QuestMobile
QuestMobile is a Beijing-based business intelligence provider founded in 2014 that sells subscription access to proprietary mobile-internet data covering apps, mini programs, brands, and advertising across China, serving enterprises such as Tencent, Alibaba, ByteDance, Apple, and Meta with TRUTH databases, INSIGHT research, and GROWTH analytics.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What QuestMobile does
QuestMobile (Beijing Guishi Information Technology Co., Ltd. / 北京贵士信息科技有限公司) is a Beijing-based, privately held business intelligence provider founded in 2014 that has become a leading third-party data source on China's mobile internet. The company operates the proprietary TRUTH database system, comprising 11 specialized editions spanning app performance, user behavior, mini program ecosystems (WeChat, Alipay, Baidu, ByteDance), brand marketing, advertising spend, and AI applications, with over 160 authoritative indicators, 300+ research dimensions, and 2,800+ user-profile tags built on longitudinal data going back to 2012. Supporting product lines include the INSIGHT data insight and research service (data mining, AI-driven think-tank, and custom research), the GROWTH data growth platform (precision analytics, label platform, and middle-platform API integration), and the vertical-focused QuestAuto NEV database launched in January 2024.
QuestMobile monetizes primarily through enterprise subscription access to its standardized databases, supplemented by customized research, consulting, and data-integration services delivered via direct sales with dedicated account managers for non-investment institutions, investment institutions, and media clients. Pricing is not publicly disclosed and trials are routed through a web portal. The customer base spans top Chinese and global internet platforms (Tencent, Alibaba, ByteDance, Apple, Meta), investment institutions, FMCG and durable-goods brands, Chinese and international media (People's Daily, CCTV, Caixin, WSJ, FT, The Economist), and government/academic bodies (CNNIC, CAICT, Tsinghua University). Recent strategic emphasis has been on AI capabilities, exemplified by the April 2025 launch of the TRUTH-AI Dark Horse Version and the 2024 launch of the QuestAuto NEV vertical. The firm has raised approximately $5.94M across two disclosed early rounds (2015 and 2017) led by Yining Touzi and operates with 101-250 employees, suggesting a capital-efficient, profitable growth profile.
QuestMobile firmographics
Firmographics- Name
- QuestMobile
- Legal name
- Beijing Guishi Information Technology Co., Ltd. (北京贵士信息科技有限公司)
- Website
- https://questmobile.com.cn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- QuestMobile is a Beijing-based business intelligence provider founded in 2014 that sells subscription access to proprietary mobile-internet data covering apps, mini programs, brands, and advertising across China, serving enterprises such as Tencent, Alibaba, ByteDance, Apple, and Meta with TRUTH databases, INSIGHT research, and GROWTH analytics.
- Ownership category
- akta.pro rank
QuestMobile industry classification
Industry- Product category
- Mobile Internet Business Intelligence / Market Intelligence Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where QuestMobile is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
QuestMobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- TRUTH Database Products (Standardized): QuestMobile's core revenue stream comes from subscription-based access to its TRUTH series standardized databases. These products provide mobile internet data analytics including app performance metrics, user behavior analysis, and competitive intelligence across multiple versions (Professional, Flash, Channel, Mini Program, Fullview, Brand, New Media, Marketing, and Advertising editions).
- INSIGHT Data Mining and Research Services: In-depth customized research services including data mining analysis, think tank platform access, and specialized industry research. These professional services provide targeted market insights and strategic consulting for enterprise clients.
- GROWTH Data Solutions: AI-powered data middle platform services providing cross-channel marketing effectiveness assessment, user growth solutions, and precision marketing tools. Revenue generated through platform access and data services.
- QuestAuto NEV Data Products: Specialized new energy vehicle data tracking and analytics products launched in January 2024, serving automotive industry clients with competitive intelligence and market analysis.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
QuestMobile product offering
Product offeringCore offering
QuestMobile provides standardized mobile internet business intelligence database subscriptions (TRUTH series), AI-driven research and consulting services (INSIGHT series), and data growth solutions (GROWTH series) for enterprise clients in China. The offerings cover app performance tracking, user behavior analysis, mini program ecosystem insights, brand marketing effectiveness, advertising spend intelligence, and new energy vehicle market data, delivered through subscriptions and customized research engagements.
Product overview
QuestMobile operates a three-pronged product architecture: (1) TRUTH标准数据库 - standardized database products offering over 160 authoritative mobile internet indicators across 8+ specialized versions (专业版, 极速版, 渠道版, AI黑马版, 全景版, 小程序, 随身版, 品牌版, 新媒版, 营销版, 广告版); (2) INSIGHT数据洞察服务 - AI-powered deep research and consulting including DATA MINING, 智库平台, and 专项研究服务; (3) GROWTH数据增长服务 - AI-algorithm driven growth solutions encompassing 精分平台, 标签平台, 数据中台, and 全景生态流量服务. Supporting sub-brands include QuestAuto (NEV data), QuickLink (private domain marketing), and QuickView (quick advertising insights). The company also operates a Research Institute publishing annual reports, almanacs, and industry revelation studies. This integrated platform enables enterprises to understand market trends, optimize operations, and drive growth through data-driven decision making.
Differentiator
Problem solved
Functional benefit
Products and services
- TRUTH Standard Database Standardized subscription database product family providing authoritative mobile internet data metrics across app performance, user behavior, mini programs, brand marketing, advertising, and AI industry analytics, with editions including Professional, Flash, Channel, Mini Program, AI Dark Horse, FullView, Mobile Client, Brand, New Media, Marketing, and Advertising versions.
- INSIGHT Data Insight Services AI-powered deep data insight platform combining QuestMobile's proprietary data resources with industry research expertise, encompassing Data Mining Analysis services, the INSIGHT Think Tank Platform, and customized Specialized Research Services for enterprise clients and investors.
- GROWTH Data Growth Services AI-algorithm driven data growth platform enabling user growth strategies through six core quantitative models, cross-channel marketing effectiveness assessment, precision user targeting, and tag-based profiling, encompassing the GROWTH Precision Platform, Tag Platform, Data Middle Platform, and Panoramic Ecosystem Traffic Service.
- QuestAuto NEV Database Specialized new energy vehicle data intelligence product providing dynamic tracking of China's EV competitive landscape and entire vehicle lifecycle, including market trends, human-vehicle interaction behavior, and competitive analysis for automotive industry clients.
- QuestMobile Research Institute Services Research institute providing deep-dive market studies, competitive analysis, IPO reports, brand diagnosis, and actionable consulting services, publishing annual reports, almanacs, and industry insight studies for enterprise clients and industry stakeholders.
Quantifiable outcome
- Industry DAU during 618 shopping festival reached 700 million, with mobile shopping penetration reaching 87.8%
- +3 more outcomes
Companies that use QuestMobile
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
QuestMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
QuestMobile partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- China Information Association (CIIA)minorQuestMobile became a standing council member of China Information Association (CIIA), strengthening its position in the information industry ecosystem.
- China Automobile Dealers Association (CADA)minorQuestAuto became a council member of China Automobile Dealers Association (CADA), supporting automotive industry data research and analysis.
- CAICT 'Zhuoxin Big Data Plan'minorQuestMobile became a member of CAICT's 'Zhuoxin Big Data Plan', participating in industry data security and standards initiatives.
- China Information Industry Association - Big Data BranchminorQuestMobile was invited to join the China Information Industry Association and became a standing director unit of the Big Data Branch, participating in industry standards development including Scientific Data Security Standard.
- Beijing Winter Olympics CommitteecoreQuestMobile was selected as a member on the user analysis project for the Beijing Winter Olympics, offering data and research capabilities to help improve Winter Olympics user satisfaction and operational efficiency.
- Beijing Analytics Council (Beijing Statistical Bureau, RUC, CUBT)minorQuestMobile was invited as a council member to participate in Mobile Internet and Municipal Services research project. The council was founded by Beijing Bureau of Statistics, Renmin University of China (RUC), and Capital University of Business and Technology (CUBT).
- Renmin University of ChinacoreQuestMobile and Renmin University co-founded the 'China Mobile Internet Big Data Lab' in May 2015, combining QuestMobile's market understanding and proprietary data resources with Renmin University's academic expertise in statistics and analytics for deep research and exploration of China's mobile internet market.
- Beijing Big Data AssociationminorQuestMobile was invited as a member of Beijing Big Data Association, participating in big data research and industry collaboration initiatives.
- China Information AssociationminorQuestMobile was invited as an expert organization by China Information Association to co-found the 'Internet+City Administration' research group, offering research and data analytics services.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
QuestMobile competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights6 records
Customer concentration
QuestMobile social profiles
Digital presenceQuestMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuestMobile leadership team
Management profileNumber of profiles
Profiles1 record
QuestMobile subsidiaries and ownership
Company hierarchySubsidiaries1 record
QuestMobile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuestMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuestMobile
What does QuestMobile do?
QuestMobile provides standardized mobile internet business intelligence database subscriptions (TRUTH series), AI-driven research and consulting services (INSIGHT series), and data growth solutions (GROWTH series) for enterprise clients in China. The offerings cover app performance tracking, user behavior analysis, mini program ecosystem insights, brand marketing effectiveness, advertising spend intelligence, and new energy vehicle market data, delivered through subscriptions and customized research engagements.
Is QuestMobile a public or private company?
QuestMobile is a private company. It is classified as venture growth investor backed and is currently operating.
When was QuestMobile founded?
QuestMobile was founded in 2014. It employs 101 to 250 people.
Where is QuestMobile based?
QuestMobile is headquartered in Beijing, China, in the Asia region.
How does QuestMobile make money?
Four revenue lines are on record. TRUTH Database Products (Standardized) is the primary driver. The others are INSIGHT Data Mining and Research Services, GROWTH Data Solutions and questAuto NEV Data Products.
Does QuestMobile have an API?
No public API is recorded for QuestMobile.
What industry is QuestMobile in?
QuestMobile's product category is Mobile Internet Business Intelligence / Market Intelligence Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 5132 and its SIC code is 7372.