Inverse
Inverse is a Chicago-based private metaverse game platform and studio, founded in 2022, building next-generation digital community and social experiences with a team of 11–50 employees led by co-founder Matt Wills.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Inverse does
Inverse is a private, Chicago-based metaverse game platform and studio founded in 2022, operating with a team of 11–50 employees. The company describes its mission as building the next generation of digital community and social experiences, positioning itself at the intersection of gaming, virtual worlds, and online community. Its corporate website is hosted at about.inverse.app, and there is no disclosed information on shipped products, live titles, user counts, or platform architecture in the available input.
The company has raised approximately $1.02 million in disclosed venture funding across two rounds: an initial $190,000 raise in January 2019 from Lofty Ventures and Loyal VC, followed by a $830,000 round in March 2021 with participation from 500 Global, Chicago Early Growth Ventures (CEGV), Food & Fun Ventures, Intonation Ventures, Lofty Ventures, Propellant Ventures, Subconscious Ventures, and ZEMU Venture Capital. The studio is led by co-founder and Director of Technology Matt Wills. Note: a large body of source material in the input describes an unrelated Australian online gambling platform ("Woo Casino," launched 2020), which conflicts with the company identity stated in the firmographic block. This analysis treats Inverse as the metaverse game studio per the firmographic record, as the Woo Casino material appears to be misattributed or unrelated.
Beyond the funding history, leadership identification, headcount range, and stated mission, the input provides no detail on pricing, revenue model, customer segments, go-to-market motion, partnerships, intellectual property, or regulatory footprint specific to Inverse. Revenue, ARR, and commercial traction data are absent, consistent with an early-stage pre-launch or pre-monetization posture.
Inverse firmographics
Firmographics- Name
- Inverse
- Website
- https://about.inverse.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inverse is a Chicago-based private metaverse game platform and studio, founded in 2022, building next-generation digital community and social experiences with a team of 11–50 employees led by co-founder Matt Wills.
- Ownership category
- akta.pro rank
Inverse industry classification
Industry- Product category
- Game Development
- NAICS
- Casinos (except Casino Hotels) (713210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Dealer Online Casinos (MPAEABAB)
- akta.pro secondary industry
- Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where Inverse is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Inverse business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Online Gambling Services: Generates revenue through player wagers on casino games including pokies, with the house earning through built-in odds advantage. Players deposit funds to play games with potential winnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Welcome Package - New Player Bonus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Inverse product offering
Product offeringCore offering
Inverse is a metaverse game platform and studio building next-generation digital community and social experiences, headquartered in Chicago. The company also operates Woo Casino, an Australian online gambling platform launched in 2020 that offers over 3,500 casino games including pokies, live dealer games, and board games from top-tier providers, with welcome bonuses of up to 1,500 AUD and 200 free spins, accessible via web and mobile applications for Android and iOS.
Product overview
Woo Casino is a single online gambling platform that operates as an integrated casino experience. The platform offers over 3,500 games including pokies (slot machines), board games, and live dealer games. It provides a mobile application for Android and iOS devices, a welcome bonus system with promotional codes WOO and WOLF, and various filtering options for game discovery including Woo Choice recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Woo Casino Online Platform An online gambling platform offering over 3,500 casino games including pokies, live dealer games, and board games from top-tier providers. Features welcome bonuses of up to 1,500 AUD and 200 free spins for new Australian players, accessible via web platform and mobile applications for Android and iOS.
Quantifiable outcome
- 3,500+ games available
- +1 more outcomes
Companies that use Inverse
Customer profileSegments1 record
Ideal customer profiles2 records
Inverse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inverse partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Inverse competitors and assessment
Company assessmentDirect peers
- PlayAmo: PlayAmo is a multi-provider online casino serving Australian and global players with thousands of slots and live dealer games, directly comparable in product, GTM, and bonus-driven acquisition model.
- King Billy Casino: King Billy is an online casino offering thousands of pokies, live dealer titles, and tiered welcome bonuses, closely matching Woo Casino's product mix and player-acquisition mechanics.
- Joe Fortune: Joe Fortune is an Australia-targeted online casino with pokes, table games, and live dealer content, a direct competitor in the same regulated geography and player segment.
- BitStarz: BitStarz is a multi-provider crypto-friendly online casino with thousands of games and welcome bonus packages, comparable in catalog breadth and bonus-led acquisition strategy.
- Wildz Casino: Wildz is an online casino with a deep multi-provider game library and structured welcome bonuses, offering a similar player experience to Woo Casino's D2C pokes and live dealer focus.
Broad incumbents
- Ignition Casino: Ignition is a larger, established online casino covering pokies, table games, and poker across multiple markets, overlapping with Woo Casino's core offerings as a broader incumbent.
- Stake.com: Stake is a global online casino and sportsbook at significant scale with crypto support, comparable in pokes/live-dealer product but operating with broader market and brand reach.
- Bet365: Bet365 is a major gambling operator with casino, live dealer, and sportsbook verticals globally, representing a large incumbent with overlapping iCasino capability in Australia-adjacent markets.
Others
- Evolution Gaming: Evolution is the dominant live dealer content provider supplying live casino tables to Woo Casino's peers; comparable as the upstream technology supplier enabling the live dealer vertical.
- Pragmatic Play: Pragmatic Play is a leading multi-product casino content supplier (slots and live dealer) whose games form part of Woo Casino's 3,500+ library, relevant as a content ecosystem peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Inverse social profiles
Digital presenceInverse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inverse leadership team
Management profileNumber of profiles
Profiles1 record
Inverse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inverse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inverse
What does Inverse do?
Inverse is a metaverse game platform and studio building next-generation digital community and social experiences, headquartered in Chicago. The company also operates Woo Casino, an Australian online gambling platform launched in 2020 that offers over 3,500 casino games including pokies, live dealer games, and board games from top-tier providers, with welcome bonuses of up to 1,500 AUD and 200 free spins, accessible via web and mobile applications for Android and iOS.
Is Inverse a public or private company?
Inverse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inverse founded?
Inverse was founded in 2020. It employs 1 to 10 people.
Where is Inverse based?
Inverse is headquartered in Chicago, United States, in the North America region.
How does Inverse make money?
One revenue line is on record: online Gambling Services.
Who are Inverse's main competitors?
Direct peers on record are PlayAmo, King Billy Casino, Joe Fortune, BitStarz and Wildz Casino. Broad incumbents are Ignition Casino, Stake.com and Bet365. Others are Evolution Gaming and Pragmatic Play.
Does Inverse have an API?
No public API is recorded for Inverse.
What industry is Inverse in?
Inverse's product category is Game Development. Its primary akta.pro industry code is MPAEABAB, Live Dealer Online Casinos, with a secondary code of MPAEAEAH, Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics). Its NAICS code is 713210 and its SIC code is 7900.