ReBokeh

What ReBokeh does

ReBokeh Vision Technologies, Inc. is a Towson, Maryland-based assistive technology company that builds a mobile application for individuals with low vision — defined in the company's own materials as the roughly 90% of people with vision impairments who retain some usable, functional sight. The app uses the device camera to apply customizable visual filters (contrast, brightness, color, inversion, zoom with image stabilization) so users can maximize their existing vision rather than rely on audio-only or tactile alternatives. The product is available on iOS and, as of 2026, Android, and is augmented by ReBokeh AI — a multimodal, multilingual feature that lets users ask personalized questions about their surroundings, translates signage and on-screen text in real time, and describes environments. ReBokeh also offers ReBokeh EDU for educational settings and ReBokeh for Organizations, a venue-licensing program.

The company's commercial model combines a freemium consumer app distributed through iOS App Store and Google Play with a B2B venue partnership model called ReBokeh All-Access. All-Access uses geofencing to automatically unlock the app's full feature set on users' personal devices when they enter partner locations; pricing to end users remains free. Venue partnerships are sold direct to airports, museums, sports organizations, zoos, and other public spaces, with pricing quoted via a contact-based model rather than published rate cards. Marquee customers include Miami International Airport, Phoenix Sky Harbor (plus Deer Valley and Goodyear airports), BWI, Houston Museum of Natural Science, Art Museum of South Texas, and Athletes Unlimited.

ReBokeh was founded in 2017 by Rebecca Rosenberg, who has Oculocutaneous Albinism and developed the product after personal frustration with audio-first assistive technologies. The team comprises 1–10 employees and is led by Rosenberg (CEO) and Jacob Mendelowitz (CTO). The company has raised disclosed funding of approximately $420,000 from TEDCO (two rounds, 2023 and 2025), Techstars (2023), and Morgan Stanley's Inclusive & Sustainable Ventures accelerator (2025 cohort). Revenue is not publicly disclosed.

Name

ReBokeh

Legal name

ReBokeh Vision Technologies, Inc.

Website

https://rebokeh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ReBokeh is a mobile app that helps individuals with low vision maximize their functional sight through customizable visual filters, AI-powered scene descriptions, and geofenced venue partnerships with airports, museums, and sports organizations.

Ownership category

akta.pro rank

Product category

Assistive Technology Software

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Assistive technology
• Low vision aids
• Visual accessibility app
• Mobile accessibility tools
• AI accessibility software

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium App Model: Free basic features available for all users through iOS App Store and Google Play Store. Full All-Access features unlocked automatically at partner locations through geofencing technology.
2. B2B Organization Licensing: Partnerships with organizations (airports, museums, sports venues) to provide free unlimited access to ReBokeh's technology for their visitors and staff. Organizations contact ReBokeh for partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ReBokeh develops and sells a mobile application (iOS and Android) that uses the device camera to apply customizable visual filters—contrast, brightness, colors, inversion, zoom, and image stabilization—to help individuals with low vision maximize their usable sight. The company also licenses the technology to organizations (airports, museums, sports venues) under the ReBokeh All-Access program, where geofencing automatically unlocks full features for visitors on their personal devices, and provides an AI-powered scene description and translation assistant.

Product overview

ReBokeh offers a unified mobile accessibility platform centered on the ReBokeh App for iOS and Android, which uses device cameras to apply customizable visual filters (contrast, color, zoom, brightness, inversion) for low-vision users. The ecosystem includes ReBokeh All-Access (a geofencing-based premium tier for partner venues), ReBokeh AI (AI-powered image analysis and chatbot features), ReBokeh EDU (educational institution variant), and ReBokeh for Organizations (venue partnership program). The company serves individuals with low vision directly via its consumer app, while also partnering with airports, museums, sports venues, and other organizations to deploy All-Access at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• ReBokeh App (iOS & Android) Mobile application for iOS and Android that uses the device camera to apply customizable visual filters—contrast, brightness, colors, inversion, zoom, and image stabilization—helping individuals with low vision maximize their usable sight. Basic features are free; full functionality is automatically unlocked via geofencing at partner venues.
• ReBokeh EDU Educational deployment of the ReBokeh mobile application for use in K-12 schools and educational institutions, with a dedicated privacy regime and student data protections governed by separate EDU Terms of Service and EDU Privacy Policy.
• ReBokeh for Organizations Enterprise partnership program offering ReBokeh All-Access deployment for venues and organizations (airports, museums, sports organizations, and public spaces), enabling those organizations to provide low-vision accessibility services to their visitors, customers, and staff via geofencing on users' personal devices.

Quantifiable outcome

• Low vision people are 40% more likely to engage in new activities with ReBokeh
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Phoenix Sky Harbor International Airport (PHX)flagshipStrategic or Co-development Partner · 4 June 2026Phoenix Sky Harbor became the first airport in the southwestern United States to offer ReBokeh's assistive technology for low-vision travelers. Partnership also extends to Deer Valley Airport and Goodyear Airport. Provides free unlimited access to all travelers and staff.
• Athletes UnlimitedflagshipStrategic or Co-development Partner · 9 April 2026Athletes Unlimited is the world's first professional sports organization using ReBokeh's accessibility technology to support low-vision fans. Partnership begins with Athletes Unlimited Softball League (AUSL), providing free access at every AU sporting event.
• Baltimore/Washington International Thurgood Marshall Airport (BWI)flagshipStrategic or Co-development Partner · 8 April 2026BWI partnered with ReBokeh to provide free unlimited navigation services for blind and low-vision passengers. The app-based technology uses AI and custom filters to guide travelers through the airport independently. Positions BWI as a leader in airport accessibility.
• Miami International AirportflagshipStrategic or Co-development PartnerMiami International Airport became the first airport in the world to provide ReBokeh's technology to travelers with vision challenges. Miami-Dade County Mayor Daniella Levine Cava expressed pride in introducing the app to millions of visitors.
• Houston Museum of Natural SciencecoreStrategic or Co-development PartnerMuseum reports visitors with low vision using the app in exhibit spaces to raise contrast levels, take stills of labels to read closer up, and access AI descriptions. Received positive feedback from guests, staff, and media.
• Art Museum of South TexascoreStrategic or Co-development PartnerMuseum partners with ReBokeh for accessibility. Reports seamless and easy working relationship with the ReBokeh team.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Microsoft Seeing AI: Microsoft's free mobile app for blind and low-vision users that uses the camera to describe people, text, and scenes. Most direct competitor to ReBokeh in the consumer low-vision app category, with substantially larger distribution via iOS/Android and the Microsoft ecosystem.
• Be My Eyes: Mobile platform connecting blind/low-vision users with sighted volunteers and now AI agents (GPT-4o integration) for real-time visual assistance. Direct peer in low-vision mobile assistance, with overlapping AI scene-description functionality.
• Envision: Envision provides AI-powered glasses and a mobile app that read text, describe scenes, and recognize faces for blind and low-vision users. Closely comparable as a software-first low-vision assistive platform with similar feature scope.
• Aira: Aira connects low-vision users to live human agents via smart glasses and phone cameras for on-demand visual interpretation. Comparable as a tech-enabled visual assistance service for the same low-vision segment.

Emerging players

• OrCam Technologies: OrCam builds wearable AI camera devices (MyEye, Read) for blind and low-vision users, providing on-device text and scene reading. Comparable vision-assistive capability but delivered via hardware rather than a mobile app.
• SuperSense by Mediate: Mediate's SuperSense is an AI-powered iOS app for blind and low-vision users offering scene description, text reading, and object detection. Comparable feature overlap with ReBokeh AI and direct competitor for consumer users.
• Wayfindr: Open-standard audio navigation guidance originally piloted in the London Underground for vision-impaired travelers. Comparable in addressing wayfinding for blind/low-vision users in transit venues, though focused on audio wayfinding rather than visual filtering.
• BlindSquare: BlindSquare is a widely used navigation app for blind and low-vision users, providing audio-based points-of-interest and indoor navigation in venues. Comparable in the venue and airport navigation segment where ReBokeh is building partnerships.

Broad incumbents

• Google Lookout: Google's free Android accessibility app using computer vision to describe surroundings, read text, and identify objects for blind and low-vision users. A platform-native incumbent that competes on distribution and price (free).
• Apple Magnifier and Accessibility: Apple's built-in Magnifier and accessibility features on iOS that provide zoom, contrast, and person/text detection. Competes directly with ReBokeh on iOS, with the advantage of being pre-installed and free on every Apple device.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rebokehvision
• LinkedInlinkedin.com/company/rebokeh
• Instagraminstagram.com/rebokehvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReBokeh