TOGG

What TOGG does

TOGG (Turkey's Automobile Joint Venture Group) is the national electric vehicle manufacturer of Turkey, founded in 2018/2019 and headquartered in the Istanbul/Gebze area, with vehicle production at its Bursa (Gemlik) facility and battery production via the Siro joint venture with Farasis Energy. The company's product line centers on the T10X C-segment SUV and the T10F fastback sedan (launched at IAA Mobility 2025), with extended/dual-motor '4More' variants broadening the trim ladder. Both nameplates have achieved 5-star Euro NCAP safety ratings, an early validation metric for a new entrant.

These vehicles are sold as integrated hardware-plus-software products rather than standalone cars: buyers get access to Trumore, an in-house connected-car/digital experience platform with roughly 3 million users, and to Trugo, a proprietary charging network operating 900+ points across all 81 Turkish provinces and organized into seven service regions. The Digital Premium Package subscription (1,799 TL per 6-month period) layers on-demand features, while AI-driven services such as driver fatigue detection, facial recognition, SoundHound voice AI, Can.ai predictive maintenance (74% remote resolution), AI Radio, and ModeArt (AI-generated art) are embedded directly in the vehicles.

Revenue mechanics span three layers: vehicle hardware sales across a 650K TL to 2.475M TL price ladder; software-as-a-service via the Digital Premium Package and other Trumore features; and energy-as-a-service through Trugo charging sessions and corporate fleet financing. Customer segments are split across Turkish retail consumers, domestic corporate/fleet buyers, and — following the September 2025 Germany launch — Turkish-diaspora and mainstream European retail buyers. Strategic partners include CATL/CAIT (B-segment EV co-development, 2027), Farasis Energy (Siro battery JV), SoundHound, Can.ai, HERE Technologies, and ITÜ ARI Teknokent (digital health/AI R&D). The CEO is Mehmet Gürcan Karakaş, and IPO consideration was publicly signaled in September 2025.

Name

TOGG

Legal name

Türkiye'nin Otomobili Girişim Grubu Sanayi ve Ticaret A.Ş.

Website

https://togg.com.tr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

TOGG is Turkey's national electric vehicle manufacturer producing the T10X SUV and T10F fastback sedan, integrated with the Trumore digital platform and Trugo charging network spanning all 81 Turkish provinces, serving Turkish retail consumers, corporate fleets, and European markets.

Ownership category

akta.pro rank

Product category

Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industries

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Charging Systems & Swappable Battery Infrastructure Manufacturing (IMACAOAF)

Keywords

• Electric vehicles
• Smart mobility devices
• EV charging network
• Connected car platform
• Electric SUV

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Electric Vehicle Sales: Togg generates the majority of its revenue from the direct sale of electric vehicles — the T10X SUV and T10F sedan — to individual consumers and corporate fleet buyers. Sales are conducted digitally via the Trumore app and website, with physical delivery at designated centers across Turkey and in Germany. Pricing ranges from approximately 650,000 TL for the T10X V2 to 2,475,000 TL for fleet-purchased T10F V2 models.
2. Trumore Digital Premium Subscription: The Trumore digital platform generates recurring subscription revenue through the Digital Premium Package priced at 1,799 TL per 6-month term, offering premium cellular connectivity (25 GB/month), Miles&Smiles mileage rewards, AI digital assistant, and in-vehicle digital services.
3. Trugo Charging Network Services: Revenue is generated from fast DC charging and AC charging services at Trugo stations across Turkey's 81 provinces. The network uses 100% renewable energy and is accessible via the Trugo mobile app.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

TOGG manufactures and sells all-electric smart mobility devices — the T10X SUV and T10F fastback sedan — to individual consumers and corporate fleet buyers in Turkey and Germany. The vehicles are integrated with the Trumore digital experience platform for in-vehicle services, navigation, fintech, and ecosystem apps, and are supported by the Trugo high-speed charging network spanning all 81 Turkish provinces.

Product overview

TOGG (Türkiye'nin Otomobili Girişim Grubu) is Turkey's national electric vehicle manufacturer operating a platform-plus-services architecture built around three core pillars: smart mobility devices (T10X SUV and T10F fastback sedan with 4More dual-motor variants), digital experience platform (Trumore with Go.more, Earn.more, Play.more, Scale.more modules), and clean energy solutions (Trugo charging network). The ecosystem includes Digital Premium Package subscription, Tru.Store marketplace, TruGuard insurance, Tru.ID digital identity, Trumore e-Cüzdan digital wallet, and fleet management services. TOGG has also established strategic technology partnerships including CATL/CAIT for B-segment vehicle development (2027), HERE Technologies for navigation, SoundHound for voice AI, and Can.ai for predictive diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• Trugo: Electric vehicle charging network operator providing fast charging services across Turkey's 81 provinces with renewable energy-powered stations
• Trumore
• TruGuard
• Truzero
• Digital Premium Package

Products and services

• T10X (Smart Mobility Device SUV) Turkey's first domestic all-electric SUV offering up to 523 km WLTP range with smart device connectivity, 5-star Euro NCAP safety rating, 7 airbags, 180 kW DC fast charging (20% to 80% in 26.5 minutes), 0–100 km/h in 8.0 seconds (RWD), 218 hp maximum power, 41.3-inch panoramic display, Meridian 12-speaker audio, OTA software updates, facial recognition entry, and integration with the Togg Trumore mobility ecosystem. Targeted at individual consumers and corporate fleet buyers in Turkey and Germany.
• T10F (Smart Mobility Device Fastback Sedan) All-electric fastback sedan with up to 623 km range, 0.24 drag coefficient, dual-motor AWD option delivering 320 kW maximum power and 700 Nm torque (0–100 km/h in 4.1 seconds), 505L trunk capacity, full ADAS suite, 41.3-inch panoramic display, and identical digital cockpit to T10X. Targeted at individual consumers and corporate fleet buyers.
• T10X 4More (Dual-Motor AWD Variant) Dual-motor all-wheel-drive variant of the T10X SUV featuring 4More technology delivering enhanced performance, power, and driving experience compared to the single-motor RWD version.
• T10F 4More (Dual-Motor AWD Variant) Dual-motor all-wheel-drive variant of the T10F fastback sedan offering 320 kW maximum power output, 700 Nm torque, and 0–100 km/h in 4.1 seconds, with enhanced performance specifications over the RWD base model.
• Trumore Digital Experience Platform Standalone digital platform product serving as the mobile gateway for Togg vehicles with four modules: Go.more (mobility services, navigation, route optimization), Earn.more (fintech, payments, loyalty), Play.more (digital key sharing), and Scale.more (vehicle configuration and purchasing). Includes e-Cüzdan digital wallet, Tru.ID identity, and Tru.Store app marketplace. Accessible via in-vehicle system and mobile app by both Togg owners and non-owners in Turkey.
• Trugo EV Charging Network Turkey's most extensive high-speed EV charging network operating in all 81 provinces with over 900 locations and more than 1,000 DC charging devices. Offers DC fast charging (180 kW, 80% in under 30 minutes) and 22 kW AC charging powered by 100% renewable energy, accessible via the Trugo mobile app and website for both Togg and non-Togg EV owners.
• Digital Premium Package (Subscription Service) Recurring subscription service priced at 1,799 TL per 6-month prepaid term for T10X and T10F owners, providing premium cellular connectivity (25 GB/month), AI Digital Assistant, Digital Key Sharing, Turkish Airlines Miles&Smiles status and regular miles earning, AI Radio, AI Camera, ModeArt, and exclusive access to premium in-vehicle apps. New 2026 deliveries receive 1 month free.
• TruGuard Vehicle Insurance Proprietary motor insurance product designed specifically for Togg smart devices, offered through Sigortayeri with comprehensive coverage using original parts and service at Togg service points to preserve the vehicle warranty, and competitive premium pricing.
• Corporate Fleet Management Solution Comprehensive fleet management solution for corporate customers featuring real-time vehicle monitoring via Trumore, AI-powered predictive maintenance through Can.ai (resolving 74% of issues remotely), OTA software updates, AI-powered operational analytics, and consolidated single-invoice charging management across AC and DC stations. Offers up to 70% energy savings and ~85% lower maintenance costs versus ICE fleets.

