Flock
Flock provides a benefits administration SaaS platform integrated with Paychex Flex and other payroll providers, serving employers, employees, and insurance brokers with plan management, enrollment, and secure data workflows.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flock does
Flock operates a benefits administration SaaS platform that integrates with payroll systems — most notably Paychex Flex — to manage plan enrollment, employee eligibility data, broker workflows, and secure storage of benefits information. Originally founded in 2015 as HelloFlock and headquartered in San Francisco, the company was acquired by Paychex in October 2021 and now operates as 'Flock Benefits Administration, by Paychex,' serving three user types: HR administrators and business owners, employees, and insurance brokers managing multiple client accounts. The technical core is an interoperable benefits platform that pairs with Paychex Flex as the primary anchor and supports other payroll providers, with delivery surfaces including a web dashboard, dedicated mobile apps on iOS and Android, and direct login through the Paychex portal.
The business model is a subscription-based, quote-driven enterprise SaaS sold primarily through Paychex's direct sales force and partner ecosystem (account managers reachable via dedicated 800 numbers for payroll/time/benefits and HR/PEO service lines). Pricing is not publicly disclosed and is negotiated annually. Total pre-acquisition funding was approximately $5.5 million across two rounds (a 2015 seed and a 2017 round led by strategic insurer The Hartford), and the company had 11–50 employees at the time of acquisition. Since the Paychex acquisition, Flock has continued product investment — most recently a May 2026 early-access partnership with Ashby extending into employee onboarding workflows — but operates as a product line inside Paychex rather than as an independent revenue-disclosing entity.
Flock firmographics
Firmographics- Name
- Flock
- Legal name
- Flock
- Website
- https://helloflock.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Flock provides a benefits administration SaaS platform integrated with Paychex Flex and other payroll providers, serving employers, employees, and insurance brokers with plan management, enrollment, and secure data workflows.
- Ownership category
- akta.pro rank
Flock industry classification
Industry- Product category
- HR and Benefits Administration Software
- NAICS
- Health and Welfare Funds (525120), Health and Welfare Funds (52512)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Benefits Administration & Enrollment Support (BPAAAIAB), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Flock is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Flock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise benefits administration platform |
Distribution channels3 records
Marketing channels1 record
Flock product offering
Product offeringCore offering
Flock Benefits Administration is a SaaS platform that enables employers, HR administrators, employees, and insurance brokers to manage benefits plan information, streamline enrollment workflows, and securely handle employee benefits data. The platform integrates with Paychex Flex and other payroll providers to centralize benefits management in a single dashboard with 24/7 web and mobile access.
Product overview
Flock offers a unified benefits administration platform (now branded as Flock Benefits Administration, by Paychex) that integrates with Paychex Flex and other payroll providers to deliver plan management, enrollment, and data handling capabilities for employers, employees, and insurance brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Flock Benefits Administration, by Paychex A benefits administration SaaS platform that integrates with Paychex Flex and other payroll providers to help HR administrators, employers, employees, and insurance brokers manage benefit plan information, streamline enrollments, transfer data, and securely store private employee information.
Companies that use Flock
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Flock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Flock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaychexcorePaychex acquired Flock (formerly HelloFlock) in October 2021. Flock is now fully part of the Paychex brand as Flock Benefits Administration, by Paychex. The product integrates with Paychex Flex and other payroll providers to provide benefits administration services.
Recent moves5 records
Expansion highlights4 records
Flock competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flock social profiles
Digital presenceFlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flock leadership team
Management profileNumber of profiles
Profiles2 records
Flock funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flock
What does Flock do?
Flock Benefits Administration is a SaaS platform that enables employers, HR administrators, employees, and insurance brokers to manage benefits plan information, streamline enrollment workflows, and securely handle employee benefits data. The platform integrates with Paychex Flex and other payroll providers to centralize benefits management in a single dashboard with 24/7 web and mobile access.
Is Flock a public or private company?
Flock is a private company. It is classified as corporate owned and is currently acquired.
When was Flock founded?
Flock was founded in 2015. It employs 11 to 50 people.
Where is Flock based?
Flock is headquartered in San Francisco, United States, in the North America region.
Does Flock have an API?
No public API is recorded for Flock.
What industry is Flock in?
Flock's product category is HR and Benefits Administration Software. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions). Its NAICS code is 525120 and its SIC code is 7361.