Show-Score
Show-Score is a theatre review aggregation platform serving 300,000+ members across NYC, London, and other major theatre markets, combining verified audience reviews with critic reviews and integrated ticket purchasing via a TodayTix partnership. Now operates as a subsidiary of TodayTix Group within the MARI-owned ticketing portfolio.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Show-Score does
Show-Score operates a theatre review aggregation platform that aggregates verified audience reviews alongside critic reviews for Broadway, Off-Broadway, West End, and regional productions, producing percentage-based show scores to help users decide what to see. Founded in September 2015 in New York City, the platform has accumulated 300,000+ registered members, 600,000+ reviews, and coverage of 5,000+ shows across markets including New York, London, San Francisco, Los Angeles, Washington DC, and Chicago. The core technology is a review aggregation engine with a proprietary scoring methodology; since a June 2019 revision, member reviews are the primary scored content while critic reviews are displayed but no longer scored.
The platform's product surface includes the main Show-Score Review Platform (web and mobile, no native app), Show-Score Member Nights and Show-Score Socials (member-exclusive ticketed events and experiences), and Show-Score Studio (editorial curation of theatre video content), plus geographic city pages for each served market. Ticket purchasing is fulfilled exclusively through an integration with TodayTix: members click through from show detail pages to TodayTix for purchase, and Show-Score earns an affiliate commission. Underlying infrastructure relies on standard third-party services — Braintree (US payments), Stripe (UK payments), Segment (analytics), Facebook Login, and Google Analytics — with no public API or developer platform.
The business model is freemium and consumer-direct, with no subscription fees. Revenue derives from three streams: (1) ticket sales commissions via TodayTix on show detail pages, (2) promotional and marketing partnerships with studios, production companies, and media partners for campaigns and events (including Twentieth Century Fox, Parity Productions, Straus Media), and (3) transaction fees on bundled theatre packages and member-exclusive events. Co-founder Deeksha Gaur was promoted to CEO in September 2019. The company raised approximately $2.0 million in a single disclosed financing in March 2017, was acquired by TodayTix Group in July 2020, and now operates as a subsidiary within the TodayTix portfolio, which itself was acquired by MARI in October 2025.
Show-Score firmographics
Firmographics- Name
- Show-Score
- Legal name
- ShowScore Holdings, Inc.
- Website
- https://show-score.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Show-Score is a theatre review aggregation platform serving 300,000+ members across NYC, London, and other major theatre markets, combining verified audience reviews with critic reviews and integrated ticket purchasing via a TodayTix partnership. Now operates as a subsidiary of TodayTix Group within the MARI-owned ticketing portfolio.
- Ownership category
- akta.pro rank
Show-Score industry classification
Industry- Product category
- Theatre Review and Discovery
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Ticketing (HSACALAC)
Keywords
Where Show-Score is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Show-Score business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Ticket Sales Commission: Revenue generated through ticket sales to shows via TodayTix integration. Users purchase tickets directly through Show-Score's show detail pages, with Show-Score acting as an affiliate/referral partner.
- Marketing and Promotional Partnerships: Revenue from promotional partnerships with studios, production companies, and media partners for special events, screenings, and marketing campaigns.
- Theater Packages and Events: Revenue from Show-Score Member Nights and Socials events that bundle tickets with theatrical experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with ticket purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Show-Score product offering
Product offeringCore offering
Show-Score is a theatre review aggregation platform that enables users to discover, review, and purchase tickets for Broadway, Off-Broadway, West End, and regional theatre productions. The platform combines verified audience reviews with professional critic reviews into a percentage-based scoring system, and integrates live ticket inventory through TodayTix to allow direct ticket purchasing from show detail pages.
Product overview
Show-Score is a theatre review aggregation and ticketing platform that serves as a centralized hub for discovering and purchasing tickets to live performances. The core Show-Score Review Platform aggregates verified audience reviews and scores for Broadway, Off-Broadway, and regional theatre across multiple cities (NYC, London, San Francisco, LA, DC, Chicago). The platform integrates directly with TodayTix for ticket purchasing and offers member-exclusive experiences through Show-Score Member Nights and Show-Score Socials. Additional features include Show-Score Studio for curated theatre video content and Theater Packages for Broadway tourists. The platform has grown to over 300,000 members, 600,000+ reviews, and coverage of 5,000+ shows since its launch in September 2015, and was acquired by TodayTix in July 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Show-Score Review Platform The core theatre review aggregation platform allowing users to browse, score, and share reviews of Broadway, Off-Broadway, West End, and regional shows. Features verified audience reviews with clear percentage scores, show information, critic reviews, and integrated ticket purchasing capabilities through the TodayTix integration.
- Show-Score Member Nights Exclusive ticketed events and special offers available to Show-Score members, providing discounted or subsidized access to theatre performances and special theatrical experiences.
- Show-Score Socials Social events for Show-Score members featuring theatre experiences, combining ticket offers with community engagement activities to connect theatre enthusiasts.
- Theater Packages for Broadway Tourists Bundled offerings that combine theatre tickets with immersive theatrical experiences, designed for visitors to New York City who want curated, quality theatre experiences.
Quantifiable outcome
- 300,000+ registered members on the platform
- +2 more outcomes
Companies that use Show-Score
Customer profileSegments5 records
Ideal customer profiles4 records
Show-Score technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Show-Score partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- TodayTix GroupflagshipTodayTix acquired Show-Score as a review aggregator, integrating the platform into the TodayTix Group portfolio. Show-Score operates as a subsidiary providing theatre review and discovery services for the ticketing platform.
- New Jersey Theater AlliancecoreLaunched Show-Score New Jersey, the platform's first regional market expansion through partnership with New Jersey theatres. An innovative partnership to bring theatre review aggregation to regional markets beyond major cities.
- Mayor's Office of Media & Entertainment (NYC)flagshipLaunched 'All New York's A Stage' campaign, the first campaign celebrating NYC's small theater industry. Government partnership to promote local theatre scene.
- Straus MediaminorPartnership to promote 'Beyond Broadway' content, a new way to find great theater in local neighborhoods beyond major Broadway venues.
- Parity ProductionsminorPartnership to support 50/50 hiring standard by providing free promotional support for productions with creative teams comprised of 50%+ women and transgender artists.
- Twentieth Century Fox FilmminorPromotional partnership for 'The Greatest Showman' movie, where Show-Score members had the chance to win tickets to the red carpet premiere in NYC.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Show-Score competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Show-Score social profiles
Digital presenceShow-Score financial estimates
Financial estimateRevenue estimate
Valuation estimate
Show-Score leadership team
Management profileNumber of profiles
Profiles1 record
Show-Score funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Show-Score M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Show-Score
What does Show-Score do?
Show-Score is a theatre review aggregation platform that enables users to discover, review, and purchase tickets for Broadway, Off-Broadway, West End, and regional theatre productions. The platform combines verified audience reviews with professional critic reviews into a percentage-based scoring system, and integrates live ticket inventory through TodayTix to allow direct ticket purchasing from show detail pages.
Is Show-Score a public or private company?
Show-Score is a private company. It is classified as corporate owned and is currently operating.
When was Show-Score founded?
Show-Score was founded in 2015. It employs 11 to 50 people.
Where is Show-Score based?
Show-Score is headquartered in New York, United States, in the North America region.
How does Show-Score make money?
Three revenue lines are on record. Ticket Sales Commission is the primary driver. The others are marketing and Promotional Partnerships and theater Packages and Events.
Does Show-Score have an API?
No public API is recorded for Show-Score.
What industry is Show-Score in?
Show-Score's product category is Theatre Review and Discovery. Its primary akta.pro industry code is HSACALAC, Theater & Performing Arts Ticketing. Its NAICS code is 711190 and its SIC code is 7900.