Tallink

What Tallink does

Tallink Grupp (AS Tallink Grupp) is a publicly listed Estonian ferry and cruise operator founded in 1989, headquartered in Tallinn and majority-owned (68.47%) by Estonian holding company AS Infortar. The company operates a fleet of 11 vessels across Baltic Sea corridors linking Estonia-Finland, Estonia-Sweden, and Finland-Sweden, supported by terminal infrastructure in Tallinn, Helsinki, Stockholm, and Turku. Beyond passenger transport, Tallink runs onboard retail and dining, duty-free shopping, an entertainment program featuring cruise concerts, a loyalty program (Club One), a freight/cargo business, a hotel sub-brand in Tallinn and Riga, and an e-commerce platform (Tallink E-SHOP).

The core technology is LNG and bio-LNG fueled ferries including MyStar, which generates compliance surplus for Gasum's FuelEU Maritime pool. Customer-facing technology includes the Tallink Silja Line mobile app on iOS and Android and a transactional e-commerce booking engine. The revenue model is transaction-based across multiple streams: passenger ticket sales, onboard retail and dining, multi-day cruise packages, cargo unit fees, and bareboat charter income. Pricing varies by route, vessel, cabin, and date, with discounts up to 50% for Club One members and special codes (e.g., ROMANTIKA26) for loyalty customers.

Go-to-market is direct-to-consumer via tallink.com, the mobile app, and physical terminals, supplemented by loyalty-driven repeat engagement. The customer base is heavily skewed toward individual leisure travelers and families in the Baltic region, with a secondary B2B cargo segment. In 2025, revenue was EUR 765.3 million (down 2.6% YoY) on 5.5 million passengers, while Q1 2026 showed recovery with revenue up 8.8% YoY and passenger growth of 6.8%.

Name

Tallink

Legal name

AS Tallink Grupp

Website

https://tallink.ee

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tallink Grupp is an Estonian publicly listed ferry and cruise operator running 11 vessels on Baltic Sea routes between Estonia, Finland, and Sweden, serving leisure passengers, cargo shippers, and cruise travelers with onboard retail, dining, and loyalty programs.

Ownership category

akta.pro rank

Product category

Passenger Ferry and Cruise Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114), Coastal and Great Lakes Freight Transportation (483113), Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

High-Speed Passenger Ferry Operators (TLAFALAC)

akta.pro secondary industry

High-Speed Passenger Ferries (THAIAJAC)

Keywords

• Passenger ferry services
• Cruise vacations
• Cargo transport
• Baltic Sea shipping
• Maritime travel

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Passenger Ferry Services: Revenue from transporting passengers across Baltic Sea routes including Estonia-Finland, Estonia-Sweden, Finland-Sweden corridors. Tickets sold for shuttle and cruise services.
2. Onboard Retail and Dining: Revenue from duty-free shopping, restaurants, bars, and specialty dining experiences aboard vessels. Includes onboard shopping with perfumes, cosmetics, fashion accessories, gifts, toys, and confections.
3. Cruise Vacations: Revenue from multi-day cruise packages including accommodation, entertainment, and dining. Popular routes include Tallinn-Stockholm Sweden cruises with onboard concerts and events.
4. Cargo Transport: Revenue from freight transport including cargo units (trucks, trailers, and other cargo). Cargo units declined 19.2% to 245,004 units in 2025.
5. Charter and Fleet Management: Revenue from bareboat charter agreements such as the Superfast IX charter starting May 2026 for 36 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tallink (AS Tallink Grupp) operates scheduled passenger ferry and cruise services across the Baltic Sea between Estonia, Finland, and Sweden using a fleet of 11 vessels. It also provides cargo freight transport for trucks, trailers, and other cargo units, alongside onboard revenue streams including duty-free shopping, restaurants and bars, hotels, entertainment, and the Club One customer loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Club One: Loyalty program for Tallink customers offering discounts and special offers
• Tallink Hotels
• Tallink E-SHOP

Products and services

• Tallink Silja Line Passenger Ferry and Cruise Service Scheduled passenger ferry and cruise service brand operating routes between Tallinn–Helsinki, Tallinn–Stockholm, Helsinki–Stockholm, and other Baltic Sea destinations. Offers shuttle ferry services, day cruises, multi-day cruise vacations, and special themed concert cruises with onboard entertainment, dining, and shopping.
• Club One Loyalty Program Customer loyalty program offering exclusive discounts, special offers, birthday benefits, and priority services for members. Includes promotional codes such as ROMANTIKA26 providing up to 50% discount on Sweden cruises for members.
• Tallink E-SHOP Online shopping platform available 24/7 offering perfumes, cosmetics, fashion items, accessories, gifts, toys, and sweets. Products can be purchased online and include onboard shopping promotions and special fares for concert cruise passengers.
• Tallink Freight Cargo Transport Freight transport services for cargo units (trucks, trailers, and other cargo) across Baltic Sea routes, serving commercial shipping and logistics operators on Estonia–Finland, Estonia–Sweden, and Finland–Sweden corridors.
• Tallink Hotels Hotel services and accommodation offerings in Tallinn and Riga, including birthday brunch and dinner packages for Club One loyalty program members.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GasumcoreStrategic or Co-development Partner · 1 December 2025Gasum and Elenger signed an agreement for pooling and use of bio-LNG from Tallink's vessel MyStar to meet FuelEU Maritime regulations. The initiative aims to replace LNG with renewable bio-LNG to reduce environmental impact in maritime operations. Tallink's vessel MyStar generates compliance surplus for Gasum's pool.
• ElengercoreOthersElenger Grupp is a 100% owned subsidiary of Infortar. Elenger operates in energy sector with gas and electricity sales. Elenger and Gasum signed the bio-LNG pooling agreement for Tallink's MyStar vessel.
• FinnairminorStrategic or Co-development PartnerBoth Tallink and Finnair raised ticket prices citing fallout from the Iran war and rising fuel costs, with Brent crude hitting $100 per barrel. Tallink raised fast ferry prices by one euro between Helsinki and Tallinn.
• Sumitomo SHI FWminorStrategic or Co-development PartnerPart of the Finland-Japan strategic partnership highlighted during Expo 2025. Tallink Silja is cited as a leading example of bilateral industrial and technological collaboration between Finland and Japan alongside companies including Patria, Iceye, and F-Secure.

Scale indicators12 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• Viking Line: Viking Line is a Finnish-listed passenger ferry operator running the same Tallinn-Helsinki and Finland-Sweden routes as Tallink with a comparable shuttle and cruise product. It is the closest direct competitor on overlapping Baltic corridors.
• Stena Line: Stena Line is one of Europe's largest ferry operators with passenger and freight services in Northern Europe. Its Baltic and North Sea routes overlap with Tallink's passenger and cargo business, particularly on Sweden-Finland corridors.
• DFDS: DFDS is a Danish-listed ferry and logistics operator with passenger and freight services across the North Sea and Baltic. Its combined passenger-ferry and route-based freight model closely mirrors Tallink's diversified revenue streams.
• Eckerö Line (Rederiaktiebolaget Eckerö): Eckerö Line operates passenger ferries between Tallinn and Helsinki, directly competing with Tallink on the Estonia-Finland shuttle. The company also purchased cargo vessel Sailor from Tallink in 2025, indicating intimate market overlap.
• Color Line: Color Line is a Norwegian ferry operator running passenger and cargo services on Norwegian and German routes. Its route mix, onboard retail/dining model, and passenger-cargo dual revenue stream are structurally similar to Tallink.

Regional players

• Irish Continental Group (ICG): ICG operates Irish Ferries in the Irish/UK market and purchased Tallink's cruise ship Star I in 2025. While geographically distinct, it competes in the same passenger ferry/cruise category and validates the secondary-market value of Tallink's tonnage.
• Brittany Ferries: Brittany Ferries operates passenger ferries and cruise-ferries between the UK, France, and Spain. Its leisure-focused ferry product with onboard hospitality is comparable to Tallink's cruise-ferry positioning, though it serves different geographies.
• P&O Ferries: P&O Ferries operates passenger and freight ferries on UK-Europe and Irish Sea routes. Its mixed passenger/cargo model parallels Tallink, although it competes in Western European rather than Baltic waters.
• Gotlandsbåten / Destination Gotland: Destination Gotland operates passenger ferries to Gotland from mainland Sweden, with Visby routes that overlap with Tallink's Visby summer cruise product. Comparable ferry-and-tourism product targeting the same Swedish leisure traveler.

Broad incumbents

• Royal Caribbean Group: Royal Caribbean is a global cruise incumbent that competes loosely with Tallink's cruise vacations product and benchmarks onboard retail and entertainment economics at scale. It is broader in scope and does not operate scheduled Baltic ferries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/tallinkeesti
• Facebookfacebook.com/tallinkeesti
• Instagraminstagram.com/tallink_ee
• TikToktiktok.com/@tallink_eesti
• Pinterestpinterest.com/TallinkEesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tallink