reTyre
reTyre is a Norwegian deep-tech manufacturer producing the world's first mass-produced rubber-free pneumatic tyres via patented injection moulding and bio-based thermoplastic elastomers, supplying bicycle, e-bike, and child mobility OEMs and direct consumers globally.
- Company typePrivate
- Founded2015
- HeadquartersSki, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What reTyre does
reTyre AS is a Norwegian deep-tech company founded in 2015, headquartered in Ski, Norway, and operating with 11–50 employees. It manufactures pneumatic tyres using a patented injection moulding process and bio-based thermoplastic elastomers rather than vulcanised rubber, positioning itself as the first company globally capable of mass-producing rubber-free pneumatic tyres. The product portfolio addresses bicycle and e-bike tyres, children's bikes, bike trailers, prams and strollers, with motorcycles and cars listed as under development; an award-winning City Range line and a 100% reclaimed-material carbon-neutral tyre concept (unveiled at Eurobike 2024 with algae-based tread compounds via BLOOM Materials) extend the platform. Third-party cradle-to-cradle Life Cycle Assessments by Intertek document up to 82% Global Warming Potential reduction versus conventional tyres, and all tyres are 100% reusable and recyclable.
The business is dual-channel: B2B OEM supply to bicycle, e-bike, and child mobility manufacturers (including partnerships with Frog Bikes, Thule, and Vittoria), complemented by direct-to-consumer sales through the company's e-commerce platform at retyre.eco. Pricing is quote-based and not publicly disclosed. The manufacturing model is built around CapEx-light, fully automated micro-factories deployable in 6–12 months, with the first facility operational in Ski and a second planned in Asia in 2026; this decentralised footprint is designed to localise production close to OEM assembly lines and reduce transport emissions. The company also previously offered a modular zipper-based tyre system, which has been discontinued.
reTyre is privately held with no parent company. Cumulative disclosed funding totals roughly US$12–13M, anchored by a €7M (US$8.1M) round in January 2026 led by Hatch Blue's Blue Revolution Fund with Fundracer and existing investors, alongside earlier grants and equity from Innovation Norway, the Norwegian Research Council, EISMEA, and MP Pensjon. The company reports €17M in signed contract values, holds ISO and REACH-aligned compliance, is a UN Global Compact signatory, has secured the 2025 Taipei Cycle d&i Award and Taipei Green Forward Program selection, and is led by founder-CEO Paul Magne Amundsen with a leadership team including CCO Ben Evans (former Commercial Director at Goodyear), CMO Cecilie B. Olsen, and COO Alexander Gjendem Gjørven. Revenue is not publicly disclosed.
reTyre firmographics
Firmographics- Name
- reTyre
- Legal name
- reTyre AS
- Website
- https://retyre.eco
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- reTyre is a Norwegian deep-tech manufacturer producing the world's first mass-produced rubber-free pneumatic tyres via patented injection moulding and bio-based thermoplastic elastomers, supplying bicycle, e-bike, and child mobility OEMs and direct consumers globally.
- Ownership category
- akta.pro rank
reTyre industry classification
Industry- Product category
- Sustainable Tyres
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Tires & Tubes Manufacturing (IMANAKAG)
- akta.pro secondary industries
- Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Tire Recycling, Disposal & Sustainability Services (TLAKADAI)
Keywords
Where reTyre is headquartered
LocationHeadquarters
- HQ city
- Ski
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
reTyre business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Sustainable Tyre Sales (B2B OEM): Primary revenue stream from supplying sustainable, recyclable tyres to bicycle, e-bike, and child mobility OEMs. Tyres are sold directly to manufacturers for incorporation into their products.
- Consumer E-commerce Sales: Direct-to-consumer sales of replacement tyres through the company's e-commerce platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
reTyre product offering
Product offeringCore offering
reTyre manufactures and sells sustainable, rubber-free pneumatic tyres for bicycles, e-bikes, children's bikes, bike trailers, prams/strollers, and (in development) motorcycles and cars. The tyres are produced using a patented injection moulding process and bio-based thermoplastic elastomers, are fully reusable and recyclable, and reduce CO2 emissions by up to 82% versus conventional vulcanised rubber tyres (third-party verified by Intertek GmbH). Sales are made primarily through B2B OEM supply to mobility brands and secondarily through a direct-to-consumer e-commerce store.
Product overview
reTyre is a Norwegian deep-tech company offering a portfolio of sustainable tyre products manufactured using patented injection moulding technology — the first company in the world capable of mass-producing pneumatic tyres without the use of rubber. The product range includes Sustainable Tyres for Bikes/E-Bikes, Children's Bikes, Bike Trailers, and Prams/Strollers under the core product line, supplemented by a City Range of bicycle tyres and an advanced concept Carbon-Neutral Tyre made from 100% reclaimed materials. The company previously offered a Modular Tyre System but has discontinued those sales. All current tyres are made from bio-based thermoplastic elastomers, are 100% reusable, and reduce CO2 emissions by up to 82% compared to conventional vulcanised rubber tyres, as verified by third-party cradle-to-cradle Life Cycle Assessments. Production is enabled through automated, smart manufacturing facilities deployed across multiple continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainable Tyres for Bikes/E-Bikes Rubber-free pneumatic bicycle and e-bike tyres manufactured using reTyre's patented injection moulding technology and bio-based thermoplastic elastomers, reducing CO2 emissions by up to 82% compared to conventional tyres and enabling 100% recyclability. Sold to OEMs for incorporation into finished bikes and via retyre.eco to consumers for replacement.
- Sustainable Tyres for Children's Bikes Bio-based, fully reusable pneumatic tyres designed for children's bicycles, including the award-winning Inti 20\" tyre recognised at the 2025 Taipei Cycle d&i Award. Sold to OEMs such as Frog Bikes and via retyre.eco.
- Sustainable Tyres for Bike Trailers Rubber-free pneumatic tyres for bike trailers, produced with reTyre's proprietary injection moulding process using renewable and bio-based materials that can be fully repurposed at end-of-life. Supplied to OEMs including Thule.
- Sustainable Tyres for Prams/Strollers
Quantifiable outcome
- Up to 82% CO2 reduction vs conventional tyres
- +3 more outcomes
Companies that use reTyre
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
reTyre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
reTyre partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- VittoriacoreStrategic Collaboration Agreement signed to co-develop and bring to market a new generation of performance tyres based on reTyre's proprietary injection-moulding technology. Vittoria is the world leader in high-performance bicycle tyres.
- ThulecorePartnership to feature reTyre sustainable tyres on the Thule Chariot Cab premium bike trailer, debuting at Kind + Jugend 2024. Thule aims to become carbon neutral by 2030.
- Frog BikescorePartnership to introduce lower-emitting, fully recyclable tyres on Frog Bikes' premium children's bikes. Frog Bikes aims for full transition to reTyre tyres across their range by end of 2025.
- Cycling Industries Europe (CIE)supportingJoined as member to participate in Cycling Innovation Network Expert Group and CSR and Sustainability Expert Group. CIE is the leading network of cycling industry companies dedicated to advancing innovation, sustainability, and collaboration.
- BLOOM MaterialssupportingCollaboration for the World's First Carbon-Neutral Tyre concept. BLOOM harvests algae from lakes and oceans as part of the UN Ecosystem Restoration Programme, providing materials for the tyre's tread compound.
- NornersupportingExternal testing partner for independent tyre testing and performance validation.
- Wheel EnergysupportingExternal testing partner for independent tyre testing services.
- SINTEFsupportingNorwegian research organisation providing independent testing and validation of tyre performance.
- InterteksupportingThird-party verification provider for Life Cycle Assessments (LCAs), providing accredited testing and certification services.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
reTyre competitors and assessment
Company assessmentBroad incumbents
- Continental AG: Global tyre incumbent with a substantial bicycle and e-bike tyre division supplying major OEMs. Comparable as an OEM supplier in the same product category, though Continental's portfolio spans automotive, commercial vehicle, and industrial tyres with far greater scale and resources.
- Pirelli: Premium tyre manufacturer with bicycle (Pirelli Cycle) and motorcycle tyre offerings plus a strong sustainability focus. Comparable in OEM supply, premium positioning, and sustainability messaging.
- Goodyear: Global tyre incumbent with a bicycle and sustainable-materials portfolio; reTyre's CCO is a former Goodyear commercial director. Comparable as an OEM tyre supplier and as an established player in sustainable tyre R&D.
- Michelin: Global tyre leader with an active sustainability programme, including bio-based and recycled-content tyre initiatives. Comparable in pursuing sustainable tyre technology at scale and serving OEM customers across mobility segments, though operating with vastly greater scale.
- Bridgestone: World's largest tyre manufacturer, active across passenger, commercial, motorcycle, and bicycle segments with substantial sustainable-materials R&D investment. Comparable in OEM supply and sustainability-driven product development, though at a vastly different scale.
Direct peers
- Panaracer: Specialist bicycle tyre manufacturer focused on road, gravel, and mountain bike segments. Directly comparable in product category (performance bicycle tyres) and OEM customer overlap with reTyre.
- Maxxis (Cheng Shin Rubber): Global tyre manufacturer with a substantial bicycle and motorcycle tyre business, supplying OEMs and aftermarket channels. Directly comparable in product category and customer base, though with a vastly larger scale and broader vehicle coverage.
- Vittoria: World leader in high-performance bicycle tyres and a strategic co-development partner of reTyre. Both companies serve the cycling OEM and replacement-tyre market with performance-focused tyre products, making Vittoria the most direct comparable peer.
- Schwalbe (Ralf Bohle GmbH): Leading European bicycle tyre manufacturer supplying OEMs and the replacement market across city, touring, MTB, and e-bike segments. Directly competes with reTyre in bicycle tyres sold through bike brands and distribution channels.
Emerging players
- Tannus (Tannus International): Maker of airless solid-foam bicycle tyres positioned as puncture-proof and sustainable. Comparable to reTyre as an alternative-materials bicycle tyre company targeting similar OEMs and riders, though using a different technology (solid polymer vs. rubber-free pneumatic).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
reTyre social profiles
Digital presencereTyre compliance and trust
Trust signalCompliance6 records
reTyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
reTyre leadership team
Management profileNumber of profiles
Profiles17 records
reTyre funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reTyre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reTyre
What does reTyre do?
reTyre manufactures and sells sustainable, rubber-free pneumatic tyres for bicycles, e-bikes, children's bikes, bike trailers, prams/strollers, and (in development) motorcycles and cars. The tyres are produced using a patented injection moulding process and bio-based thermoplastic elastomers, are fully reusable and recyclable, and reduce CO2 emissions by up to 82% versus conventional vulcanised rubber tyres (third-party verified by Intertek GmbH). Sales are made primarily through B2B OEM supply to mobility brands and secondarily through a direct-to-consumer e-commerce store.
Is reTyre a public or private company?
reTyre is a private company. It is classified as venture growth investor backed and is currently operating.
When was reTyre founded?
reTyre was founded in 2015. It employs 11 to 50 people.
Where is reTyre based?
reTyre is headquartered in Ski, Norway, in the Europe region.
How does reTyre make money?
Two revenue lines are on record. Sustainable Tyre Sales (B2B OEM) is the primary driver. The others are consumer E-commerce Sales.
Who are reTyre's main competitors?
Broad incumbents on record are Continental AG, Pirelli, Goodyear, Michelin and Bridgestone. Direct peers are Panaracer, Maxxis (Cheng Shin Rubber), Vittoria and Schwalbe (Ralf Bohle GmbH). Tannus (Tannus International) is listed as an emerging player.
Does reTyre have an API?
No public API is recorded for reTyre.
What industry is reTyre in?
reTyre's product category is Sustainable Tyres. Its primary akta.pro industry code is IMANAKAG, Bicycle Tires & Tubes Manufacturing, with a secondary code of IMANAKAF, Motorcycle & Scooter Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.