Quantifiable outcome

• Up to 70% energy cost savings and ~85% lower maintenance costs vs ICE vehicles for fleet operators
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• CATL / CAIT (Contemporary Amperex Intelligent Technology)coreStrategic or Co-development Partner · 7 May 2026CATL's subsidiary CAIT signed a strategic partnership with Togg on May 7, 2026 (signed April 29, 2026) to co-develop a chassis platform for Togg's new B-segment electric vehicle family using CATL's Bedrock Chassis technology. This marks the first overseas passenger vehicle project for CAIT's Bedrock Chassis and China's first skateboard chassis mass-production application in the overseas passenger vehicle segment. CAIT provides the battery-centric integrated intelligent chassis while Togg contributes vehicle definition, digital architecture, and user experience design. First mass-produced model expected in 2027, targeting Turkish and European markets.
• İTÜ ARI TeknokentsupportingStrategic or Co-development Partner · 17 March 2026İTÜ ARI Teknokent and Togg signed a strategic partnership in March 2026 to redefine mobility through digital health and artificial intelligence, creating a joint program under the İTÜ Çekirdek entrepreneurship platform. The program enables advanced technology startups to integrate with Togg's user-centric mobility ecosystem and test solutions in real-world scenarios including driver health technologies, in-vehicle AI applications, sensor-based safety solutions, and predictive analytics. Applications remain open until August 2026.
• HERE TechnologiessupportingTechnology or Integration · 3 December 2025HERE Technologies collaborates with Togg on location platform and EV navigation integration. HERE was ranked #1 in Omdia's 2025 Location Platform Index for the second consecutive year and demonstrated EV-aware navigation, ADAS/AD validation, and AWS Bedrock-powered map data workflows with Togg and other OEM partners.
• Trumore Startup Ecosystem Partners (Plug and Play, The Hood, ADBA)supportingStrategic or Co-development Partner · 1 January 2025Togg's Trumore Startup Ecosystem partners include Plug and Play (global innovation platform), The Hood Tekmer (startup coworking space), and ADBA (marketing and innovation consultancy). The ecosystem has engaged 1,700+ startups screened, 580+ startup meetings, 350+ reviews, 87 PoC studies, and 50+ active startup collaborations including NevaXR (in-vehicle art gallery), Wyseye (AI quality control), SoundHound (voice AI), Bareways (route optimization), and EVbee (mobile charging).
• Can.aisupportingTechnology or Integration · 1 January 2025Can.ai provides AI-powered predictive maintenance for Togg's fleet management platform, resolving 74% of software and operational issues remotely without requiring service visits, enabling operational efficiency and reduced downtime for fleet operators.
• Turkcell / Paycell (e-Cüzdan Payment Services)supportingTechnology or Integration · 1 January 2025Turkcell Ödeme ve Elektronik Para Hizmetleri A.Ş. (Paycell) provides payment infrastructure for Togg's Trumore e-Cüzdan digital wallet, enabling users to make payments, load balances, and manage transactions within the Togg ecosystem under Turkish payment services regulations.
• Sigortayeri (TruGuard Insurance)supportingTechnology or Integration · 1 January 2025Sigortayeri provides Togg's TruGuard comprehensive insurance product, specifically designed for Togg smart devices, offering broad coverage at competitive premiums with original parts at Togg service points preserving the vehicle warranty.
• Farasis Energy (Siro Silk Road Clean Energy Storage Solutions JV)coreStrategic or Co-development Partner · 1 January 2019Togg and Farasis Energy established a 50-50 joint venture called Siro Silk Road Clean Energy Storage Solutions (Siro) in Gemlik for battery cell and pack technology development and production. Siro operates Togg's battery production facility at the Technology Campus and is fully operational, enabling 60,000 vehicle production capacity in 2026. Farasis is backed by Mercedes-Benz with a 3% stake and is piloting solid-state battery production in 2025 with sample testing partnerships with Mercedes-Benz, Geely, and Togg.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Zeekr: Zeekr is a premium Chinese EV brand under Geely, similarly positioned as a tech-forward, software-defined OEM targeting European expansion. Comparable premium-positioning playbook and international ambitions to Togg.
• XPeng: XPeng is a Chinese EV maker with a strong software-defined vehicle emphasis, including an in-house operating system and ecosystem of services. The Trumore platform and OTA strategy at Togg parallel XPeng's tech-stack approach.
• Leapmotor: Leapmotor is an emerging Chinese EV OEM focused on affordable, technology-forward mass-market EVs. Its planned expansion into Europe via Stellantis JV gives an alternate emerging-market EV peer for Togg's B-segment ambitions.

Direct peers

• NIO: NIO is a premium EV maker with a deeply integrated digital ecosystem (NIO House, NIO Power charging/swapping, subscription services). Togg mirrors this ecosystem-plus-vehicle strategy with Trumore and Trugo, both building a layered platform business on top of hardware.
• Polestar: Polestar is a premium EV manufacturer with a software-defined vehicle strategy, integrated digital services platform, and a multi-model portfolio (Polestar 2, 3, 4). Like Togg, it competes on design, premium positioning, and connected ecosystem rather than pure volume.
• Lucid Motors: Lucid is a premium EV startup with limited volume but strong technology and design credentials. Like Togg, it competes on the premium end of the EV market with technology-driven differentiation rather than scale.
• VinFast: VinFast is Vietnam's national EV manufacturer, similarly building a full EV lineup, ecosystem (VinAI, charging), and pursuing international expansion from a single home market. Like Togg, it is a state-backed new entrant racing to scale production and find footing in Europe.
• Rivian: Rivian is a direct EV OEM peer producing SUV (R1S) and truck (R1T) vehicles with a vertically integrated software platform and own charging network (Adventure Network). Same playbook as Togg: premium electric mobility devices plus proprietary software and charging infrastructure.

Broad incumbents

• Tesla: Tesla is the global EV incumbent and competes directly with Togg in Turkey's premium EV segment. While they occupy very different positions (global scale vs. emerging-market national champion), both sell premium connected EVs with OTA software and proprietary charging.
• BYD: BYD is the global volume EV leader and one of Togg's top three competitors in Turkey (alongside Tesla). Togg's EU Customs Union positioning is explicitly framed against BYD's tariff exposure, making them direct strategic adversaries in the Turkish and broader European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/togg2022/jobs
• Xx.com/TOGG2022

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOGG