Harley Academy
Harley Academy is a UK-based private medical education company that delivers Ofqual-regulated postgraduate training in cosmetic injectables and aesthetic medicine to registered healthcare professionals, anchored by its Level 7 Diploma and the proprietary GEM© evidence-based framework, with a free AI-powered microlearning platform feeding premium course enrolments.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Harley Academy does
Harley Academy is a UK-based private medical education company founded in 2013 that delivers postgraduate training in aesthetic medicine to registered healthcare professionals—predominantly doctors, dentists, nurses, and clinical pharmacists seeking to enter or advance within the cosmetic injectables field. Its core offering is the Ofqual-regulated and JCCP-approved Level 7 Diploma in Cosmetic Injectables (PGDipAes), augmented by a structured curriculum of foundation injectables courses, advanced masterclasses (lip filler, tear trough, facial contouring), cosmetic dermatology programmes, and specialised product training (Profhilo, Polynucleotides). Practical training occurs at bespoke campuses in London (Threadneedle Street and Copthall Avenue) and Manchester, with trainees treating 1,000+ patients per month under expert mentorship at The Academy Clinic.
The company's intellectual property is anchored by GEM© (Global Evidence Matrix), the world's first standardised evidence-based framework for cosmetic injectables administration, complemented by HarleyAcademy.ai—a free AI-powered microlearning platform built on Totara LMS, integrating Google Gemini and OpenAI LLMs with ElevenLabs voice synthesis and proprietary synthetic facial animation models. The platform serves as a global top-of-funnel acquisition channel feeding paid premium courses, and supports multimodal learning (text, image, audio) with personalised pathways and gamified engagement.
Revenue is generated primarily through premium course tuition (one-time licence model), supported by freemium digital platform monetisation, professional services revenue from GMC-designated body appraisal and revalidation offerings, FCA-regulated credit broking for course financing, and downstream clinic services through The Academy Clinic. The business operates a hybrid GTM combining sales-led consultation (free 15-minute advisory sessions, open evenings), self-serve online course discovery, and community-led referrals. In February 2024, Harley Academy secured an £8 million growth equity investment from Rockpool Investments to fund expansion and prepare for the anticipated UK government licensing scheme for non-surgical cosmetic procedures.
Harley Academy firmographics
Firmographics- Name
- Harley Academy
- Legal name
- Harley Academy Limited
- Website
- https://harleyacademy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Harley Academy is a UK-based private medical education company that delivers Ofqual-regulated postgraduate training in cosmetic injectables and aesthetic medicine to registered healthcare professionals, anchored by its Level 7 Diploma and the proprietary GEM© evidence-based framework, with a free AI-powered microlearning platform feeding premium course enrolments.
- Ownership category
- akta.pro rank
Harley Academy industry classification
Industry- Product category
- Medical Aesthetics Training
- NAICS
- Technical and Trade Schools (61151), Other Technical and Trade Schools (611519)
- akta.pro primary industry
- Esthetics & Skincare Training Programs (HSALANAB)
- akta.pro secondary industry
- Esthetics / Skincare (EDAOALAE)
Keywords
Where Harley Academy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Harley Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Course Tuition Fees: Revenue from accredited aesthetics training courses including Level 7 Diploma, masterclasses, and online courses. Fees vary by course duration and depth of training.
- Freemium Digital Platform: HarleyAcademy.ai provides free AI-powered microlearning to attract and retain potential customers, with premium courses generating revenue.
- Professional Services: Includes appraisal and revalidation services offered through GMC-designated body status for cosmetic doctors on the faculty.
- Credit Broking Services: Harley Academy Limited acts as a credit broker, not a lender, introducing customers to loan products provided exclusively by a single lender for course financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free AI-Powered Learning Platform |
| One time/ perpetual license | Pay-as-you-go | Business Marketing for Aesthetic Medicine - Online Course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Harley Academy product offering
Product offeringCore offering
Harley Academy delivers accredited, evidence-based postgraduate training in medical aesthetics for registered healthcare professionals. Its core product is the Ofqual-regulated Level 7 Diploma in Cosmetic Injectables (PGDipAes), complemented by a suite of foundation, masterclass, cosmetic dermatology and online courses taught in line with its proprietary GEM© framework. Training is delivered via the Totara LMS online, at bespoke London and Manchester campuses for hands-on mentored practice on real patients, and through the free HarleyAcademy.ai AI-powered microlearning platform.
Product overview
Harley Academy is the UK's leading postgraduate training provider in medical aesthetic medicine, offering a platform-plus-courses architecture. The core offering centres on the Ofqual-regulated Level 7 Diploma in Cosmetic Injectables (PGDipAes), augmented by specialized injectables training (Foundation, Aesthetics Accelerator, Polynucleotides, Profhilo, Profhilo Structura), masterclasses (Perioral/Lip, Tear Trough, Facial Contouring), skin courses (Cosmetic Dermatology Foundation and Advanced), and e-learning (Complications Management, Business Marketing). The company provides HarleyAcademy.ai as a free AI-powered learning resource featuring microlearning, interactive consultations, and gamified modules. Practical training occurs at The Academy Clinic, Harley Academy's own training clinic.
Differentiator
Problem solved
Functional benefit
Brands
- GEM© (Global Evidence Matrix): The world's first and only set of standardised, evidence-based principles for the safest administration of cosmetic injectables, created by Harley Academy.
- HarleyAcademy.ai
Products and services
- Level 7 Diploma in Cosmetic Injectables Ofqual-regulated and JCCP-approved postgraduate Diploma in Cosmetic Injectables for healthcare professionals, combining eLearning and in-person mentoring with hands-on practical experience treating real patients at London and Manchester campuses.
- International Advanced Aesthetics Diploma Accredited online graduate programme in toxin and filler education for aesthetic medicine professionals based outside the UK, leading to a PGDipAes qualification with evidence-led, flexible remote access.
- Fast Track Level 7 Diploma Accelerated Level 7 Diploma pathway using Recognition of Prior Learning (RPL), enabling established medical aesthetic practitioners to obtain the PGDipAes qualification more quickly.
- Level 7+ Diploma Combined programme pairing the Ofqual-regulated Level 7 Diploma in Cosmetic Injectables with a certified Cosmetic Dermatology Course, providing a holistic multi-modal approach to medical aesthetics education.
- HarleyAcademy.ai (Aesthetics Learning System) Free AI-powered aesthetic education platform offering evidence-based microlearning, AI-powered simulations, interactive consultations and gamified learning modules for healthcare professionals at every career stage, available globally.
- Foundation Training in Medical Aesthetics Entry-level injectables course for healthcare professionals beginning their aesthetic medicine career, covering foundational botox and dermal filler techniques with hands-on mentoring.
- The Aesthetics Accelerator Comprehensive aesthetics course combining online and practical injectables training with digital marketing bootcamps, designed to launch an aesthetic medicine career.
- Polynucleotides Training Course Comprehensive theoretical and hands-on training in polynucleotides biostimulatory skin booster treatment using CROMA PolyPhil products, covering full-face and under-eye techniques.
- Profhilo Training Course Hands-on training in administering Profhilo injectable skin treatment for face, neck and body, covering hydration, fine line reduction and skin laxity improvement.
- Profhilo Structura Training Course Training in Profhilo Structura injectable treatment that regenerates subcutaneous facial fat with collagen and elastin stimulation, offering a low-risk safety profile.
- Perioral & Lip Filler Masterclass Expert-led masterclass for safely rejuvenating the perioral region with advanced lip filler techniques using needle and cannula methods.
- Tear Trough Filler Masterclass Advanced masterclass covering tear trough filler techniques to address under-eye hollowing, including anatomy, patient selection and hands-on injecting.
