Salisbury University
Salisbury University is a public four-year university in Salisbury, Maryland, part of the University System of Maryland, offering approximately 70 bachelor's, master's, and doctoral programs with a 14:1 student-faculty ratio. It serves prospective and current students, graduate students, and the regional community through tuition, state funding, auxiliary services, and philanthropy.
- Company typePrivate
- Founded1925
- HeadquartersSalisbury, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Salisbury University does
Salisbury University is a public four-year university located at 1101 Camden Avenue in Salisbury, Maryland, operating as a constituent institution of the University System of Maryland. Founded in 1925 as the Salisbury State Normal School, it now offers approximately 70 academic programs spanning bachelor's, master's, and doctoral degrees across multiple colleges and schools, supported by a 14:1 student-faculty ratio. The university markets itself as a "right-size" institution with emphasis on community, faculty engagement, and hands-on learning through research, internships, and study abroad.
The institution's core operational technology consists of a university website, the GullNet student portal for course registration and academic records, and a Student Health Web Portal providing 24/7 access to appointments, test results, secure messaging, and immunization records. Supporting infrastructure includes 24/7 Wellness to Go vending machines in the Guerrieri Student Union and Academic Commons, the PACE Institute for Public Affairs and Civic Engagement, and Delmarva Public Media (a wholly-owned public broadcasting subsidiary).
Salisbury University generates revenue through five primary streams: tuition and fees (with differentiated in-state and out-of-state rates), State of Maryland appropriations, federal and state financial aid distribution, auxiliary services (housing, dining, athletics, with the dining operation recognized via NACUFS Gold Award for the SU Centennial Gala), and philanthropic giving. Go-to-market follows a traditional higher-education enrollment motion: regional and national undergraduate recruitment, graduate school admissions, transfer pathways such as the 'Wor-Wic to SU' initiative, and on-campus delivery. The university serves multiple segments — prospective students, graduate students, families, alumni, faculty/staff, and community members — with no single commercial customer concentration. The institution is led by President Dr. Carolyn Ringer Lepre (also referenced as Dr. Lyn Lepre) and is currently celebrating its centennial, with Spring 2026 Commencement marking 100 years since the first commencement ceremony.
Salisbury University firmographics
Firmographics- Name
- Salisbury University
- Legal name
- Salisbury University
- Website
- https://salisbury.edu
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salisbury University is a public four-year university in Salisbury, Maryland, part of the University System of Maryland, offering approximately 70 bachelor's, master's, and doctoral programs with a 14:1 student-faculty ratio. It serves prospective and current students, graduate students, and the regional community through tuition, state funding, auxiliary services, and philanthropy.
- Ownership category
- akta.pro rank
Salisbury University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where Salisbury University is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salisbury University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate tuition, along with various student fees including course fees, lab fees, and service fees.
- State Funding: State of Maryland appropriation and funding for public higher education institution.
- Financial Aid Distribution: Federal and state financial aid including grants, loans, and work-study programs administered to students.
- Auxiliary Services: Revenue from housing, dining services (University Dining Services), athletics, and other student services. NACUFS Gold Award winner for SU Centennial Gala.
- Giving and Donations: Philanthropic contributions from alumni, donors, and supporters through the giving portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Public university tuition with in-state and out-of-state rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Salisbury University product offering
Product offeringCore offering
Salisbury University is a public four-year university that provides undergraduate, graduate, and doctoral education across 70 academic programs spanning multiple colleges and schools, including the Fulton School of Liberal Arts. It supplements instruction with on-campus student services such as Student Health Services (primary care, immunizations, reproductive health), a secure Student Health Web Portal, 24/7 Wellness to Go vending machines, and civic engagement programming through the PACE Institute. The university also operates auxiliary services including housing, dining, and NCAA athletics.
Product overview
Salisbury University is a public four-year university offering a comprehensive portfolio of educational and student services. The core academic offerings span 70 undergraduate, graduate, and doctoral programs across multiple colleges and schools. Supporting the academic mission, the university provides Student Health Services including a secure web portal for 24/7 appointment scheduling and health record access, plus 24/7 Wellness to Go vending machines for OTC medications and wellness products. The institution also operates the Office of Institutional Equity for Title IX compliance and PACE (Institute for Public Affairs and Civic Engagement) for civic education. A Net Price Calculator helps prospective students estimate college costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Academic Programs (Bachelor's, Master's, and Doctoral) A portfolio of 70 academic programs spanning bachelor's, master's, and doctoral degrees across multiple colleges and schools (including the Fulton School of Liberal Arts), delivered to enrolled students at a 14:1 student-faculty ratio.
- Student Health Services On-campus student health services providing primary care, acute care, sexual and reproductive health services, immunizations, allergy injections, and health education to enrolled Salisbury University students.
- Student Health Web Portal Secure online portal giving Salisbury University students 24/7 access to schedule appointments, view test results, exchange secure messages with health center staff, complete required forms, check health-service financial accounts, and review or update immunization records.
- Wellness to Go Vending Machines 24/7 wellness vending machines located in Guerrieri Student Union and Guerrieri Academic Commons offering OTC medications, emergency contraception (Opill, Plan B), pregnancy tests, STI supplies, and other wellness products at reduced prices.
- PACE (Institute for Public Affairs and Civic Engagement) Institute providing civic education resources, voter registration, Constitution Day events, and community engagement programming for Salisbury University students and the broader Mid-Atlantic community.
Quantifiable outcome
- 27 consecutive years of national recognition from Princeton Review
- +3 more outcomes
Companies that use Salisbury University
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Salisbury University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salisbury University partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Project PericlescoreNot-for-profit organization that encourages and facilitates commitments by colleges and universities to include social responsibility and participatory citizenship as essential elements of their educational programs. Salisbury University is a Periclean institution working directly with Project Pericles on civic engagement programs.
- American Democracy Project (ADP)coreA network of more than 250 state colleges and universities focused on public higher education's role in preparing the next generation of informed, engaged citizens for democracy. ADP was established in 2003 as an initiative of the American Association of State Colleges and Universities (AASCU) in partnership with The New York Times.
- Imagining AmericaminorNational organization advancing higher education's civic purpose, focusing on humanities, arts, and design in civic engagement. Values of reciprocity and mutual benefit in community partnerships.
- Wicomico County Health DepartmentcorePartnership for PrEP (HIV Prevention Medication) program. Wicomico County Health Department provides PrEP services, with Student Health Services offering referrals and coordination at 300 West Carroll Street, Salisbury, MD 21801.
- Life Crisis CentercoreCommunity organization providing comprehensive support services to victims and child victims of domestic violence, rape, and sexual assault. Available to students outside University business hours. Call 410-749-HELP or 2-1-1, 24hrs/day.
- Community Partners (PACE Compendium)minorComprehensive collection of community organizations related to civic engagement including academic journals, books, community partners, conferences, funding sources, and organizations/initiatives supporting civil discourse and active informed participation in democracy.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Salisbury University competitors and assessment
Company assessmentDirect peers
- James Madison University: JMU is a mid-sized public regional comprehensive in Virginia with a similar 14:1-class student-faculty narrative, strong rankings brand, and similar academic portfolio. It is one of the most structurally similar publics in the broader Mid-Atlantic/South-Atlantic.
- Towson University: Towson is another University System of Maryland public comprehensive university, similar in mission and size, with a broad academic portfolio and strong regional draw. It is the most directly comparable Maryland public peer to Salisbury.
- University of Maryland Eastern Shore: UMES is a USM regional public university located on the Eastern Shore of Maryland, sharing Salisbury's geographic catchment and regional-recruitment model. The two institutions compete directly for Eastern Shore and Mid-Atlantic students.
- Frostburg State University: Frostburg is a USM regional comprehensive university in western Maryland offering similar undergraduate/graduate programming and serving a similar size and mission profile. It is one of the closest structural comparables within the same system.
- Bowie State University: Bowie State is a USM public university with a similar size, comprehensive-program structure, and regional-recruitment model. It overlaps with Salisbury in serving Maryland residents and transfer students at similar tuition points.
- West Chester University of Pennsylvania: West Chester is a Pennsylvania state-system comprehensive university with a similar enrollment scale, academic breadth, and regional-recruitment model. It is a strong structural comparable for Salisbury's positioning.
- St. Mary's College of Maryland: St. Mary's is Maryland's public honors college with a smaller enrollment and liberal-arts emphasis. It competes with Salisbury for high-achieving Maryland residents seeking a residential liberal-arts experience.
- Coastal Carolina University: Coastal Carolina is a mid-sized public regional comprehensive in South Carolina with a similar 'right-size campus' positioning, strong athletics brand, and Eastern-Seaboard regional-recruitment model. It mirrors Salisbury's structural profile.
Broad incumbents
- University of Delaware: Delaware is a larger, well-known Mid-Atlantic public research university. While it competes for the same regional applicant pool, it operates with a broader research footprint, larger enrollment, and more national recognition, placing it as a broad incumbent peer.
- University of Maryland, Baltimore County (UMBC): UMBC is a USM public research university with a stronger STEM/research brand and a comparable regional applicant pool. It serves as a more research-intensive incumbent in the same system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salisbury University social profiles
Digital presenceSalisbury University compliance and trust
Trust signalCompliance7 records
Salisbury University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salisbury University leadership team
Management profileNumber of profiles
Profiles7 records
Salisbury University subsidiaries and ownership
Company hierarchySubsidiaries2 records
Salisbury University funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salisbury University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salisbury University
What does Salisbury University do?
Salisbury University is a public four-year university that provides undergraduate, graduate, and doctoral education across 70 academic programs spanning multiple colleges and schools, including the Fulton School of Liberal Arts. It supplements instruction with on-campus student services such as Student Health Services (primary care, immunizations, reproductive health), a secure Student Health Web Portal, 24/7 Wellness to Go vending machines, and civic engagement programming through the PACE Institute. The university also operates auxiliary services including housing, dining, and NCAA athletics.
Is Salisbury University a public or private company?
Salisbury University is a private company. It is classified as state government owned and is currently operating.
When was Salisbury University founded?
Salisbury University was founded in 1925. It employs 101 to 250 people.
Where is Salisbury University based?
Salisbury University is headquartered in Salisbury, United States, in the North America region.
How does Salisbury University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding, financial Aid Distribution, auxiliary Services and giving and Donations.
Who are Salisbury University's main competitors?
Direct peers on record are James Madison University, Towson University, University of Maryland Eastern Shore, Frostburg State University, Bowie State University, West Chester University of Pennsylvania, St. Mary's College of Maryland and Coastal Carolina University. Broad incumbents are University of Delaware and University of Maryland, Baltimore County (UMBC).
Does Salisbury University have an API?
No public API is recorded for Salisbury University.
What industry is Salisbury University in?
Salisbury University's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools. Its NAICS code is 6113 and its SIC code is 8200.