Cubby
Cubby is a B2C mobile app that helps parents and caregivers centralize family scheduling, communications, and contacts through a unified inbox, shared calendars, and AI-powered automation. It serves families with children via a freemium subscription model on iOS and Android.
- Company typePrivate
- Founded2023
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cubby does
Cubby (legal entity Get Cubby, Inc.) is a Madison, Wisconsin-based consumer software company that operates a mobile family organization application available on iOS and Google Play. The product centers on a unified family inbox that aggregates emails, school and sports platform notifications, and social posts, alongside shared calendars, tasks, contacts, and notes designed to reduce the coordination load on parents and caretakers. The platform supports multi-user family accounts with role separation between parents/caretakers and children, and integrates with email providers and external school and sports platforms via API-level connections.
The technology stack is a mobile application backed by cloud synchronization, with AI capabilities layered in the premium tier. The Empower tier ($199/year) introduces AI Schedules (photo-to-event extraction), Smart Notifications (NLP-driven detection of important changes or cancellations), and Message Assistant (summarization and date extraction from long-form communications). Cubby monetizes through a three-tier annual subscription model: Basic (free, limited to one parent and up to two children), Nurture ($99/year, unlimited family members, unified inbox, calendar import/sync), and Empower ($199/year, AI features). The go-to-market is product-led growth with self-serve mobile downloads, a 60-day free trial on Nurture to drive conversion, and digital marketing via social channels (Facebook, Instagram, X) and a newsletter.
The company was founded in 2023 by Nicholas together with his wife Dana, motivated by the logistics of managing their three children's activities. Cubby has no disclosed institutional investors beyond a $100,000 seed from accelerator gener8tor in April 2024, and operates with a small (1-10) team. The product roadmap includes upcoming modules for Family Connect, Carpools, and Routines, indicating further expansion within the family coordination category.
Cubby firmographics
Firmographics- Name
- Cubby
- Legal name
- Get Cubby, Inc.
- Website
- https://getcubby.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cubby is a B2C mobile app that helps parents and caregivers centralize family scheduling, communications, and contacts through a unified inbox, shared calendars, and AI-powered automation. It serves families with children via a freemium subscription model on iOS and Android.
- Ownership category
- akta.pro rank
Where Cubby is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cubby business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Three-tier subscription model with annual billing. Basic tier is free, Nurture tier at $99/year, and Empower tier at $199/year. All tiers billed annually. The subscription model provides predictable recurring revenue with the Nurture and Empower tiers representing the primary monetization opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for 1 parent/caretaker, up to 2 kids, no collaborators |
| Subscription | Annual | Unlimited family members and collaborators at $99/year |
| Subscription | Annual | Premium AI features at $199/year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cubby product offering
Product offeringCore offering
Cubby is a mobile-first family organization application that aggregates family communications (email, school and sports apps) into a unified inbox, centralizes shared calendars with logistics tracking, and provides collaborative tasks, contacts, and notes. The product is offered via three annual subscription tiers (Basic free, Nurture $99/yr, Empower $199/yr with AI features) targeting parents and caregivers managing multiple children's activities.
Product overview
Cubby is a family organization platform offered as a single unified mobile application with tiered subscription plans. The product portfolio includes the free Basic tier with core features (calendars, tasks, contacts, notes, unified inbox), the Nurture tier ($99/year) adding unlimited family members and calendar integrations, and the Empower tier ($199/year) adding AI-powered capabilities including AI Schedules, Smart Notifications, and Message Assistant. Core platform features include Unified Family Inbox, Family Calendars, Tasks, Contacts, and Notes, with upcoming features including Family Connect, Carpools, and Routines. The platform is built around organizing family communications, event details, and contacts through a mobile-first approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Cubby Mobile App
Quantifiable outcome
- User testimonial: 'saved me a ton of time and helped lift the mental fog around planning things for our family.'
Companies that use Cubby
Customer profileSegments1 record
Ideal customer profiles1 record
Cubby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Cubby partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- gener8torminorAccelerator program that has supported GetCubby. Logo appears on About page indicating accelerator/incubator relationship. No specific partnership details disclosed.
- madworksminorWisconsin-based startup accelerator. Logo appears on About page indicating accelerator support.
- Wisconsin Economic Development Corporation (WEDC)minorWisconsin state economic development agency. Logo appears on About page indicating state-level support or recognition.
- Starting BlockminorWisconsin startup accelerator program. Logo appears on About page indicating accelerator/incubator support.
- Email ProviderscoreEmail integration allows users to securely connect email accounts of parents and caretakers. Feature enables unified inbox aggregation of emails.
- School and Sports PlatformscoreIntegrations with leading school and sports platforms to bring content into the unified family dashboard. Supports calendar synchronization from these platforms.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Cubby competitors and assessment
Company assessmentDirect peers
- Cozi Family Organizer: Long-standing family organization app with shared calendars, shopping lists, and meal planning. Most direct competitor to Cubby in the family coordination vertical, targeting the same parents-of-children persona.
- Skylight Calendar: Digital family calendar offered as both a mobile app and a dedicated touchscreen device. Directly comparable as a modern, design-forward family scheduling product with subscription monetization.
- FamCal: Family shared calendar app with widgets and reminders. Competes in the same mobile-first family scheduling niche as Cubby with overlapping feature sets.
- OurHome: Family chores, rewards, and schedule app. Comparable target persona (parents managing children) with some feature overlap in tasks and family coordination.
- TimeTree: Shared calendar app for groups and families. Comparable in core shared-calendar functionality but with broader group use cases beyond families.
Emerging players
- Maple Family Organizer: Newer entrant in the family organization app space with shared calendars, lists, and meal planning. Overlaps with Cubby's persona and feature surface.
Broad incumbents
- Google Calendar: Free, deeply embedded calendar from a platform incumbent. The default alternative for families, offering core scheduling without the family-specific unification and AI summarization Cubby provides.
- Apple Calendar / Family Sharing: iOS-native calendar and family sharing features bundled into Apple devices. Represents a free, frictionless substitute for Cubby's core calendar and family coordination features.
- Microsoft Family Safety: Microsoft's family-focused product suite including screen time and shared scheduling. Competes from a platform position with broader productivity ecosystem lock-in.
Others
- Hubble (formerly Hubble Connected): Family-focused tech brand. Adjacent rather than directly competitive, but targets similar demographics of tech-engaged parents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cubby social profiles
Digital presenceCubby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubby leadership team
Management profileNumber of profiles
Profiles1 record
Cubby funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubby
What does Cubby do?
Cubby is a mobile-first family organization application that aggregates family communications (email, school and sports apps) into a unified inbox, centralizes shared calendars with logistics tracking, and provides collaborative tasks, contacts, and notes. The product is offered via three annual subscription tiers (Basic free, Nurture $99/yr, Empower $199/yr with AI features) targeting parents and caregivers managing multiple children's activities.
Is Cubby a public or private company?
Cubby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cubby founded?
Cubby was founded in 2023. It employs 1 to 10 people.
Where is Cubby based?
Cubby is headquartered in Madison, United States, in the North America region.
How does Cubby make money?
One revenue line is on record: subscription Revenue.
Who are Cubby's main competitors?
Direct peers on record are Cozi Family Organizer, Skylight Calendar, FamCal, OurHome and TimeTree. Maple Family Organizer is listed as an emerging player. Broad incumbents are Google Calendar, Apple Calendar / Family Sharing and Microsoft Family Safety. Hubble (formerly Hubble Connected) is listed as an others.
Does Cubby have an API?
No public API is recorded for Cubby.