Noberasco
Noberasco is an Italian food company founded in 1908 that manufactures dried and dehydrated fruit products, operating a 27,000-ton-capacity automated facility in Carcare. It sells through Italian large-scale retail, private label, export markets, and a direct-to-consumer e-commerce platform under 10+ sub-brands.
- Company typePrivate
- Founded1908
- HeadquartersAlbenga, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noberasco does
Noberasco S.p.A. is an Italian food company founded in 1908 in Albenga, Liguria, specializing in dried and dehydrated fruit products. The company operates a 25,000 square meter state-of-the-art production facility in Carcare (inaugurated 2017) on a 60,000+ square meter site, with 27,000 tons annual production capacity split between soft and dry product lines, supported by automated logistics, 5,672-pallet refrigerated storage, and over 28,000 laboratory analyses performed in 2024. Noberasco holds a world-first proprietary capability to produce and package soft dried fruit without preservatives (established 2003) and maintains BRC, IFS, BIOAGRICERT organic, and Crossed Grain gluten-free certifications.
The company sells through a multi-channel go-to-market model: primary distribution via Italian large-scale retail (GDO) chains under both the Noberasco brand and private label arrangements, export markets (France, Germany, UK, and developing international markets with dedicated export SKUs like Have A Good One and Bio Line), a Horeca channel under development, and direct-to-consumer via the noberasco1908.it e-commerce platform launched in 2024 plus a Carcare outlet store. Product portfolio spans 10+ sub-brands including Viva la Frutta (soft dehydrated), Che Frutta Secca! (premium dried nuts), 0,99 (value snacks), Che Misto! Bio (organic mixes), FruttaMix (functional mixes), Barrette (protein bars), Bio (organic), I Ricoperti (chocolate-coated), Che Aperitivo (roasted nuts via Noccioltost subsidiary), and TOSTATI (toasted).
Ownership transitioned from four-generation family control to private equity in 2024-2026 following a financial distress episode: Illimity Credit & Corporate Turnaround Fund (now Fürstenberg Sgr after Banca Ifis's tender offer) acquired a 10% stake and provided 10M EUR financing in June 2024, then took 67% control in February 2026, reducing indebtedness from approximately 100M EUR to 40M EUR. CEO Flavio Ferretti, appointed October 2024, leads an industrial plan targeting 120M EUR revenue by 2027 and EBITDA above 10M EUR by 2028.
Noberasco firmographics
Firmographics- Name
- Noberasco
- Legal name
- Noberasco S.p.A.
- Website
- https://noberasco.it
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Noberasco is an Italian food company founded in 1908 that manufactures dried and dehydrated fruit products, operating a 27,000-ton-capacity automated facility in Carcare. It sells through Italian large-scale retail, private label, export markets, and a direct-to-consumer e-commerce platform under 10+ sub-brands.
- Ownership category
- akta.pro rank
Noberasco industry classification
Industry- Product category
- Dried Fruit & Nut Snacks
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE)
- akta.pro secondary industries
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Noberasco is headquartered
LocationHeadquarters
- HQ city
- Albenga
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Noberasco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dried and Dehydrated Fruit Products: Noberasco generates revenue through the manufacture and sale of dried fruit, dehydrated fruit, soft fruit, and related snack products. The company sells through retail chains (GDO), export markets, and direct-to-consumer via e-commerce platform noberasco1908.it.
- Private Label Manufacturing: Noberasco serves as both brand and private label partner, providing products to retail chains under their own brands as well as Noberasco branded products.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Noberasco product offering
Product offeringCore offering
Noberasco manufactures and sells dried and dehydrated fruit products — including soft fruit, dried nuts, organic mixes, chocolate-coated fruits, and fruit/nut bars — through large-scale retail (GDO), export channels, and a direct-to-consumer e-commerce platform. The company also operates as a private label manufacturer, producing dried fruit products under retail chains' own brands in addition to its branded portfolio.
Product overview
Noberasco is an Italian food company specializing in dried and dehydrated fruit products since 1908. The company offers a diversified portfolio of product lines under a multi-brand architecture: Viva la Frutta (soft/dehydrated fruit snacks), Che Frutta Secca! (dried nuts), 0,99 (affordable pocket snacks), Che Misto! Bio (organic nut mixes), FruttaMix (nutrient-rich fruit mixes), In Cucina (culinary ingredients), Barrette (organic/protein bars), Bio (certified organic products), I Ricoperti (chocolate-coated fruits/nuts), and Noberasco 1908 (premium e-commerce platform). The company operates from Carcare, Italy, and distributes internationally through export channels.
Differentiator
Problem solved
Functional benefit
Brands
- Viva la Frutta: Soft dehydrated fruit line
- Che Frutta Secca!
- 0,99
- Che Misto! Bio
- Fruttamix
- In Cucina
- Barrette
- Bio
- I Ricoperti
- Have A Good One
- Che Aperitivo
- TostatI
Products and services
- Viva la Frutta Soft and dehydrated fruit selection for convenient on-the-go snacking, offered in multiple varieties including strawberries, roasted chestnuts, apricots, chestnuts with honey, coconut, dates, figs, Italian figs, red fruits, mango, tropical mix, plums, and ginger, available in pocket-size formats.
- Che Frutta Secca! Premium quality dried nuts — including cashews, peanuts, almonds, mixed nuts, walnuts, pecans, and pistachios — packaged in recyclable containers for retail and consumer purchase.
- 0,99 Line Affordable pocket-sized dried fruit and nut snacks including cashews, toasted nuts, peanuts, banana chips, coconut cubes, almonds, dried cranberries, and nut mixes, sold at the 0.99 price point.
- Che Misto! Bio Organic certified crunchy dried fruit mixes including varieties Armonia, Choco Power, Dynamic, Fitness, and Ritmo, marketed as complete bio snacks.
- FruttaMix Nutrient-rich fruit mixes addressing different consumer needs, including FruttaMix Beauty, Energy, Protein, Sport, and Sprinty (dried fruit with dark chocolate supporting Cocoa Horizons).
- In Cucina Cooking-specific dried fruit and nut line including peeled almonds, shelled walnuts, world pine nuts, pine nuts, shelled pistachios, golden raisins, and sultana raisins intended for culinary use.
- Barrette (Bars) Tasty and crunchy bars including Chocolate and Coconut, Coconut and Pineapple, Mango and Black Mulberry, Cranberry and Blackberries, Chocolate and Pecan Nuts, and Protein+ variants with Coffee, Blueberries, and Dates.
- Bio Certified organic dried fruit line covering both soft varieties (organic apricots, pineapple, chestnuts, dates, figs, mango, tropical mix, plums) and dry varieties (organic cashews, almonds, walnuts, pine nuts, pistachios, sultana raisins).
- I Ricoperti
Quantifiable outcome
- Revenue of 91.5 million euros with 9.6% growth following restructuring
- +2 more outcomes
Companies that use Noberasco
Customer profileSegments4 records
Ideal customer profiles4 records
Noberasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noberasco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cocoa HorizonsstrategicCocoa Horizons is a sustainability program improving living conditions of cocoa farmers by creating self-sufficient communities that protect nature and children. Noberasco partners with Cocoa Horizons to create products with certified sustainable cocoa, including FruttaMix Sprinty (dried fruit with dark chocolate) and Che Misto Bio Choco Power (organic mix with certified chocolate). The partnership focuses on three areas: productivity (improving farmer income through coaching and financing), environment (preventing deforestation through due diligence and agroforestry), and community (protecting children and human rights).
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Noberasco competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Noberasco social profiles
Digital presenceNoberasco compliance and trust
Trust signalCompliance4 records
Noberasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noberasco leadership team
Management profileNumber of profiles
Profiles2 records
Noberasco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Noberasco funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noberasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noberasco
What does Noberasco do?
Noberasco manufactures and sells dried and dehydrated fruit products — including soft fruit, dried nuts, organic mixes, chocolate-coated fruits, and fruit/nut bars — through large-scale retail (GDO), export channels, and a direct-to-consumer e-commerce platform. The company also operates as a private label manufacturer, producing dried fruit products under retail chains' own brands in addition to its branded portfolio.
Is Noberasco a public or private company?
Noberasco is a private company. It is classified as private equity controlled and is currently operating.
When was Noberasco founded?
Noberasco was founded in 1908. It employs 101 to 250 people.
Where is Noberasco based?
Noberasco is headquartered in Albenga, Italy, in the Europe region.
How does Noberasco make money?
Two revenue lines are on record. Dried and Dehydrated Fruit Products are the primary driver. The others are private Label Manufacturing.
Does Noberasco have an API?
No public API is recorded for Noberasco.
What industry is Noberasco in?
Noberasco's product category is Dried Fruit & Nut Snacks. Its primary akta.pro industry code is AFAKAFAE, Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders), with a secondary code of AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 311423 and its SIC code is 2030.