Magnes

What Magnes does

Magnes AG is an ETH Zurich spinoff headquartered in Zurich, Switzerland, founded as a spinoff from the Multi-Scale Robotics Lab. The company develops AI-powered smart shoes that combine embedded inertial sensors with proprietary gait-analysis algorithms and real-time vibrotactile feedback to assist people with neurological mobility disorders, primarily Parkinson's disease and freezing of gait. Its product portfolio spans three tiers built on a shared sensor-AI platform: NUSHU (medical-grade gait analysis for healthcare professionals with a clinical web dashboard), NUSHU X (a consumer-wellbeing version with activity tracking and walking analysis), and NUSHU Research (an academic/research platform offering 50+ validated gait parameters, API integration, and raw data export). The supporting software stack includes an iOS app for device management, data upload via Wi-Fi, and clinical activity tests (posturography, 10m-test, 25ft-test, 3-minute walk).

Magnes operates a hybrid revenue model combining one-time hardware sales of NUSHU/NUSHU X/NUSHU Research shoes, recurring software/app subscriptions for the NUSHU App and clinician webportal, and professional services delivered through a partner-clinic network of physiotherapists and neurologists. The company is FDA 21 CFR Part 11, GDPR, and HIPAA compliant and is trusted by leading clinical and academic institutions including Harvard, Stanford, UC San Diego, University Hospital Zurich, CHUV, Northumbria University, and ONWARD Medical. GTM is event-driven and clinical-channel-led, with active participation in CES 2025, ANPT 2025, FutureHealth Lausanne 2025, and the AssiStart Startup Camp in India, alongside direct B2C sales through test centers and iOS app distribution.

The company has raised approximately $4.5M cumulatively across multiple Eurostars, Horizon 2020, Venture Kick, Innosuisse, and Eureka grants plus a $1.92M SICTIC-led equity round in February 2023, and has ongoing research collaborations such as the E!1470 NUSHU R project with DeepBlue and EBRI Rita Levi-Montalcini. Headcount is reported at 1-10 in firmographic data while team evidence suggests 15-20 personnel across engineering, clinical, supply chain, and commercial functions.

Name

Magnes

Legal name

Magnes AG

Website

https://magnes.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnes AG, an ETH Zurich spinoff, builds AI-powered smart shoes with real-time vibrotactile feedback for medical-grade gait analysis, serving healthcare professionals, Parkinson's and mobility-impaired individuals, and academic researchers across Europe, the US, and India.

Ownership category

akta.pro rank

Product category

Wearable Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Healthcare & Assistive Robotics (HDAAAIAC)

Keywords

• Wearable gait analysis
• Smart mobility shoes
• Neurological rehabilitation technology
• Vibrotactile feedback devices
• Movement analysis sensors

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Smart Shoe Hardware Sales: Sale of NUSHU, NUSHU X, and NUSHU Research smart shoe products. Hardware includes embedded sensors and vibration feedback systems. One-time purchase model for the wearable device.
2. Software/App Subscription: Access to NUSHU App and Webportal services. App requires user account creation and provides data analysis, sharing capabilities, and vibrotactile notifications. Webportal for medical professionals to view patient data.
3. Professional Services: Partner clinic network where healthcare professionals provide gait analysis services and therapy programs using NUSHU technology. Magnes provides technology; clinics provide clinical services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Magnes develops AI-powered smart shoes (NUSHU product line) with embedded inertial sensors that deliver medical-grade gait analysis and real-time vibrotactile feedback. The shoes continuously record walking data, transform raw sensor readings into 35-50+ validated gait parameters, and deliver personalized haptic cues to help users with neurological conditions such as Parkinson's disease walk more confidently. The offering spans a healthcare-grade product for clinicians, a consumer wellbeing version (NUSHU X), and a research-grade platform (NUSHU Research) supported by a mobile app and web dashboard.

Product overview

Magnes is an ETH Zurich spinoff specializing in AI-powered human movement analysis through wearable sensors and vibrotactile feedback technology. The company offers a portfolio of three interconnected smart shoe products: NUSHU (medical-grade gait analysis for healthcare professionals), NUSHU X (consumer wellbeing-focused version), and NUSHU Research (academic/research-focused platform). All products share core technology of embedded sensors, AI algorithms, and real-time vibrotactile feedback, with the ecosystem supported by a mobile app and web dashboards for data management and clinical analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• NUSHU Medical-grade gait analysis smart shoe system for healthcare professionals with embedded sensors, AI-driven mobility tracking, real-time vibrotactile feedback, and dashboards for clinical and real-world patient monitoring.
• NUSHU X Consumer smart shoe for general wellbeing that enhances mobility with activity tracking, walking analysis, and well-being assessment, providing vibrational cues for real-time feedback to support confident walking.
• NUSHU Research State-of-the-art gait analysis platform for academic institutions and research clinics offering 50+ validated parameters, real-world data collection, and API integration for building custom research programs.
• NUSHU App iOS mobile application for controlling NUSHU smart shoes, managing settings, performing standardized activities (posturography, 10m-test, 25ft-test, 3-minute walk), and uploading gait data to the cloud.
• NUSHU Dashboard Web-based clinician dashboard for monitoring patient mobility status and progress, viewing detailed gait analysis results, comparing assessments over time, and generating clinical reports.

Quantifiable outcome

• Over 35 gait parameters measured in real-time
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Swissnex in IndiacoreStrategic or Co-development Partner · 10 October 2025Swissnex in India collaborated with Magnes for the AssiStart Startup Camp in India, an international program powered by Innosuisse. CEO Dr. Olgaç Ergeneman presented NUSHU technology to clinicians and assistive technology experts in Bangalore.
• AssisTech Foundation (ATF)coreStrategic or Co-development Partner · 10 October 2025AssisTech Foundation partnered with Magnes for the AssiStart Startup Camp in India to explore how AI-powered gait analysis can support millions of people living with mobility challenges in India.
• InnosuissecoreStrategic or Co-development Partner · 10 October 2025Innosuisse powered the AssiStart Startup Camp program that enabled Magnes to showcase NUSHU in India and explore market opportunities.
• DeepBluecoreStrategic or Co-development Partner · 1 September 2022DeepBlue is a partner in the E!1470 NUSHU R Eureka Eurostars project, a 2-year project started in September 2022 focusing on advancing NUSHU Research capabilities.
• EBRI (European Brain Research Institute by Rita Levi-Montalcini)coreStrategic or Co-development Partner · 1 September 2022European Brain Research Institute is a partner in the E!1470 NUSHU R project collaborating with Magnes on research applications of gait analysis technology.
• Partner Clinics NetworkcoreChannel Partner/ Reseller/ DistributorExpanding availability of NUSHU in the US and Europe through partnerships with selected physiotherapists and neurologists who provide gait analysis services using NUSHU technology.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cionic: Cionic builds neural-enabled wearable clothing (Neural Sleeve) for gait and mobility assistance in patients with neurological conditions such as multiple sclerosis, stroke, and Parkinson's. Directly comparable to Magnes in target patient population (mobility-impaired neurological patients), product form factor (wearable mobility tech), and AI-driven real-time feedback approach.
• APDM Wearable Technologies (Clario): APDM (now part of Clario) provides wearable inertial sensors (Opal, Moveo) for gait and mobility analysis in clinical trials and research. Directly comparable as a clinical/research gait analysis wearable platform serving similar neurology and movement-disorder research customers as NUSHU Research.
• Kinesis QTUG (Kinesis Health Technologies): QTUG is a wearable IMU-based gait and falls risk assessment technology used in clinical and research settings for neurological and elderly mobility assessment. Comparable to NUSHU Research as a validated clinical gait analysis wearable with similar parameters and target users.
• ProtoKinetics (PKMAS): ProtoKinetics provides pressure-mat based gait analysis systems (Zeno Walkway, PKMAS software) used in clinical gait laboratories. Comparable to NUSHU in providing validated gait parameters to clinicians, though using different (mat-based) sensing technology.
• Zebris Medical GmbH: Zebris offers instrumented treadmill systems (FDM-T) and in-shoe pressure measurement systems for gait and gait analysis in clinical and research settings. Directly comparable to Magnes as an established European competitor in instrumented gait analysis with both treadmill and in-shoe measurement offerings.
• Xsens (Movella): Xsens produces wearable inertial motion capture systems (MTw Awinda, DOT) used for gait and movement analysis in clinical research, sports, and rehabilitation. Comparable to NUSHU Research in providing IMU-based movement analysis with API/data export capabilities for research applications.

Broad incumbents

• GAITRite (CIR Systems): GAITRite is the dominant validated instrumented walkway system for spatiotemporal gait analysis in clinical and research environments. Comparable as the incumbent gold-standard gait analysis technology that NUSHU Research competes against in the same clinician/researcher buyer base, though using a walkway rather than wearable form factor.
• Tekscan (Strideway): Tekscan manufactures the Strideway pressure walkway system for gait analysis, used widely in clinical biomechanics and research. Comparable as an established clinical gait analysis platform competing for the same research/clinical buyer budgets as NUSHU Research, though specialized in pressure mapping rather than inertial sensing.

Emerging players

• Wandercraft: Wandercraft builds self-balancing robotic exoskeletons (Atalante, Calvin) to assist mobility in patients with neurological impairments. Comparable to Magnes as a European (French) deep-tech company using robotics/AI to address neurological mobility impairment, though focused on exoskeletons rather than footwear-based vibrotactile feedback.
• Byteflies / Epitel: Byteflies / Epitel develops wearable EEG and biosensor patches for clinical monitoring including neurological conditions. Comparable as a small European (Belgian) digital health wearable company using sensor + AI for clinical neurological monitoring, sharing target customer profile with NUSHU Research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magnesCH
• YouTubeyoutube.com/@magnesnushu
• Facebookfacebook.com/profile.php?id=100090829073861
• LinkedInlinkedin.com/company/magnes-ag
• Instagraminstagram.com/magnes_nushu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds13 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnes