Verity Studios

What Verity Studios does

Verity Studios is a Zurich-based technology company founded in 2014 that designs, manufactures, and operates autonomous indoor drone show systems for the global live events industry. Its core platform consists of the 58g Lucie micro drone, the proprietary Kedge indoor localization system (which enables autonomous flight without GPS, cameras, or carpets), and a charging-station rack that supports fleets of up to 175+ drones per show. The system is engineered around safety and reliability, with a stated 99.95% flight-success rate across more than 1 million flights and is protected by nearly 100 patents.

The company sells and operates its technology through three commercial formats: permanent client-operated installations for theaters, arenas, cruise ships, and shopping malls; touring show systems integrated with stage automation for concert tours; and one-off event services for corporate, broadcast, and ceremonial productions. Pricing is project-based, with one-off events starting at approximately USD 75,000 and larger engagements scaled by fleet size, creative scope, and operating model. Verity's customer base spans concert tours (Metallica, Celine Dion, Justin Bieber, Drake), theatrical and circus productions (Cirque du Soleil, Starlight Express, Circus Knie), cruise lines (Royal Caribbean, Princess Cruises), televised events (Eurovision 2025, CCTV New Year's Gala), and sports venues (Madison Square Garden / NY Knicks).

The company operates from a single headquarters in Zurich with a headcount of 150+ employees, holds a single disclosed $18M Series A round (2018, led by Fontinalis Partners with Airbus Ventures, Kitty Hawk, Parkway Venture Capital, and Sony Innovation Fund), and reports no acquisitions, subsidiaries, or subsequent funding rounds in the available source data. Geographic reach extends across more than 25 countries in Europe, North America, Asia-Pacific, Southeast Asia, and the Middle East, with regulatory approval to operate in venues that maintain strict no-drone policies.

Name

Verity Studios

Legal name

Verity AG

Website

https://veritystudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Verity Studios is a Swiss provider of autonomous indoor drone show systems for the live events industry. Its 58g Lucie micro drones and proprietary Kedge indoor positioning technology power aerial performances for touring concerts, theatrical residencies, cruise ships, and televised events in 25+ countries.

Ownership category

akta.pro rank

Product category

Indoor Drone Show Systems

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Indoor drone shows
• Autonomous drone systems
• Live event drones
• Micro drone technology
• Drone show services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Indoor Drone Show Systems - One-Off Events: Project-based services for brand activations, corporate events, ceremonies, and televised spectaculars. One-off events start at approximately USD 75,000, with complex productions commanding higher prices based on fleet size, rehearsal times, creative scope, customization, logistics, and operating model.
2. Permanent Indoor Drone Show Installations: Delivered since 2017 for theaters, arenas, cruise ships, ice rinks, and shopping malls. Fully client-operated with Verity Studios providing training and scheduled support. Shows run night after night without a hitch.
3. Touring Show Systems: Drone show systems for touring productions. Verity integrates into production and stage automation, trains client crews to run it, and provides ongoing support. Fully client-operated on the road.
4. Hardware Systems (Lucie Drones, Kedge Units, Charging Stations): Sale of proprietary drone hardware, positioning equipment, and infrastructure as part of permanent installations or long-term deployments.
5. Custom Projects and Costumes: Bespoke creative and technical projects including custom drone costumes and non-standard lighting payloads, with lead times of 4-8 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Verity Studios designs, manufactures, and operates autonomous indoor drone show systems built around its proprietary 58g Lucie micro drone and Kedge indoor positioning technology. The company delivers three commercial formats: permanent client-operated installations in theaters, arenas, cruise ships and shopping malls; fully managed one-off shows for brand activations, corporate events, and televised spectaculars; and touring drone show systems integrated with stage automation for major concert tours. Revenue is generated from hardware system sales combined with professional services for show delivery, custom creative projects, and ongoing managed support.

Product overview

Verity Studios provides a complete indoor drone show system centered on its proprietary Lucie® micro drone and Kedge™ localization technology. The core product portfolio consists of the Lucie micro drone (58g autonomous flying light with swappable RGBW pixel or Mini Beam payloads), the Kedge indoor positioning system (GPS-free localization), and the Lucie charging station. Add-on capabilities include custom drone costumes for transforming drones into props and characters. Services include permanent installations (fully client-operated systems for venues like theaters and cruise ships), one-off events (corporate events, ceremonies), and touring shows (for concert tours). The system supports timecoded show control via LTC, MIDI, and Art-Net protocols for integration with existing show infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucie Micro Drone A 58g (2 oz) autonomous indoor flying light built for live performance, carrying programmable RGBW pixel light or Mini Beam payloads. Designed to perform safely above performers and audiences with 99.95% reliability, flight time up to 5 minutes per charge, and ceiling height of 6-15m.
• Kedge Localization Unit

Quantifiable outcome

• 99.95% reliability rate across 1M+ flights completed
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, notable, flagship and supporting.

• TAIT / TAIT TowerscoreTechnology or IntegrationIntegration partnership for touring productions. TAIT Navigator stage automation system integrates with Verity Studios drone show system, enabling drones to take off from stage lifts and synchronize with movable LED screens and stage elements. First major integration was for Metallica's WorldWired Tour and later Justin Bieber's Justice World Tour.
• Keey MedianotableStrategic or Co-development PartnerLeading Chinese smart media entertainment company that collaborated with Verity Studios on behalf of TikTok to produce the drone segment for the 2019 CCTV New Year's Gala, reaching 1 billion viewers.
• Cirque du SoleilflagshipStrategic or Co-development PartnerLong-standing creative partnership spanning multiple productions including Paramour (Broadway), MJ One (Las Vegas), and Sparked (short film collaboration with ETH Zurich). Multiple world-first drone innovations delivered through this partnership.
• Royal CaribbeanflagshipStrategic or Co-development PartnerMultiple ongoing productions including Utopia of the Seas (All In!), The Effectors series across multiple ships, and 1977 ice skating show. Multiple world-first drone achievements including first drone show on a cruise ship and first on an ice rink.
• Princess CruisescoreStrategic or Co-development PartnerWorld's first autonomous indoor drone show on a cruise ship - Fantastic Journey on Majestic Princess launched in 2017, still ongoing.
• ETH ZurichnotableStrategic or Co-development PartnerAcademic partnership for research and development, collaborating with Verity Studios and Cirque du Soleil on the Sparked short film project combining human performance with autonomous drones.
• Eurovision Song ContestflagshipStrategic or Co-development PartnerOfficial Technical Supplier for Eurovision 2025, delivering autonomous indoor drone show with 104 Lucie micro drones for a global stage with 170M+ viewers.
• Certified PartnerssupportingChannel Partner/ Reseller/ DistributorCertified partner network mentioned as alternative delivery channel for indoor drone shows, providing broader geographic coverage and local market expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DJI: DJI is the world's largest drone manufacturer with deep R&D and hardware-manufacturing scale. While primarily a hardware supplier for consumer/professional drones, DJI's resources and brand in the drone category make it a potential future competitor or technology partner for indoor drone shows.
• Intel (Shooting Star): Intel developed the Shooting Star drone platform that powered landmark outdoor drone shows (e.g., Super Bowl, Olympics). Although Intel scaled back its drone efforts, the platform established drone shows as a mainstream entertainment category and remains a reference point for the space Verity occupies.
• Production Resource Group (PRG): PRG is one of the world's largest providers of entertainment and event production technology, including lighting, video, and rigging. It serves the same touring, theatrical, and live event customers as Verity and could either partner with or compete against Verity on integrated live event technology.

Direct peers

• Verge Aero: Verge Aero is a leading drone light show provider specializing in outdoor swarm performances. While currently focused on outdoor shows, it represents the closest business-model analog to Verity Studios' indoor drone shows, and could expand indoors as the category matures.
• SKY MAGIC: SKY MAGIC is a Japan-based drone entertainment company producing outdoor drone show performances for live events, branded campaigns, and ceremonial occasions. It is a direct competitor in the drone show category with overlapping target customers (event producers, brands).
• Geoscan: Geoscan is a Russian drone technology and drone show company that operates one of the larger commercial drone light show fleets in the world. It competes directly with Verity in the drone show category, though primarily in outdoor settings.

Emerging players

• UVify: UVify designs and manufactures high-performance drones for light shows, swarm applications, and entertainment. It is a focused drone technology company whose swarm-show product overlaps with the operational and technical challenges Verity addresses.
• Pixis Drones: Pixis produces drone light shows using synchronized indoor and outdoor drone fleets, including custom-built drones for indoor environments. As a smaller-scale operator with overlapping indoor capability, it represents an emerging direct peer in the indoor drone show niche.
• CollMot Entertainment: CollMot developed drone swarm choreography and show technology and has produced indoor drone shows for live events. Its technology and focus on indoor performance make it a closely comparable emerging peer in the indoor drone show category.

Others

• TAIT (TAIT Towers): TAIT is a global leader in touring stage automation and a Verity integration partner (TAIT Navigator). While not a direct competitor, TAIT occupies the same customer ecosystem (touring artists, theatrical productions) and could expand into autonomous drone integration as a complement or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verity-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verity Studios