Metalfer Group

What Metalfer Group does

Metalfer Group is a privately held Serbian industrial conglomerate headquartered in Belgrade with its primary manufacturing operations in Sremska Mitrovica. The group is structured around Metalfer Steel Mill, which produces hot-rolled rebar, rebar in coil, wire rod, and steel billets via Electric Arc Furnace (EAF) technology sourced from Danieli, giving it an annual production capacity of approximately 500,000 tons and making it the only manufacturer of concrete steel in Serbia. Production is supported by ancillary infrastructure including an automatic scrap metal shredder, a continuous billet welder, and an integrated ERP system implemented across all group entities in January 2022.

The company's go-to-market is direct B2B sales targeting construction, infrastructure, mining, and renewable energy customers primarily in Serbia and the Western Balkans. Its strategic differentiator is a low-carbon production profile, with EAF emissions of less than 0.5 tons of CO2 per ton of steel versus an industry average of 1.8-2.2 tons, powered by 100% certified green electricity and a 3 MW solar installation that is planned to expand by an additional 35 MW. Products are certified under the Environmental Product Declaration (EPD) scheme by TÜV Rheinland and marketed under the Metalfer® Green Steel sub-brand, positioning the company favorably as the EU Carbon Border Adjustment Mechanism (CBAM) takes effect in January 2026. The group is led by President Branko Zečević and CEO Zoran Lojović, and operates subsidiaries including Metalfer Steel Mill (production), MetalferGroup (corporate), and Metalfer Invest (investment management).

The business model is hardware sales of commodity and semi-finished steel products priced through negotiated B2B contracts, with no public list pricing. The company supplements commercial operations with sustainability-focused thought leadership at regional industry forums, a sponsored Metalfer Professional Academy for workforce development, and active engagement in industry associations such as the founding of the Association of Serbian Energy Intensive Industry in September 2024 alongside Elixir Group, Lafarge BFC, Moravacem, and Titan Cementara. Its AI footprint is limited to operational applications, notably the Smart EAF project developed with Politecnico di Milano, which applies machine learning to optimize furnace parameters in real time, and a Green Flexibility energy management initiative with Oak Tree Power.

Name

Metalfer Group

Legal name

Metalfer Group

Website

https://metalfer.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metalfer Group is a privately held Serbian steel manufacturer operating the country's only concrete steel mill in Sremska Mitrovica, producing rebar, wire rod, and billets via low-carbon Electric Arc Furnace technology for construction, infrastructure, mining, and renewable energy customers in the Western Balkans.

Ownership category

akta.pro rank

Product category

Long Steel Products Manufacturing

NAICS

Iron and Steel Mills and Ferroalloy Manufacturing (3311), Iron and Steel Mills and Ferroalloy Manufacturing (33111), Primary Metal Manufacturing (331)

SIC

Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310)

akta.pro primary industry

Electric Arc Furnace (EAF) Steelmaking (Incl. DRI/HBI-Based) (IMAKABAB)

akta.pro secondary industries

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH), Steel Casting (Continuous Casting, Ingots, Semi-Finished Slabs/Billets/Blooms) (IMAKABAD), Construction & Demolition (C&D) Metal Recycling (Structural Steel, Rebar, Roofing, Wire) (IMAKAMAF)

Keywords

• Steel manufacturing
• Rebar production
• Wire rod products
• Green steel
• Electric arc furnace

Headquarters

HQ city

Sremska Mitrovica

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Steel Products Manufacturing and Sales: Metalfer Group generates revenue through manufacturing and selling steel products including rebar, rebar in coil, wire rod, and steel billets to construction, infrastructure, and industrial customers. The company operates as a primary steel producer using EAF technology with approximately 500,000 tons annual production capacity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Metalfer Group manufactures long steel products — including rebar, rebar in coil, wire rod, and steel billets — through its subsidiary Metalfer Steel Mill in Sremska Mitrovica, Serbia, using Electric Arc Furnace (EAF) technology with approximately 500,000 tons of annual capacity. The company sells directly to construction, infrastructure, mining, and renewable-energy buyers across the Western Balkans, with a certified low-carbon (Metalfer® Green Steel) product line backed by EPD certification from TÜV Rheinland. It also operates the Metalfer Professional Academy for employee and community training.

Product overview

Metalfer Group operates as an integrated steel manufacturing company producing steel products through its subsidiary Metalfer Steel Mill. The core product portfolio includes four main steel products: rebar (hot-rolled concrete steel rebar), rebar in coil, wire rod (hot-rolled steel wire rod), and steel billets. The company has also developed a sustainability-focused sub-brand called Metalfer® Green Steel, which uses Electric Arc Furnace (EAF) technology to produce low-carbon steel. Additionally, the group offers the Metalfer Professional Academy as an educational service for employee and community development.

Differentiator

Problem solved

Functional benefit

Brands

• Metalfer® Green Steel: Eco-friendly steel product produced using Electric Arc Furnace (EAF) technology with emissions of less than 0.5 tons of CO2 per ton of steel, certified green steel for carbon-conscious markets.

Quantifiable outcome

• CO2 emissions reduced to <0.5 tons per ton of steel (vs industry average of 1.8-2.2 tons)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Association of Serbian Energy Intensive IndustrycoreOthers · 1 September 2024Metalfer Group is founding member of association bringing together five industrial leaders (Metalfer Steel Mill, Elixir Group, Lafarge BFC, Moravacem, Titan Cementara) representing Serbia's steel, cement, and fertilizer sectors. Association pursues competitive, low-carbon future and advocates for CBAM-aligned regulations.
• DanielicoreTechnology or Integration · 1 May 2018Partnership with Danieli, the world's largest and leading steel equipment manufacturer, for supply of new rolling mill equipment with 450,000 MT/year capacity for rebar and wire rod production. Equipment designed to optimize production efficiency, minimize energy consumption and waste.
• Politecnico di MilanocoreStrategic or Co-development PartnerCollaboration with Politecnico di Milano on Smart EAF project - AI/machine learning system that automatically adjusts furnace parameters in real-time to enhance efficiency and reduce CO and CO2 emissions.
• Oak Tree PowerflagshipStrategic or Co-development PartnerPartnership on 'Green Flexibility' solution - first such project in the Western Balkans region. Oak Tree Power, known for pioneering work in sustainable energy management systems, is developing next-generation AI-powered sustainable energy solutions with Metalfer Group.
• Serbian Water Polo FederationminorGTM or Marketing PartnerSponsorship agreement with Serbian Water Polo Federation supporting the national team ('Golden Dolphins'). Partnership renewed following team's Olympic gold medal victory, reflecting shared values of resilience, teamwork, and pursuit of excellence.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nucor Corporation: Largest US EAF steel producer making rebar, wire rod, and structural steel via electric arc furnace. Same EAF process, same long-products categories, and similar focus on sustainability and recycling — the global benchmark EAF long-products producer.
• Commercial Metals Company (CMC): US-based EAF steelmaker focused on rebar, wire rod, and long products for construction. Highly comparable as a direct EAF long-products peer serving construction customers with similar sustainability positioning, though at significantly larger scale.
• Steel Dynamics: US EAF-based steelmaker producing rebar, structural steel, wire rod, and billets. Direct process and product peer to Metalfer, with similar sustainability and recycling focus, but at substantially larger scale.

Broad incumbents

• Voestalpine AG: Austrian integrated steel and technology group that is a European green steel leader using EAF and hydrogen-based routes. Comparable in green steel positioning and EAF technology, though much larger and more diversified into automotive and high-value steel products.
• SSAB: Swedish steelmaker leading fossil-free steel production through the HYBRIT initiative (hydrogen DRI/EAF). Direct comparable in green steel EAF strategy, but focused on high-strength specialty steel rather than commodity long products.
• ArcelorMittal: World's largest steelmaker with significant EAF and integrated capacity, including rebar and long products in European markets. Broad incumbent comparable on product mix, customer base (construction), and increasingly on green steel positioning.
• Salzgitter AG: German steel and tubes group pursuing SALCOS green steel transition (DRI + EAF). Comparable in long-products manufacturing and European green steel roadmap, though diversified into tubes and automotive.
• Liberty Steel Group: Global EAF-based steelmaker with operations in long products, including rebar and wire rod. Comparable EAF process and long-products offering, with European footprint overlapping Metalfer's target export markets.

Emerging players

• Stegra (formerly H2 Green Steel): Swedish green steel startup building a large-scale hydrogen DRI-EAF plant. Emerging direct competitor in low-carbon long and flat products targeting EU construction and automotive buyers — same value proposition and target market as Metalfer Green Steel.

Regional players

• Çolakoğlu Metalurji: Turkish integrated and EAF-based long-products steelmaker supplying rebar and wire rod to regional and European markets. Comparable regional EAF long-products producer serving similar construction and infrastructure customers in neighboring markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metalfergroup
• LinkedInlinkedin.com/company/metalfer-group
• Instagraminstagram.com/metalfergroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalfer Group