Alta Fox Capital

What Alta Fox Capital does

Alta Fox Capital Management, LLC is an alternative asset management firm founded in 2018 by Connor Haley and headquartered in Fort Worth, Texas, with a second research and investment office in Stamford, Connecticut. The firm operates two core strategies. The flagship Alta Fox Opportunities Fund is a long/short hedge fund that invests primarily in overlooked small- and mid-capitalization U.S. public equities, with a broad mandate that spans asset classes, market capitalizations, geographies, and sectors. A separate private-markets strategy provides equity and credit capital to North American companies with $2–10M EBITDA, >20% margins, and >5% organic growth at check sizes of $10–40M, across consumer, technology, healthcare, business services, and industrial sectors. The firm also runs targeted activist positions, with XPEL representing approximately 15.49% of 13F AUM (~$72M) as of Q4 2025.

The business model is a standard alternative-asset-manager structure: management fees and performance fees (carry) on the Opportunities Fund and any private investment vehicles, with access restricted to Qualified Purchasers and accredited investors. Underlying technology is not publicly disclosed beyond "fundamental research-driven investing with quantitative analytical tools," and there is no proprietary software platform or app; distribution is relationship-based, direct, and global, with no third-party placement agents. The firm is privately held, founder-controlled, has no disclosed institutional backing, and maintains a deliberately small 1–10 person team whose members are largely drawn from its own intern pipeline. The customer base comprises institutional investors (pension funds, endowments), family offices, and qualified individual investors, served through a sales-led motion anchored in published research presentations, an annual undergraduate stock-pitch competition, and SEC 13F filings as earned-media touchpoints.

Name

Alta Fox Capital

Legal name

Alta Fox Capital Management, LLC

Website

https://altafoxcapital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Alternative Asset Management (Hedge Fund / Private Investment Management)

NAICS

Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Small-Cap Equity (Active) (FSAAAIAC)

Keywords

• Alternative asset management
• Long short equity fund
• Small cap investing
• Private equity investing
• Hedge fund management

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees and Performance Fees: As an alternative asset management firm, Alta Fox Capital generates revenue through management fees and performance fees (carry) from managing the Alta Fox Opportunities Fund and any private investment vehicles for institutional, family office, and qualified individual clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alta Fox Capital Management is an alternative asset management firm that manages the Alta Fox Opportunities Fund, a long/short public equities fund launched in 2018 and focused on small- and mid-capitalization stocks. The firm also runs a Private Markets Investment Strategy that provides flexible equity and debt capital ($10-40M checks) to North American companies with $2-10M EBITDA in consumer, technology, healthcare, business services, and industrial sectors. Services are offered exclusively to institutions, family offices, and qualified individual clients.

Product overview

Alta Fox Capital is an alternative asset management firm offering two primary investment strategies: a flagship public equities fund (Alta Fox Opportunities Fund) that invests in small- and mid-cap stocks using a long/short approach, and a private markets investment program that provides equity and debt capital to established companies. The firm leverages its public markets research insights to inform private investing decisions and serves institutions, family offices, and qualified individual investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Alta Fox Opportunities Fund Long/short public equities hedge fund focused on small- and mid-capitalization companies across asset classes, market capitalizations, geographies, and sectors. Available to institutional investors, family offices, and qualified individual clients who meet Qualified Purchaser status.
• Private Markets Investment Strategy Private equity and debt capital solutions (equity and credit, majority or minority) for established North American private companies. Targets consumer, technology, healthcare, business services, and industrial sectors; uses public-market research insights to inform private investment decisions. Available to accredited investors and the firm's private investment vehicles.

Quantifiable outcome

• XPEL stock outperformed the S&P 500 by 18.03 percentage points over the prior year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whale Rock Capital Management: Concentrated, fundamental long/short equity manager focused on small- and mid-cap public equities. Very similar mandate, fund size band, and high-conviction positioning as Alta Fox Opportunities Fund, with comparable target investor base.
• Punch Asset Management: Small-cap-focused long/short equity manager with a concentrated, fundamental approach and reputation for activist-friendly positioning of mid-cap names. Directly comparable to Alta Fox in strategy, mandate, and LP type.
• JAT Capital Management: Long/short equity manager investing in small- and mid-cap public equities with a fundamental, research-driven approach. Closely matches Alta Fox on fund size, mandate, and target universe of underfollowed small/mid-cap names.
• Engaged Capital: Activist-focused long/short equity firm investing in small- and mid-cap public equities using fundamental analysis and engagement. Directly comparable mandate and target universe to Alta Fox Opportunities Fund.
• Barington Capital Group: Small-cap-focused activist equity manager investing in undervalued public companies and engaging management for change. Directly comparable strategy and fund size profile to Alta Fox.
• Snowmass Capital: Long/short equity manager focused on small- and mid-cap public equities using fundamental, value-oriented research. Highly comparable mandate and investor type to Alta Fox Opportunities Fund.

Broad incumbents

• Starboard Value: Large, well-established activist manager with a portfolio heavily weighted toward small- and mid-cap public equities. Comparable in target universe and willingness to take concentrated positions, but operates at materially larger AUM and with broader resources than Alta Fox.
• Alden Global Capital: Established alternative asset manager with a track record of concentrated, value-oriented positions in small- and mid-cap equities. Comparable in style and target universe, but with materially greater AUM and a longer operating history.
• ValueAct Capital: Large, established activist/value-oriented equity manager concentrating in underfollowed public companies and selectively taking private positions. Alta Fox's dual public/private mandate echoes ValueAct's hybrid approach at a smaller scale.
• Marathon Asset Management: Large alternative asset manager with strategies spanning public and private credit/equity, including long/short equity. Comparable to Alta Fox's dual public/private approach, though at substantially larger AUM and broader strategy set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AltaFoxCapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Fox Capital