lit.it

What lit.it does

LitTech Pte. Ltd., operating as lit.it, is a Singapore-incorporated private company founded in 2020 that runs a mobile-first, short-form video sharing platform available on iOS and Google Play. The product serves two primary segments: content creators migrating from TikTok, Instagram, and YouTube who want direct fan monetization, and general viewers who consume short videos, audio rooms, and interest-based communities (1,000+ subcategories). The technology stack pairs a standard short-video app with a tokenized engagement layer, specifically LIT points (a virtual currency earned by watching, sharing, inviting, and viewing ads) and LITIT blockchain-based tokens (convertible from LIT points subject to KYC), plus an in-app NFT marketplace for digital avatars and collections. Technical differentiators include Apple's TrueDepth API/ARKit integration for AR lighting effects with on-device processing, and Google SSO as a built-in identity provider. The business model is freemium with no required paid tier; revenue is intended to flow from advertising, NFT marketplace transaction fees, premium feature and gift spend via LIT points, and token-based advertising. Distribution is product-led and self-serve through the App Store, Google Play, and the website, supplemented by Discord and mainstream social channels for community-led growth. The platform reports approximately 2,748,372 registered community members on its homepage footer, and the legal entity, LitTech Pte. Ltd., is registered at 10 Anson Road, #23-05, International Plaza, Singapore.

Name

lit.it

Legal name

LitTech Pte. Ltd.

Website

https://lit.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-based LitTech Pte. Ltd. (lit.it) operates a mobile short-form video platform for creators and viewers, monetizing engagement through LIT points, LITIT tokens, an NFT marketplace, and advertising, with approximately 2.7M registered members globally.

Ownership category

akta.pro rank

Product category

Social Video Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Short-Form User-Generated Video Platforms (MPACABAB)

akta.pro secondary industries

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Short video platform
• Creator monetization
• Web3 social app
• NFT marketplace
• Token rewards

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ad Revenue: Platform generates revenue through advertising. Users can earn LIT points by watching advertising content. Ad revenue share program mentioned in footer navigation.
2. NFT Marketplace: Transaction fees from buying and selling digital assets including NFT collections and digital avatars within the platform's NFT marketplace.
3. Token Economy: Platform derives value from LITIT token ecosystem including conversion fees between LIT points and tokens, and token-based premium features and services.
4. Premium Features & Gifts: Users can spend LIT points on private gifts, stickers, boost videos, unlock profile visitors, and access private audio/video rooms. LITIT tokens used for advertising on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

lit.it is a mobile short-form video sharing application that lets creators publish short videos and lets viewers engage with that content. The platform layers a Web3 token economy on top of social video, with LIT points earned via engagement and LITIT tokens that can be converted, plus an NFT marketplace for digital collectibles. Governance of the platform is intended to be decentralized through a DAO model owned by LITIT token holders.

Product overview

Lit.it is a social video platform with a modular product architecture centered on short-form video content creation and creator monetization. The core product is the Lit.it Short Video App (available on iOS and Android), which is complemented by the LIT Points virtual currency system and the LITIT blockchain-based token for transactions. The platform includes an NFT Marketplace and NFT Collection for digital asset trading, with Digital Avatars and Customized AI Emojis as upcoming AI-powered features. Additional features include Audio Rooms for real-time voice engagement, Content Categories with 1000+ interest subcategories, Images Gallery, Communities & Groups with decentralized governance, and Ad Revenue Share for creator monetization. The platform has approximately 2.7 million registered community members and positions itself as an alternative to TikTok, Instagram, and YouTube for the 'next generation of web communities.'

Differentiator

Problem solved

Functional benefit

Brands

• LIT points: Platform currency that users can earn by viewing and sharing content, inviting friends, and watching advertising.
• LITIT tokens
• My LIT AI

Products and services

• lit.it Short Video App Mobile short-form video sharing platform available on iOS and Android that lets individual creators publish short videos and lets viewers discover, like, comment, and engage with that content; integrates LIT points, communities, hashtags, and image gallery features into the core feed experience.
• NFT Marketplace Integrated marketplace within lit.it where creators and users can buy, sell, and trade NFTs and digital collectibles linked to platform content and creators.
• NFT Collection Curated collection of NFTs and digital collectibles offered within the lit.it platform, tied to creators, content, and community-driven drops.
• LITIT Token Blockchain-based utility and governance token of the lit.it ecosystem; LITIT holders can participate in DAO governance and convert LIT points into LITIT tokens.
• LIT Points In-app virtual currency earned by creators and viewers through engagement and activity on lit.it; spent on gifts, boosts, and other premium in-app features.
• Communities and Groups Interest-based communities and groups within the lit.it app that let users gather around niche topics, content categories, and hashtags.
• Ad Revenue Share Program Monetization program that distributes a share of platform advertising revenue to lit.it creators based on views and engagement.

Quantifiable outcome

• 2,748,372 registered community members

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TikTok (ByteDance): TikTok is the dominant short-form video social platform, explicitly named by lit.it as a competitor. It dwarfs lit.it on user base, recommendation engine, and creator monetization budgets, making it the canonical incumbent benchmark for engagement and retention metrics.
• Instagram Reels (Meta): Instagram Reels is a primary short-form video surface cited in lit.it's homepage comparison. It is part of Meta's broader ecosystem, offering creators reach, monetization, and production tools that a small Web3-native platform cannot match in scale.
• YouTube Shorts (Google/Alphabet): YouTube Shorts is the third incumbent named on lit.it's homepage. It sits inside the broader YouTube monetization stack (Shorts Fund, ad revenue sharing) and competes directly for both creator time and viewer attention.

Direct peers

• Triller: Triller is a short-form video social platform with a strong creator-monetization focus and overlapping music/influencer audience. It is the most direct competitor to lit.it among independent platforms without Big Tech backing.
• Chingari: Chingari is an India-based Web3 short-form video platform that rewards creators with its GARI token. It is the closest direct peer to lit.it's combination of short-form video plus tokenized rewards, and competes for the same Web3-creator niche.
• Zynn: Zynn is a short-form video app that gained traction via aggressive reward-based user acquisition (cash and gift incentives for viewing and inviting). It is a relevant comparable for lit.it's watch-to-earn / invite-to-earn growth model and its durability risks.
• Cheez: Cheez is a short-form video platform that monetizes creators through tips, challenges, and brand campaigns. It competes in the same creator-first, mobile-first short-form video niche that lit.it targets, with comparable scale and resource constraints.

Emerging players

• Audius: Audius is a Web3 music streaming platform with a native AUDIO token used for tipping, staking, and governance. It shares lit.it's consumer-Web3 token economy and creator-monetization ethos, but is audio-first rather than short-form video.
• Theta Network: Theta.tv offers a Web3-enabled video platform with a token-based reward system for viewers and creators. It overlaps with lit.it on tokenized video consumption, though it is positioned around decentralized video delivery infrastructure.
• DeSo (Decentralized Social): DeSo is a blockchain protocol purpose-built for decentralized social applications, with creator coins and on-chain profiles. It is the closest infrastructure-layer analog to lit.it's NFT-based identity, tokenized rewards, and DAO governance ambitions.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LititApp
• Facebookfacebook.com/lititapp
• LinkedInlinkedin.com/company/lititapp
• Instagraminstagram.com/lititapp?utm_medium=copy_link

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lit.it