MIRAISE

What MIRAISE does

Miraise Co. Ltd. is a Japanese privately-held hair care product company that develops and markets the BIMORE Hair Care Straight Mist, a proprietary mist formulation engineered to straighten curls and improve hair texture using patented ingredients. The product is positioned for consumers with curly hair, particularly those living in humid climates where maintaining straight hairstyles is challenging, and is formulated to prevent the damage typically associated with traditional chemical straightening treatments. The company's legal entity is Miraise Co. Ltd., and it operates as a single-product, branded CPG business built around protectable formulation IP.

Miraise generates revenue through two primary streams: (1) direct branded sales of the BIMORE Hair Care Straight Mist to end consumers, and (2) OEM and private label arrangements that allow other brands to incorporate its patented formulation into their own product lines, effectively functioning as a licensing/royalty model. Pricing is not publicly disclosed. Global distribution is handled by Beauty Planning International as the core channel partner, and the company employs an event-driven go-to-market motion, with the Dubai-based Beautyworld Middle East 2025 trade show serving as the inaugural international showcase for product demonstrations and B2B negotiations.

Operationally, Miraise is small and early-stage, with no disclosed revenue, no disclosed funding history, no named customer logos, and no public management roster beyond the founding CEO. Its growth strategy relies on leveraging the patented formula asset through both branded consumer sales and B2B OEM/private label partnerships, with international expansion outsourced to a specialist distribution partner rather than built through direct infrastructure. Note: the firmographics block describes a separate entity (a Tokyo-based seed VC at miraise.vc with 1-10 employees); the structured product, revenue, and partnership data consistently describe the hair care company, which is the basis for this analysis.

Name

MIRAISE

Legal name

Miraise Co. Ltd.

Website

https://miraise.vc

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Miraise Co. Ltd. is a Japanese privately-held hair care company that develops and markets BIMORE Hair Care Straight Mist, a patented-ingredient curl-straightening and texture-improvement mist targeting consumers with curly hair in humid regions, with global distribution via Beauty Planning International and OEM/private label offerings.

Ownership category

akta.pro rank

Product category

Venture Capital / Seed Investing

NAICS

All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)

akta.pro secondary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Seed venture capital
• Early-stage software investing
• Startup seed funding
• Engineer-founded startups
• Technical founder investments

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hair Care Product Sales: Direct sales of branded BIMORE Hair Care Straight Mist products to consumers, particularly targeting humid regions where hair styling maintenance is challenging.
2. OEM and Private Label Services: The company offers OEM (Original Equipment Manufacturer) and private label offerings, allowing other brands to use their patented hair care technology in their own product lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MIRAISE makes seed-stage venture capital investments in early-stage software startups launched by programmers and engineers. The firm deploys capital from a small Tokyo-based investment team into technical founding teams, focusing on the earliest stage of company formation in the software sector. It does not sell software products or consumer goods directly; it provides funding and likely mentorship to portfolio companies as its core offering.

Product overview

MIRAISE offers a single hair care product focused on hair straightening and texture improvement. The flagship product, BIMORE Hair Care Straight Mist, utilizes patented ingredients to straighten curls and enhance hair texture, targeting consumers in humid climates. The company also supports OEM and private label offerings for global expansion.

Differentiator

Problem solved

Functional benefit

Brands

• BIMORE: Hair care product line including BIMORE Hair Care Straight Mist, designed to straighten curls and improve hair texture using patented ingredients

Products and services

• Seed-stage venture capital investment Equity capital investment at the seed stage into early-stage software startups launched by programmers and engineers, providing funding and likely mentorship to technical founding teams based in or connected to Japan.

Quantifiable outcome

• Hair style maintenance in humid regions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Beauty Planning InternationalcoreChannel Partner/ Reseller/ Distributor · 23 October 2025Beauty Planning International is a distribution partner handling the global expansion of Miraise's BIMORE Hair Care Straight Mist product. They manage international distribution and go-to-market activities, with the product showcased at Beautyworld Middle East 2025 in Dubai for demonstrations and business negotiations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• JAFCO: One of Japan's largest and oldest venture capital firms, with a broad early-to-growth stage technology investment practice. A scaled incumbent competing for Japanese seed deals.
• East Ventures: Large, established APAC-focused early-stage VC with strong Japan presence. Operates a much broader portfolio than MIRAISE but competes for the same early-stage software deals in Tokyo.
• Globis Capital Partners: Japan-based VC firm investing across stages in technology-driven companies. Comparable as a Japan-based venture investor, though typically writing larger and later-stage checks than MIRAISE.

Direct peers

• ANRI: Tokyo-based early-stage VC firm investing in Japanese software and tech startups. Highly comparable to MIRAISE given shared seed-stage focus, Japan base, and small-team emerging-manager profile.
• Genesia Ventures: Japan-focused seed-to-Series A investor backing technical founders. Comparable to MIRAISE in stage, geography, and thesis around technology-driven startups.
• Coral Capital: Tokyo-based seed-stage VC investing in Japanese software founders. Closely comparable to MIRAISE on stage, geography, and software focus.
• Incubate Fund: One of Japan's largest seed VCs, founded in 2010, with a focus on early-stage software and internet startups. Comparable in stage and software orientation, though at significantly larger scale.
• Beenext: Early-stage VC with a presence in India, Southeast Asia, and Japan, focused on founder-led tech startups. Comparable to MIRAISE on stage and founder-driven thesis.

Regional players

• World Innovation Lab (WiL): Japan-anchored VC investing in US and global startups with a Japan market entry thesis. Comparable in its Japan roots and tech focus, but primarily invests across the Pacific rather than purely in Japan.

Emerging players

• Zeroth.AI: Asia-Pacific AI-focused accelerator and seed investor. Comparable to MIRAISE as a small emerging seed investor targeting technical (AI) founders.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/miraise_vc
• LinkedInlinkedin.com/company/miraise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments50 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRAISE