Jibu
Jibu (PGMALL) is a Shenzhen-based cross-border e-commerce platform founded in 2019 that sells 1,000+ SKUs of imported luxury, beauty, electronics, and baby products from Hong Kong warehousing to consumers in 100+ countries.
- Company typePrivate
- Founded2019
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jibu does
Jibu (operating brand: PGMALL) is a Shenzhen-headquartered cross-border e-commerce platform founded in 2019 that sells imported international premium and luxury goods to Chinese-speaking consumers globally. The platform carries 1,000+ SKUs across six categories — luxury goods (Coach, Tory Burch, Longchamp, Tissot, Longines, Chanel), beauty devices (AMIRO, TriPollar, NUFACE), cosmetics and fragrances (Shiseido, Lancome, SK-II, Dior, Chanel), home appliances (CUCKOO, Dyson, Breville, Philips), digital electronics (Bowers & Wilkins, Canon, Kindle, Marshall, Steam Deck), and mother & baby products (Pigeon, Merries, Mustela) — with a 100% authenticity guarantee and self-operated Hong Kong warehousing supporting shipping to 100+ countries in five currencies.
The underlying technology is a standard multi-category storefront stack: a web-based catalog with multi-language and multi-currency checkout, account management, flash-sale and promotional mechanics, and integration with Hong Kong warehouse fulfillment. There is no disclosed proprietary technology beyond the platform itself, and the company's differentiating claims center on authentic imported inventory, competitive flash-sale pricing, and a 7-day return policy rather than on technical innovation.
The business model is direct-to-consumer per-transaction product sales, with revenue earned on margin between wholesale cost and retail price across the 1,000+ SKU catalogue. The company supplements transactional revenue through promotional mechanics (flash sales, daily deals, new-arrival campaigns) and a 5% first-order email newsletter incentive, but has no subscription or recurring revenue streams disclosed. The firm employs 101-250 staff, is privately held with no disclosed institutional investors beyond a 2022 funding round of approximately $15.7M, and has not disclosed management, revenue, or GMV figures.
Jibu firmographics
Firmographics- Name
- Jibu
- Legal name
- PGMALL
- Website
- https://jcdiscover.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jibu (PGMALL) is a Shenzhen-based cross-border e-commerce platform founded in 2019 that sells 1,000+ SKUs of imported luxury, beauty, electronics, and baby products from Hong Kong warehousing to consumers in 100+ countries.
- Ownership category
- akta.pro rank
Where Jibu is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Jibu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: PGMALL generates revenue through direct sales of imported international brand products to consumers. The platform acts as an e-commerce marketplace selling products at listed prices with occasional discounts and promotions. Revenue is earned on a per-transaction basis with products shipped from Hong Kong warehouse facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-transaction product sales with variable pricing based on brand and product category |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Jibu product offering
Product offeringCore offering
Jibu operates PGMALL (jcdiscover.com / pgmall.hk), a cross-border e-commerce platform that imports and resells premium international brands directly to Chinese consumers and global shoppers. The platform offers six main product categories: luxury handbags, jewelry and accessories; home beauty devices; cosmetics and fragrances; kitchen and household appliances; digital electronics and audio; and mother & baby products. Fulfillment is handled from a self-operated Hong Kong warehouse, with 100% authentic product guarantee and shipping to 100+ countries in multiple languages and currencies.
Product overview
PGMALL is a multi-category cross-border e-commerce platform offering luxury goods, beauty devices, cosmetics, home appliances, digital electronics, and mother & baby products. The platform operates as a marketplace connecting international brands with Chinese consumers, featuring categories including: 轻奢系列 (luxury handbags, jewelry, accessories), 美容仪器 (beauty devices such as AMIRO射频美容仪, TriPollar初普, NUFACE), 美妆香化 (skincare, makeup, fragrances from brands like Shiseido, Lancôme, SK-II, Chanel, Dior), 家用电器 (kitchen and lifestyle appliances including CUCKOO rice cookers, Dyson, Philips, Breville), 数码电子 (audio equipment, cameras, e-readers like Kindle, gaming devices like Steam Deck), and 母婴儿童 (baby care products from brands like Pigeon, Merries, Weleda). The platform emphasizes 100% authentic products with global direct sourcing and self-operated warehousing.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Series (轻奢系列) Imported luxury handbags (Coach, Tory Burch, Longchamp), jewelry (necklaces, earrings, bracelets), fashion accessories, sunglasses (Ray-Ban), and watches (Tissot, Longines) sold to consumers via the PGMALL storefront.
- Beauty Devices (美容仪器) Home beauty and personal care devices including facial RF devices (AMIRO, TriPollar), eye care devices (NUFACE), hair removal devices (Smoothskin, AMIRO), electric toothbrushes (Oral-B, Waterpik), grooming tools, and beauty mirrors.
- Cosmetics and Fragrances (美妆香化) Skincare, makeup, and perfume products from international luxury brands including Shiseido, Lancôme, SK-II, Chanel, Dior, Estée Lauder, YSL, Givenchy, and Guerlain, covering essences, toners, masks, cleansers, lotions, foundations, lipsticks, eye shadow, and fragrances.
- Home Appliances (家用电器) Kitchen and household appliances including CUCKOO rice cookers, Dyson vacuum cleaners, Philips personal care, Breville kitchen appliances, ECOVACS robot vacuums, blenders, air fryers, air purifiers, and humidifiers.
- Digital Electronics (数码电子) Consumer electronics including Bowers & Wilkins headphones and speakers, Canon cameras, Kindle e-readers, Steam Deck gaming devices, Marshall speakers, microphones, tablets, and Lenovo computers.
- Mother & Baby (母婴儿童) Baby care and maternal products including Merries diapers, Pigeon baby bottles and nipples, Mustela and Weleda baby skincare, Aveeno, and children's toiletries from brands such as KAO and Jordan.
Companies that use Jibu
Customer profileSegments1 record
Ideal customer profiles1 record
Jibu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jibu partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Chanel (香奈儿)coreFrench luxury fashion house founded in 1910 by Coco Chanel in Paris. Offers clothing, accessories, jewelry, watches, cosmetics, skincare, and perfumes. Known for elegant, simple, and exquisite style.
- Coach (蔻驰)coreAmerican premium lifestyle fashion brand established in 1941 in New York. Known for American casual style with simple, durable characteristics. Represents New York fashion and exquisite craftsmanship.
- Tory Burch (汤丽柏琦)corePopular American fashion brand among young people, founded by Tory Burch. Main products include women's clothing, bags, accessories and footwear. Famous for its double-T logo ballet flats.
- Longchamp (珑骧)coreClassic French luxury brand created in 1948, known for expert craftsmanship and trendy designs each season. Famous for lightweight, practical folding concept and vibrant colors.
- Tissot (天梭)coreSwiss watch brand with history dating back to 1853 in Le Locle. Known for 'Innovation源于传统' (Innovation rooted in tradition) philosophy and Swiss quality represented by the '+' symbol.
- Longines (浪琴)coreSwiss watch brand founded in 1832 in Soymiers. Known for tradition, elegance, and excellent performance. The brand has winged hourglass logo and operates in over 150 countries.
- AMIRO (觅光)coreChinese tech beauty brand established in 2015, committed to Chinese R&D and design. Creates home electronic beauty devices combining high-tech with innovative design for makeup and skincare routines.
- Dyson (戴森)coreBritish engineering technology innovation company with over 1,900 patented technologies. Products sold in 65 countries worldwide. Known for bagless vacuum cleaners invented by James Dyson after 5,127 experiments.
- Lancome (兰蔻)coreFrench luxury cosmetics brand founded in 1935 by Armand Petitjean. Operates in skincare, makeup, and perfume categories, targeting educated consumers with higher income aged 25-40.
- Shiseido (资生堂)coreJapanese cosmetics giant with history dating back to 1872. Name meaning 'praise the earth's virtues that nurture new life and create new value.' One of Japan's three major cosmetics manufacturers.
- CUCKOO (福库)coreKorean premium rice cooker brand dedicated to high-pressure rice cooker research and innovation. Known as Korean aristocratic home appliance brand and outstanding in small appliances.
- TriPollar (初普)coreIsraeli world-renowned RF (radiofrequency) master brand. Parent company Pollogen has over 10 years of experience in RF market.
- Breville (铂富)minorAustralian appliance brand established in Sydney in 1932. Has become a global brand improving lives through thoughtful design and innovation, serving over 70 countries.
- Bowers & Wilkins (宝华韦健)minorBritish top audio brand founded in 1966. Known for nearly half-century of dedication to perfect sound experience with exceptional craftsmanship and innovative technology.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Jibu competitors and assessment
Company assessmentBroad incumbents
- Amazon Global Store: Amazon Global Store enables international brand purchases shipped to China and 100+ countries. While vastly broader in assortment, its cross-border fulfillment and authenticity guarantees overlap with PGMALL's value proposition at the platform level.
Direct peers
- Tmall Global: Tmall Global is Alibaba's dedicated cross-border e-commerce platform serving Chinese consumers with imported international brands across luxury, beauty, electronics, and mother & baby. It is the most direct head-to-head competitor to PGMALL, operating in the same customer segment with the same multi-category imported-goods model.
- JD Worldwide (JD Global): JD Worldwide is JD.com's cross-border platform, integrated with the company's first-party logistics network. It sells imported premium/luxury goods, beauty, electronics, and baby products to Chinese consumers with authenticity guarantees—directly comparable to PGMALL's value proposition.
- Kaola (NetEase Kaola): Kaola was NetEase's standalone cross-border e-commerce platform focused on imported cosmetics, baby products, and household goods for Chinese consumers. Now integrated into JD, it pioneered the cross-border direct-sourcing model that PGMALL replicates across a wider luxury assortment.
- Farfetch: Farfetch is a global luxury fashion marketplace aggregating 1,000+ brands and boutiques. PGMALL shares the multi-brand, authentic-luxury, global-shipping DNA of Farfetch but is positioned primarily for the Chinese diaspora and APAC consumer.
- Net-a-Porter: Net-a-Porter is a multi-brand luxury fashion and beauty e-commerce platform with editorial-driven merchandising and global shipping. Its luxury/beauty mix and curated brand set (including Chanel, Dior, Lancome) overlap directly with PGMALL's assortment.
- Mytheresa: Mytheresa is a luxury multi-brand e-commerce platform selling designer fashion, beauty, and accessories globally with curated brand relationships. Its premium-positioned marketplace model and global shipping footprint make it a structural comparable to PGMALL's luxury arm.
- Secoo: Secoo is a Chinese-listed luxury e-commerce platform offering authenticated imported luxury goods, watches, and bags. It is one of the closest Chinese-market competitors to PGMALL's 'luxury series' category, with comparable authenticity-led positioning.
- Vipshop (唯品会): Vipshop is a leading Chinese flash-sale e-commerce platform specializing in branded goods at discount, with an emphasis on imported premium/luxury product categories. PGMALL mirrors Vipshop's flash-sale / discounted-branded-goods GTM and tier-1 brand-portfolio model.
- NetEase Yanxuan (网易严选): Yanxuan is NetEase's curated lifestyle e-commerce platform offering premium home, beauty, baby, and electronics products with authenticity assurances and global sourcing. Its category mix and Chinese-consumer-facing curated marketplace model are closely aligned with PGMALL.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Jibu social profiles
Digital presenceJibu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jibu leadership team
Management profileNumber of profiles
Jibu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jibu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jibu
What does Jibu do?
Jibu operates PGMALL (jcdiscover.com / pgmall.hk), a cross-border e-commerce platform that imports and resells premium international brands directly to Chinese consumers and global shoppers. The platform offers six main product categories: luxury handbags, jewelry and accessories; home beauty devices; cosmetics and fragrances; kitchen and household appliances; digital electronics and audio; and mother & baby products. Fulfillment is handled from a self-operated Hong Kong warehouse, with 100% authentic product guarantee and shipping to 100+ countries in multiple languages and currencies.
Is Jibu a public or private company?
Jibu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jibu founded?
Jibu was founded in 2019. It employs 51 to 100 people.
Where is Jibu based?
Jibu is headquartered in Shenzhen, China, in the Asia region.
How does Jibu make money?
One revenue line is on record: product Sales.
Who are Jibu's main competitors?
Amazon Global Store is listed as a broad incumbent. Direct peers are Tmall Global, JD Worldwide (JD Global), Kaola (NetEase Kaola), Farfetch, Net-a-Porter, Mytheresa, Secoo, Vipshop (唯品会) and NetEase Yanxuan (网易严选).
Does Jibu have an API?
No public API is recorded for Jibu.