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Omnivore

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uuid0003a1h

Namestring
Omnivore
Legal namestring
Omnivore Technologies, Inc.
Websiteurl
omnivore.io
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Omnivore operates a middleware API platform that provides standardized integrations between restaurant technology companies and a broad set of enterprise point-of-sale (POS) systems. Founded in 2013 and headquartered in Clearwater, Florida, the company built a single API layer connecting to 12+ POS platforms including NCR Aloha, Oracle Micros Simphony, PAR Brink, Toast, Lightspeed, and Lavu. The platform serves technology companies and app developers building restaurant applications such as online ordering, delivery, payments, loyalty, catering, and marketing automation, eliminating the need for those partners to build and maintain costly direct integrations with each POS vendor. Supporting infrastructure includes a Menu Management System, webhook-based real-time event notifications, cloud-hosted POS virtual machines for development and testing, and a Control Panel developer portal.

Omnivore monetizes through quote-based enterprise subscriptions covering API service fees plus optional separate support fees for technical assistance, training, and integration help. Go-to-market is API-first and developer-led, combining self-service onboarding through the developer portal with a dedicated partnerships team for enterprise integrations. Distribution extends to the 2017-launched Omnivore Marketplace, a curated surface where restaurants discover and activate adjacent restaurant technologies. The company holds PCI DSS compliance acknowledgement for handling cardholder data.

Omnivore Technologies, Inc. is now operated as a successor-in-interest under Olo Inc., a publicly traded restaurant technology platform, consolidating POS integration middleware within Olo's broader ordering, loyalty, payments, and dispatch product suite. Co-founder Mike Taczak serves as CTO, with Dan Singer as COO, Tom Fox as Chief Business Development Officer, and Tammy Smith as Director of Marketing. The company has 51–100 employees and has raised approximately $10.5M across two disclosed rounds, including a 2018 Series A led by The Coca-Cola Company with participation from Performance Food Group.

Short descriptiontext

Omnivore provides a universal middleware API connecting restaurant technology companies and app developers to 12+ enterprise POS systems, including NCR Aloha, Oracle Micros Simphony, and Toast. The platform serves 23,000+ restaurant locations and now operates under Olo Inc.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersClearwater, United States
HQ citystring
Clearwater
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
restaurant POS integration, POS API platform, restaurant middleware, POS connectivity, restaurant technology API
Industry3 codes
1POS Terminals & All-in-One Retail Computers
CodeHDACAKAAPrimaryYes
2POS-to-Online Unified Payments (Omnichannel Payments)
CodeCRAFALALPrimaryNo
3Omnichannel Commerce & Click-and-Collect Platforms
CodeBPAMAGALPrimaryNo
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Integrated Systems Design7373
Product category
Restaurant POS Integration Middleware
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1API and Software Subscriptions
TypeSubscription Recurring
Description

Omnivore generates revenue through subscription fees for API access and software services. Fees are invoiced and can be paid via credit card, ACH, or check. Payment terms are net 30 days.

panel.omnivore.io
2Support Services
TypeSubscription Recurring
Description

Optional support services including technical support, training, and assistance with POS integrations. Support fees are separate from service fees.

panel.omnivore.io
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Pricing details1 tier
1Custom enterprise pricing based on API usage and support requirements
ModelSubscriptionBilling cadenceMonthly
Notes

Pricing is quote-based and varies by customer. Fees include Service Fees for API access and separate Support Fees for technical assistance.

panel.omnivore.io
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Omnivore provides a universal API middleware platform that enables technology companies and app developers to connect to 12+ restaurant point-of-sale (POS) systems through a single integration, eliminating the need to build and maintain costly direct POS integrations. The platform is sold as a subscription-based API service to restaurant technology vendors, online ordering providers, delivery platforms, payment processors, and loyalty platforms, and supports more than 23,000 restaurant locations handling 5.6M+ API calls per day.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Omnivore is a POS integration middleware platform (now part of Olo) that provides a single API connection to multiple point-of-sale systems. The core offering is the Omnivore API, which enables technology companies and app developers to connect to restaurant POS systems including NCR Aloha, PAR Brink, Toast, Micros Simphony, and 8+ other POS platforms. The platform supports over 23,000 restaurant locations with approximately 56,000 API calls per day. Key product attributes include fast testing and deployment, reliable and stable integrations, top-notch support, and compatibility with most POS systems. The Omnivore ecosystem also includes a Menu Management System (MMS), Control Panel for account management, and Marketplace for curated restaurant technology solutions.

Product and service2 records
1Omnivore API
CategoryPOS Integration Middleware / API Platform
Description

A middleware API that provides standardized integrations to 12+ restaurant POS systems (NCR Aloha, PAR Brink, Toast, Micros Simphony, Lavu, Lightspeed, and others). Sold on a subscription basis to technology companies, app developers, and restaurant brands that need to connect to restaurant POS systems without building direct integrations. Powers online ordering, delivery, payments, loyalty, marketing, and catering applications across 23K+ restaurant locations handling 5.6M+ API calls per day.

2Omnivore Marketplace
CategoryRestaurant Technology Marketplace
Description

A curated marketplace of restaurant technology solutions that enables restaurants to discover and activate third-party apps including online ordering, payment processing, and labor management. Helps restaurant operators find vetted integrations that work with their POS via the Omnivore API.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeTechnology or Integration
Description

POS integration partnership with NCR Aloha, one of the leading restaurant POS systems. Omnivore maintains compatibility with NCR Aloha and related products including NCR Cloud Connect.

2PAR Brink
Strategic tierCoreTypeTechnology or Integration
Description

POS integration partnership with PAR Brink POS system. Omnivore provides API connectivity to Brink locations with ongoing maintenance and support.

olo.com:443
Strategic tierCoreTypeTechnology or Integration
Description

Integration partnership with Toast restaurant POS platform. Omnivore maintains cloud integration connectivity to Toast API.

Strategic tierCoreTypeTechnology or Integration
Description

Integration partnership with Lavu iPad POS system for restaurants. Omnivore maintains connectivity to Lavu locations.

Strategic tierCoreTypeTechnology or Integration
Description

Integration partnership with Lightspeed POS platform. Omnivore provides API connectivity to Lightspeed restaurant locations.

Strategic tierCoreTypeTechnology or Integration
Description

POS integration partnership with Oracle Micros Simphony, including Micros 3700 and Simphony FE variants. Omnivore maintains compatibility across Simphony Cloud deployments.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration18 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Omnivore

Restaurant POS Integration Middlewareomnivore.io

Omnivore provides a universal middleware API connecting restaurant technology companies and app developers to 12+ enterprise POS systems, including NCR Aloha, Oracle Micros Simphony, and Toast. The platform serves 23,000+ restaurant locations and now operates under Olo Inc.

What Omnivore does

Omnivore operates a middleware API platform that provides standardized integrations between restaurant technology companies and a broad set of enterprise point-of-sale (POS) systems. Founded in 2013 and headquartered in Clearwater, Florida, the company built a single API layer connecting to 12+ POS platforms including NCR Aloha, Oracle Micros Simphony, PAR Brink, Toast, Lightspeed, and Lavu. The platform serves technology companies and app developers building restaurant applications such as online ordering, delivery, payments, loyalty, catering, and marketing automation, eliminating the need for those partners to build and maintain costly direct integrations with each POS vendor. Supporting infrastructure includes a Menu Management System, webhook-based real-time event notifications, cloud-hosted POS virtual machines for development and testing, and a Control Panel developer portal.

Omnivore monetizes through quote-based enterprise subscriptions covering API service fees plus optional separate support fees for technical assistance, training, and integration help. Go-to-market is API-first and developer-led, combining self-service onboarding through the developer portal with a dedicated partnerships team for enterprise integrations. Distribution extends to the 2017-launched Omnivore Marketplace, a curated surface where restaurants discover and activate adjacent restaurant technologies. The company holds PCI DSS compliance acknowledgement for handling cardholder data.

Omnivore Technologies, Inc. is now operated as a successor-in-interest under Olo Inc., a publicly traded restaurant technology platform, consolidating POS integration middleware within Olo's broader ordering, loyalty, payments, and dispatch product suite. Co-founder Mike Taczak serves as CTO, with Dan Singer as COO, Tom Fox as Chief Business Development Officer, and Tammy Smith as Director of Marketing. The company has 51–100 employees and has raised approximately $10.5M across two disclosed rounds, including a 2018 Series A led by The Coca-Cola Company with participation from Performance Food Group.

Omnivore firmographics

Firmographics
Name
Omnivore
Legal name
Omnivore Technologies, Inc.
Website
https://omnivore.io
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
51–100 employees
Short description
Omnivore provides a universal middleware API connecting restaurant technology companies and app developers to 12+ enterprise POS systems, including NCR Aloha, Oracle Micros Simphony, and Toast. The platform serves 23,000+ restaurant locations and now operates under Olo Inc.
Ownership category
akta.pro rank

Omnivore industry classification

Industry
Product category
Restaurant POS Integration Middleware
SIC
Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
POS Terminals & All-in-One Retail Computers (HDACAKAA)
akta.pro secondary industries
POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

  • Restaurant POS integration
  • POS API platform
  • Restaurant middleware
  • POS connectivity
  • Restaurant technology API

Where Omnivore is headquartered

Location

Headquarters

HQ city
Clearwater
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Omnivore business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. API and Software Subscriptions: Omnivore generates revenue through subscription fees for API access and software services. Fees are invoiced and can be paid via credit card, ACH, or check. Payment terms are net 30 days.
  2. Support Services: Optional support services including technical support, training, and assistance with POS integrations. Support fees are separate from service fees.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyCustom enterprise pricing based on API usage and support requirements

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Omnivore product offering

Product offering

Core offering

Omnivore provides a universal API middleware platform that enables technology companies and app developers to connect to 12+ restaurant point-of-sale (POS) systems through a single integration, eliminating the need to build and maintain costly direct POS integrations. The platform is sold as a subscription-based API service to restaurant technology vendors, online ordering providers, delivery platforms, payment processors, and loyalty platforms, and supports more than 23,000 restaurant locations handling 5.6M+ API calls per day.

Product overview

Omnivore is a POS integration middleware platform (now part of Olo) that provides a single API connection to multiple point-of-sale systems. The core offering is the Omnivore API, which enables technology companies and app developers to connect to restaurant POS systems including NCR Aloha, PAR Brink, Toast, Micros Simphony, and 8+ other POS platforms. The platform supports over 23,000 restaurant locations with approximately 56,000 API calls per day. Key product attributes include fast testing and deployment, reliable and stable integrations, top-notch support, and compatibility with most POS systems. The Omnivore ecosystem also includes a Menu Management System (MMS), Control Panel for account management, and Marketplace for curated restaurant technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Omnivore API A middleware API that provides standardized integrations to 12+ restaurant POS systems (NCR Aloha, PAR Brink, Toast, Micros Simphony, Lavu, Lightspeed, and others). Sold on a subscription basis to technology companies, app developers, and restaurant brands that need to connect to restaurant POS systems without building direct integrations. Powers online ordering, delivery, payments, loyalty, marketing, and catering applications across 23K+ restaurant locations handling 5.6M+ API calls per day.
  • Omnivore Marketplace A curated marketplace of restaurant technology solutions that enables restaurants to discover and activate third-party apps including online ordering, payment processing, and labor management. Helps restaurant operators find vetted integrations that work with their POS via the Omnivore API.

Companies that use Omnivore

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Omnivore technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Omnivore partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

  • NCR AlohacoreTechnology or IntegrationPOS integration partnership with NCR Aloha, one of the leading restaurant POS systems. Omnivore maintains compatibility with NCR Aloha and related products including NCR Cloud Connect.
  • PAR BrinkcoreTechnology or IntegrationPOS integration partnership with PAR Brink POS system. Omnivore provides API connectivity to Brink locations with ongoing maintenance and support.
  • ToastcoreTechnology or IntegrationIntegration partnership with Toast restaurant POS platform. Omnivore maintains cloud integration connectivity to Toast API.
  • LavucoreTechnology or IntegrationIntegration partnership with Lavu iPad POS system for restaurants. Omnivore maintains connectivity to Lavu locations.
  • LightspeedcoreTechnology or IntegrationIntegration partnership with Lightspeed POS platform. Omnivore provides API connectivity to Lightspeed restaurant locations.
  • Micros SimphonycoreTechnology or IntegrationPOS integration partnership with Oracle Micros Simphony, including Micros 3700 and Simphony FE variants. Omnivore maintains compatibility across Simphony Cloud deployments.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Omnivore competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Omnivore social profiles

Digital presence

Omnivore compliance and trust

Trust signal

Compliance1 record

Omnivore financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Omnivore leadership team

Management profile

Number of profiles

Profiles4 records

Omnivore funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Omnivore M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnivore

What does Omnivore do?

Omnivore provides a universal API middleware platform that enables technology companies and app developers to connect to 12+ restaurant point-of-sale (POS) systems through a single integration, eliminating the need to build and maintain costly direct POS integrations. The platform is sold as a subscription-based API service to restaurant technology vendors, online ordering providers, delivery platforms, payment processors, and loyalty platforms, and supports more than 23,000 restaurant locations handling 5.6M+ API calls per day.

When was Omnivore founded?

Omnivore was founded in 2013. It employs 51 to 100 people.

Where is Omnivore based?

Omnivore is headquartered in Clearwater, United States, in the North America region.

How does Omnivore make money?

Two revenue lines are on record. API and Software Subscriptions are the primary driver. The others are support Services.

Does Omnivore have an API?

Yes. Omnivore API is a middleware solution that enables technology companies and app developers to connect to point-of-sale (POS) systems without building costly direct integrations. The API supports 12 POS systems including NCR Aloha, PAR Brink, Dinerware, Micros Simphony, Micros 3700, POSitouch, Squirrel Systems, XPIENT, Maitre'D, NCR Cloud Connect, Simphony FE, and SimphonyCloud. Rate limits include polling no faster than once per minute (webhooks available for faster data needs), with 56K API calls per day and 23K+ locations using the API. Support is provided via email and phone during Support Business Hours (Monday-Friday, 9am to 6pm US/Eastern). Developer documentation is at panel.omnivore.io.

What industry is Omnivore in?

Omnivore's product category is Restaurant POS Integration Middleware. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its SIC code is 7372.

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Live signals
BrizodataKeeping Up to Date on Restaurant Industry M&A’sThe article reviews recent mergers and acquisitions in the restaurant industry, highlighting deals such as DoorDash's acquisition of BBot and Olo's purchase of Omnivore Technologies to strengthen digital ordering capabilities. It notes that while M&A volume decreased in early 2022 due to margin contraction, activity is expected to resume and grow over the next five years as distressed assets are consolidated by larger players. The piece emphasizes the strategic importance of technology adoption for survival and competitiveness among major brands like McDonald’s, Starbucks, and Yum!Brands.MarketScreenerOlo Inc. completed the acquisition of Omnivore Technologies, Inc. for approximately $49.3 million.Olo Inc. completed the acquisition of Omnivore Technologies, Inc. for approximately $49.3 million. This transaction marks a strategic expansion for Olo in the restaurant technology sector. The deal integrates Omnivore's capabilities into Olo's existing SaaS platform offerings.MarketScreenerOlo Inc. signed a definitive agreement to acquire Omnivore Technologies, Inc. for approximately $50 million.Olo Inc. has signed a definitive agreement to acquire Omnivore Technologies, Inc. for approximately $50 million. Olo is a restaurant technology provider offering SaaS platforms for digital ordering, payment, and guest engagement.Business Wire BlogOlo Announces Fourth Quarter and Full Year 2021 Financial ResultsOlo Inc. announced its financial results for the fourth quarter and full year ended December 31, 2021, reporting a 52% increase in annual revenue to $149.4 million and a 31% increase in fourth-quarter revenue to $40 million. The company plans to acquire Omnivore Technologies, which will expand its platform capabilities, enhancing operational efficiency for restaurant brands.PR NewswireOmnivore Appoints Former FairWarning Executive as Chief Operating Officer and Opens Tampa Bay Corporate HeadquartersOmnivore, a restaurant industry digital connectivity platform, has appointed Dan Singer as Chief Operating Officer and opened a new corporate headquarters near Tampa Bay, Florida. The appointment follows the company tripling its share of restaurant locations to over 19,000, establishing a foundation for continued growth in 2020. Singer, formerly VP of Finance at FairWarning, brings experience leading Finance, Legal, IT, and Sales Operations teams, including involvement in a $60 million growth equity investment from Mainsail Partners in 2018.PR NewswireCoca-Cola North America To Launch Digital Marketplace With Leading Foodservice Technologies Powered By OmnivoreCoca-Cola North America is launching a digital marketplace for foodservice customers in September 2019, connecting restaurant operators to pre-vetted restaurant technologies for front-of-house, back-of-house, and outside-of-house operations. The marketplace is powered by Omnivore, a universal point-of-sale connectivity platform, and represents the output of a year-long collaboration following Coca-Cola's investment in Omnivore announced in late 2018. The platform will be free for Coca-Cola customers and offers competitive pricing on technologies including tableside ordering, inventory management, online ordering, and third-party delivery integration.Pulse 2.0Hayward-Based Omnivore Technologies Raises $10 MillionOmnivore Technologies, a POS connectivity platform, raised $10 million in Series A funding led by Coca-Cola and Performance Food Group. The company will use the funds to accelerate development of proprietary products, including data warehousing and central menu management platforms.FinSMEsOmnivore Technologies Raises $10M in Series A FundingOmnivore Technologies raised $10M in Series A funding led by The Coca-Cola Company and Performance Food Group. The Hayward, CA-based POS connectivity platform will use the funds to accelerate development of proprietary products for restaurant brands and third-party technologies.PR NewswireOmnivore Technologies Raises $10 Million in Series A with Investment from The Coca-Cola Company, Performance Food Group (PFG) and Jeff VinikOmnivore Technologies, a universal point-of-sale connectivity platform for the restaurant industry, announced a $10 million Series A investment led by The Coca-Cola Company and Performance Food Group, with additional participation from Jeff Vinik. The funding will accelerate development of proprietary products including data warehousing and centralized menu management solutions designed to reduce friction for restaurant brands and third-party technology providers. The platform enables hundreds of third-party technologies to integrate with diverse restaurant POS systems, addressing the growing complexity of managing digital menus across online ordering, delivery apps, kiosks, and loyalty programs.PR NewswireOracle Food and Beverage Enables Continued Innovation with Omnivore IntegrationOracle Food and Beverage has announced a collaboration with Omnivore, a universal point-of-sale connection platform for restaurant app development and Oracle PartnerNetwork member. The integration connects Omnivore's ecosystem of over 150 third-party restaurant technologies to Oracle's Simphony restaurant management platform, allowing operators to deploy new solutions through a single integration point. The partnership aims to help restaurant operators streamline operations and accelerate technology adoption in a rapidly evolving digital landscape.