Tallink
Tallink Grupp is an Estonian publicly listed ferry and cruise operator running 11 vessels on Baltic Sea routes between Estonia, Finland, and Sweden, serving leisure passengers, cargo shippers, and cruise travelers with onboard retail, dining, and loyalty programs.
- Company typePublic
- Founded1989
- HeadquartersTallinn, Estonia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Tallink does
Tallink Grupp (AS Tallink Grupp) is a publicly listed Estonian ferry and cruise operator founded in 1989, headquartered in Tallinn and majority-owned (68.47%) by Estonian holding company AS Infortar. The company operates a fleet of 11 vessels across Baltic Sea corridors linking Estonia-Finland, Estonia-Sweden, and Finland-Sweden, supported by terminal infrastructure in Tallinn, Helsinki, Stockholm, and Turku. Beyond passenger transport, Tallink runs onboard retail and dining, duty-free shopping, an entertainment program featuring cruise concerts, a loyalty program (Club One), a freight/cargo business, a hotel sub-brand in Tallinn and Riga, and an e-commerce platform (Tallink E-SHOP).
The core technology is LNG and bio-LNG fueled ferries including MyStar, which generates compliance surplus for Gasum's FuelEU Maritime pool. Customer-facing technology includes the Tallink Silja Line mobile app on iOS and Android and a transactional e-commerce booking engine. The revenue model is transaction-based across multiple streams: passenger ticket sales, onboard retail and dining, multi-day cruise packages, cargo unit fees, and bareboat charter income. Pricing varies by route, vessel, cabin, and date, with discounts up to 50% for Club One members and special codes (e.g., ROMANTIKA26) for loyalty customers.
Go-to-market is direct-to-consumer via tallink.com, the mobile app, and physical terminals, supplemented by loyalty-driven repeat engagement. The customer base is heavily skewed toward individual leisure travelers and families in the Baltic region, with a secondary B2B cargo segment. In 2025, revenue was EUR 765.3 million (down 2.6% YoY) on 5.5 million passengers, while Q1 2026 showed recovery with revenue up 8.8% YoY and passenger growth of 6.8%.
Tallink firmographics
Firmographics- Name
- Tallink
- Legal name
- AS Tallink Grupp
- Website
- https://tallink.ee
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tallink Grupp is an Estonian publicly listed ferry and cruise operator running 11 vessels on Baltic Sea routes between Estonia, Finland, and Sweden, serving leisure passengers, cargo shippers, and cruise travelers with onboard retail, dining, and loyalty programs.
- Ownership category
- akta.pro rank
Tallink industry classification
Industry- Product category
- Passenger Ferry and Cruise Services
- NAICS
- Coastal and Great Lakes Passenger Transportation (483114), Coastal and Great Lakes Freight Transportation (483113), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Water Transportation (4400), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- High-Speed Passenger Ferry Operators (TLAFALAC)
- akta.pro secondary industry
- High-Speed Passenger Ferries (THAIAJAC)
Keywords
Where Tallink is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
Tallink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Passenger Ferry Services: Revenue from transporting passengers across Baltic Sea routes including Estonia-Finland, Estonia-Sweden, Finland-Sweden corridors. Tickets sold for shuttle and cruise services.
- Onboard Retail and Dining: Revenue from duty-free shopping, restaurants, bars, and specialty dining experiences aboard vessels. Includes onboard shopping with perfumes, cosmetics, fashion accessories, gifts, toys, and confections.
- Cruise Vacations: Revenue from multi-day cruise packages including accommodation, entertainment, and dining. Popular routes include Tallinn-Stockholm Sweden cruises with onboard concerts and events.
- Cargo Transport: Revenue from freight transport including cargo units (trucks, trailers, and other cargo). Cargo units declined 19.2% to 245,004 units in 2025.
- Charter and Fleet Management: Revenue from bareboat charter agreements such as the Superfast IX charter starting May 2026 for 36 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shuttle service from Tallinn to Helsinki starting from |
| Transaction based/ take rate | Pay-as-you-go | Sweden cruise starting from EUR 43 per person |
| Transaction based/ take rate | Pay-as-you-go | Day cruise to Finland starting from EUR 44 |
| Transaction based/ take rate | Pay-as-you-go | Visby cruise from EUR 132 for two nights |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tallink product offering
Product offeringCore offering
Tallink (AS Tallink Grupp) operates scheduled passenger ferry and cruise services across the Baltic Sea between Estonia, Finland, and Sweden using a fleet of 11 vessels. It also provides cargo freight transport for trucks, trailers, and other cargo units, alongside onboard revenue streams including duty-free shopping, restaurants and bars, hotels, entertainment, and the Club One customer loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Club One: Loyalty program for Tallink customers offering discounts and special offers
- Tallink Hotels
- Tallink E-SHOP
Products and services
- Tallink Silja Line Passenger Ferry and Cruise Service Scheduled passenger ferry and cruise service brand operating routes between Tallinn–Helsinki, Tallinn–Stockholm, Helsinki–Stockholm, and other Baltic Sea destinations. Offers shuttle ferry services, day cruises, multi-day cruise vacations, and special themed concert cruises with onboard entertainment, dining, and shopping.
- Club One Loyalty Program Customer loyalty program offering exclusive discounts, special offers, birthday benefits, and priority services for members. Includes promotional codes such as ROMANTIKA26 providing up to 50% discount on Sweden cruises for members.
- Tallink E-SHOP Online shopping platform available 24/7 offering perfumes, cosmetics, fashion items, accessories, gifts, toys, and sweets. Products can be purchased online and include onboard shopping promotions and special fares for concert cruise passengers.
- Tallink Freight Cargo Transport Freight transport services for cargo units (trucks, trailers, and other cargo) across Baltic Sea routes, serving commercial shipping and logistics operators on Estonia–Finland, Estonia–Sweden, and Finland–Sweden corridors.
- Tallink Hotels Hotel services and accommodation offerings in Tallinn and Riga, including birthday brunch and dinner packages for Club One loyalty program members.
Companies that use Tallink
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tallink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tallink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GasumcoreGasum and Elenger signed an agreement for pooling and use of bio-LNG from Tallink's vessel MyStar to meet FuelEU Maritime regulations. The initiative aims to replace LNG with renewable bio-LNG to reduce environmental impact in maritime operations. Tallink's vessel MyStar generates compliance surplus for Gasum's pool.
- ElengercoreElenger Grupp is a 100% owned subsidiary of Infortar. Elenger operates in energy sector with gas and electricity sales. Elenger and Gasum signed the bio-LNG pooling agreement for Tallink's MyStar vessel.
- FinnairminorBoth Tallink and Finnair raised ticket prices citing fallout from the Iran war and rising fuel costs, with Brent crude hitting $100 per barrel. Tallink raised fast ferry prices by one euro between Helsinki and Tallinn.
- Sumitomo SHI FWminorPart of the Finland-Japan strategic partnership highlighted during Expo 2025. Tallink Silja is cited as a leading example of bilateral industrial and technological collaboration between Finland and Japan alongside companies including Patria, Iceye, and F-Secure.
Scale indicators12 records
Recent moves8 records
Expansion highlights2 records
Tallink competitors and assessment
Company assessmentDirect peers
- Viking Line: Viking Line is a Finnish-listed passenger ferry operator running the same Tallinn-Helsinki and Finland-Sweden routes as Tallink with a comparable shuttle and cruise product. It is the closest direct competitor on overlapping Baltic corridors.
- Stena Line: Stena Line is one of Europe's largest ferry operators with passenger and freight services in Northern Europe. Its Baltic and North Sea routes overlap with Tallink's passenger and cargo business, particularly on Sweden-Finland corridors.
- DFDS: DFDS is a Danish-listed ferry and logistics operator with passenger and freight services across the North Sea and Baltic. Its combined passenger-ferry and route-based freight model closely mirrors Tallink's diversified revenue streams.
- Eckerö Line (Rederiaktiebolaget Eckerö): Eckerö Line operates passenger ferries between Tallinn and Helsinki, directly competing with Tallink on the Estonia-Finland shuttle. The company also purchased cargo vessel Sailor from Tallink in 2025, indicating intimate market overlap.
- Color Line: Color Line is a Norwegian ferry operator running passenger and cargo services on Norwegian and German routes. Its route mix, onboard retail/dining model, and passenger-cargo dual revenue stream are structurally similar to Tallink.
Regional players
- Irish Continental Group (ICG): ICG operates Irish Ferries in the Irish/UK market and purchased Tallink's cruise ship Star I in 2025. While geographically distinct, it competes in the same passenger ferry/cruise category and validates the secondary-market value of Tallink's tonnage.
- Brittany Ferries: Brittany Ferries operates passenger ferries and cruise-ferries between the UK, France, and Spain. Its leisure-focused ferry product with onboard hospitality is comparable to Tallink's cruise-ferry positioning, though it serves different geographies.
- P&O Ferries: P&O Ferries operates passenger and freight ferries on UK-Europe and Irish Sea routes. Its mixed passenger/cargo model parallels Tallink, although it competes in Western European rather than Baltic waters.
- Gotlandsbåten / Destination Gotland: Destination Gotland operates passenger ferries to Gotland from mainland Sweden, with Visby routes that overlap with Tallink's Visby summer cruise product. Comparable ferry-and-tourism product targeting the same Swedish leisure traveler.
Broad incumbents
- Royal Caribbean Group: Royal Caribbean is a global cruise incumbent that competes loosely with Tallink's cruise vacations product and benchmarks onboard retail and entertainment economics at scale. It is broader in scope and does not operate scheduled Baltic ferries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tallink social profiles
Digital presenceTallink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tallink leadership team
Management profileNumber of profiles
Profiles5 records
Tallink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tallink funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tallink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tallink
What does Tallink do?
Tallink (AS Tallink Grupp) operates scheduled passenger ferry and cruise services across the Baltic Sea between Estonia, Finland, and Sweden using a fleet of 11 vessels. It also provides cargo freight transport for trucks, trailers, and other cargo units, alongside onboard revenue streams including duty-free shopping, restaurants and bars, hotels, entertainment, and the Club One customer loyalty program.
Is Tallink a public or private company?
Tallink is a public company. It is classified as public and is currently operating.
When was Tallink founded?
Tallink was founded in 1989. It employs 1,001 to 5,000 people.
Where is Tallink based?
Tallink is headquartered in Tallinn, Estonia, in the Europe region.
How does Tallink make money?
Five revenue lines are on record. Passenger Ferry Services are the primary driver. The others are onboard Retail and Dining, cruise Vacations, cargo Transport and charter and Fleet Management.
Who are Tallink's main competitors?
Direct peers on record are Viking Line, Stena Line, DFDS, Eckerö Line (Rederiaktiebolaget Eckerö) and Color Line. Regional players are Irish Continental Group (ICG), Brittany Ferries, P&O Ferries and Gotlandsbåten / Destination Gotland. Royal Caribbean Group is listed as a broad incumbent.
Does Tallink have an API?
No public API is recorded for Tallink.
What industry is Tallink in?
Tallink's product category is Passenger Ferry and Cruise Services. Its primary akta.pro industry code is TLAFALAC, High-Speed Passenger Ferry Operators, with a secondary code of THAIAJAC, High-Speed Passenger Ferries. Its NAICS code is 483114 and its SIC code is 4400.