What Hyperwear does

Hyper Wear Inc. (dba Hyperwear) is a privately held fitness equipment manufacturer founded in 2011 and headquartered in Austin, Texas. The company designs and sells a portfolio of weighted training products built around its patented SandBell shifting-sand technology and its adjustable weighted vest systems. Core product lines include the Hyper Vest family (Elite, Pro, Fit, and TAC models), the Hyper Ruck rucking backpack with FlexLoad adjustable weights, the SandBell and SandBell PRO workout sandbag systems, the SoftBell adjustable kettlebell/dumbbell/barbell platform, unanchored Hyper Rope weighted battle ropes and jump ropes, and wellness wearables including the Cool2Shape brown fat cooling vest and the CoolOver advanced PCM cooling vest. Notable technical differentiators include the patented SandBell disc design that dissipates force across the bag's surface area, thin (1/4 inch) zinc-plated galvanized steel weight plates, women-specific contoured vest architecture (Hyper Vest FIT), and proprietary unanchored battle rope construction that eliminates the traditional anchor-and-space requirement.

Hyperwear serves a horizontally diversified customer base spanning competitive athletes (HYROX, CrossFit, functional fitness), midlife women focused on bone density and osteoporosis prevention, rucking enthusiasts, outdoor workers and first responders requiring heat management, and general consumers seeking versatile strength training equipment. The company monetizes exclusively through one-time hardware sales across three channels: direct-to-consumer e-commerce at hyperwear.com, Amazon marketplace, and a commercial/bulk channel for gyms, studios, and fitness facilities. Pricing spans roughly $15.95 (entry-level SandBell) to over $309.95 (Hyper Rope battle rope), supported by GOVX discounts for military/first responders/teachers, HSA/FSA eligibility for osteoporosis-related purchases, an affiliate referral program, and content-led SEO and email acquisition.

Hyperwear is recognized by the Inc. 5000 list of America's Fastest-Growing Private Companies (2025) and has been featured in the New York Times, Men's Health, Gear Patrol, and Garage Gym Reviews. The company has shipped products to customers across North America, Europe, the Middle East, and Asia Pacific, and operates with a headcount of 11–50. Founder and CEO Dirk Buikema leads the company alongside CFO/COO Shari Joseph.

Name

Hyperwear

Legal name

Hyper Wear Inc.

Website

https://hyperwear.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyperwear is a privately held Austin, TX-based fitness equipment manufacturer selling patented weighted vests, SandBell shifting-sand workout bags, rucking gear, unanchored battle ropes, and PCM cooling wearables to athletes, midlife women, HYROX competitors, and general consumers via DTC e-commerce, Amazon, and commercial channels.

Ownership category

akta.pro rank

Product category

Weighted Fitness Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Weighted fitness equipment
• Weighted workout vests
• Rucking backpacks
• Workout sandbags
• PCM cooling wearables

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time hardware sales of fitness equipment including weighted vests, sandbags, battle ropes, and accessories through e-commerce (hyperwear.com) and authorized resellers like Amazon. Products are sold at various price points from entry-level to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hyperwear designs, manufactures, and sells weighted fitness equipment including patented SandBell shifting-sand workout sandbags, adjustable weighted vests (Hyper Vest ELITE, PRO, FIT, TAC), rucking backpacks with FlexLoad plates, unanchored weighted battle and jump ropes, SoftBell adjustable free-weight systems, and Phase Change Material (PCM) cooling vests. Products are sold direct-to-consumer online and through Amazon, with commercial/bulk solutions for gyms and fitness facilities.

Product overview

Hyperwear is a privately held fitness equipment manufacturer based in Austin, TX, offering a portfolio of innovative weighted training products organized around its proprietary SandBell shifting-sand technology and adjustable weighted vest systems. The core product lines span five categories: (1) weighted vests — the Hyper Vest ELITE (high-performance), Hyper Vest PRO (everyday fitness), and Hyper Vest FIT (women-specific, max 10 lbs), each with interchangeable galvanized steel or recycled-steel weight packs; (2) rucking gear — the HYPER RUCK backpack and FlexLoad adjustable rucking weight plates; (3) workout sandbags — anchored by the patented SandBell system (2–50 lbs) and SandBell PRO heavy-duty version (6–70 lbs), supplemented by the SteelBell eco-friendly variant, the Neoprene Strongman Sandbag, and the Hybrid Race Training Sandbag System for HYROX race-specific training in 10 KG and 20 KG; (4) battle ropes and jump ropes — including the Hyper Rope weighted battle ropes (unanchored design) and Hyper Rope weighted jump rope; and (5) adjustable SoftBell system weights — kettlebells, dumbbells, barbells, and hand weight plates. The portfolio also includes wellness wearables (Cool2Shape brown fat cooling vest and CoolOver advanced PCM cooling vest), accessories (resistance bands, wrist/ankle weights), and apparel.

Differentiator

Problem solved

Functional benefit

Brands

• SandBell: Soft neoprene workout sandbags filled with sustainably sourced sand for versatile strength training
• Hyper Vest
• Hyper Ruck
• Hyper Rope
• SteelBell
• SoftBell
• Cool2Shape
• CoolOver
• Hybrid Race

Products and services

• Hyper Vest ELITE High-performance, ultra-durable adjustable weighted vest for intense and demanding training, featuring a thin, comfortable fit with galvanized steel weight plates and CORDURA fabric. Maximum weight capacity 15-25 lbs depending on size (S: 15lbs, M/L: 20lbs, XL: 25lbs). Priced at sale $220.95, regular $259.95.
• Hyper Vest PRO Comfortable, balanced adjustable weighted vest for everyday casual fitness and moderate-intensity training, featuring CORDURA fabric and interchangeable galvanized steel weights. Maximum weight capacity 20-40 lbs depending on size.
• Hyper Vest FIT Weighted vest designed specifically for women's bodies with contoured fit (no weight over chest area), breathable CORDURA fabric, adjustable side lacing, and eco-friendly weights made from 100% recycled USA steel. Adjustable from ½ lb to 10 lbs maximum. Available in Carbon Black, Glacier Blue, and Crimson Red. HSA/FSA eligible for osteoporosis treatment. Priced at sale $97.74, regular $114.99.
• Hyper Vest TAC Vest Tactical-style weighted vest designed for tactical fitness and load-bearing training, including rucking vest applications.
• HYPER RUCK Rucking Backpack Rucking backpack designed for strength training and everyday carry, featuring adjustable flexible rucking weights (FlexLoad plates) for bounce-free load-bearing workouts outdoors. Available in three colors. Priced at sale $188.68, regular $221.98.
• SandBell Workout Sandbags Patented pre-filled workout sandbags made from soft neoprene exterior with sustainably sourced USA sand. Combines features of dumbbells, kettlebells, medicine balls, and slam balls in one product. Available in weights from 2 lbs to 50 lbs, color-coded by weight.
• SandBell PRO Workout Sandbags Heavy-duty version of the classic SandBell with reinforced neoprene shell designed for higher volume commercial use. Features textured fabric for superior grip, patented color-coded tough nylon trim, and shifting sand for active live weight. Available from 6 lbs to 70 lbs.
• SteelBell Versatile weighted fitness tool made from eco-friendly materials (sustainably sourced sand or recycled steel shot), serving as an alternative to SandBell for rucking and hand weight exercises. Priced from $45.95.
• Hybrid Race Training Sandbag System Race-specific training sandbag designed for HYROX sandbag lunge events. Contains pre-filled, no-leak, no-dust patented SandBell inserts inside a rugged 1000D nylon handled shell at official KG weights (10 KG and 20 KG). Ships with sand included for home gyms and commercial facilities. Priced at $139.95.
• Neoprene Strongman Sandbags Strongman sandbags with neoprene shell designed for heavy lifting and strongman training exercises such as sandbag carries and loads.
• Hyper Rope Weighted Battle Ropes Weighted battle ropes with patented unanchored design that increases active mass and allows use in small spaces (as little as 6 feet) without requiring anchors. Enhances workout intensity and movement quality. Priced from $309.95.
• Hyper Rope Weighted Jump Rope Heaviest weighted jump rope designed for intense training, outdoor use, and high-intensity cardio workouts. Priced at $144.95.
• SoftBell Adjustable Soft Kettlebell Adjustable soft kettlebell from the SoftBell adjustable weight system, using compacted sand-filled weights that function as plates for lifting and rucking. Priced from $30.49.
• SoftBell Cardio Barbell Set Complete home gym weight set from the SoftBell adjustable system, designed for cardio and barbell training using sand-filled plate weights. SoftBell Barbell priced at $169.99.
• SoftBell Adjustable Soft Dumbbell Adjustable soft dumbbell from the SoftBell system, using compacted sand-filled weights that can be configured as plates for lifting. Priced from $24.99.
• SoftBell Hand Weight Plates Safe, adjustable exercise hand weight plates from the SoftBell system, used for rucking and hand weight exercises.
• Cool2Shape Brown Fat Cooling Vest and Wraps Brown fat activation cooling vest and wraps using phase change material (PCM) at 59°F (15°C) to stimulate non-shivering thermogenesis. Includes vest, waist wrap, arm wrap, and leg wrap options. Targets brown fat activation for calorie burning, metabolic health, and potential applications in weight loss and emerging areas like cancer therapy research. Cooling duration up to 120 minutes per session. Priced at sale $107.99, regular $179.99.
• CoolOver Advanced Cooling Vest Advanced cooling vest using INUTEQ-PAC bio-based Phase Change Material (PCM) technology for consistent cooling in high humidity. Features multiple temperature options (44°F to 84°F) providing 45 minutes to 4.5 hours of cooling. Designed for athletes, outdoor workers, first responders, and individuals with medical conditions. One size fits most, weighing 2.65 lbs. Made in the Netherlands. Priced at $169.99.
• Resistance Bands (Loop, Tube, Super Bands) Line of resistance bands including loop bands, tube bands with handles, and Super Bands for strength training exercises.
• Wrist and Ankle Weights Adjustable wrist and ankle weights for adding resistance to boxing, walking, and other fitness activities.
• Hyper Vest 5 lbs Extra Weight Plates (PRO/ELITE) Standalone 5 lbs weight pack of 36 individual high-density zinc-plated steel weights at 1/4 inch thin profile for the Hyper Vest PRO and ELITE. Priced at $49.95 per box, includes insertion tool.
• Hyperwear FlexLoad Adjustable Rucking Weight Plates Adjustable flexible rucking weight plates designed to insert into the Hyper Ruck backpack for customizable load-bearing resistance during rucking workouts.
• Hyperwear Speed Jump Rope Adjustable speed jump rope designed for cardio, speed, and agility training.

Quantifiable outcome

• Research shows weighted vest use builds bone density beneficial for osteopenia/osteoporosis
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• GORUCK: GORUCK is the leading rucking backpack brand and a direct competitor in the weighted-carry training category. Both companies sell ruck-specific backpacks, weighted plates, and training content targeting rucking enthusiasts, outdoor fitness, and tactical-style training.
• 5.11 Tactical: 5.11 Tactical sells tactical-style weighted vests, plate carriers, and rucking gear primarily to law enforcement, military, and tactical fitness users. They overlap directly with Hyperwear's Hyper Vest TAC and rucking product lines.
• ONETIGRIS: ONETIGRIS sells weighted vests, tactical gear, and rucking equipment targeting similar tactical-fitness and outdoor training audiences. They compete directly with Hyperwear's tactical vest line and rucking backpacks at lower price points.
• ZELUS Fitness: ZELUS Fitness specializes in weighted vests, ankle/wrist weights, and home workout accessories. They directly compete with Hyperwear in the entry-to-mid-tier weighted vest market across Amazon and DTC channels.
• Aduro Sport: Aduro Sport produces weighted vests, wrist weights, and fitness accessories sold primarily through Amazon. They overlap with Hyperwear's accessory and entry-level weighted vest offerings in the same e-commerce marketplace channels.
• Glacier Tek: Glacier Tek manufactures PCM cooling vests for industrial, military, and medical applications including MS heat management. They compete directly with Hyperwear's CoolOver product line in the personal cooling vest category.

Broad incumbents

• Rogue Fitness: Rogue Fitness is the largest independent strength and conditioning equipment manufacturer in the US, offering a vast catalog that increasingly includes weighted vests, sandbags, and competition gear. They compete with Hyperwear in functional fitness and CrossFit/strongman adjacent equipment categories.
• REP Fitness: REP Fitness is a major home and commercial gym equipment manufacturer offering barbells, racks, strength gear, and increasingly accessories like weighted vests. Their broader catalog and aggressive pricing pressure Hyperwear's premium positioning across the home gym segment.
• Titan Fitness: Titan Fitness is a value-positioned broad-line fitness equipment retailer/manufacturer. They compete on price across strength equipment and have expanded into weighted vests and functional accessories, squeezing mid-tier and premium brands in the value-conscious fitness consumer segment.

Others

• INUTEQ: INUTEQ is the bio-based PCM technology partner that supplies the cooling material inside Hyperwear's CoolOver vest. As both a supplier and competitor in the PCM cooling vest category for industrial and athletic users, INUTEQ is an adjacent player in Hyperwear's cooling wearable line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hyperwear
• Facebookfacebook.com/hyperwear
• LinkedInlinkedin.com/company/hyperwear
• Instagraminstagram.com/hyperwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperwear