What ZeroW does

ZeroW (legal entity: ZEROW - S.R.L.) is an Italian circular-economy marketplace that resells surplus luxury fashion deadstock — primarily fabrics (tessuti) and leathers (pellami) — sourced from major Italian fashion maisons. The company operates a Shopify-based e-commerce platform at zerow.it, supplemented by a physical showroom in Scandicci (Florence) and periodic London pop-up showrooms, with the website available in five languages. Its catalog spans circular fabrics categorized by type (denim, jersey, velvet, satin, crepe, jacquard, tweed), composition (cotton, wool, silk, linen, cashmere, viscose), and end-use, alongside leathers categorized by animal source (calfskin, lambskin, goatskin, exotic skins) and finish (nappa, suede, printed, reptile, patent). Sub-collections include Best Sellers, Sale items (up to 80% off), GOTS-certified and metal-free sustainable variants, and a Custom Sourcing service for on-demand material procurement.

The business model combines a B2C transactional marketplace with a B2B Exclusive Access program offering dedicated pricing and priority inventory access to professional buyers. Revenue is generated through margins on deadstock resale, sale inventory, and bespoke sourcing fees. ZeroW states it serves more than 500 designers across 40 countries and has processed over 5,000 orders, and is participating at Milano Unica (July 2026). The company was founded in 2020, has 11–50 employees, and is led by founder and CEO Gabriele Ronandelli. It has raised approximately $514,498 across four seed-stage rounds (2022–2025) from Nanabianca, IKIGAI, and Startup Wise Guys. The company also operates a separate recycling platform at recycling.zerow.it, extending the circular materials proposition beyond resale.

Name

ZeroW

Legal name

ZEROW - S.R.L.

Website

https://zerow.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ZeroW is an Italian circular-economy marketplace that resells surplus luxury fashion fabrics and leathers (deadstock) from Italian maisons to designers worldwide, operating an e-commerce platform, a Scandicci showroom, and London pop-ups.

Ownership category

akta.pro rank

Product category

Luxury Fashion Deadstock Marketplace

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)

akta.pro secondary industry

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)

Keywords

• Luxury deadstock marketplace
• Circular fashion fabrics
• Italian leather surplus
• Designer deadstock textiles
• Sustainable material sourcing

Headquarters

HQ city

Scandicci

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns: ZeroW generates returns through equity investments in deep-tech companies. The firm takes ownership stakes in portfolio companies and realizes returns through exits via IPOs, acquisitions, or secondary sales. As a venture investor, revenue is episodic and tied to successful investment exits.

Go-to-market motion1 record

Core offering

ZeroW operates an Italian circular-economy marketplace that buys surplus (deadstock) fabrics and leathers from luxury Italian fashion houses and resells them to designers, brands, and manufacturers worldwide. Inventory spans deadstock cotton, wool, silk, linen, cashmere, viscose, denim, jersey, velvet, satin, jacquard, tweed, calfskin, lambskin, nappa, suede, reptile-finish and exotic leathers, plus GOTS-certified organic and recycled-material variants. The company also provides B2B custom sourcing and an exclusive B2B access program, supported by physical showrooms in Scandicci and London.

Product overview

Zerow operates a circular economy marketplace for luxury fashion deadstock, specializing in surplus high-end fabrics (tessuti) and leathers (pellami) sourced from Italian maison overstocks. The core offering consists of two main product categories: circular fabrics spanning denim, jersey, velvet, satin, silk, wool, cashmere, linen, and technical textiles; and premium leathers including calfskin, lambskin, nappa, suede, and exotic finishes. The platform functions as both an e-commerce marketplace (with category navigation by fabric type, fiber composition, animal source, finish, and use case) and a B2B sourcing service for custom material procurement. Product sub-collections include Best Sellers, Sale items, and seasonal pop-up events. Services include B2B exclusive access, custom sourcing, and showroom visits. The company positions itself as enabling designers and manufacturers to access luxury materials at reduced prices while promoting sustainable circular fashion practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Tessuti (Deadstock Fabrics) Marketplace offering for circular deadstock fabrics sourced from luxury fashion maison overstocks, including cotton, wool, silk, linen, cashmere, viscose, and synthetic varieties across types such as denim, jersey, velvet, satin, crepe, jacquard, and tweed; sold to designers, brands, manufacturers, and individual makers.
• Pellami (Deadstock Leathers) Marketplace offering for circular deadstock leathers from luxury fashion overstocks, including calfskin, lambskin, goatskin, sheepskin, pony, exotic skins, and fur across smooth, printed, suede, nappa, reptile, and patent finishes; for leather goods, footwear, apparel, belts, and saddlery.
• Custom Sourcing Service B2B service that sources specific circular materials on demand, connecting buyers with particular fabric or leather requirements to verified Italian luxury deadstock suppliers.
• B2B Exclusive Access Program Exclusive membership program for professional buyers providing dedicated pricing, priority access to premium deadstock inventory, and dedicated account services for fashion brands, ateliers, and manufacturers.
• Showroom Experience In-person and virtual showroom service for material inspection, operated from a permanent Scandicci (Florence) location and London pop-ups, with WhatsApp virtual consultations available for remote buyers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Queen of Raw: Global B2B marketplace for deadstock fabrics and sustainable textiles, directly competing with ZeroW on designer and brand buyers seeking circular luxury and apparel materials. Operates a similar model of sourcing overstock from mills and reselling to designers.
• Nona Source: LVMH's resale platform for luxury deadstock fabrics and leathers from the group's maisons. Directly competes for the same Italian/French luxury surplus supply pool ZeroW depends on, but with structural advantages from LVMH ownership.
• Bossa: Online marketplace specializing in deadstock and surplus fabrics from fashion and textile producers. Closely comparable in product category (fabrics), target customers (designers), and recommerce business model.
• Mahers Hide & Leather: Specialist supplier of deadstock and surplus leather hides to designers and small manufacturers. Direct competitor in the pellami/leather deadstock category that ZeroW also serves.
• Fabric Closeouts: US-based deadstock and closeout fabric retailer selling surplus textiles to designers and small businesses. Comparable model and customer base to ZeroW, though primarily US-focused rather than European.

Broad incumbents

• Tissura: Established online retailer of premium and luxury fabrics based in Europe, offering a broad catalog from mills worldwide. Comparable to ZeroW's tessuti category but as a broader incumbent with a different sourcing model (mill-direct rather than deadstock).
• Myfabrics: Large European online retailer of fabrics and haberdashery with a broad catalog including deadstock and surplus categories. Comparable end-customer (designers, hobbyists, small makers) but operates at much broader scale than ZeroW.

Emerging players

• Reformation: Sustainable fashion brand that publicly sources deadstock and surplus fabrics. While a retailer rather than a marketplace, Reformation is both a comparable user of Italian luxury deadstock and a potential downstream customer/competitor for designer-grade surplus materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zerowofficial/xregexp
• Facebookfacebook.com/Zerow.official
• Instagraminstagram.com/zerow_it
• Pinterestit.pinterest.com/zerow_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZeroW