Smartivity
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Smartivity firmographics
Firmographics- Name
- Smartivity
- Legal name
- Smartivity Labs
- Website
- https://smartivity.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smartivity industry classification
Industry- Product category
- Educational Toys (STEM/STEAM DIY Kits)
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids Crafts & Educational Craft Kits Retail (CRALACAG)
- akta.pro secondary industries
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG), DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN), Building Sets & Construction Toys Retail (CRALAFAE)
Keywords
Where Smartivity is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Smartivity business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel
Revenue model
- Physical STEM Toy Sales: One-time purchase model for DIY STEM construction kits, science experiment kits, and educational toys sold directly to consumers through e-commerce website and marketplace platforms. Revenue generated from product sales at various price points ranging from under ₹500 to over ₹1500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level STEM kits under ₹499 |
| Unit Pricing | Pay-as-you-go | Mid-range STEM kits ₹500-₹999 |
| Unit Pricing | Pay-as-you-go | Premium STEM kits ₹1000-₹1499 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Smartivity product offering
Product offeringCore offering
Smartivity designs, manufactures, and sells DIY STEM/STEAM construction toys and science experiment kits for children ages 1-14. Products are built from eco-friendly engineered wood and teach mechanics, hydraulics, electricity, and physics through hands-on assembly, with select kits featuring augmented reality integration. The portfolio spans build-and-play toys, science experiment kits, early learning kits, and arts and craft kits sold primarily direct-to-consumer.
Product overview
Smartivity is an Indian IIT Delhi alumni-founded company offering DIY STEM/STEAM toys for children ages 1-14 years. The product portfolio includes science experiment kits (such as My First Science Kit, Mega Science Kit, Glow in the Dark Science Lab, Electro Play Lab, Magic of Science), build-and-play construction toys (including award-winning Mechanical Hand, Hydraulic Crane, Pinball Machine, Foosball, Globe Trotters AR-enabled, Music Machine, Motor Gadgets), early learning kits (Math Genius, Spelling Game, Tetricks, Shape Sorter, Pattern Puzzles), and arts and craft kits (Squeegee Art, Snip 'n' Style). Products target age groups 1-3 years, 3-6 years, 6-10 years, and 8-14 years, organized by Shop by Age and Shop by Category. The company emphasizes eco-friendly sustainable wooden toys made in India with lifetime free parts replacement guarantee, serving over 6 million parents across 33 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- My First Science Kit A science experiment kit for ages 6-14 years with 50+ science experiments, providing an introduction to scientific concepts through hands-on activities.
- Robotic Mechanical Hand A Parents Choice Award-winning STEAM educational toy for ages 8-14 featuring a fully functional mechanical hand built using biomimicry principles.
- Pinball Machine Game A global award-winning DIY wooden pinball machine for ages 8-14 that teaches levers, momentum, and kinetic energy transfer.
- Hydraulic Crane DIY STEM construction toy for ages 8-14 featuring 256 pieces including real syringes and pipes to build a working hydraulic crane that teaches Pascal's Law and rack-and-pinion mechanisms.
- Globe Trotters (AR-Enabled) A 3D wooden globe for ages 8-14 with augmented reality features accessed via a free app, providing interactive quizzes, facts, and explorations about countries, animals, and monuments.
- Electro Play Lab An 8-in-1 electricity projects kit for ages 8-14 featuring 9+ circuit experiments and a DIY electric robot with light and sound, teaching conductors, insulators, and circuit types.
- Rocket Launcher A DIY STEM construction toy for ages 6-14 that teaches space science through building and launching rockets.
- Telescope - 8X Zoom A DIY STEM construction toy for ages 8-14 featuring an 8X zoom telescope inspired by pirate themes.
- Music Machine (Xylofun) A DIY xylophone-style music machine for ages 8-14 that teaches physics of sound, pitch, frequency, and resonance through building a functional instrument.
- Solar System - 3D Working Model A DIY STEM construction toy featuring a 3D working model of the solar system for ages 8-14 years.
- 2in1 Hydraulic Planes & Darts Launcher A DIY STEM construction toy for ages 6-10 featuring a hydraulic-powered plane and darts launcher.
- Interactive Clock A DIY STEM construction toy for ages 6-14 that teaches time-telling and mechanical clock concepts.
- Ultimate Marble City
Quantifiable outcome
- 10 million+ children have used Smartivity products globally
- +2 more outcomes
Companies that use Smartivity
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Smartivity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smartivity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Distribution PartnerscoreSmartivity products are available locally in over 30 countries including USA, Canada, United Kingdom, European Union States, South East Asian countries, Middle East countries and Australia through local distribution partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Smartivity competitors and assessment
Company assessmentRegional players
- Funskool: India-based toy manufacturer and Hasbro licensee producing games, puzzles, and educational toys. Operates in the same Indian retail toy market with broader category coverage but less STEM specialization.
Direct peers
- PlayShifu: India-based maker of AR-enabled educational toys (Plugo, Orboot). Direct competitor in the Indian STEM/STEAM toy category, with a similar mix of physical kits and digital companion apps targeting early-age children.
- Sphero: US-based STEM/robotics toy company behind programmable robots and LittleBits. Comparable on technology-rich educational toys that combine building, coding, and play for school-aged children.
- KiwiCo: US-based DIY STEM/STEAM activity kit company offering age-based subscription and one-off crates. Comparable on DIY hands-on learning kits targeting children, with a stronger subscription layer.
- Skillmatics: India-based educational games and activity kits brand. Operates in the same Indian children's learning-toys category with overlapping parent-buyer audience and similar offline retail and DTC presence.
- Thames & Kosmos: US/Germany-based science kit and STEM toy manufacturer. Direct comparable on science experiment kits and construction-based educational toys sold through retail and online channels.
- Elenco Electronics: US-based maker of Snap Circuits and other STEM electronics kits. Closely comparable on DIY STEM assembly kits that teach electronics, electricity, and engineering principles to children.
- Educational Insights: US-based educational toy brand (part of Learning Resources) offering STEM, science, and early-learning kits. Comparable product breadth (early learning, science kits, construction toys) and target age groups.
Broad incumbents
- LEGO Education: Education-focused arm of the LEGO Group offering building sets and robotics kits (WeDo, SPIKE). Competes in STEM construction toys but with vastly broader portfolio, distribution, and brand reach.
- VTech: Hong Kong-listed global educational electronics and toy manufacturer. Overlaps with Smartivity in electronic learning toys and STEM categories, but operates across a much wider age range and price spectrum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Smartivity social profiles
Digital presenceSmartivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartivity leadership team
Management profileNumber of profiles
Profiles8 records
Smartivity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartivity
What does Smartivity do?
Smartivity designs, manufactures, and sells DIY STEM/STEAM construction toys and science experiment kits for children ages 1-14. Products are built from eco-friendly engineered wood and teach mechanics, hydraulics, electricity, and physics through hands-on assembly, with select kits featuring augmented reality integration. The portfolio spans build-and-play toys, science experiment kits, early learning kits, and arts and craft kits sold primarily direct-to-consumer.
Is Smartivity a public or private company?
Smartivity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smartivity founded?
Smartivity was founded in 2015. It employs 11 to 50 people.
Where is Smartivity based?
Smartivity is headquartered in New Delhi, India, in the Asia region.
How does Smartivity make money?
One revenue line is on record: physical STEM Toy Sales.
Who are Smartivity's main competitors?
Funskool is listed as a regional player. Direct peers are PlayShifu, Sphero, KiwiCo, Skillmatics, Thames & Kosmos, Elenco Electronics and Educational Insights. Broad incumbents are LEGO Education and VTech.
Does Smartivity have an API?
No public API is recorded for Smartivity.
What industry is Smartivity in?
Smartivity's product category is Educational Toys (STEM/STEAM DIY Kits). Its primary akta.pro industry code is CRALACAG, Kids Crafts & Educational Craft Kits Retail, with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its NAICS code is 339930 and its SIC code is 3944.