BIOVIT
BIOVIT is a UK-based B2B ingredient supplier offering 16 natural, organically certified vitamins and minerals sourced from plants, algae, and fungi to food, beverage, and supplement brands seeking clean-label alternatives to synthetic fortification, supported by proprietary stability data and clinical bioavailability evidence.
- Company typePrivate
- Founded2023
- HeadquartersTenby, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BIOVIT does
BIOVIT is a privately held UK-based B2B ingredient supplier specializing in natural, organically certified vitamins and minerals for the food, beverage, and supplement industries. Founded in 2023 by Ky Wright and headquartered in Tenby, Wales, the company supplies a portfolio of 16 single ingredients (vitamins A, C, D2, D3, E, K2, B6, B7, B9, B12 and minerals calcium, iron, zinc, magnesium, selenium, chromium, iodine) each derived from a specific plant, algae, or fungal source such as lichen, acerola cherry, shiitake mushroom, curry leaf, and moringa. Customers are predominantly mid-market and startup UK food and supplement brands (e.g., Veloforte, Cheerful Buddha, Purition, Love Mushrooms, The Collective, FEM, Nuda, Soul Kitchen) seeking clean-label, EFSA-claim-compliant alternatives to synthetic fortification.
The company's core technological differentiator is what it describes as the industry's most comprehensive natural nutrient stability database, built in partnership with RSSL, Eurofins, and Campden BRI, covering degradation across UHT, pasteurisation, baking, carbonation, retort, and ambient storage conditions. This is supported by a 30-day randomised controlled human bioavailability trial conducted with Swansea University (61 volunteers, 12 biomarkers) confirming equivalent bioavailability to synthetic alternatives, and a circularity research programme with Swansea University BioHub. Manufacturing is outsourced to BRC-accredited partner Plant-Ex Ingredients in Bristol, giving BIOVIT an asset-light operating model. The company also offers a bespoke premix blending service and nutritional consultancy led by Registered Nutritionist Eiméar Sutton.
Revenue is generated through unit-priced B2B ingredient sales (1 kg MOQ for single ingredients, 5 kg for premix blends) supplemented by project-based consultancy fees for formulation, regulatory, and EFSA health-claims support, plus the BIOVIT Trust Mark licensing programme for partner brands. Pricing is quote-based and not publicly disclosed. The company is backed by approximately £3.1m in total funding to date, comprising a £2.7m Innovate UK grant and two SFC Capital equity rounds, and operates with 11–50 staff led by an experienced board that includes the founders of Brighter Foods and Clarks UK and the former CEO of The Tetley Group/Tata Global Beverages.
BIOVIT firmographics
Firmographics- Name
- BIOVIT
- Legal name
- BIOVIT
- Website
- https://biovit.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIOVIT is a UK-based B2B ingredient supplier offering 16 natural, organically certified vitamins and minerals sourced from plants, algae, and fungi to food, beverage, and supplement brands seeking clean-label alternatives to synthetic fortification, supported by proprietary stability data and clinical bioavailability evidence.
- Ownership category
- akta.pro rank
BIOVIT industry classification
Industry- Product category
- Nutritional Ingredients
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)
- akta.pro secondary industries
- Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)
Keywords
Where BIOVIT is headquartered
LocationHeadquarters
- HQ city
- Tenby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BIOVIT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Natural Vitamin and Mineral Ingredient Sales: BIOVIT supplies 16 natural vitamins and minerals as single ingredients or bespoke premix blends to food, drink, and supplement brands. Products are supplied in powder format (standard), with flakes, capsules, and sticks also available. Manufacturing is handled by Plant-Ex Ingredients in Bristol. Minimum order quantities of 1kg for single ingredients and 5kg for premix blends. Samples are available on request.
- Nutritional Consultancy Services: Bespoke formulation consultancy led by Eiméar Sutton (Registered Nutritionist). Services include custom premix design, on-pack nutrition tables, EFSA health claims guidance, ingredient declaration support, reformulation from synthetic to natural, and marketing asset support including clinical data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single ingredient purchases (1kg MOQ) |
| Unit Pricing | Pay-as-you-go | Custom premix blends (5kg MOQ) |
| Other | Pay-as-you-go | Consultancy services (project-based) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BIOVIT product offering
Product offeringCore offering
BIOVIT supplies a portfolio of 16 natural vitamins and minerals (single ingredients or bespoke premix blends) sourced from organically grown plants, algae, and fungi to food, drink, and supplement brands. The offering is bundled with formulation consultancy, EFSA health claims support, regulatory guidance, reformulation services, and the BIOVIT Trust Mark certification programme that enables partner brands to display on-pack evidence of natural fortification.
Product overview
BIOVIT is the world's only dedicated natural vitamin and mineral ingredient company, supplying a portfolio of 16 single ingredients and bespoke premix blends to food, drink, and supplement brands. Ingredients are sourced from organically grown plants, algae, and fungi, including Vitamin A (Moringa), Vitamin C (Acerola Cherry), Vitamin D2/D3 (Shiitake/Lichen), Vitamin E, Vitamin K2, B-vitamins (B6 from Lemon Peel, B7/Biotin from Sunflower, B9/Folate from Spinach, B12 from Shiitake), and minerals (Calcium from Algae, Iron from Curry Leaf, Zinc from Guava Leaf, Magnesium from Sea Water, Selenium from Sunflower, Chromium from Parsley/Curry, Iodine from Seaweed). The offering also includes formulation consultancy, regulatory guidance, EFSA health claims support, reformulation services, and the BIOVIT Trust Mark programme for partner brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin D3 (from Lichen)
Quantifiable outcome
- 92% of UK shoppers prefer natural vitamins added to food; 86% willing to pay more
- +4 more outcomes
Companies that use BIOVIT
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
BIOVIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
BIOVIT partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Plant-Ex IngredientscoreBRC-accredited manufacturing partner for the production of BIOVIT products. Located in Bristol, providing customers with reliability and food-safety standards of an established UK supply chain.
- Swansea UniversitycoreAcademic research partner leading human intervention trials on the bioavailability of natural nutrients. Professor Richard Bracken leads the clinical research programme. Results confirmed equivalent bioavailability between organic and synthetic micronutrients. A-STEM research centre involved.
- Campden BRIcoreResearch and regulatory consultancy, food science testing, and independent analysis partner for BIOVIT's quality assurance programme.
- Reading Scientific Services Limited (RSSL)coreScientific testing partner delivering stability testing across product formats and processes. Contributes to BIOVIT's natural nutrient stability database.
- EurofinscoreNutrition analysis partner supporting stability validation, consistency, and traceability protocols. Contributes to BIOVIT's natural nutrient stability database.
- Swansea University Bio HubcoreCircularity research partner focused on valorising UK food production side-streams. Developing methods for extracting natural vitamins and minerals from food processing byproducts to advance circular supply chains.
- Hull University Teaching HospitalsminorClinical research partners supporting NHS trials, including studies involving GLP-1 patients.
- NHS PartnersminorMultiple NHS Trusts providing clinician insight and collaborative research on nutrition and metabolic health.
- Newcastle UniversityminorAcademic research partner investigating dietary patterns and nutrition in GLP-1 patients.
- Sheffield UniversityminorResearch partner supporting NHS clinical trials and GLP-1 related studies.
- VyprminorConsumer insight platform supporting audience engagement and feedback analysis for BIOVIT's market research.
- KaleidoscopecoreConsumer research partner delivering insight studies including the Trust Mark commercial impact analysis showing 21% increase in willingness to buy and 10% price premium.
Scale indicators5 records
Recent moves2 records
Expansion highlights6 records
BIOVIT competitors and assessment
Company assessmentDirect peers
- Plant-Ex Ingredients: Bristol-based BRC-accredited contract manufacturer of natural plant extracts and ingredient solutions for the food, beverage, and nutrition industry. BIOVIT's own manufacturing partner and the most directly comparable UK B2B supplier of plant-based functional ingredients.
- Martin Bauer Group: Global specialist in botanical extracts, tea, and plant-based ingredients serving food, beverage, and nutrition brands. Comparable as a B2B supplier of standardised plant-derived ingredients with deep regulatory and formulation expertise.
- Gnosis by Lesaffre: Producer of natural vitamins and bioactives via fermentation (S. cerevisiae and quorum-sensing platforms), supplying nutraceutical and food customers. Directly comparable as a natural-vitamin ingredient supplier with documented bioavailability science.
- Nexira: French supplier of plant-based nutritional ingredients (botanical extracts, fibres, antioxidants) for nutrition, health, and functional food applications. Comparable B2B model with standardised natural ingredients and formulation support.
- Kemin Industries: Global manufacturer of natural ingredients including vitamins, antioxidants, and functional ingredients for food, beverage, and supplement brands. Comparable as a science-led B2B natural ingredient supplier with a similar customer base.
Broad incumbents
- ADM Nutrition: Global nutrition giant with a broad portfolio of vitamins, flavours, and plant-based functional ingredients for food, beverage, and supplement manufacturers. A large incumbent overlap in natural vitamin ingredients serving the same customer categories.
- DSM-Firmenich: World's largest vitamin and nutrition ingredient supplier with a portfolio spanning both synthetic and natural vitamins for food, beverage, supplement, and pharma customers. A dominant incumbent whose natural-vitamin line competes directly with BIOVIT.
- Kerry Group: Global taste and nutrition company supplying ingredients and functional systems to food and beverage manufacturers, including fortification solutions. Comparable in customer overlap with BIOVIT's food and drink manufacturer segment.
- Tate & Lyle: Global food and beverage ingredients supplier with texturants, sweeteners, and added-fibre/nutrition solutions serving the same food manufacturer customers as BIOVIT. A broad incumbent overlapping in the natural-fortification space.
- IFF Health & Biosciences: Global ingredient supplier (formed via DuPont Nutrition merger) offering probiotics, enzymes, cultures, and nutritional ingredients to food, beverage, and supplement manufacturers. Comparable broad incumbent in functional nutrition ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BIOVIT social profiles
Digital presenceBIOVIT compliance and trust
Trust signalCompliance4 records
BIOVIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIOVIT leadership team
Management profileNumber of profiles
Profiles1 record
BIOVIT funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIOVIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIOVIT
What does BIOVIT do?
BIOVIT supplies a portfolio of 16 natural vitamins and minerals (single ingredients or bespoke premix blends) sourced from organically grown plants, algae, and fungi to food, drink, and supplement brands. The offering is bundled with formulation consultancy, EFSA health claims support, regulatory guidance, reformulation services, and the BIOVIT Trust Mark certification programme that enables partner brands to display on-pack evidence of natural fortification.
Is BIOVIT a public or private company?
BIOVIT is a private company. It is classified as venture growth investor backed and is currently operating.
When was BIOVIT founded?
BIOVIT was founded in 2023. It employs 11 to 50 people.
Where is BIOVIT based?
BIOVIT is headquartered in Tenby, United Kingdom, in the Europe region.
How does BIOVIT make money?
Two revenue lines are on record. Natural Vitamin and Mineral Ingredient Sales are the primary driver. The others are nutritional Consultancy Services.
Who are BIOVIT's main competitors?
Direct peers on record are Plant-Ex Ingredients, Martin Bauer Group, Gnosis by Lesaffre, Nexira and Kemin Industries. Broad incumbents are ADM Nutrition, DSM-Firmenich, Kerry Group, Tate & Lyle and IFF Health & Biosciences.
Does BIOVIT have an API?
No public API is recorded for BIOVIT.
What industry is BIOVIT in?
BIOVIT's product category is Nutritional Ingredients. Its primary akta.pro industry code is CRADAOAM, Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes), with a secondary code of AFAJAKAA, Vitamins (A, B-Complex, C, D, E, K; Premixes). Its NAICS code is 311423 and its SIC code is 2833.