Wildcraft India

What Wildcraft India does

Wildcraft India is a Bangalore-headquartered, privately held outdoor and adventure lifestyle brand founded in 1992, operating primarily in the Indian market. The company designs and sells performance apparel, footwear, bags, and gear across men's, women's, and children's categories, marketed under the core Wildcraft brand alongside the WiKi sub-brand for kids and teens (which includes a licensed Disney character line) and the TorQ sub-brand referenced in warranty and service contexts. Its product portfolio spans jackets, sweatshirts, tracksuits, cargo pants, rainwear, hiking and trekking shoes, sandals, backpacks, laptop bags, trolleys, duffle bags, sleeping bags, tents, and travel accessories, priced from approximately ₹549 for entry-level accessories up to ₹7,499 for premium footwear.

The company's underlying technology is rooted in proprietary material and design systems rather than software. The HYPA technology family includes HYPAGRIP (footwear traction), HYPADRY (waterproofing for rainwear and footwear), HYPAWARM (insulation claiming 40% greater heat retention at 30% lower weight), HEAT LOCK (heat retention for winter wear with breathability), and HYPACOOL (moisture-wicking for activewear). These technologies underpin functional differentiation claims around weather protection, thermal regulation, and durability for Indian climate and terrain conditions.

Wildcraft operates a direct-to-consumer-led go-to-market, combining its owned e-commerce platform (wildcraft.com), exclusive brand retail stores across India, and a mobile app presence on Google Play and Apple App Store. It supplements owned channels with marketplace distribution on Amazon Fashion and a B2B corporate gifting service for bulk purchases. Revenue is generated through one-time unit sales of branded apparel and gear, with regular seasonal promotions offering 20–60% discounts and a first-purchase mobile app code (APP10) for 10% off. Customer acquisition is supported through content marketing (blog), email via The Circle loyalty program, app-based promotions, and marketplace event participation. The company has raised approximately $41.3 million in disclosed equity funding across rounds led by Peak XV Partners (2013, 2016), Premji Invest (2017), and FidelisWorld with participation from Flipkart and Peak XV Partners (2018).

Name

Wildcraft India

Legal name

Wildcraft India

Website

https://wildcraft.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wildcraft India is a Bangalore-based outdoor and adventure lifestyle brand designing and selling performance apparel, footwear, bags, and gear for Indian consumers across men's, women's, and kids categories via D2C e-commerce, exclusive retail stores, and Amazon Fashion marketplace.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Gear

NAICS

Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor apparel
• Trekking footwear
• Technical backpacks
• Weather resistant clothing
• Travel luggage

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Wildcraft generates revenue through direct sales of outdoor apparel, footwear, bags, and gear to consumers via its e-commerce platform and physical retail stores. Products are sold at varying price points from entry-level to premium, with regular seasonal sales offering discounts up to 60%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wildcraft India designs, manufactures, and sells outdoor apparel, footwear, bags, and technical gear (including jackets, rainwear, hiking shoes, backpacks, trolleys, sleeping bags, and tents) under its own brand and the WiKi kids/teens sub-brand to Indian consumers. The offerings rely on proprietary technologies (HYPAGRIP, HYPADRY, HYPAWARM, HEAT LOCK, HYPACOOL) for weather resistance, traction, insulation, and moisture management. The company distributes through its own e-commerce site, exclusive retail stores, Amazon Fashion marketplace, and a corporate gifting program.

Product overview

Wildcraft India is an outdoor clothing, footwear, bags, and gear brand offering a comprehensive portfolio of products for men, women, and children. The company's main Wildcraft brand provides technical outdoor apparel including jackets (husky jackets, light quilt jackets, softshell jackets, down jackets), rainwear (rain jackets, raincoats, rainsuits), clothing (trackpants, joggers, cargo pants, shirts, t-shirts), footwear (hiking shoes, trekking boots, running shoes, sandals, flip-flops), and bags (travel trolleys, duffle bags, backpacks, laptop backpacks, rucksacks, messengers). The WiKi sub-brand serves kids and teens with school bags, backpacks, and accessories. Wildcraft incorporates proprietary technologies including HYPAGRIP (footwear traction), HYPADRY (waterproofing), HYPAWARM (insulation), HYPACOOL (moisture management), and HEAT LOCK (heat retention) across its product lines. The company also offers B2B corporate gifting services.

Differentiator

Problem solved

Functional benefit

Brands

• WiKi: Sub-brand targeting kids and teens, featuring backpacks, school accessories, rainwear, and lifestyle products for younger consumers.
• TorQ

Products and services

• Wildcraft Men's Outdoor Apparel, Footwear, and Rainwear Men's outdoor apparel, footwear, and rainwear line including jackets, sweatshirts, tracksuits, joggers, trackpants, cargo pants, shorts, shirts, t-shirts, rainwear (jackets, raincoats, ponchos, rain pants, rainsuits), and footwear (hiking, trekking, running, travel, sandals, flip-flops) for adult male consumers in India.
• Wildcraft Women's Outdoor Apparel, Footwear, and Rainwear Women's outdoor apparel, footwear, and rainwear line including jackets, sweatshirts, shirts, t-shirts, trousers, trackpants, capris, leggings, rainwear (jackets, raincoats, rain pants, rain suits, ponchos), and footwear (hiking, trekking, sandals, flip-flops) for adult female consumers in India.
• Wildcraft Packs, Travel Cases, and Technical Gear Packs and luggage category offering travel trolleys (soft, hard, hybrid trolleys, cabin and check-in sizes), duffle bags, duffle trolleys, daypacks, laptop backpacks, rucksacks, techpacks, messengers and portfolios, sleeping bags, tents, and travel accessories (belts, wallets) for travelers and outdoor users in India.
• WiKi Kids and Teens Sub-Brand Wildcraft's kids and teens sub-brand offering backpacks, school bags, WiKi rainwear, WiKi masks, and WiKi Disney Collection accessories (campus backpacks, hood messengers, character-themed products) for children and teenagers.
• Corporate Gifting Program B2B service enabling Indian businesses to purchase Wildcraft outdoor products in bulk for corporate gifting and team apparel needs.
• Wildcraft Essentials and Accessories Outdoor accessories including socks, caps, hats, mufflers, gaiters, gloves, and supermasks for men, women, and teens, sold as supplementary purchases alongside Wildcraft apparel and footwear.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Amazon FashionminorChannel Partner/ Reseller/ Distributor · 4 December 2025Wildcraft products are available through Amazon Fashion's marketplace platform, particularly during promotional sales events like the Wardrobe Refresh Sale. This channel provides additional reach beyond Wildcraft's owned e-commerce and retail stores.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wildcrafttweet
• Facebookfacebook.com/wildcraft
• LinkedInlinkedin.com/company/372036

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildcraft India