MoveGB

Name

MoveGB

Legal name

MoveGB (legal entity name not explicitly disclosed on website)

Website

https://go.movegb.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Membership: Monthly recurring subscription providing access to local venues, classes, and at-home streaming content. Membership automatically continues after trial period with option to change or customize plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MoveGB sells a single, unified fitness membership that gives consumers access to a network of local gyms, studios, community halls, parks, and freelance instructors across a city, plus at-home live and on-demand streaming content from providers such as Les Mills. The product is delivered via web and mobile apps with instant booking, no long-term contract, and the ability to freeze or cancel at any time after a £1 14-day trial that auto-converts to the MoveLite plan.

Product overview

MoveGB is a single, unified fitness membership platform that aggregates access to local fitness venues, independent instructors, and at-home streaming classes under one subscription. The core product is the Move Membership, which combines three main components: (1) Best Classes — access to freelance instructor-led sessions across various activity types, (2) Local Venues — entry to partner gyms, studios, community halls, and outdoor locations throughout the city, and (3) At-Home streaming — live and on-demand workout content from providers such as Les Mills. After a 14-day £1 trial, members are automatically enrolled in the MoveLite plan with the flexibility to freeze or cancel at any time. All features are accessible through the MoveGB app and website for instant booking and check-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Move Membership A unified fitness membership providing consumers with access to local gyms, studios, freelance instructor-led classes, and at-home streaming content under a single subscription, with no contract, freeze/cancel anytime, and instant booking via app or website.
• MoveLite Plan The default recurring monthly subscription plan that members are automatically moved to after the £1 14-day trial, providing continued access to participating venues and classes with customizable plan options.
• At-Home Streaming Access (including Les Mills) Included live and on-demand workout streaming from providers such as Les Mills, bundled into every MoveGB membership for at-home and on-the-go use.

Quantifiable outcome

• 3,500,000+ classes booked through the platform

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Les MillscoreTechnology or IntegrationLes Mills is integrated as an at-home content provider, offering on-demand classes as part of MoveGB's at-home streaming access. This partnership expands the platform's at-home content library beyond local venues.
• Independent Activity PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of independent fitness venues, studios, community halls, parks, and freelance instructors who offer their classes through the MoveGB platform. Partners gain access to new customer acquisition through the platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hussle (formerly PayAsUGym): UK-based multi-gym pass provider offering flexible access to hundreds of gyms and leisure centres. Closest UK-specific comparable, sharing the same geography and aggregation philosophy though focused on gym facilities rather than classes and instructors.
• ClassPass: Global subscription-based fitness class aggregator offering access to multiple studios under one membership. Most direct comparable to MoveGB's aggregation model, though at much larger global scale and with deeper capital base.
• Gympass: Corporate wellness platform providing employees multi-gym and fitness class access via employer-paid subscriptions. Direct comparable on aggregation model, differentiated by B2B distribution channel that MoveGB does not yet operate.

Broad incumbents

• PureGym: UK's largest low-cost gym chain with nationwide footprint. Competes for budget-conscious UK fitness consumers who might otherwise choose MoveGB, and is also a potential partner-venue for the MoveGB network.
• Mindbody: Established SaaS platform for fitness studios and wellness businesses offering booking, payments, and consumer marketplace. Broader incumbent serving the same studios that supply MoveGB, with overlapping end-user discovery functionality.

Others

• Les Mills On Demand: Direct-to-consumer streaming service from Les Mills. Currently a content partner of MoveGB, but also a potential substitute or competitive channel that could disintermediate MoveGB for at-home workouts.

Emerging players

• Peloton: Premium connected fitness platform offering live and on-demand classes with hardware tie-in. Competes primarily for at-home fitness share and overlaps with MoveGB's Les Mills-integrated streaming content.
• Apple Fitness+: Subscription at-home workout service integrated into Apple ecosystem. Competes for MoveGB members' at-home usage time and wallet share, though lacks the in-person venue network that is core to MoveGB's differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoveGB
• Instagraminstagram.com/movegb
• Xx.com/MoveGB

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveGB