What Shark Wheel does

Shark Wheel is a Lake Forest, California-based designer, manufacturer, and direct-to-consumer seller of patented sine wave-shaped polyurethane wheels, founded in 2013 by inventor David Patrick. The company's core technology is a non-circular, six-sided wheel geometry biomimetically derived from shark jaw structure, marketed under sub-brands including DNA Formula, California Rolls, Sidewinder, Firefly, Mako, Recharge, Megalodon, and SWIFT. Product claims of 57% lower rolling resistance, 50% longer lifespan, three-lip lateral grip, and multi-terrain debris/water channeling have been validated through testing at San Diego State University, UCLA, and third-party Canadian and industrial laboratories. The revenue model is hardware-driven and asset-light: wheels are sold individually or in sets, complete skateboards/longboards are bundled, an electric skateboard ($799.99) is sold via a separate storefront, and accessories (bearings, trucks, lights, apparel) round out the SKU mix. Channels are primarily direct-to-consumer e-commerce on a BigCommerce storefront supporting 85 currencies, supplemented by California-based authorized retail, global shipping through USPS/FedEx/DHL/UPS, and equity crowdfunding via WeFunder. Beyond consumer skateboarding, Shark Wheel has expanded into industrial verticals (farming/SWIFT irrigation with three NSF grants, pallet jacks, forklifts, luggage, printing, and medical mobility) and has engaged in IP enforcement against a Chinese counterfeiter to defend its patent portfolio.

Name

Shark Wheel

Legal name

Shark Wheel LLC

Website

https://sharkwheel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Shark Wheel designs, manufactures, and sells patented sine wave-shaped polyurethane wheels for skateboards, longboards, electric skateboards, and industrial applications (farming, luggage, medical, material handling), distributing primarily via direct-to-consumer e-commerce out of Lake Forest, California.

Ownership category

akta.pro rank

Product category

Skateboard Wheels

NAICS

Rubber Product Manufacturing (3262)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Skateboards & Longboards (CRACASAC)

akta.pro secondary industry

Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

Keywords

• Skateboard wheels
• Longboard wheels
• Sine wave wheels
• Electric skateboards
• Polyurethane wheels

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales - Skateboard Wheels: Sale of proprietary sine wave wheels for skateboards, longboards, and electric skateboards. Products sold in sets of 4 wheels at various price points based on size and formulation.
2. Complete Skateboards and Longboards: Sale of complete board packages including decks pre-equipped with Shark Wheels and bearings. Higher ASP products that bundle multiple components.
3. Accessories: Sale of complementary products including bearings (Shiver Abec 9), trucks, protective gear, apparel, lights, and other skateboard accessories.
4. Electric Skateboards: Sale of powered electric skateboard products with integrated Shark Wheels. Premium priced complete electric boards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Shark Wheel designs, manufactures, and sells proprietary sine wave-shaped polyurethane wheels for skateboards, longboards, and electric skateboards, plus complete board packages and industrial wheel applications. The patented six-sided biomimetic design, inspired by shark jaw geometry, is scientifically validated by San Diego State University and UCLA for reduced rolling resistance, multi-terrain performance, and increased longevity. The company sells direct to consumers through its e-commerce site and to industrial customers including Fortune 500 firms in material handling, agriculture, luggage, and medical sectors.

Product overview

Shark Wheel is a physical products company specializing in innovative sine wave-shaped wheels for skateboarding and industrial applications. The product portfolio centers on the company's proprietary six-sided sine wave wheel design, which is biomimetically inspired by shark jaws and scientifically proven to outperform traditional circular wheels. The core offering consists of polyurethane skateboard and longboard wheels in various sizes (54mm-95mm) and formulations (DNA, California Rolls, Sidewinder, Firefly, Mako, Recharge, Megalodon, Hybrid), sold both as individual wheels and complete skateboard/longboard builds. Complete boards include electric longboards, cruisers, downhill boards, and light-up boards. The company also offers industrial wheel applications for farming, pallet jacks, and printing, having received three National Science Foundation grants for its SWIFT (Sine Wave Innovative Flotation and Traction) farming technology. Accessories include bearings, trucks, lights, and protective gear. The company appeared on Shark Tank and is headquartered in Lake Forest, California with manufacturing in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• DNA Formula: Premium wheel formula with over 500 verified purchase 5-star reviews.
• California Rolls
• Ghost Formula
• Firefly
• SWIFT

Products and services

• Shark Wheel Sine Wave Wheels (DNA, California Rolls, Sidewinder, Firefly, Mako, Recharge, Megalodon, Jaws, Hybrid Quad) The flagship product family of polyurethane skateboard and longboard wheels built on the patented six-sided sine wave geometry. Available in multiple sizes from 54mm (Jaws street/park) to 95mm (Megalodon) and in distinct formulations including DNA (78a longboard, 500+ verified 5-star reviews), California Rolls (60mm 86a cruiser), Sidewinder (70mm 78a transparent), Firefly (LED light-up), Mako (downhill), Recharge (80mm 78a), and 58mm Hybrid Quad (roller skate). Priced from $49.99 to $109.99 per set of 4 wheels. Designed for individual riders seeking better traction, less rolling resistance, and longer wheel life.
• Shark Electric Power Longboard Complete electric skateboard featuring 95mm Shark Wheels and an integrated motor system, priced at $799.99. Targets riders seeking the performance benefits of sine wave wheels combined with electric propulsion for personal transportation and recreational riding.
• Complete Skateboards and Longboards (Palms Cruiser, Clear Fingerprint, Galaxy, Blurred Lines, Downhill Mako) Ready-to-ride complete skateboard and longboard packages pre-equipped with Shark Wheels and bearings, including the 31-inch Palms Cruiser with 60mm California Rolls wheels ($199.99), the 38-inch Clear Fingerprint acrylic longboard with 72mm wheels and ABEC 7 bearings ($299.99), the light-up Clear Galaxy longboard, the Blurred Lines street skateboard with 54mm 99a Twisted Shark wheels ($139.99), and the Downhill Mako complete longboard ($219.99). Designed for individual riders wanting a turn-key board with Shark Wheel performance.
• Shark Wheel Industrial Wheels (SWIFT for Farming, Pallet Jack, Printing) Industrial application of the patented sine wave wheel technology through the SWIFT (Sine Wave Innovative Flotation and Traction) platform, including wheels for farming irrigation systems, pallet jacks, and printing presses. The SWIFT platform is a 3-time National Science Foundation grant recipient. Targeted at Fortune 500 equipment manufacturers and agricultural operators needing durable wheels that manage debris, water, and friction in harsh environments.
• Shark Wheel Luggage Luggage and travel bags incorporating the sine wave wheel design for improved rolling performance. Launched in November 2016 to extend Shark Wheel technology into the consumer travel goods category and Fortune 500 luggage manufacturers.
• Shark Wheel Abec 9 Bearings (Shiver) High-performance Shiver Abec 9 skateboard bearings designed as a complementary accessory to Shark Wheels, featuring NASA-grade lubricant and built-in spacers and speed rings. Priced at $24.99. Sold to individual riders and as part of bundle packages.
• Shark Wheel Bundle Deals Pre-configured package deals that bundle Shark Wheels (e.g., 72mm DNA), Abec 9 bearings, and 180mm Shiver trucks at discounted pricing (e.g., $99.99 for the 72mm bundle). Designed for individual riders who want a complete component set with Shark Wheel performance.

Quantifiable outcome

• 57% less rolling resistance than traditional wheels - scientifically proven by largest caster company in the world
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the sharkwheel.com online store. BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework, providing the technical infrastructure for the company's direct-to-consumer sales channel.
• PayPal / BraintreecoreTechnology or IntegrationPCI-DSS compliant payment processing services for credit card transactions. The store uses Braintree as its credit card processor for secure payment handling.
• Shipping Carriers (USPS, FedEx, DHL, UPS)coreStrategic or Co-development PartnerIntegration with multiple shipping carriers to fulfill customer orders internationally. FedEx is notably featured in company commercials.
• National Science FoundationflagshipStrategic or Co-development Partner3-time recipient of government grants through NSF for SWIFT (Sine Wave Innovative Flotation and Traction) wheel technology for agricultural irrigation applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Hawgs Wheels: Longboard and cruiser wheel brand under Daddies Board Shop. Competes directly with Shark Wheel's longboard offerings in the same DTC channel and price tier.
• Orangatang Wheels: Premium longboard and electric skateboard wheel brand, also sold direct-to-consumer. Closest direct competitor in the premium polyurethane wheel segment where Shark Wheel positions its DNA and Megalodon lines.
• Bones Wheels: Iconic skateboard wheel brand owned by Powell-Peralta, the dominant player in standard skateboard wheels. Direct competitor across skate park, street, and cruiser categories where Shark Wheel's California Rolls and Jaws lines compete.
• Spitfire Wheels: Long-established premium skateboard wheel brand with strong pro-team brand equity. Competes with Shark Wheel across street, park, and cruiser skateboard wheel categories.
• Ricta Wheels: Skateboard wheel manufacturer within the NHS family of brands. Direct competitor in street and cruiser wheel categories, particularly for park and transition riders.
• Landyachtz: Premium longboard and cruiser brand selling completes and components direct-to-consumer. Comparable business model — premium completes, in-house wheel integration, similar DTC storefront and international shipping.
• Loaded Boards: Premium longboard, cruiser, and electric skateboard brand with strong DTC presence and component ecosystem. Comparable premium positioning and direct-to-consumer longboard completes strategy.
• Meepo Board: Direct-to-consumer electric skateboard brand competing on price-performance. Direct overlap with Shark Wheel's Shark Electric Longboard in the e-skate category where both target enthusiasts via online channels.
• Evolve Skateboards: Premium electric skateboard brand with international DTC distribution. Comparable premium e-skate positioning and complete-board product strategy against Shark Wheel's electric longboard.

Emerging players

• Hamilton Caster: Industrial caster and wheel manufacturer serving material handling, agricultural, and industrial markets. Comparable because it represents the industrial end of the wheel value chain where Shark Wheel's SWIFT and forklift/pallet jack applications are positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sharkwheelskate
• YouTubeyoutube.com/user/TheSharkwheel
• Facebookfacebook.com/sharkwheel
• Instagraminstagram.com/sharkwheel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark Wheel