- Facial Contouring Masterclass Masterclass for safely sculpting and contouring cheeks, midface and lower face using advanced filler techniques to beautify and rejuvenate patients.
- Cosmetic Dermatology Foundation Training Entry-level cosmetic dermatology course covering skin analysis with and without devices, skin science and treatment planning for medical aesthetics practitioners.
- Cosmetic Dermatology Course Intermediate cosmetic dermatology course covering key techniques including microneedling, polynucleotides and advanced chemical peels using a skin-first approach.
- Preventing & Managing Filler Complications Online training course explaining how to prevent, identify and manage dermal filler complications, including dissolving techniques.
- Business Marketing for Aesthetic Medicine Online 2-hour eLearning course covering business marketing basics for aesthetic practitioners starting out, including customer proposition, client base building and marketing navigation. Priced at £150 incl. VAT with a certificate awarded on completion.
- The Academy Clinic Affordable aesthetic treatments provided by Harley Academy-trained medical professionals at the training clinic where Harley Academy trainees gain supervised practical experience treating real patients.
- PROLLENIUM® PACE Training & Education Portal Digital learning platform co-developed with PROLLENIUM® providing on-demand clinical education for aesthetic practitioners, with product training on Revanesse®, SoftFil® and VAMP, AI-powered anatomy tools, business development modules, and exclusive GEM© methodology integration.
Companies that use Harley Academy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Harley Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature4 records
Harley Academy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- PROLLENIUM®corePROLLENIUM® collaborated with Harley Academy to develop and launch the PACE Training & Education Portal - a digital learning platform providing on-demand access to clinical education for aesthetic practitioners. The platform includes product training on Revanesse®, SoftFil®, and VAMP products, AI-powered anatomy tools, business development modules, and exclusive GEM evidence-based methodology integration.
- VTCT SkillscoreVTCT Skills is the Level 7 awarding body for Harley Academy's Ofqual-regulated Diploma in Cosmetic Injectables. Both Harley Academy and VTCT Skills hold JCCP approval for aesthetic injectables training.
- JCCP (Joint Council for Cosmetic Practitioners)coreJCCP is the regulatory body that has approved Harley Academy as the first training centre for injectables. The JCCP oversees standards for cosmetic practitioners in the UK and is integral to Harley Academy's regulatory positioning.
- The Academy ClinicsupportingThe Academy Clinic is a partner clinic providing affordable aesthetic treatments performed by Harley Academy-trained medical professionals. It serves as a training environment for Harley Academy trainees.
- STORY ClinicssupportingSTORY Clinics is a partner aesthetic clinic operating in London and Nottingham. Some board members of Harley Academy are co-founders of STORY Clinics, creating a connected ecosystem.
- University of the West of England Bristol - Centre for Appearance ResearchsupportingAcademic partnership providing research collaboration in appearance psychology and related fields, enhancing the academic rigour of Harley Academy's educational programmes.
- Allergan AestheticssupportingProduct partner providing training on Allergan aesthetic products, integrating product education into Harley Academy's comprehensive injectables curriculum.
- Revanesse and SoftFilsupportingProduct partners providing dermal filler products for hands-on training at Harley Academy, with exclusive Alma partnership branding.
- IBSA ProfhilosupportingProduct partner for Profhilo injectable skin treatment training courses, offering hands-on training with genuine Profhilo products.
- CROMA PolyPhilsupportingProduct partner for polynucleotide training courses, using CROMA PolyPhil products for biostimulatory skin booster treatment training.
- Hamilton Fraser CosmeticsupportingInsurance partner providing cosmetic insurance solutions for aesthetic practitioners trained through Harley Academy.
- Healthxchange PharmacysupportingPharmacy partner providing aesthetic medicine products and supplies for Harley Academy training programmes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Harley Academy competitors and assessment
Company assessmentDirect peers
- Aesthetic Training Academy: UK aesthetics training provider offering foundation and advanced courses in injectables and skin treatments for medical professionals, with comparable mentoring-led delivery.
- Derma Medical: UK-based aesthetics training provider offering foundation, advanced, and Level 7-equivalent injectables courses for doctors, dentists, and nurses. Directly comparable in target audience, course catalogue, and pricing tier to Harley Academy.
- Acquisition Aesthetics: UK-based aesthetics training provider offering foundation, advanced, and Level 7 injectables courses with hands-on mentoring and CPD accreditation. Directly comparable course portfolio and learner base.
- Cosmetic Courses: One of the largest UK providers of botox and dermal filler training courses for medical professionals, with multiple UK training locations and an Ofqual-regulated Level 7 qualification offer. Most direct competitor to Harley Academy's core injectable training business.
- Interface Aesthetics: UK medical aesthetics training academy offering botox, filler, and skin rejuvenation courses for healthcare professionals. Comparable course structure and target segment, with in-person mentoring similar to Harley Academy's model.
- Skin & Aesthetic Training Academy (SATA): UK aesthetic training academy offering CPD-accredited courses in injectables and skin treatments for healthcare professionals, with comparable small-group practical mentoring approach.
- KT Training: UK aesthetic training provider delivering CPD-accredited injectables and skin treatments courses to medical professionals, with comparable pricing and small-group mentoring format.
Broad incumbents
- Galderma Aesthetics Academy: Global aesthetics pharma incumbent with proprietary training academies for its product portfolio (Restylane, Dysport, Sculptra). Comparable in offering practitioner education at scale but oriented to its own products rather than multi-brand independent training.
- Allergan Medical Institute: Allergan Aesthetics' global medical education platform for Botox and Juvederm, one of Harley Academy's product partners. Trains practitioners but tied to Allergan's product portfolio rather than offering the independent, multi-brand curriculum Harley Academy delivers.
Regional players
- SkinViva Training: Former standalone competitor that was acquired by Harley Academy (now operating as Harley Academy Manchester). Retained as a regional brand and provides a direct read-across on UK aesthetics training market dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Harley Academy social profiles
Digital presenceHarley Academy compliance and trust
Trust signalCompliance5 records
Harley Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harley Academy leadership team
Management profileNumber of profiles
Profiles9 records
Harley Academy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harley Academy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harley Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harley Academy
What does Harley Academy do?
Harley Academy delivers accredited, evidence-based postgraduate training in medical aesthetics for registered healthcare professionals. Its core product is the Ofqual-regulated Level 7 Diploma in Cosmetic Injectables (PGDipAes), complemented by a suite of foundation, masterclass, cosmetic dermatology and online courses taught in line with its proprietary GEM© framework. Training is delivered via the Totara LMS online, at bespoke London and Manchester campuses for hands-on mentored practice on real patients, and through the free HarleyAcademy.ai AI-powered microlearning platform.
Is Harley Academy a public or private company?
Harley Academy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Harley Academy founded?
Harley Academy was founded in 2013. It employs 51 to 100 people.
Where is Harley Academy based?
Harley Academy is headquartered in London, United Kingdom, in the Europe region.
How does Harley Academy make money?
Four revenue lines are on record. Course Tuition Fees are the primary driver. The others are freemium Digital Platform, professional Services and credit Broking Services.
Who are Harley Academy's main competitors?
Direct peers on record are Aesthetic Training Academy, Derma Medical, Acquisition Aesthetics, Cosmetic Courses, Interface Aesthetics, Skin & Aesthetic Training Academy (SATA) and KT Training. Broad incumbents are Galderma Aesthetics Academy and Allergan Medical Institute. SkinViva Training is listed as a regional player.
Does Harley Academy have an API?
No public API is recorded for Harley Academy.
What industry is Harley Academy in?
Harley Academy's product category is Medical Aesthetics Training. Its primary akta.pro industry code is HSALANAB, Esthetics & Skincare Training Programs, with a secondary code of EDAOALAE, Esthetics / Skincare. Its NAICS code is 61151.