rePurpose Global

What rePurpose Global does

rePurpose Global is a private, for-profit social enterprise headquartered in New York that operates a plastic-action platform for consumer packaged goods brands. Founded in 2015, the company has built three integrated SaaS offerings — Packaging Compliance (streamlined EPR reporting across 45+ US state regulations), Packaging Simulator (scenario modeling for California SB 54 source-reduction plans), and Plastic Recovery Claims (sustainability marketing and plastic-neutral certifications). Underlying these products is the proprietary reTrace technology, which records, uploads, and verifies every kilogram of plastic waste recovered through a chain-of-custody approach, and the BASE Framework (Baseline, Additionality, Solution, Evaluation) for measuring impact across recovery projects in India, Indonesia, Colombia, Kenya, Cameroon, and the United States. Verra Registry certification of select projects adds third-party-verified credibility to the impact claims sold to brands.

The company serves more than 500 consumer companies across beauty, food, supplements, pet food, and household goods — including named customers Tillamook, Ancient Nutrition, Freshpet, Tom's of Maine, Sunday Riley, Saie Beauty, SmartSweets, HealthyBaby, and Grove Collaborative. The go-to-market is enterprise field sales through dedicated Packaging Compliance Specialists, augmented by a self-serve web application at app.repurpose.global. Revenue is generated via quote-based, multi-year subscriptions that bundle regulatory compliance automation with verified plastic recovery, structured as recurring subscription revenue. Distribution is amplified by flagship GTM partnerships with Sephora US (Planet Beautiful) and co-development alliances with Sattva Group, Blackstone-backed Knowledge Realty Trust, Earth Action, and the Pet Sustainability Coalition.

The business model monetizes two converging tailwinds: the proliferation of US state-level Extended Producer Responsibility laws (which create regulatory urgency for compliance software) and corporate demand for credible, audit-ready sustainability claims (which create willingness-to-pay for verified plastic-recovery certifications). Acquisitions (Bluebird, April 2024) and new product introductions (Packaging Simulator, June 2026) point to a roadmap that progressively moves the platform up the value chain from compliance reporting toward scenario modeling and advisory services.

Name

rePurpose Global

Legal name

rePurpose Global Inc.

Website

https://repurpose.global

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

rePurpose Global is a New York-based SaaS platform serving 500+ consumer packaged goods brands with automated Extended Producer Responsibility compliance across 45+ US state regulations, scenario modeling for California SB 54, and verified plastic-recovery certifications for sustainability marketing.

Ownership category

akta.pro rank

Product category

Packaging Compliance Software

NAICS

Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

Keywords

• Packaging compliance platform
• EPR compliance software
• Plastic recovery services
• Sustainability claims verification
• Packaging sustainability solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Packaging Compliance Services: EPR compliance platform enabling brands to automate reporting across 45+ state packaging regulations. Services include regulatory data collection, submission automation, and compliance guidance.
2. Plastic Recovery Claims: Verification and certification services for brands to make sustainability claims. Generates credible marketing assets backed by verified plastic recovery data for plastic neutral certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

rePurpose Global operates a SaaS platform that helps consumer packaged goods brands manage Extended Producer Responsibility (EPR) packaging compliance across 45+ U.S. state regulations and produce verified plastic recovery claims. The platform combines automated regulatory reporting, packaging scenario modeling for California's SB 54 source reduction plans, and third-party-audited plastic recovery impact verification across projects in 8 countries. Revenue is generated through subscription-based access to compliance tooling and certified plastic-neutral/negative marketing claims.

Product overview

rePurpose Global operates as a packaging sustainability and compliance Platform-as-a-Service with three integrated core solutions: Packaging Compliance (streamlined EPR reporting), Packaging Simulator (packaging scenario modeling for California SB 54 source reduction planning), and Plastic Recovery Claims (sustainability marketing and certification). The platform automates reporting across 45+ packaging regulations, generates verified sustainability assets, and tracks plastic recovery through the proprietary reTrace technology. The platform serves 500+ consumer companies and integrates compliance management with sustainability claims generation in a unified workflow.

Differentiator

Problem solved

Functional benefit

Brands

• reTrace: Proprietary technology tool for impact verification that records, uploads, and verifies every kilogram of plastic waste through a chain-of-custody approach.

Products and services

• Packaging Compliance

Quantifiable outcome

• Tillamook saved $100,000 in Oregon EPR fees through correct material reclassification
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Earth ActioncoreStrategic or Co-development Partner · 15 May 2026Collaboration on global research report 'From Pack to Plate' estimating microplastics in food packaging. The report estimates plastic food packaging sheds approximately 1,000 metric tons of microplastics into food and beverages annually. Research conducted in partnership to inform regulatory discussions on packaging safety.
• Sattva GroupcoreStrategic or Co-development Partner · 22 April 2026Partnership with Knowledge Realty Trust and rePurpose Global for Karnataka Zero Waste Initiative. Three-year programme to build community-led waste management systems along Karnataka's 320 km coastline. Aims to integrate 50 coastal villages, support 200 waste workers, and recover approximately 4.5 million kg of waste.
• Knowledge Realty TrustcoreStrategic or Co-development Partner · 22 April 2026REIT sponsored by Sattva Group and global investment firm Blackstone, partnering with rePurpose Global for Karnataka Zero Waste Initiative. Part of three-year programme to build waste management systems along Karnataka's coastline.
• Sephora USflagshipGTM or Marketing Partner · 3 April 2026Planet Beautiful campaign partnership for Earth Month 2026. Sephora and 11 other beauty brands partnered with Saie and rePurpose Global. $1 from participating products donated to rePurpose Global (capped at $100,000), enabling recovery of approximately 2.5 lbs of plastic waste per $1 donated. Initiative aims to fund recovery of over 1 million pounds of plastic and support 2,000 jobs for women.
• Saie BeautyflagshipGTM or Marketing Partner · 3 April 2026Lead beauty brand partner in Planet Beautiful campaign with Sephora and rePurpose Global. Expanded Plastic Negative partnership with rePurpose Global as part of The Saie Climate Initiative to drive measurable impact.
• VerracoreTechnology or IntegrationLaut Yang Tenang project certified by Verra Registry after rigorous audit and verification process. Project listed on Verra Registry as certified ocean plastic recovery initiative.
• Pet Sustainability CoalitionminorStrategic or Co-development PartnerHosted webinar featuring rePurpose Global's Lowell Huffman to guide brands through Extended Producer Responsibility packaging regulations as multiple state deadlines converge.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dcycle: Dcycle is a direct competitor offering EPR compliance software for consumer brands, with a focus on automating regulatory reporting across multiple jurisdictions. It targets a similar CPG buyer with a comparable SaaS value proposition to rePurpose Global's Packaging Compliance platform.
• Plastic Bank: Plastic Bank operates a global plastic collection and recovery network that generates verified plastic credits for brands, mirroring rePurpose's Plastic Recovery Claims line and on-the-ground impact project model. It competes directly for sustainability marketing budgets and recovery claims contracts.
• Lorax EPI: Lorax EPI provides EPR compliance software and services for producers across multiple countries, with overlapping capabilities in regulatory reporting and fee management. It is a direct competitor to rePurpose Global's compliance automation offering, particularly for international EPR regimes.

Broad incumbents

• Watershed: Watershed is an enterprise climate and ESG platform that includes packaging and supply-chain emissions accounting as part of a broader carbon management suite. It competes for the same CPG sustainability budget but from a wider carbon-platform angle rather than packaging/EPR specialization.
• Rubicon Technologies: Rubicon provides waste, recycling, and circular-economy technology for businesses and municipalities, including material recovery and sustainability program management. It overlaps with rePurpose's recovery operations and waste-management software ambitions at a larger scale.
• Valpak: Valpak provides compliance and environmental reporting services, including producer responsibility scheme administration in multiple jurisdictions. It is a broader incumbent in regulatory compliance that competes with rePurpose for EPR-adjacent service work.

Others

• Closed Loop Partners: Closed Loop Partners is an investment firm and ecosystem builder focused on the circular economy, operating the Center for the Circular Economy and funding recycling infrastructure. It is a peer in the broader sustainability/circular-economy ecosystem that influences EPR policy and infrastructure investments relevant to rePurpose's recovery projects.

Emerging players

• One Click LCA: One Click LCA offers life-cycle assessment and sustainability software used by CPG brands and packaging teams for environmental product declarations and compliance. It overlaps with rePurpose's packaging impact modeling and is increasingly an alternative for sustainability data workflows.
• Patch: Patch operates a marketplace and API for carbon and environmental credits, including emerging plastic credit categories. It is an adjacent platform competitor for the verified environmental claims layer that rePurpose monetizes through Plastic Recovery Claims.
• Litterati: Litterati provides data and analytics for plastic and litter cleanup, including community-led data collection and brand partnership programs. It overlaps with rePurpose's recovery verification and impact data layer at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rePurposeGlobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rePurpose Global