What Croft does

Croft Technology, Inc. is a private U.S. SaaS company founded in 2023 and headquartered in Indianapolis, Indiana, that operates an all-in-one digital platform for managing the H-2A temporary agricultural worker program. The company was launched as the inaugural spinout of Purdue University's DIAL Ventures in partnership with High Alpha Innovation, employs 51–100 people, and serves H-2A employers, agents, recruiters/facilitators, and workers across 45 states. Its customers use the platform to handle H-2A filings, foreign and domestic worker onboarding, compliance tracking, time tracking, payroll synchronization, and multi-party coordination.

Croft's product suite comprises three core modules — Croft Employer (also branded Croft Connect), Croft Case Manager, and Croft Facilitator & Recruiter — built on a web-based, cloud-native architecture with built-in H-2A compliance guardrails, direct integration with the Department of Labor's FLAG system, automated I-129 and DS-160 preparation, and proactive anomaly detection. The platform applies machine learning and natural language processing to workforce optimization and document automation, with a customer-reported reduction in H-2A administrative time of more than 50%. In June 2026 Croft introduced an MCP (Model Context Protocol) connector — the first of its kind in the H-2A category — enabling ChatGPT and Claude AI assistants to query employer account data in natural language; this connector is provided free to all paid accounts.

Croft monetizes through subscription-based, quote-priced SaaS contracts with tiered plans across employer, agent, and recruiter personas, supplemented by expert hourly advisory consulting services. Distribution is hybrid: a product-led growth motion offering preloaded free-trial accounts sits alongside demo-request-driven field sales for larger employers and H-2A agencies, supported by content marketing, industry conference speaking engagements, and a strong thought-leadership profile for CEO Scott Prince. The company has raised approximately $1.37M–$1.72M via a Rule 506(b) private placement, with backing from Purdue DIAL Ventures, High Alpha Innovation, and Grit Road Partners, and reports 2,000% year-over-year revenue growth as of January 2025.

Name

Croft

Legal name

Croft Technology, Inc.

Website

https://withcroft.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Croft Technology, Inc. is a private AgTech SaaS platform for managing the U.S. H-2A agricultural worker program. It serves employers, agents, and recruiters across 45 states with compliance automation, AI-assisted workflows, and an MCP connector integrating ChatGPT and Claude.

Ownership category

akta.pro rank

Product category

Agricultural Workforce Management Software

NAICS

Farm Management Services (115116), Farm Labor Contractors and Crew Leaders (115115)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• H-2A compliance software
• Agricultural workforce management
• Farm labor automation
• H-2A visa platform
• Agricultural employer tools

Headquarters

HQ city

Indiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Croft operates as a B2B SaaS platform offering subscription-based access to its H-2A management platform with tiered plans for employers, agents, and recruiters. The platform includes time tracking and payroll sync features as part of the subscription.
2. AI Connector Add-on: The MCP connector for AI assistants is offered free with each Croft account as part of the platform's core offering, with premium features potentially available in the future.
3. Advisory Consulting Services: Expert hourly consulting services tailored to specific customer needs, providing strategic advice without long-term commitments on an as-needed basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Croft is an all-in-one SaaS platform for managing the H-2A temporary agricultural worker visa program, providing employers, agents, recruiters, and facilitators with digital onboarding, compliance management, petition filing, time tracking, payroll sync, and government document automation. The platform serves as a unified operating system where all H-2A ecosystem participants collaborate, reducing administrative time by more than 50% while increasing compliance.

Product overview

Croft is an all-in-one H-2A platform designed for the agricultural industry, comprising three core integrated products: Croft Employer (Croft Connect) for farm employers/growers, Croft Case Manager for H-2A agents, and Croft Facilitator & Recruiter for recruiters and facilitators. The platform serves as a unified operating system where all H-2A participants (employers, agents, workers, recruiters, facilitators) can collaborate across the entire H-2A program. Additional offerings include MCP Connector for AI assistant integration, Croft Business Intelligence (upcoming analytics), and Croft Advisory Services. The platform is backed by Purdue University's College of Agriculture and has achieved 2,000% revenue growth while operating across 45 states.

Differentiator

Problem solved

Functional benefit

Brands

• Croft Employer: Platform for farm employers navigating the H-2A process, including employer and worker management, onboarding, compliance, time tracking, payroll sync, and custom docs/workflows.
• Croft Case Manager
• Croft Facilitator & Recruiter

Products and services

• Croft Employer (Croft Connect) Year-round H-2A employer and worker management platform for farm employers navigating the H-2A process. Streamlines compliance management, digital onboarding, paperwork, time tracking, payroll sync, and coordination with agents, workers, recruiters, and facilitators. Includes built-in compliance guardrails, paperless workflows, and multi-farm management capabilities.
• Croft Case Manager Agent case management and petition filing platform for H-2A agents handling multiple employers and complex cases. Automates government document generation, filings, and compliance management with built-in H-2A compliance guardrails, smart automation tools, FLAG integration, I-129 management, proactive anomaly detection, and automated DS-160 preparation.
• Croft Facilitator & Recruiter Worker recruitment, placement, and processing platform for H-2A facilitators and recruiters. Simplifies recruiting processes, reduces administrative burden, automates critical communications, and ensures smooth coordination between employers and agents with paperless workflows and smart H-2A compliant guardrails.
• MCP Connector Model Context Protocol connector enabling AI assistants (ChatGPT, Claude) to query Croft H-2A account data in natural language. Pulls real-time data including worker appointments, job order status, wage terms, housing terms, meal terms, transportation terms, compliance tracking, and three-quarters guarantee progress. Free with each Croft account.
• Croft Advisory Services

Quantifiable outcome

• 2,000% revenue growth over the past year
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• APMA (Agricultural Personnel Management Association)minorStrategic or Co-development Partner · 6 July 2023Croft announced its membership in APMA, which enriches members through workshops, forums, retreats, HR certification programs, and job banks. APMA provides vital COVID-19 information and resources for agricultural employers, and Croft collaborates with APMA in driving advancements and innovation.
• High Alpha InnovationcoreStrategic or Co-development Partner · 23 June 2023Croft was developed in partnership with High Alpha Innovation, which co-founded the company alongside DIAL Ventures to build the pioneering digital solution for agribusiness and H-2A visa program management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PickTrace: PickTrace provides workforce management, time tracking, and payroll software specifically for agriculture, including seasonal labor operations. It is the closest direct competitor to Croft in serving farm employers with digital labor management, though it is less specialized in H-2A compliance specifically.
• WorkBright: WorkBright offers mobile-first onboarding and HR compliance software for frontline and seasonal workforces, with a strong presence in agriculture and H-2A-adjacent employers. It competes with Croft's employer onboarding and compliance workflow modules.
• AgHires: AgHires is an agriculture-specific recruitment and job board platform connecting farms with agricultural talent including H-2A workers. It overlaps with Croft's Facilitator & Recruiter product line on the recruitment and placement side of the H-2A ecosystem.

Emerging players

• Asure Software: Asure provides SMB-focused HR, payroll, and workforce management software with exposure to agricultural and seasonal employer segments. It overlaps with Croft on payroll sync, time tracking, and compliance features but lacks Croft's H-2A specialization.
• iSolved: iSolved offers an HCM platform targeting SMB and mid-market employers with payroll, HR, and workforce management capabilities. It is comparable to Croft on the workforce management layer for seasonal and hourly-heavy employers.
• Conservis: Conservis provides farm management software focused on operational planning, input tracking, and profitability analytics for row crop operations. It is an adjacent peer as Croft expands into Business Intelligence and broader farm operating system functionality.

Broad incumbents

• ADP Workforce Now: ADP is the dominant US payroll and HR services provider with broad SMB and enterprise coverage including agriculture. While not H-2A-native, ADP's payroll sync, time tracking, and HR offerings represent the bundled incumbent alternative that Croft must displace or integrate with.
• Gusto: Gusto is a leading SMB payroll, HR, and benefits platform. It competes broadly for the same employer wallet share as Croft on payroll sync and HR workflows, though without H-2A-specific compliance depth.
• Paychex: Paychex provides payroll, HR, and benefits administration for SMBs with significant agricultural employer penetration. It overlaps with Croft's payroll sync and timekeeping functionality as a larger, more general alternative.
• Granular (Corteva): Granular, owned by Corteva, is a farm management and agronomy software platform serving larger commercial growers. It is comparable as a broader farm management suite that could eventually extend into labor/H-2A workflows to compete with Croft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crofttech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croft