rePurpose Global
rePurpose Global is a New York-based SaaS platform serving 500+ consumer packaged goods brands with automated Extended Producer Responsibility compliance across 45+ US state regulations, scenario modeling for California SB 54, and verified plastic-recovery certifications for sustainability marketing.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What rePurpose Global does
rePurpose Global is a private, for-profit social enterprise headquartered in New York that operates a plastic-action platform for consumer packaged goods brands. Founded in 2015, the company has built three integrated SaaS offerings — Packaging Compliance (streamlined EPR reporting across 45+ US state regulations), Packaging Simulator (scenario modeling for California SB 54 source-reduction plans), and Plastic Recovery Claims (sustainability marketing and plastic-neutral certifications). Underlying these products is the proprietary reTrace technology, which records, uploads, and verifies every kilogram of plastic waste recovered through a chain-of-custody approach, and the BASE Framework (Baseline, Additionality, Solution, Evaluation) for measuring impact across recovery projects in India, Indonesia, Colombia, Kenya, Cameroon, and the United States. Verra Registry certification of select projects adds third-party-verified credibility to the impact claims sold to brands.
The company serves more than 500 consumer companies across beauty, food, supplements, pet food, and household goods — including named customers Tillamook, Ancient Nutrition, Freshpet, Tom's of Maine, Sunday Riley, Saie Beauty, SmartSweets, HealthyBaby, and Grove Collaborative. The go-to-market is enterprise field sales through dedicated Packaging Compliance Specialists, augmented by a self-serve web application at app.repurpose.global. Revenue is generated via quote-based, multi-year subscriptions that bundle regulatory compliance automation with verified plastic recovery, structured as recurring subscription revenue. Distribution is amplified by flagship GTM partnerships with Sephora US (Planet Beautiful) and co-development alliances with Sattva Group, Blackstone-backed Knowledge Realty Trust, Earth Action, and the Pet Sustainability Coalition.
The business model monetizes two converging tailwinds: the proliferation of US state-level Extended Producer Responsibility laws (which create regulatory urgency for compliance software) and corporate demand for credible, audit-ready sustainability claims (which create willingness-to-pay for verified plastic-recovery certifications). Acquisitions (Bluebird, April 2024) and new product introductions (Packaging Simulator, June 2026) point to a roadmap that progressively moves the platform up the value chain from compliance reporting toward scenario modeling and advisory services.
rePurpose Global firmographics
Firmographics- Name
- rePurpose Global
- Legal name
- rePurpose Global Inc.
- Website
- https://repurpose.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- rePurpose Global is a New York-based SaaS platform serving 500+ consumer packaged goods brands with automated Extended Producer Responsibility compliance across 45+ US state regulations, scenario modeling for California SB 54, and verified plastic-recovery certifications for sustainability marketing.
- Ownership category
- akta.pro rank
rePurpose Global industry classification
Industry- Product category
- Packaging Compliance Software
- NAICS
- Waste Management and Remediation Services (562)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)
- akta.pro secondary industries
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
Keywords
Where rePurpose Global is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
rePurpose Global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Packaging Compliance Services: EPR compliance platform enabling brands to automate reporting across 45+ state packaging regulations. Services include regulatory data collection, submission automation, and compliance guidance.
- Plastic Recovery Claims: Verification and certification services for brands to make sustainability claims. Generates credible marketing assets backed by verified plastic recovery data for plastic neutral certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise packaging compliance and sustainability claims platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
rePurpose Global product offering
Product offeringCore offering
rePurpose Global operates a SaaS platform that helps consumer packaged goods brands manage Extended Producer Responsibility (EPR) packaging compliance across 45+ U.S. state regulations and produce verified plastic recovery claims. The platform combines automated regulatory reporting, packaging scenario modeling for California's SB 54 source reduction plans, and third-party-audited plastic recovery impact verification across projects in 8 countries. Revenue is generated through subscription-based access to compliance tooling and certified plastic-neutral/negative marketing claims.
Product overview
rePurpose Global operates as a packaging sustainability and compliance Platform-as-a-Service with three integrated core solutions: Packaging Compliance (streamlined EPR reporting), Packaging Simulator (packaging scenario modeling for California SB 54 source reduction planning), and Plastic Recovery Claims (sustainability marketing and certification). The platform automates reporting across 45+ packaging regulations, generates verified sustainability assets, and tracks plastic recovery through the proprietary reTrace technology. The platform serves 500+ consumer companies and integrates compliance management with sustainability claims generation in a unified workflow.
Differentiator
Problem solved
Functional benefit
Brands
- reTrace: Proprietary technology tool for impact verification that records, uploads, and verifies every kilogram of plastic waste through a chain-of-custody approach.
Products and services
- Packaging Compliance
Quantifiable outcome
- Tillamook saved $100,000 in Oregon EPR fees through correct material reclassification
- +3 more outcomes
Companies that use rePurpose Global
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
rePurpose Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
rePurpose Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Earth ActioncoreCollaboration on global research report 'From Pack to Plate' estimating microplastics in food packaging. The report estimates plastic food packaging sheds approximately 1,000 metric tons of microplastics into food and beverages annually. Research conducted in partnership to inform regulatory discussions on packaging safety.
- Sattva GroupcorePartnership with Knowledge Realty Trust and rePurpose Global for Karnataka Zero Waste Initiative. Three-year programme to build community-led waste management systems along Karnataka's 320 km coastline. Aims to integrate 50 coastal villages, support 200 waste workers, and recover approximately 4.5 million kg of waste.
- Knowledge Realty TrustcoreREIT sponsored by Sattva Group and global investment firm Blackstone, partnering with rePurpose Global for Karnataka Zero Waste Initiative. Part of three-year programme to build waste management systems along Karnataka's coastline.
- Sephora USflagshipPlanet Beautiful campaign partnership for Earth Month 2026. Sephora and 11 other beauty brands partnered with Saie and rePurpose Global. $1 from participating products donated to rePurpose Global (capped at $100,000), enabling recovery of approximately 2.5 lbs of plastic waste per $1 donated. Initiative aims to fund recovery of over 1 million pounds of plastic and support 2,000 jobs for women.
- Saie BeautyflagshipLead beauty brand partner in Planet Beautiful campaign with Sephora and rePurpose Global. Expanded Plastic Negative partnership with rePurpose Global as part of The Saie Climate Initiative to drive measurable impact.
- VerracoreLaut Yang Tenang project certified by Verra Registry after rigorous audit and verification process. Project listed on Verra Registry as certified ocean plastic recovery initiative.
- Pet Sustainability CoalitionminorHosted webinar featuring rePurpose Global's Lowell Huffman to guide brands through Extended Producer Responsibility packaging regulations as multiple state deadlines converge.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
rePurpose Global competitors and assessment
Company assessmentDirect peers
- Dcycle: Dcycle is a direct competitor offering EPR compliance software for consumer brands, with a focus on automating regulatory reporting across multiple jurisdictions. It targets a similar CPG buyer with a comparable SaaS value proposition to rePurpose Global's Packaging Compliance platform.
- Plastic Bank: Plastic Bank operates a global plastic collection and recovery network that generates verified plastic credits for brands, mirroring rePurpose's Plastic Recovery Claims line and on-the-ground impact project model. It competes directly for sustainability marketing budgets and recovery claims contracts.
- Lorax EPI: Lorax EPI provides EPR compliance software and services for producers across multiple countries, with overlapping capabilities in regulatory reporting and fee management. It is a direct competitor to rePurpose Global's compliance automation offering, particularly for international EPR regimes.
Broad incumbents
- Watershed: Watershed is an enterprise climate and ESG platform that includes packaging and supply-chain emissions accounting as part of a broader carbon management suite. It competes for the same CPG sustainability budget but from a wider carbon-platform angle rather than packaging/EPR specialization.
- Rubicon Technologies: Rubicon provides waste, recycling, and circular-economy technology for businesses and municipalities, including material recovery and sustainability program management. It overlaps with rePurpose's recovery operations and waste-management software ambitions at a larger scale.
- Valpak: Valpak provides compliance and environmental reporting services, including producer responsibility scheme administration in multiple jurisdictions. It is a broader incumbent in regulatory compliance that competes with rePurpose for EPR-adjacent service work.
Others
- Closed Loop Partners: Closed Loop Partners is an investment firm and ecosystem builder focused on the circular economy, operating the Center for the Circular Economy and funding recycling infrastructure. It is a peer in the broader sustainability/circular-economy ecosystem that influences EPR policy and infrastructure investments relevant to rePurpose's recovery projects.
Emerging players
- One Click LCA: One Click LCA offers life-cycle assessment and sustainability software used by CPG brands and packaging teams for environmental product declarations and compliance. It overlaps with rePurpose's packaging impact modeling and is increasingly an alternative for sustainability data workflows.
- Patch: Patch operates a marketplace and API for carbon and environmental credits, including emerging plastic credit categories. It is an adjacent platform competitor for the verified environmental claims layer that rePurpose monetizes through Plastic Recovery Claims.
- Litterati: Litterati provides data and analytics for plastic and litter cleanup, including community-led data collection and brand partnership programs. It overlaps with rePurpose's recovery verification and impact data layer at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
rePurpose Global social profiles
Digital presencerePurpose Global compliance and trust
Trust signalCompliance1 record
rePurpose Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
rePurpose Global leadership team
Management profileNumber of profiles
Profiles3 records
rePurpose Global funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rePurpose Global M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rePurpose Global
What does rePurpose Global do?
rePurpose Global operates a SaaS platform that helps consumer packaged goods brands manage Extended Producer Responsibility (EPR) packaging compliance across 45+ U.S. state regulations and produce verified plastic recovery claims. The platform combines automated regulatory reporting, packaging scenario modeling for California's SB 54 source reduction plans, and third-party-audited plastic recovery impact verification across projects in 8 countries. Revenue is generated through subscription-based access to compliance tooling and certified plastic-neutral/negative marketing claims.
Is rePurpose Global a public or private company?
rePurpose Global is a private company. It is classified as venture growth investor backed and is currently operating.
When was rePurpose Global founded?
rePurpose Global was founded in 2015. It employs 51 to 100 people.
Where is rePurpose Global based?
rePurpose Global is headquartered in New York, United States, in the North America region.
How does rePurpose Global make money?
Two revenue lines are on record. Packaging Compliance Services are the primary driver. The others are plastic Recovery Claims.
Who are rePurpose Global's main competitors?
Direct peers on record are Dcycle, Plastic Bank and Lorax EPI. Broad incumbents are Watershed, Rubicon Technologies and Valpak. Closed Loop Partners is listed as an others. Emerging players are One Click LCA, Patch and Litterati.
Does rePurpose Global have an API?
No public API is recorded for rePurpose Global.
What industry is rePurpose Global in?
rePurpose Global's product category is Packaging Compliance Software. Its primary akta.pro industry code is IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support), with a secondary code of EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging). Its NAICS code is 562 and its SIC code is 4953.