WATR

What WATR does

WATR is a UK-based environmental technology company founded in 2017 that develops IoT-enabled real-time water and soil quality monitoring systems. Its hardware portfolio includes solar-powered floating monitors (WATR Pro 2.0), bankside installations, marine buoys, pumped kiosks, and supplementary TERA sensors for soil, weather, and depth. Devices transmit data via proprietary in-house telemetry supporting GSM, LoRa, Wi-Fi, and satellite communications to a cloud-based Pulse Dashboard and Pulse API. A sensor-agnostic platform architecture allows integration of WATR's own industry-certified sensors alongside third-party sensors from partners including Chelsea Technologies (UviLux) and Siemens (Mindsphere), with AI/ML models delivering predictive analytics for pollution events.

The company's primary customers are water utilities, government environmental agencies, and biosphere organisations. WATR claims engagement with 90% of UK water utilities and lists Anglian Water (Business As Usual status), Welsh Water, Wessex Water, Yorkshire Water, Severn Trent, Southern Water, Water Corporation (Australia), NEOM (Saudi Arabia), Siemens, Balfour Beatty, and the North Devon UNESCO Biosphere among named accounts. Verticals span wastewater, catchment monitoring, fisheries and aquaculture, agriculture, construction, marine and coastal monitoring, and flood management. Revenue is generated through four ownership models: hardware outright purchase (WATR 360), OPEX subscription (WATR FLEX), Data-as-a-Service subscription bundling equipment with maintenance and support, and rental through a Sunbelt Rentals partnership.

WATR has raised capital across multiple rounds, including pre-seed funding in 2017, seed and Series A-level investment from Artesian VC and Brinc, an angel round from Anglia Capital Group in 2022, and a 2025 growth capital round from 24Haymarket earmarked for international expansion. The company is headquartered at Hethel Engineering Centre in Norfolk, UK, with a team that grew from 4 to 15 employees alongside reported revenue doubling in 2025. International deployments span the UK, USA, Germany, Portugal, Croatia, France, Saudi Arabia, Australia, and Italy, with Southeast Asia identified as the next planned expansion region.

Name

WATR

Legal name

Watr Limited

Website

https://watr.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

WATR is a UK-based IoT environmental monitoring company providing solar-powered real-time water and soil quality sensors with proprietary telemetry, AI-powered predictive analytics, and a sensor-agnostic platform serving water utilities, government agencies, and environmental consultancies globally.

Ownership category

akta.pro rank

Product category

Water Quality Monitoring Systems

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Measuring & Controlling Devices, Nec (3829), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)

akta.pro secondary industries

Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water quality monitoring
• Environmental IoT sensors
• Real-time data monitoring
• Smart environmental monitoring
• Water telemetry systems

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (CAPEX - WATR 360): WATR 360 enables clients to purchase hardware equipment outright, supporting CAPEX investment requirements. Complemented by optional WATR 360 support covering calibration, maintenance, data analysis, and consultancy. Includes initial goals, objectives, and success reviews.
2. Hardware Sales (OPEX - WATR FLEX): WATR FLEX provides a flexible ownership and support model aligned with OPEX purchasing. Ongoing support built in covering calibration, maintenance, data analysis, and consultancy. Automatically updates or upgrades sensors as technology evolves.
3. Data-as-a-Service (DaaS): Subscription-based service where equipment, maintenance, support, and data delivery are bundled into one package. Reduces upfront investment and ensures clients always have the most up-to-date system. Covers small fisheries to large utilities. Progressive technology delivery with maintenance and upgrades included.
4. Rental / Hire (Sunbelt Rentals Partnership): WATR solutions are available for hire through Sunbelt Rentals partnership, providing flexible, scalable monitoring for project-based needs. Real-time compliance monitoring, automated reporting and alerts, and fully supported deployment.
5. Professional Services (Installation, Calibration, Consultancy): WATR provides installation, calibration, training, and ongoing consultancy services. Site surveys and planning support for deployments. Data analysis and reporting services included in support packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

