Bump Boxes

What Bump Boxes does

Bump Boxes, operated by the legal entity Bump Health, Inc., is a United States direct-to-consumer subscription commerce company founded in 2014 in Peoria. Its core offering is a monthly prepaid Pregnancy Subscription Box delivering curated, pregnancy-safe products to expecting mothers, available in 6-, 9-, or 12-month terms with free shipping and returns. The portfolio has been extended with complementary boxes — Breastfeeding, Gift, Newborn, and Dad — covering the full pregnancy-to-postpartum arc for the household.

The company operates exclusively through its own e-commerce storefront with no physical retail, supported by a content-led marketing stack: an extensive blog covering pregnancy, motherhood, breastfeeding, and newborn care, presence on Instagram/Facebook/TikTok, an email newsletter, and a refer-a-friend program. Revenue is generated through three streams: recurring prepaid subscriptions, one-time product sales, and insurance-covered breast pumps processed through the Bump Health sub-brand, which handles insurance verification, paperwork, and door-to-door delivery under HIPAA compliance.

Underlying technology is a standard e-commerce subscription platform with an insurance verification integration for breast pump claim processing; no proprietary AI/ML systems, patents, or API offerings are disclosed. The business is privately held, bootstrapped with a single $100K round in 2016 and a 2017 acquisition of Supplet, currently runs with 1–10 employees, and serves a cumulative base of more than 1,000,000 mothers in the US only.

Name

Bump Boxes

Legal name

Bump Health, Inc.

Website

https://bumpboxes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bump Boxes is a US D2C subscription commerce company founded in 2014 that ships monthly prepaid pregnancy and postpartum product boxes to expecting and new mothers, with a Bump Health sub-brand offering insurance-covered breast pumps.

Ownership category

akta.pro rank

Product category

Pregnancy Subscription Box

akta.pro primary industry

Toy Rentals & Subscription Boxes (CRALAFAK)

akta.pro secondary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

Keywords

• Pregnancy subscription box
• Maternity products
• Postpartum care
• Breastfeeding supplies
• Pregnancy gift boxes

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Boxes: Monthly prepaid subscription boxes containing curated pregnancy and postpartum products delivered to expecting mothers throughout their pregnancy journey.
2. One-time Product Sales: Individual product purchases including breast pumps, nursing supplies, maternity essentials, and gift boxes available for single purchase.
3. Insurance-Covered Breast Pumps (Bump Health): Free or discounted breast pumps processed through insurance verification, with Bump Health handling paperwork and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bump Boxes is a direct-to-consumer subscription commerce company that delivers monthly curated boxes of pregnancy-safe and healthy products to expecting mothers, tailored to their due date and symptoms. Boxes are offered in 6, 9, or 12-month prepaid plans with free shipping. Through its Bump Health subsidiary, the company also processes insurance-covered breast pump orders, handling verification, paperwork, and delivery.

Product overview

Bump Boxes is a subscription commerce company offering a portfolio of pregnancy and postpartum care products. The core offering is the Pregnancy Subscription Box—a monthly delivery of curated, pregnancy-safe products for expecting mothers available in prepaid 6, 9, or 12-month plans. Complementary offerings include the Breastfeeding Box (postpartum nursing essentials), Gift Box, Newborn Box, and Dad Box. Under the Bump Health sub-brand, the company also provides an insurance-covered breast pump program that helps mothers obtain free or discounted pumps through qualifying insurance plans. The company serves pregnant and postpartum women and their families, with products featured in media outlets including The Bump, Scary Mommy, Pregnancy and Newborn, InStyle, What To Expect, BuzzFeed, and Project Nursery.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance ProviderscoreGTM or Marketing PartnerPartnership with health insurance providers to offer free or discounted breast pumps as covered benefits. Bump Health subsidiary verifies insurance and processes claims on behalf of customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KiwiCo: Subscription-box DTC brand (Kiwico, Panda Crate, Koala Crate) shipping curated activity kits to children and parents on a recurring cadence — same subscription e-commerce mechanics, overlapping family-oriented buyer.
• Lovevery: Subscription-box DTC brand delivering staged developmental play kits for babies and toddlers, targeting the same new-parent customer with curated, by-stage physical product subscriptions and a strong content/community layer.
• Frida Mom: Postpartum and baby-care brand selling curated essential products (recovery, breastfeeding, baby care) direct to consumer — directly overlapping Bump Boxes' Breastfeeding Box, Newborn Box, and postpartum customer.
• Babylist: Vertical e-commerce marketplace and registry for baby and maternity products; competes for the same expecting-parent wallet share with a broader catalog but overlapping audience and content-led funnel.
• Stork Club: Maternity benefits platform that helps employers and health plans deliver covered pregnancy and postpartum services (including breast pumps) — a direct competitor to Bump Health on the insurance-covered DME side.

Others

• Ergobaby: Baby-carrier and adjacent parenting-products brand sold through retail and DTC — adjacent to Bump Boxes' baby/parenting category but with a different primary product.

Broad incumbents

• The Bump: Pregnancy and parenting media site owned by The Knot Worldwide, combining editorial content, registries, and vendor recommendations; competes for the same top-of-funnel content attention and influences the same purchase decisions.
• The Honest Company: Large-scale DTC brand with baby, personal care, and household essentials; competes for the same pregnancy/parenting household wallet with a much broader catalog and significantly larger marketing budget.

Emerging players

• Aeroflow Healthcare: DME supplier specializing in insurance-covered breast pumps and maternity products — a scaled, payer-integrated competitor to Bump Health.
• Hatch: Postpartum and fourth-trimester care brand (with Hatch Baby sleep products) — overlapping the postpartum segment Bump Boxes addresses via the Breastfeeding Box and Bump Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bumpboxes
• Facebookfacebook.com/bumpboxes
• LinkedInlinkedin.com/company/bump-boxes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bump Boxes