What Live Play Mobile does

Live Play Mobile is a hybrid gaming and broadcasting company that develops and operates Live Play Bingo, a free-to-play mobile bingo game show broadcasting live 24/7 with professional hosts and celebrity guests such as Bruce Buffer and Jerry O'Connell. The platform integrates mobile gaming (built on the Unity engine), live video streaming (Agora), backend infrastructure (Firebase/PlayFab on AWS), and TV-style show production, generating over 75,000 hours of live content across more than six years of continuous operation. The app is distributed globally via the Apple App Store and Google Play Store, with a freemium model supported by optional in-app purchases of credits, power-ups, and bundles through an integrated web store, plus sweepstakes programs that operate without purchase requirements (some jurisdictions, including Washington State, are excluded).

Name

Live Play Mobile

Legal name

Live Play Mobile Inc.

Website

https://liveplaymobile.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Live Play Mobile operates Live Play Bingo, a free-to-play 24/7 live-hosted mobile bingo game show with celebrity hosts, and recently launched the LivePlay B2B division licensing live-hosted slot technology to casino operators such as Modo Casino and Booming Games.

Ownership category

akta.pro rank

Product category

Mobile Social Gaming

NAICS

Gambling Industries (7132), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming-Focused Live Streaming Platforms (MPACACAB)

akta.pro secondary industries

Online Bingo Casinos (MPAEABAF), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)

Keywords

• Mobile bingo games
• Live streaming gaming
• Social casino apps
• Live-hosted entertainment
• Freemium mobile games

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-App Purchases (Credits, Power-ups, Bundles): Players can purchase bingo credits, power-ups, and exclusive bundles through the integrated web store. Optional purchases enhance gameplay experience but are not required to participate in games or sweepstakes.
2. B2B Licensing (LivePlay Brand): Live Play Mobile's new B2B division under the LivePlay brand licenses its live-hosted entertainment model to casino operators and game developers. Revenue generated through licensing fees and revenue share arrangements with partners such as Booming Games and Modo Casino.
3. Sweepstakes and Contest Administration: Operates sweepstakes programs (e.g., daily Amazon.com Gift Card giveaways, vacation raffle events, collection bonanza events) that drive player engagement. Players can participate without purchase; company benefits from increased engagement and optional in-app purchase activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Live Play Mobile develops and operates free-to-play, live-hosted mobile gaming products at the intersection of social gaming, live streaming, and linear television. Its flagship is Live Play Bingo, a 24/7 live-streamed bingo game show with real human hosts on iOS and Android, complemented by optional in-app purchases of credits and power-ups. The company has launched a B2B LivePlay Slots division that licenses its live-hosted entertainment technology and brand to casino operators and slot game developers.

Product overview

Live Play Mobile operates a platform of live-hosted social gaming products. The core offering is Live Play Bingo, a free-to-play mobile bingo game show broadcasting 24/7 with live hosts. The company has expanded through its new LivePlay B2B division, which provides live-hosted entertainment technology to external gaming operators, starting with LivePlay Slots—a Social+ slot category that merges traditional slot games with live game show production and celebrity hosts. A companion web store offers in-game purchases for the Live Play Bingo ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Play Bingo The company's flagship free-to-play live streaming bingo game show, broadcasting 24/7 with live hosts delivering interactive bingo entertainment to mobile users. Players participate in real-time bingo games, engage with hosts via live chat, and use power-ups and multiple bingo cards. Available on iOS App Store and Google Play Store.
• LivePlay Slots A new B2B live-hosted Social+ slot category that merges slot games with live game show formats and celebrity hosts, extending the company's proven live-hosted entertainment model into the broader casino ecosystem. Licensed to casino operators and slot game developers.
• Live Play Bingo Web Store Web-based store offering special bundles and packages for purchasing credits, power-ups, and in-game items for the Live Play Bingo game. Supplements in-app purchase options on the mobile app.

Quantifiable outcome

• 2.5x higher revenue per player per day versus traditional non-live slot games
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Booming GamescoreStrategic or Co-development Partner · 9 January 2026Live Play Mobile and Booming Games co-developed LivePlay Slots, a new live-hosted Social+ slot category that merges Booming's slot titles (such as Buffalo Hold and Win Extreme 10,000 LIVE, Tasty Bonanza LIVE, and Vegas Pig 2 LIVE) with Live Play Mobile's live game show production technology and celebrity host program. Booming Games serves as a top-tier global games supplier with a high-performing slots portfolio and broad distribution network.
• Modo CasinocoreChannel Partner/ Reseller/ Distributor · 9 January 2026Modo Casino is the exclusive launch partner for LivePlay Slots, serving as the premier free-to-play social+ gaming platform where the product debuted. Modo Casino offers the LivePlay Slots experience to its player base, and reports that the product is delivering 2.5x higher revenue per player per day versus traditional non-live slot games.
• Ahbap AssociationminorOthersLive Play Mobile donated to the Ahbap Association in support of earthquake relief efforts in Turkey, following a special Live Play Bingo show to raise awareness among players.
• Wounded Warrior ProjectminorOthersLive Play Mobile donated $1,000 to the Wounded Warrior Project as part of its Veterans Day event on November 11, 2022, with Live Play Bingo hosts Haley and Evan hosting a special fundraising show.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SciPlay: Public social and mobile games company (Jackpot Party Casino, Monopoly Slots, Bingo Showdown). Closely comparable social casino and bingo publisher competing for similar D2C free-to-play players.
• Huuuge Games: Mobile social casino publisher known for Huuuge Casino and Billionaire Casino. Comparable free-to-play social casino operator serving a similar mobile bingo/slot audience with optional in-app purchases.
• Product Madness (Aristocrat Leisure): Social casino publisher (Heart of Vegas, Lightning Link) within Aristocrat. Directly comparable as a free-to-play social casino operator building high-engagement mobile slot experiences that LivePlay Slots competes with in the B2B casino space.
• Murka: Mobile social casino studio focused on slots and bingo (e.g., Scatter Slots). Comparable as a smaller, specialized social-casino peer competing in the same D2C free-to-play category.
• GSN Games (now Scopely/MSO): Operates free-to-play social bingo and casino games including GSN Bingo and GSN Casino. CEO Stuart Lewis-Smith was previously SVP/GM at GSN Games, making it the closest peer for the Live Play Bingo consumer offering and B2B social-casino experience.

Broad incumbents

• Pragmatic Play Live: Tier-1 live casino and slot supplier to online operators. Comparable as a B2B provider that could either compete with or license LivePlay's live-hosted production technology as the format scales.
• Evolution AB: Global leader in live-dealer casino content for online operators. Directly comparable to LivePlay's B2B live-hosted slot thesis and a likely competitor as the live-hosted Social+ format expands into the broader casino supply market.
• Playtika: Public social casino operator behind Slotomania, House of Fun, and World Series of Poker. Comparable in the free-to-play social casino and bingo category, with a much larger portfolio and live ops scale.
• Big Fish Games: Long-running social casino and casual games publisher, now part of Aristocrat. Comparable in the social casino and free-to-play mobile gaming space, particularly for bingo and slot-style content.
• Playtech: Large gaming platform with live casino, slots, and bingo verticals. Comparable as a B2B live gaming supplier and a potential competitor or partner for LivePlay's expansion into operator-integrated live entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liveplaybingo
• Facebookfacebook.com/LivePlayBingo
• LinkedInlinkedin.com/company/liveplaymobile
• Instagraminstagram.com/liveplaybingo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Play Mobile