WATR develops and sells a patented, sensor-agnostic, solar-powered real-time water and soil quality monitoring system comprising floating, bankside, marine, and pumped hardware devices (WATR Pro, WATR Pro 2.0, Bankside, Hybrid Bankside, Buoy, Pumped Kiosk, WATR SWITCH, WATR TERA), a cloud-based Pulse Dashboard for 24/7 visualisation, and a Pulse API for programmatic data access. The platform is delivered through multiple commercial models including outright hardware purchase (WATR 360), OPEX subscription (WATR Flex), bundled Data-as-a-Service (DaaS), and rental through Sunbelt Rentals, with end-to-end installation, calibration, training, and ongoing consultancy services.

Product overview

WATR is a modular smart environmental monitoring system comprising a range of hardware devices, a cloud-based software platform, and flexible ownership models. The hardware portfolio includes the WATR Pro / WATR Pro 2.0 (flagship floating water quality monitor), WATR Buoy (marine deployment), WATR Bankside / Hybrid Bankside (fixed-structure bankside installations), WATR Pumped Kiosk (cost-effective pumped river monitoring), WATR SWITCH (automated aeration/pump controller), and WATR TERA sensor units (soil moisture, weather, depth). The software layer consists of the Pulse Dashboard (cloud-based data visualisation and analytics) and Pulse API (programmatic data access for integrations). WATR's sensor-agnostic platform integrates its own benchmarked sensor range alongside third-party specialist sensors. Devices communicate via in-house telemetry using GSM, LoRa, Wi-Fi, or satellite. Flexible ownership is available through WATR 360 (outright purchase), WATR Flex (OPEX model), or Data-as-a-Service (subscription bundling hardware, maintenance, and support). The ecosystem is designed for real-time water, soil, and air quality monitoring across diverse applications including river catchments, wastewater, coastal, fisheries, aquaculture, agriculture, construction, and flood management.

Differentiator

Problem solved

Functional benefit

Brands

• WATR Pro 2.0: The Smart Real-Time Water Quality Monitor - redesigned with improved mass manufacturing using recycled plastic, increased durability, improved probe agnostic sensor chamber, and more interchangeable components for faster maintenance.
• Hybrid Bankside
• WATR Pro
• WATR Bankside
• WATR Pumped Kiosk
• WATR Buoy
• WATR Switch
• Pulse Dashboard
• Pulse API

Products and services

• WATR Pro The flagship floating water quality monitoring device, designed for easy installation and immediate real-time data delivery. Measures a wide range of water quality parameters (dissolved oxygen, turbidity, pH, conductivity, ammonia, nitrate, and more). Solar-powered and suitable for rivers, reservoirs, and lakes.
• WATR Pro 2.0 The redesigned next-generation flagship floating water quality monitor, lightweight, portable, and easy-to-install with near-instantaneous data. Built for mass manufacturing using recycled plastic with improved durability and interchangeable components for faster maintenance.
• WATR Bankside A bankside water quality monitoring device suitable for installations where open water access is difficult. Provides all the functionality of the WATR Pro in a fixed-structure form factor for bankside deployments.
• Hybrid Bankside A fixed-structure bankside installation product that adapts the core WATR Pro technology framework. Designed to be robust, enable sensors to be easily accessible for calibrations, and relatively quick to install. Ideal for extreme or public environments.
• WATR Buoy A buoyant water quality monitoring solution designed for marine environments. Solar-powered and suitable for coastal, estuarine, and open-water deployments.
• WATR Pumped Kiosk A cost-effective solution for water quality monitoring in rivers and streams. Designed for locations requiring pumped sampling rather than in-situ floating or bankside deployment.
• WATR SWITCH A smart switch device that enables automated remote switching capabilities for aerators and pumps. Plugs into an aerator socket, communicates with WATR monitoring units via WiFi/LoRa, and automatically activates aeration or pump systems when dissolved oxygen or other water quality parameters drop below specified thresholds.
• WATR TERA - Soil A soil monitoring unit that tracks soil moisture and nutrient levels (NPK options). Part of WATR's expanded sensor network to understand pollution dynamics by linking soil moisture data to water quality readings.
• WATR TERA - Weather A localised rainfall and weather monitoring unit providing real-time meteorological data. Part of WATR's integrated sensor network for flood management and catchment monitoring.
• WATR TERA - Depth

Quantifiable outcome

• Over 91% predictive accuracy for E. coli events when integrated with AI and machine learning models
• +9 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature13 records

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• Sensoterra: Sensoterra is a Netherlands-based IoT soil-moisture sensor company with LoRa connectivity serving agriculture, smart-city, and environmental-monitoring customers. Comparable as a smaller emerging IoT environmental-monitoring peer with overlapping wireless telemetry and remote-deployment approach.
• METER Group: METER Group (formerly Decagon Devices) produces environmental sensors for soil moisture, water potential, and microclimate used in agriculture, environmental, and research applications. Comparable as a sensor-and-data peer with overlap into WATR's soil/weather monitoring and agriculture-adjacent use cases.

Direct peers

• Atlas Scientific: Atlas Scientific manufactures water-quality sensor probes and OEM integration boards (pH, dissolved oxygen, conductivity, ORP) used by engineers building IoT environmental monitoring systems. Comparable as a sensor-level peer feeding similar IoT water-monitoring builds.
• Aquaread: Aquaread is a UK-based manufacturer of portable and laboratory water-quality instruments (pH, dissolved oxygen, turbidity, conductivity) used by environmental consultants, water utilities, and field scientists. Closely comparable in geography, scale, and product focus to WATR's portable monitor line.
• In-Situ Inc. In-Situ designs and manufactures rugged water-quality sondes, telemetry, and data services for environmental and drinking-water monitoring, sold primarily to utilities and consultants in North America. Closely comparable as a mid-sized direct competitor offering hardware-plus-data water-quality monitoring.
• Hydrolab (OTT HydroMet): OTT Hydrolab, part of the Danaher/Veralto-aligned OTT HydroMet group, produces multi-parameter water-quality sondes and continuous monitoring systems deployed in lakes, rivers, and reservoirs. Comparable as a direct competitor in the floating/sonde water-quality monitoring category.
• Libelium: Libelium produces IoT hardware platforms (Waspmote, Plug & Sense!) integrating many third-party environmental sensors with cloud connectivity for water, air, and soil monitoring. Directly comparable as an IoT-focused environmental-monitoring hardware-and-cloud competitor.

Broad incumbents

• Hach (Veralto): Hach is the dominant water-quality instrumentation brand globally (now part of Veralto, spun off from Danaher), selling laboratory and field probes, sondes, and continuous monitoring systems to the same municipal and industrial water-utility buyers as WATR. It is comparable as the established incumbent whose product breadth and global service network WATR competes against.
• Xylem: Xylem owns the YSI and SonTek brands for water-quality and flow monitoring, serving water utilities, environmental agencies, and aquaculture customers worldwide. Directly comparable as a large incumbent with overlapping smart-water-monitoring portfolio and similar buyer segments.
• Campbell Scientific: Campbell Scientific is a long-established supplier of rugged environmental data loggers, telemetry, and monitoring systems used by research institutes, government agencies, and water utilities for hydrology, water quality, and meteorology. Comparable as a broader incumbent in environmental monitoring hardware and cloud data services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreWatr
• YouTubeyoutube.com/channel/UC5DeCso6TOTFSVrttIaVsqg
• Facebookfacebook.com/WeAreWatr
• LinkedInlinkedin.com/company/wearewatr
• Instagraminstagram.com/wearewatr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATR