SISTIC.com

What SISTIC.com does

SISTIC.com Pte Ltd is Singapore's leading ticketing service provider, operating an online and mobile ticketing platform that distributes tickets for concerts, theatre, musicals, dance, comedy, attractions, and sporting events across the country. The company was founded in 1998 and is headquartered in Singapore, with a 'Create Event' self-service offering for organizers and end-to-end ticketing operations that span primary sales, hospitality suite ticketing, and onsite box office services for marquee events. It is majority-owned by AXS Tickets, a company of AEG (Anschutz Entertainment Group), following an October 2025 acquisition; AEG itself is a global sports and entertainment presenter.

The underlying technology is a multi-channel ticketing platform that handles inventory, booking, payment, and fulfilment across internet, mobile, hotline, and authorized agent channels. SISTIC operates the platform under ISO 9001 quality management and CSA Cyber Certified cybersecurity credentials, and integrates with national programs including Singapore's SG Culture Pass credits, allowing eligible consumers to redeem cultural credits against listed events. The product mix covers ticketing partnerships with the Singapore Symphony Orchestra, Marina Bay Sands SkyPark, Royal Albatross cruises, Sands Theatre musicals such as Moulin Rouge! and Legally Blonde, touring concerts like Hans Zimmer Live, and from 2027 the Formula 1 Singapore Grand Prix.

SISTIC earns revenue primarily through transaction / booking fees charged on top of ticket prices, with tiered fees of S$6 per ticket under S$100, S$8 for S$100.01 to S$300, and S$10 for tickets above S$300.01. The go-to-market is twofold: a consumer-facing marketplace capturing ticket buyers across Singapore, and a B2B organizer-facing sales motion that secures long-term ticketing contracts (typically via competitive tender) with event producers, attractions operators, and cultural institutions. Customer segments span individual ticket buyers (primary), event organizers and venue operators (primary), and corporate/group buyers (secondary). The company employs 51-100 people.

Name

SISTIC.com

Legal name

SISTIC.com Pte Ltd

Website

https://sistic.com.sg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

SISTIC.com is Singapore's leading ticketing service provider, operating an online and mobile platform that distributes tickets for concerts, theatre, attractions, and sporting events under majority owner AXS Tickets / AEG.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD), Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• Online ticketing services
• Event ticketing platform
• Box office management
• Ticket booking system
• Event management solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees / Booking Fees: SISTIC charges booking fees per ticket sold, with fees varying by ticket price bracket (e.g., S$10 for tickets S$300.01+, S$8 for tickets S$100.01-S$300, S$6 for tickets under S$100). These fees are added on top of ticket prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SISTIC operates an online and mobile ticketing platform as Singapore's primary ticketing service, providing event organizers with end-to-end ticketing technology including primary ticket sales, hospitality suite ticketing, and onsite box office operations. For consumers, it offers ticket purchasing across concerts (e.g., Hans Zimmer), theatre (e.g., Moulin Rouge, Legally Blonde), attractions (Marina Bay Sands, Royal Albatross), sports (Formula 1 Singapore Grand Prix, PPA Asia Pickleball), and other entertainment events. The platform charges tiered booking fees per transaction.

Product overview

SISTIC.com is Singapore's leading ticketing service provider and a company of AXS Tickets, offering a unified ticketing platform for events, attractions, and entertainment. The core product is the SISTIC Ticketing Platform supporting online and mobile ticket sales, complemented by Culture Pass integration for SG Culture Pass credit redemptions. The platform serves diverse event categories including concerts, theatre, musicals, dance performances, comedy shows, sports events, museum attractions, and lifestyle experiences across Singapore venues.

Differentiator

Problem solved

Functional benefit

Products and services

• SISTIC Ticketing Platform Online and mobile ticketing platform providing end-to-end primary ticketing services to event organizers (online sales, hospitality suite ticketing, onsite box office operations) and ticket purchasing to consumers for concerts, theatre, attractions, sports, and family entertainment events in Singapore. Revenue is generated through tiered per-transaction booking fees applied at the point of sale.

Quantifiable outcome

• 300,000+ fans served at major events

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Formula 1 Singapore Grand PrixflagshipGTM or Marketing Partner · 17 June 2026SISTIC appointed as official ticketing partner for Formula 1 Singapore Grand Prix beginning 2027 through competitive tender. Multi-year agreement for end-to-end ticketing operations including primary sales, hospitality suite ticketing, and onsite box office services. Event drew 300,641 fans last year.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AXS (AEG): AXS is the majority parent of SISTIC and a global primary ticketing platform serving concerts, sports, and live entertainment. Directly comparable as a primary ticketing provider with similar business model (transaction fees on ticket sales) and overlaps on AEG Presents events like Hans Zimmer Live.
• Eventbrite: Global self-service ticketing and event management platform with strong online/mobile focus. Comparable as a digital-first primary ticketing platform serving event organizers and consumers, with a similar transaction-fee revenue model across concerts, festivals, and attractions.
• See Tickets: European primary ticketing platform providing online ticketing, box office services, and event technology to venues and promoters. Comparable offering across primary sales, hospitality, and access control with similar B2B/B2C hybrid model.
• Fever: Global experiences marketplace for events, attractions, and immersive experiences. Comparable as a digital ticketing platform serving attractions and live experiences, with similar consumer-facing discovery and booking model focused on experiences.
• TodayTix: Mobile-first ticketing app specializing in theatre and live entertainment with same-day and last-minute inventory. Comparable as a primary ticketing platform serving concerts, theatre, and musicals with a strong mobile UX similar to SISTIC's mobile channel.
• Dice: Music-first ticketing app focused on concerts, festivals, and live music events globally. Comparable as a digital primary ticketing platform specializing in live music events with a similar fee-based model targeting event-going consumers.

Broad incumbents

• Ticketmaster: Global market leader in primary live event ticketing serving concerts, sports, and theatre. Comparable business model (transaction fees, B2B event organizer services, hospitality/box office) and competes with SISTIC for major international tours and events coming through Singapore.
• Live Nation Entertainment: Global live entertainment conglomerate encompassing Ticketmaster, concert promotion, and venue operations. Comparable as a broad incumbent in live event ticketing and promotion that competes for the same premier concert and sports events that SISTIC services in Singapore.

Regional players

• BookMyShow: India's dominant ticketing platform that has expanded into Southeast Asia, offering movies, events, sports, and attractions ticketing. Comparable as a market-leading regional ticketing platform with a similar transaction-fee model serving concerts, theatre, and attractions in Asia.
• Klook: Asia-based travel and experiences platform offering attraction ticketing, tours, and local activities across Southeast Asia. Comparable as a regional digital ticketing and booking platform serving attractions (like Marina Bay Sands) with overlapping customer base in Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sisticsg
• Instagraminstagram.com/sisticsg
• TikToktiktok.com/@sisticsg
• Xx.com/sisticsingapore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SISTIC.com