MoveGB
- Company typePrivate
- Founded2012
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MoveGB firmographics
Firmographics- Name
- MoveGB
- Legal name
- MoveGB (legal entity name not explicitly disclosed on website)
- Website
- https://go.movegb.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MoveGB is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MoveGB business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Membership: Monthly recurring subscription providing access to local venues, classes, and at-home streaming content. Membership automatically continues after trial period with option to change or customize plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 14-Day Trial for £1 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MoveGB product offering
Product offeringCore offering
MoveGB sells a single, unified fitness membership that gives consumers access to a network of local gyms, studios, community halls, parks, and freelance instructors across a city, plus at-home live and on-demand streaming content from providers such as Les Mills. The product is delivered via web and mobile apps with instant booking, no long-term contract, and the ability to freeze or cancel at any time after a £1 14-day trial that auto-converts to the MoveLite plan.
Product overview
MoveGB is a single, unified fitness membership platform that aggregates access to local fitness venues, independent instructors, and at-home streaming classes under one subscription. The core product is the Move Membership, which combines three main components: (1) Best Classes — access to freelance instructor-led sessions across various activity types, (2) Local Venues — entry to partner gyms, studios, community halls, and outdoor locations throughout the city, and (3) At-Home streaming — live and on-demand workout content from providers such as Les Mills. After a 14-day £1 trial, members are automatically enrolled in the MoveLite plan with the flexibility to freeze or cancel at any time. All features are accessible through the MoveGB app and website for instant booking and check-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Move Membership A unified fitness membership providing consumers with access to local gyms, studios, freelance instructor-led classes, and at-home streaming content under a single subscription, with no contract, freeze/cancel anytime, and instant booking via app or website.
- MoveLite Plan The default recurring monthly subscription plan that members are automatically moved to after the £1 14-day trial, providing continued access to participating venues and classes with customizable plan options.
- At-Home Streaming Access (including Les Mills) Included live and on-demand workout streaming from providers such as Les Mills, bundled into every MoveGB membership for at-home and on-the-go use.
Quantifiable outcome
- 3,500,000+ classes booked through the platform
Companies that use MoveGB
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
MoveGB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MoveGB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Les MillscoreLes Mills is integrated as an at-home content provider, offering on-demand classes as part of MoveGB's at-home streaming access. This partnership expands the platform's at-home content library beyond local venues.
- Independent Activity PartnerscoreNetwork of independent fitness venues, studios, community halls, parks, and freelance instructors who offer their classes through the MoveGB platform. Partners gain access to new customer acquisition through the platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
MoveGB competitors and assessment
Company assessmentDirect peers
- Hussle (formerly PayAsUGym): UK-based multi-gym pass provider offering flexible access to hundreds of gyms and leisure centres. Closest UK-specific comparable, sharing the same geography and aggregation philosophy though focused on gym facilities rather than classes and instructors.
- ClassPass: Global subscription-based fitness class aggregator offering access to multiple studios under one membership. Most direct comparable to MoveGB's aggregation model, though at much larger global scale and with deeper capital base.
- Gympass: Corporate wellness platform providing employees multi-gym and fitness class access via employer-paid subscriptions. Direct comparable on aggregation model, differentiated by B2B distribution channel that MoveGB does not yet operate.
Broad incumbents
- PureGym: UK's largest low-cost gym chain with nationwide footprint. Competes for budget-conscious UK fitness consumers who might otherwise choose MoveGB, and is also a potential partner-venue for the MoveGB network.
- Mindbody: Established SaaS platform for fitness studios and wellness businesses offering booking, payments, and consumer marketplace. Broader incumbent serving the same studios that supply MoveGB, with overlapping end-user discovery functionality.
Others
- Les Mills On Demand: Direct-to-consumer streaming service from Les Mills. Currently a content partner of MoveGB, but also a potential substitute or competitive channel that could disintermediate MoveGB for at-home workouts.
Emerging players
- Peloton: Premium connected fitness platform offering live and on-demand classes with hardware tie-in. Competes primarily for at-home fitness share and overlaps with MoveGB's Les Mills-integrated streaming content.
- Apple Fitness+: Subscription at-home workout service integrated into Apple ecosystem. Competes for MoveGB members' at-home usage time and wallet share, though lacks the in-person venue network that is core to MoveGB's differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MoveGB social profiles
Digital presenceMoveGB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveGB leadership team
Management profileNumber of profiles
Profiles3 records
MoveGB funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveGB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveGB
What does MoveGB do?
MoveGB sells a single, unified fitness membership that gives consumers access to a network of local gyms, studios, community halls, parks, and freelance instructors across a city, plus at-home live and on-demand streaming content from providers such as Les Mills. The product is delivered via web and mobile apps with instant booking, no long-term contract, and the ability to freeze or cancel at any time after a £1 14-day trial that auto-converts to the MoveLite plan.
Is MoveGB a public or private company?
MoveGB is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoveGB founded?
MoveGB was founded in 2012. It employs 11 to 50 people.
Where is MoveGB based?
MoveGB is headquartered in Bath, United Kingdom, in the Europe region.
How does MoveGB make money?
One revenue line is on record: subscription Membership.
Who are MoveGB's main competitors?
Direct peers on record are Hussle (formerly PayAsUGym), ClassPass and Gympass. Broad incumbents are PureGym and Mindbody. Les Mills On Demand is listed as an others. Emerging players are Peloton and Apple Fitness+.
Does MoveGB have an API?
No public API is recorded for MoveGB.