Puro Lighting
Puro Lighting is a Denver-based, privately-held company founded in 2019 that develops UV and photocatalytic oxidation (PCO) disinfection technology for air purification, HVAC, and surface applications across healthcare, food preservation, commercial, and residential markets.
- Company typePrivate
- Founded2025
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Puro Lighting does
Puro Lighting is a privately-held company headquartered in Denver, Colorado, founded in 2019 with a workforce of 11-50 employees and a web presence at purolighting.com. The company operates in the UV-based disinfection and air purification technology segment and has raised approximately $6.6 million across two funding rounds in 2020 ($1.6 million in March and $5 million in September). Brian Stern serves as Chief Executive Officer.
The bulk of the source material describes an affiliated or co-developed technology platform centered on photocatalytic oxidation (PCO) technology originally developed for NASA to sanitize the International Space Station, marketed under the Airocide brand. The platform spans mounted industrial air purifiers, mobile four-stage purification systems, UVC HVAC coil-cleaning modules (Fighter Flex), surface disinfection units, and residential consumer products (ARIA, Home kits). Certain air purifier models are listed as FDA Class II Medical Devices under 21 CFR Part 820. The product portfolio addresses pathogens, mold, VOCs, ethylene (relevant to produce preservation), and odors using filterless, chemical-free, ozone-free operation.
The business model combines direct enterprise sales through commercial air quality specialists, a global dealer network accessed via a dedicated partner portal, and direct-to-consumer e-commerce for residential kits. Pricing is quote-based for commercial deployments with multi-year contract cadence, while residential products generate recurring revenue through annual replacement kits. Customer verticals span healthcare, commercial buildings, education, post-harvest/cold storage, floral, wine production, data centers, cannabis cultivation, and public venues, with named logos including Kaiser Permanente, NYC Health, Del Monte, UNFI, Boston Red Sox, and University of Rochester. The addressable UV disinfection equipment market was valued at approximately $5.63 billion in 2025 with a projected 12.1% CAGR through 2034.
Puro Lighting firmographics
Firmographics- Name
- Puro Lighting
- Legal name
- Airocide Systems
- Website
- https://purolighting.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Puro Lighting is a Denver-based, privately-held company founded in 2019 that develops UV and photocatalytic oxidation (PCO) disinfection technology for air purification, HVAC, and surface applications across healthcare, food preservation, commercial, and residential markets.
- Ownership category
- akta.pro rank
Puro Lighting industry classification
Industry- Product category
- Industrial Air Purification Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Irradiation Apparatus Manufacturing (334517), Small Electrical Appliance Manufacturing (335210)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
- akta.pro secondary industries
- HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Eco-Friendly Air Care & Odor Control (CRAJAOAI), Renewable Integration & Energy Efficiency (PUE Optimization, Heat Reuse) (HDABAKAL)
Keywords
Where Puro Lighting is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Puro Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Air Purification Hardware Sales: Sale of industrial-grade and residential air purifiers including mounted units (Airocide Air Purifiers), mobile units (Airocide Mobile), and HVAC-integrated systems (Fighter Flex). Products are sold directly and through dealer networks.
- Annual Maintenance Kit Plans: Residential products require annual replacement kits. The company offers filterless systems with one annual replacement kit per year, creating recurring revenue from consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial air purification solutions with customized pricing based on facility requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Puro Lighting product offering
Product offeringCore offering
Puro Lighting designs, manufactures, and sells industrial, commercial, and residential air purification and disinfection hardware built on patented NASA-origin photocatalytic oxidation (PCO) technology. The product range spans mounted industrial units (HD Titan, GCS Series, Airocide Air Purifiers), a mobile four-stage purifier, UVC HVAC coil-cleaning systems (Fighter Flex and Fighter Flex Mini), surface disinfection units, and residential air purifiers (ARIA, Home), with recurring revenue from annual maintenance/replacement kits.
Product overview
Airocide Systems offers a suite of advanced air disinfection solutions built on NASA-developed photocatalytic oxidation (PCO) technology. The product portfolio consists of industrial/commercial-grade air purifiers (HD Titan, GCS Series, Airocide Air Purifiers, Mobile unit) and HVAC-focused UVC systems (Fighter Flex, Fighter Flex Mini), complemented by surface solutions (Surface, Defender, Far-222) and residential products (ARIA, Home kits). The core platform is the PCO technology that destroys airborne pathogens, VOCs, mold, and odors without filters or chemicals. FDA-cleared as Class II Medical Devices for certain models. The company targets healthcare, commercial buildings, education, food/floral storage, cannabis, data centers, and public venues.
Differentiator
Problem solved
Functional benefit
Brands
- Airocide Air Purifiers: Mounted units for customized air purification solutions for any size and type of facility
- Airocide Mobile
- Airocide Fighter Flex HVAC
- Airocide Fighter Flex Mini
- Far-222
- Airocide Surface
- Airocide Defender
- Airocide ARIA
- Airocide HD Titan
- Airocide GCS Series
- Airocide Home
Quantifiable outcome
- Kills 99.99% of pathogens including bacteria, mold, and viruses
- +3 more outcomes
Companies that use Puro Lighting
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Puro Lighting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Puro Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer NetworkcoreAirocide maintains a dealer network for distribution of commercial air purification products. Dealers access the platform through portal.sterilumen.com and sell Airocide's suite of air disinfection solutions to end customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Puro Lighting competitors and assessment
Company assessmentBroad incumbents
- Honeywell: Honeywell offers commercial and industrial air purifiers, HVAC IAQ controls, and building automation products that compete with Airocide's industrial units and Fighter Flex HVAC line. Its scale and global service network make it the dominant incumbent in facility IAQ procurement.
- Dyson: Dyson sells premium consumer air purifiers with HEPA H13 filtration and emerging commercial IAQ products. It competes with Airocide's ARIA/Home and Airocide Mobile SKUs in residential and small-business settings.
- Blueair (Unilever): Blueair is a global HEPA and activated-carbon air purifier brand owned by Unilever, selling across consumer and light commercial channels. It overlaps with Airocide's ARIA/Home and Mobile units in residential and small-business IAQ purchases.
- Carrier: Carrier manufactures commercial HVAC equipment and IAQ accessories including UV-C coil treatment and air purification add-ons that overlap directly with Airocide Fighter Flex and HD Titan use cases in commercial real estate and data centers.
- IQAir: IQAir manufactures high-end medical-grade air purifiers (e.g., HealthPro Plus) and serves healthcare, commercial and residential markets globally. It overlaps with Airocide's FDA-cleared, healthcare-credentialed positioning and competes for similar premium buyers.
Direct peers
- Molekule: Molekule commercializes PCO-based air purification technology originally developed at the University of Florida, directly mirroring Airocide's NASA-originated PCO approach. It targets similar consumer and commercial IAQ buyers with comparable 'destroys pollutants rather than filters' messaging.
- ActivePure (Aerus): Aerus markets ActivePure technology, an active air-and-surface purification platform with NASA heritage that overlaps directly with Airocide's positioning. Both compete in healthcare, commercial, and residential IAQ with science- and NASA-driven marketing claims.
- Air Oasis: Air Oasis manufactures UV/photocatalytic air purifiers for residential and commercial use. Its product mix, channel structure and target end markets closely track Airocide's residential and light commercial offerings.
Emerging players
- UV Angel: UV Angel focuses on UV-C light disinfection integrated into occupied spaces (above-ceiling and in-room). It overlaps with Airocide's Fighter Flex product line on UVC-enabled pathogen control and shares healthcare and commercial customer profiles.
- AquiSense Technologies: AquiSense builds UV-C LED disinfection systems for water, air, and surface applications. Its UV-C air treatment modules are technically adjacent to Airocide's PCO and UVC coil-cleaning products, with overlap in healthcare and industrial buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puro Lighting social profiles
Digital presencePuro Lighting compliance and trust
Trust signalCompliance1 record
Puro Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puro Lighting leadership team
Management profileNumber of profiles
Profiles1 record
Puro Lighting funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puro Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puro Lighting
What does Puro Lighting do?
Puro Lighting designs, manufactures, and sells industrial, commercial, and residential air purification and disinfection hardware built on patented NASA-origin photocatalytic oxidation (PCO) technology. The product range spans mounted industrial units (HD Titan, GCS Series, Airocide Air Purifiers), a mobile four-stage purifier, UVC HVAC coil-cleaning systems (Fighter Flex and Fighter Flex Mini), surface disinfection units, and residential air purifiers (ARIA, Home), with recurring revenue from annual maintenance/replacement kits.
Is Puro Lighting a public or private company?
Puro Lighting is a private company. It is classified as unknown and is currently operating.
When was Puro Lighting founded?
Puro Lighting was founded in 2025. It employs 11 to 50 people.
Where is Puro Lighting based?
Puro Lighting is headquartered in Denver, United States, in the North America region.
How does Puro Lighting make money?
Two revenue lines are on record. Air Purification Hardware Sales are the primary driver. The others are annual Maintenance Kit Plans.
Who are Puro Lighting's main competitors?
Broad incumbents on record are Honeywell, Dyson, Blueair (Unilever), Carrier and IQAir. Direct peers are Molekule, ActivePure (Aerus) and Air Oasis. Emerging players are UV Angel and AquiSense Technologies.
Does Puro Lighting have an API?
No public API is recorded for Puro Lighting.
What industry is Puro Lighting in?
Puro Lighting's product category is Industrial Air Purification Equipment. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ), with a secondary code of HSAOAIAC, HVAC Air Filtration & Air Purifier Installation. Its NAICS code is 333413 and its SIC code is 3564.