold' project and Digital Medic LLC, is developing a 'Responsible Herder' tracking system to increase the prestige of Mongolian livestock raw materials and products. This partnership enables Gobi's traceability claims and supports sustainable herding practices in its supply chain.
• STeP EcoLab (Текстилийн Салбарын Тогтвортой Үйлдвэрлэл Ба Эко Тэмдэг Төсөл)supportingStrategic or Co-development PartnerIn 2021, STeP EcoLab and the Mongolian Wool and Cashmere Association developed the 'Voluntary Rules for Sustainable Textile Production'. Gobi agreed to the terms to conduct environmentally friendly and sustainable production, aligning its operations with international sustainable textile standards.
• Sustainable Fiber Alliance (SFA)supportingStrategic or Co-development PartnerThe Sustainable Fiber Alliance supports and works to sustain natural and pasture resources, provide better living conditions for livestock, and improve the efficiency of each participant in the cashmere supply chain. SFA's mission aligns with Gobi's sustainability goals for supporting Mongolian nomadic herding communities and environmental stewardship.
• UNIDO (United Nations Industrial Development Organization)coreStrategic or Co-development PartnerUNIDO provided support through the Government of Mongolia's Export Support Project, which enabled Gobi to become the first company in Mongolia to obtain OEKO-TEX STANDARD 100 certification for finished garments in 2024. This partnership supports Gobi's international market expansion goals.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Naadam: US-based DTC cashmere brand co-founded by a Mongolian, sourcing raw fiber directly from Mongolian herders and competing head-on with Gobi on ethical-Mongolian-cashmere positioning in Western markets.
• Loro Piana: Italian luxury cashmere benchmark owned by LVMH; competes in the same ultra-premium cashmere knitwear and outerwear category and is the global standard Gobi benchmarks against in Western department stores.
• Brunello Cucinelli: Italian ultra-luxury cashmere and knitwear house with a similar humanistic-craft-and-heritage narrative, competing for the same high-net-worth ethical-luxury consumer.
• N.Peal: British heritage cashmere knitwear brand with deep department-store distribution; directly comparable in product mix (sweaters, scarves, accessories) and Western premium positioning.
• Johnstons of Elgin: Scottish vertically integrated cashmere manufacturer (1782) with own retail, own manufacturing, and luxury wholesaler relationships — the closest European analogue to Gobi's vertical model and 40+ year heritage positioning.
• Eric Bompard: French premium cashmere specialist with flagship stores across Europe; comparable mid-to-premium price points and similar knitwear/coat product mix to Gobi's core GOBI line.
• Pure Collection: UK cashmere and merino knitwear brand with department-store and DTC presence; competes in the accessible-premium cashmere sweater/accessories segment Gobi targets.
• Pringle of Scotland: Heritage Scottish knitwear and cashmere brand with luxury department-store distribution; comparable cashmere knitwear and scarf/outerwear product categories at premium price points.
• Ballantyne: Italian/Scottish heritage cashmere knitwear brand with similar department-store distribution and premium cashmere sweater positioning as Gobi's core line.

Emerging players

• The Elder Statesman: LA-based ultra-luxury cashmere brand known for bold colors and limited-edition drops; competes with YAMA on the ultra-premium designer-cashmere end of Gobi's portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gobicashmere
• LinkedInlinkedin.com/company/gobi-cashmere

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gobi Cashmere