What Alma Media does

Alma Media Oyj is a Helsinki-headquartered, Nasdaq Helsinki-listed digital media and services group operating across three segments: Alma Career (recruitment marketplaces including Jobs.cz, Prace.cz, Profesia.sk, MojPosao.net and CV-Online in the Baltics), Alma Marketplaces (housing via Etuovi.com and Vuokraovi.com, mobility via Nettiauto, Nettimoto, Nettivene and AutoJerry, commercial property via Objektvision in Sweden, and renovation/utility comparison), and Alma News Media (Iltalehti, Kauppalehti, Talouselämä, Arvopaperi, Tivi, Mikrobitti). The company serves both B2C consumers (job seekers, home buyers, vehicle buyers, news readers) and B2B customers (advertisers, employers, real estate professionals, legal and automotive operators), reaching roughly 80% of Finns weekly across its media properties.

The platform is unified through Alma-tunnus (consumer single sign-on) and Alma-yritystunnus (enterprise SSO), which connect approximately 30 digital properties and enable cross-service data integration. The technology stack is AI- and data-driven: a dynamic AI-based paywall at Kauppalehti, candidate matching engines across the CEE recruitment network, predictive climate risk analytics (Climatrix), AI-augmented editorial workflows, and roughly 100 active AI initiatives company-wide. Recent acquisitions (Netwheels, Edilex Lakitieto, Climatrix, Effortia) and one divestiture (Netello, Dec 2025) demonstrate active portfolio shaping around digital marketplaces and AI-enabled professional data services.

Alma monetizes through classified listing fees (job postings, housing and vehicle listings), digital and programmatic advertising (digital accounts for ~83.8% of advertising revenue), digital subscriptions (approximately 233,000 paid digital subscriptions), and professional services and software licensing (KIVI, OviPro, DOKS, Edilex, Alma Insights). FY2025 revenue of €327.1M was ~85.9% digital, with adjusted operating profit of €82.1M (25.1% margin) and 23% return on equity. Approximately 40% of revenue and ~60% of profitability come from international operations across 13 European countries, with Otava holding a ~40.07% controlling stake as of early 2026.

Name

Alma Media

Legal name

Alma Media Oyj

Website

https://almamedia.fi

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alma Media is a Helsinki-listed digital media and marketplaces group operating in 13 European countries, serving consumers and businesses through recruitment platforms (Jobs.cz, Profesia.sk), housing and mobility marketplaces (Etuovi.com, Nettiauto), Finnish news brands (Iltalehti, Kauppalehti), and AI-enabled B2B data services.

Ownership category

akta.pro rank

Product category

Digital Media and Marketplaces

NAICS

Advertising Agencies (541810), Media Representatives (541840), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Investor Relations (IR) Services (BPAFADAC)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital news media
• Online classified marketplaces
• Recruitment services
• Real estate platforms
• Automotive marketplaces

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Classified Advertising: Fees charged for targeted job postings, real estate listings, and vehicle listings. Core revenue driver for Alma Career and Alma Marketplaces segments. Revenue based on volume of listings and premium positioning options.
2. Advertising: Display advertising, programmatic advertising, video advertising, and print advertising across Alma's media network. Digital advertising accounts for 83.8% of advertising revenue. Alma Network reaches 3.2 million Finns weekly.
3. Digital Subscriptions and Content: Subscription fees for premium digital content including Kauppalehti, Talouselämä, and Iltalehti Plus. Approximately 233,000 digital subscriptions. Revenue from content sales and premium services.
4. Professional Services: Legal information services (Edilex), training services, business events, comparison services, and software licensing (KIVI property management system, OviPro).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alma Media operates digital marketplaces and media services across three segments: Alma Career (international recruitment platforms including Jobs.cz, Profesia.sk, MojPosao.net), Alma Marketplaces (housing, mobility, and commercial property platforms including Etuovi.com, Nettiauto, Objektvision), and Alma News Media (digital news including Iltalehti, Kauppalehti, Talouselämä). The company earns revenue through classified listing fees, advertising, and digital subscriptions, supported by a unified Alma-tunnus consumer login and Alma-yritystunnus business account.

Product overview

Alma Media is a digitally transformed media and services company operating across three business segments: Alma Career (recruitment services across Central/Eastern Europe), Alma Marketplaces (digital marketplaces for housing, mobility, and commercial property in Finland and Sweden), and Alma News Media (digital news and business media in Finland). The company functions as a platform-plus-services operator, with a unified Alma-tunnus consumer account and Alma-yritystunnus enterprise account spanning its portfolio. Key brands include Kauppalehti, Iltalehti, Talouselämä, Etuovi.com, Nettiauto, Jobs.cz, Prace.cz, and Profesia.sk. Alma Insights provides AI-based data services for legal, property, and business information. Recent acquisitions include Climatrix (climate risk assessment), Edilex Lakitieto (legal information), and Netwheels (automotive software). The company operates in approximately 10 European countries with about 1,650 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Alma Career: International recruitment services business operating in 10 European countries, including jobs.cz, Profesia.sk, MojPosao.net, and CV Online platforms.
• Alma Marketplaces
• Alma News Media
• Alma Insights
• Alma Real Estate
• Alma Mobility
• Climatrix

Products and services

• Alma Insights AI-based data and analytics platform providing legal information services, property data tools, business intelligence, and professional content services for enterprises and legal professionals in Finland.
• Alma Career International recruitment services platform operating in 10+ European countries under brands including Jobs.cz, Prace.cz, Profesia.sk, MojPosao.net, and CV Online, providing job advertising and HR technology solutions for employers and job seekers.
• Alma Marketplaces Digital marketplace segment encompassing housing (Etuovi.com, Vuokraovi.com), mobility (Nettiauto, Nettimoto, Nettivene), and commercial property (Objektvision) platforms, plus comparison services such as Sähkövertailu.fi and VertaaEnsin.fi.
• Etuovi.com Finland's leading digital housing marketplace for buying and renting properties, featuring residential listings and new development projects across Finland.
• Nettiauto Finland's largest car marketplace where approximately 600,000 cars change ownership annually, serving both private sellers and dealers.
• Iltalehti Finland's leading digital news media and lifestyle outlet, reaching a broad consumer audience across multiple content categories, with paid Iltalehti Plus subscription.
• Kauppalehti Finland's leading business news media providing financial news, stock quotes, and investor services, with an AI-based dynamic paywall supporting digital subscription growth.
• Talouselämä Business magazine providing essential daily financial news with analysis and background reporting for business professionals, with premium digital subscription tier.
• Jobs.cz Czech Republic's leading recruitment service platform operated by Alma Career, offering job advertising and recruitment solutions.
• Profesia.sk Slovakia's leading recruitment service platform operated by Alma Career, offering job advertising and recruitment solutions.
• MojPosao.net Croatia's most popular recruitment service platform, part of the Alma Career network, providing job advertising and recruitment solutions.
• OviPro Comprehensive service platform for real estate professionals that brings all information and tools needed by property agents behind a single sign-on.
• Alma-tunnus Alma Media's unified consumer user account enabling single sign-on across Alma's media, services, and applications, supporting personalized content and cross-service access.
• Alma-yritystunnus Alma Media's unified business account for organizations and B2B customers, providing SSO access to enterprise services with centralized administration for property, legal, and automotive professionals.
• Alma Business Events Executive events business organizing over 30 events annually for senior leadership and decision-makers, delivering business insights through conferences.

Quantifiable outcome

• Digital business share grew from under 14% to over 85% in ten years
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• JMEA Group OyminorOthers · 1 December 2025Alma Media sold its Netello digital marketing business to JMEA Group Oy in December 2025. The transaction included transfer of 17 staff members and was expected to generate a €1 million loss for Alma Media. The sale was part of Alma Media's strategy to divest non-core assets.
• Edita Group OyjcoreOthers · 3 February 2025Alma Media acquired Edilex Lakitieto Oy from Edita Group Oyj in February 2025. The acquisition integrated legal information services into Alma Media's Marketplaces segment, with pro forma revenue of approximately €8 million in 2024. This acquisition enhanced Alma Insights' professional services portfolio.
• Sanoma CorporationminorOthers · 18 January 2024Sanoma Corporation sold its majority stake (55.8%) in Netwheels Oy to Alma Media as part of Sanoma's strategy to focus on digital transformation in journalism and entertainment. The transaction completed by end of January 2024.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sanoma Oyj: Sanoma is the leading media and learning company in Finland and the Netherlands, directly competing with Alma Media in Finnish news media and operating similar cross-media advertising platforms. Both companies are publicly listed Finnish media groups with overlapping market positions in news, education, and digital services.
• Schibsted ASA: Schibsted is a leading Nordic media and classifieds company operating marketplaces (Finn.no, Blocket) and news media across Norway, Sweden, and Finland. It directly competes with Alma Media's marketplace strategy in real estate, jobs, and vehicles, and shares similar digital transformation challenges from legacy print operations.
• Bonnier Group: Bonnier is a privately-held Nordic media conglomerate operating news media, classifieds, and digital services across Sweden, Norway, Denmark, Finland, and Poland. It operates similar job boards and real estate marketplaces in the Nordic region, making it a direct comparable in business model and geographic footprint.
• Ringier AG: Ringier is a Swiss-based media company operating across Central and Eastern Europe with significant classifieds (jobs, real estate, automotive) and digital news media. It directly competes with Alma Career in CEE recruitment markets and operates similar marketplace and news media business models.
• Egmont Group: Egmont is a Scandinavian media group operating cinemas, book publishing, streaming services, and news media across Denmark, Norway, Sweden, and Finland. It shares similar Nordic media market dynamics with Alma Media, though it has more diversified entertainment operations and less classifieds exposure.
• Adevinta ASA: Adevinta is a Norwegian classifieds specialist operating leading online marketplaces (Leboncoin, Subito, Willhaben) across Europe. It directly competes with Alma Media's marketplace strategy in housing, vehicles, and jobs, sharing similar business models focused on classified advertising revenue.

Broad incumbents

• Axel Springer SE: Axel Springer is one of Europe's largest digital media companies, operating classifieds (StepStone, Immowelt) and digital news media across multiple European markets. It operates similar job portal and real estate classifieds businesses but at much greater scale and with global ambitions under KKR ownership.
• Bertelsmann SE & Co. KGaA: Bertelsmann is a global media, services, and education company with operations including RTL Group, Penguin Random House, and various digital classifieds and marketplace assets. It shares the broad media conglomerate model with Alma Media but operates at vastly greater scale and global footprint.
• Lagardère SA: Lagardère is a French diversified media group operating travel retail, publishing (Hachette), and news media (Le Journal du Dimanche). While primarily focused on different segments, it shares the European diversified media business model with print legacy operations and ongoing digital transformation.
• Recruit Holdings Co., Ltd. Recruit Holdings is a Japanese global leader in HR and recruitment services (Indeed, Glassdoor) and operates HR technology and staffing platforms. Its Indeed platform is a global competitor to Alma Career recruitment services, and the broader business model of monetizing job matching through marketplace dynamics is highly comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/almamedia_fi
• Facebookfacebook.com/url
• LinkedInlinkedin.com/company/alma-media-corporation
• Instagraminstagram.com/almamedia_fi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Media