What weex does

weex, operated by COMRELOADED S.A.P.I. de C.V., is a Mexican Mobile Virtual Network Operator (MVNO) that delivers prepaid mobile services over Telefónica/Movistar's 4G LTE infrastructure. Founded circa 2015 and headquartered in Mexico City, the company targets price-sensitive Mexican consumers — primarily individual prepaid users and, more recently, families and groups — with customizable plans, app-specific micro-packages, and a policy of non-expiring balance. Its technology stack consists of a proprietary mobile application (available on Google Play, the Apple App Store, and Huawei App Gallery) that handles account management, package selection, top-ups, and SIM/eSIM provisioning; both physical SIM cards and eSIM (with QR-code-based remote activation) are supported.

The core product portfolio is built around three flagship plans (CONECTA 7 DÍAS at $49 MXN for 1,500 MB over 7 days; CONECTA 30 DÍAS at $98 MXN for 3,000 MB over 30 days; and CONECTA + FACEBOOK at $129 MXN) plus a growing catalogue of micro-packages: Llamadas (calls), +Mensajería (messaging apps including WhatsApp, Telegram, Line, Facebook Messenger), +Movilidad (Google Maps, Waze, Ecobici, Uber), Arcade Max and Arcade X (gaming bundles covering 16+ titles), Facebook Flash (1-hour Facebook access), Instagram Recargado, and Música Recargado. Plan Familiar BETA ($169 MXN/month) extends the offering to 2-5 member households under a single administrator. Distribution is hybrid: direct online sales via weex.mx and the Mercado Libre marketplace, physical SIM and recharge distribution through OXXO, 7-Eleven, Círculo K, and Más Recargas (giving access to over 60,000 retail points nationwide), plus in-app purchases via credit/debit card and Mercado Pago.

Revenue is generated entirely on a prepaid/usage-based model with a recurring subscription layer introduced through Plan Familiar BETA; number portability is offered free of charge within 24 hours. The company holds NOM-184-SCFI-2018 sector certification and is actively implementing the 2026 Mexican mandatory cellular line registration requirements. The legal entity is privately held with no disclosed parent company; total disclosed external funding is approximately $294,262 (2021 round), with prior strategic investment from Coca-Cola Enterprises and Hi Ventures.

Name

weex

Legal name

COMRELOADED, S.A.P.I. DE C.V.

Website

https://weex.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

weex is a Mexican Mobile Virtual Network Operator (MVNO) on Telefónica/Movistar's 4G LTE network, offering customizable prepaid mobile plans, eSIM and physical SIM services, app-specific micro-packages, and a family sharing plan to price-sensitive Mexican consumers, distributed via 60,000+ retail points, Mercado Libre, and its proprietary app.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE)

Keywords

• Prepaid mobile services
• Mobile virtual network operator
• Customizable data plans
• ESIM activation
• Number portability

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Prepaid Airtime and Data Packages: Weex generates revenue through the sale of prepaid airtime (saldo) and data packages. Users purchase credit before using services, with various package tiers offering different amounts of data (MB), validity periods, and included apps (WhatsApp, Facebook, Instagram, TikTok, gaming apps). The company operates on a pure prepaid model with no postpaid options.
2. Family Plan Subscription: Monthly family plan at $169 MXN allowing multiple members to share data benefits under one administrator account. The administrator manages group members and has additional shared GBs to distribute.
3. Micro-Packages and Add-ons: Supplementary packages offering specific services like unlimited messaging, calls, mobility apps (Google Maps, Waze, Uber, Ecobici), gaming bundles (Arcade Max, Arcade X), social media packages (Instagram Recargado), and Facebook Flash hourly plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

weex is a Mexican mobile virtual network operator that resells prepaid voice, messaging, and data services over Movistar's 4G LTE network. It sells customizable prepaid plans and micro-packages (for apps, gaming, mobility, and family sharing) through physical SIMs and eSIM, with account management handled entirely through its proprietary mobile app.

Product overview

Weex is a Mexican mobile virtual operator (MVNO) operating on Movistar's 4G LTE network, offering prepaid mobile services through a unified platform consisting of physical SIM cards, eSIM (digital SIM), and a mobile app. The core product portfolio centers on customizable data plans (CONECTA 7 DÍAS, CONECTA 30 DÍAS, CONECTA + FACEBOOK) with optional micro-packages for specific use cases including calls, messaging (WhatsApp, Telegram, Line, Facebook Messenger), mobility (Google Maps, Waze, Uber), and gaming (Arcade Max with 16+ games, Arcade X). Additional services include the Plan Familiar BETA family sharing plan, Instagram Recargado, and Facebook Flash. The Weex mobile app serves as the central platform for account management, package purchases, recharges, and service configuration. Services are available nationwide with no balance expiration and include free number portability from other carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• CONECTA 7 DÍAS 7-day prepaid data plan offering 1500 MB of free data including calls and WhatsApp access for $49 MXN, targeted at individual Mexican consumers.
• CONECTA 30 DÍAS 30-day prepaid data plan offering 3000 MB of free data plus Facebook, Instagram, and TikTok access for $98 MXN, targeted at individual Mexican consumers.
• CONECTA + FACEBOOK 30-day prepaid plan offering 2000 MB of free data plus 3000 MB Facebook refill including 100 MB of Facebook data that renews daily, priced at $129 MXN.
• Llamadas (Calls Package) Add-on package providing unlimited calls to any mobile or landline carrier in Mexico for 30 days at $55 MXN.
• +Mensajería (Messaging Package) Add-on package including WhatsApp, Telegram, Line, and Facebook Messenger access for 1-30 days, priced from $5 MXN.
• +Movilidad (Mobility Package) Add-on package bundling Google Maps, Waze, Ecobici, and Uber access for mobility needs, priced from $3 MXN.
• Arcade Max Gaming bundle including daily boost for Harry Potter: Wizards Unite, Pokémon GO, Clash of Clans, Clash Royale and 14+ other games for 7-30 days, priced from $18 MXN.
• Arcade X Gaming bundle for Brawl Stars, Mobile Legends and other popular games with flexible duration options, priced from $15 MXN.
• Facebook Flash 1-hour Facebook access micro-package for urgent messaging, location sharing, or content upload at $5 MXN.
• Instagram Recargado Instagram-specific data package with options of 7 days (800 MB), 15 days (1400 MB), or 30 days (2000 MB), priced from $30 MXN.
• Música Recargado Music streaming data package providing enhanced music app access for users.
• Data Top-Up Packages Pay-as-you-go data packages ranging from 400 MB ($20 MXN/7 days) to 6500 MB ($199 MXN/30 days) for flexible top-up needs.
• Plan Familiar BETA Family sharing plan allowing 2-5 members to share mobile benefits under one administrator with shared GB allocation, priced at $169 MXN per 30 days.
• Physical SIM Card Traditional physical SIM card offered in free (30-45 day delivery) or express (3-day delivery) variants with welcome bonuses, sold via weex.mx and Mercado Libre.
• eSIM Digital SIM technology enabling faster, more secure mobile service activation via QR code without a physical card; requires compatible device with 1900 MHz band support.
• Number Portability Service Service allowing users to transfer their existing phone number from other carriers (Movistar, Virgin, Tuenti, Cierto, Maz Tiempo) to weex, with free porting completed within 24 business hours.
• Weex Mobile App Core mobile application for iOS, Android, and Huawei devices enabling balance management, package purchases, top-ups, promotions, consumption tracking, and SIM management.

Quantifiable outcome

• Balance never expires - no loss of unused credit
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Telefónica/MovistarcoreTechnology or IntegrationWeex operates as an MVNO utilizing Movistar's network infrastructure, one of Mexico's largest 4G LTE networks. This partnership provides Weex with nationwide coverage without requiring capital investment in network infrastructure. The partnership also extends to recharge point networks with over 40,000 additional recharge locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tuenti Mexico: Mexican MVNO owned by Telefónica, also operating on Movistar infrastructure with a digital-first prepaid app experience; competes head-to-head with Weex in the youth, customizable prepaid niche.
• Virgin Mobile Mexico: Mexican MVNO operating on the same Movistar/Telefónica network with prepaid mobile offerings; directly competes with Weex on flexible prepaid plans and serves a similar price-conscious consumer segment.
• Bait (Walmart): Mexican MVNO launched by Walmart Mexico targeting value-conscious prepaid users with retail-led distribution; highly comparable to Weex's omnichannel, convenience-store-driven model.
• Maz Tiempo: Mexican MVNO focused on affordable prepaid plans and number portability from larger carriers; competes directly with Weex's portability-led acquisition motion.
• Oui Movil: Mexican MVNO offering prepaid mobile plans with app-based management; directly comparable in business model and target segment to Weex's digital-first prepaid offering.
• Cierto: Mexican MVNO offering simplified prepaid mobile service; competes with Weex on simplicity and price for the same underserved prepaid consumer base.

Broad incumbents

• TracFone (Verizon): Largest US prepaid MVNO, now owned by Verizon; comparable prepaid, no-contract MVNO model targeting price-sensitive consumers, though operating in a different geography.
• Lyca Mobile: Global MVNO group with Mexico operations; comparable MVNO business model and prepaid app-based management approach, though broader geographic footprint and larger scale than Weex.

Emerging players

• Airalo: Global eSIM marketplace operator; relevant to Weex's eSIM-led product strategy and digital onboarding model, though Airalo focuses on travel data rather than primary domestic mobile service.
• FreedomPop: MVNO offering free-tier and low-cost prepaid mobile service with app-based management; comparable digital-first, customizable prepaid model to Weex's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weexmx
• Facebookfacebook.com/weexmx
• Instagraminstagram.com/weexmx
• TikToktiktok.com/@weexmx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weex