National Audubon Society (USA)

What National Audubon Society (USA) does

National Audubon Society is a 501(c)(3) nonprofit founded in 1905 and headquartered in New York, operating as one of the oldest and most prominent bird conservation organizations in the Western Hemisphere. Its core mission is to protect birds and their habitats across coasts, oceans, rivers, wetlands, prairies, forests, and cities, while advancing climate solutions including renewable energy advocacy and natural climate solutions. The organization reaches into 35+ U.S. states through chapters, centers, and sanctuaries, and extends programs across Canada, Latin America, and the Caribbean (including a regional office in Bogota, Colombia).

Audubon’s product portfolio centers on the Audubon.org platform, the Audubon Bird Guide App (covering 800+ North American species with photos, audio, and range data), and the award-winning Audubon Magazine (published quarterly for 125 years). Its scientific backbone is the Survival by Degrees climate model built on 140 million bird observations, plus a Native Plants Database tied to the BONAP North American Plant Atlas. Community science programs — the century-old Christmas Bird Count, the Great Backyard Bird Count (co-coordinated with Cornell Lab of Ornithology), and Climate Watch — generate the longitudinal datasets that feed those models and the partnerships with USGS, Bird Buddy, and Birdability.

The business model is a diversified nonprofit revenue stack: low-friction membership dues (monthly gifts of $5+, annual gifts of $20+), recurring and one-time donations across multiple giving vehicles (memorial, honorary, matching, IRA, appreciated stock, real estate, legacy, Donor Advised Funds), a Marketplace e-commerce line for birdhouses/feeders/seed/merchandise, and subscription-based magazine distribution. Distribution runs through the website, mobile app, local chapters, centers, and an Audubon Near You program, with go-to-market led by community engagement and event-driven citizen science rather than traditional B2B sales motion.

Name

National Audubon Society (USA)

Legal name

National Audubon Society

Website

https://audubon.org

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Birding & Wildlife Observation Lodges (THAGAIAK)

Keywords

• Bird conservation
• Community science programs
• Environmental advocacy
• Wildlife habitat protection
• Conservation education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Recurring membership program offering benefits including the award-winning Audubon Magazine, invitations to local events, latest news on birds, and a voice in conservation advocacy. Membership qualifies with monthly recurring gifts of $5+, annual recurring gifts of $20+, or one-time gifts of $20+.
2. Donations and Contributions: One-time and recurring donations from supporters, including memorial and honorary gifts, matching gifts, IRA charitable gifts, gifts of appreciated stock, and real estate gifts. Legacy giving program through Donor Advised Funds.
3. Merchandise Sales: Audubon Marketplace sells birdhouses, feeders, bird seed, calendars, puzzles, games, and DIY kits through the organization's e-commerce platform.
4. Audubon Magazine: Award-winning quarterly print magazine delivered to members, with digital editorial content available online. Published for over 125 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

National Audubon Society is a nonprofit conservation organization that protects birds and their habitats through science-based research, community science programs, environmental education, and policy advocacy. Its offerings span the Audubon Magazine publication, the Audubon Bird Guide App covering 800+ North American bird species, volunteer-driven citizen science initiatives like the Christmas Bird Count and Great Backyard Bird Count, a Native Plants Database for habitat creation, and the Survival by Degrees climate modeling platform built on 140 million bird observations.

Product overview

National Audubon Society operates a multi-platform ecosystem centered on bird conservation. The core offering includes Audubon.org website (the main platform), Audubon Magazine (125-year-old quarterly publication), and the Audubon Bird Guide App (mobile field guide to 800+ species). Community science programs—including Christmas Bird Count, Great Backyard Bird Count, and Climate Watch—mobilize millions of volunteers. Supporting tools include the Native Plants Database and Survival by Degrees climate visualization. Audubon also partners with Birdability for accessibility, Bird Buddy for smart feeders, and USGS/Cornell Lab for data integration. The organization serves members through Audubon for Kids, Adventures, Nature Camps, Photography Awards, and a Marketplace for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Audubon Magazine: The award-winning quarterly print and digital publication of the National Audubon Society delivering essential news, advice, and reporting on birds and bird conservation.
• Audubon Bird Guide App
• Audubon Action Fund

Products and services

• Audubon Bird Guide App Mobile application providing access to over 800 North American bird species with photos, songs, identification tips, range maps, and conservation status information for birders and enthusiasts.
• Audubon Magazine Award-winning quarterly print and digital publication delivering essential news, photography, advice, and reporting on birds and bird conservation. Published for over 125 years with award-winning journalism and delivered to members.
• Audubon Bird Guide (Online Field Guide) Online field guide to North American birds with species profiles including photos, audio recordings of songs and calls, range maps, behavior descriptions, and conservation information.
• Christmas Bird Count Over century-old community science initiative where volunteers conduct bird population surveys during the holiday season, generating critical long-term data on bird populations for research and conservation.
• Great Backyard Bird Count Global community science event coordinated with Cornell Lab of Ornithology where participants count and record birds over a four-day period using eBird and Merlin apps to contribute species identification data.
• Climate Watch Community science initiative in its tenth year where volunteers document bird populations to validate climate models and track shifts in bird ranges as temperatures rise.
• Native Plants Database Searchable database helping users find native plants for their area to create bird-friendly habitats, drawing plant data from the North American Plant Atlas of the Biota of North America Program (BONAP).
• Survival by Degrees Climate science project using 140 million bird observations and climate models to project how climate change affects 389+ bird species' ranges and survival, with interactive visualizer tool for state-level threat data across 604 North American bird species.
• Audubon Marketplace Online store offering Audubon-branded merchandise including birdhouses, feeders, bird seed, calendars, puzzles, games, and DIY kits for bird enthusiasts and conservation supporters.
• Audubon Photography Awards Annual photography awards celebrating outstanding bird photography across multiple professional and amateur categories, featuring winners from across the Western Hemisphere.
• Audubon for Kids Outdoor activities and educational content designed to engage children in nature and bird conservation with age-appropriate lessons and family-friendly experiences.
• Audubon Adventures Educational curriculum program with classroom lessons and activities designed to teach children about birds and conservation in school and informal learning settings.
• Audubon Nature Camps Nature camps providing outdoor educational experiences for youth to learn about wildlife and conservation through immersive, field-based programming.

Quantifiable outcome

• Two-thirds of North American birds are at increasing risk of extinction from global temperature rise
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Geological Survey (USGS)coreStrategic or Co-development Partner · 13 February 2025USGS and Audubon formalized a partnership through a Memorandum of Understanding to coordinate efforts related to bird monitoring datasets and conservation efforts. The collaboration aims to leverage USGS's extensive datasets including the Breeding Bird Survey and Bird Banding Lab to improve bird population recovery efforts across the Americas.
• Bird BuddycoreStrategic or Co-development Partner · 5 June 2024Bird Buddy and the National Audubon Society announced a partnership on International Day of Climate Action 2024 to scale bird conservation efforts by combining Bird Buddy's smart feeder technology with Audubon's conservation science. The collaboration leverages community science data from Bird Buddy's Heartbeat platform and targets the Americas' over 96 million bird watching enthusiasts. The partners plan to launch awareness campaigns focused on bird conservation and climate action, with Audubon data showing two-thirds of North American birds are at risk of extinction.
• Cornell Lab of OrnithologycoreStrategic or Co-development PartnerThe Great Backyard Bird Count is coordinated globally by Cornell Lab of Ornithology and the National Audubon Society, with Bird Count India managing local efforts in India. Participants use Merlin and eBird apps to identify and record species. India achieved record-breaking participation in 2025 with over 6,500 participants submitting 66,000 checklists.
• BirdabilityminorStrategic or Co-development PartnerBirdability partnered with the National Audubon Society to compile a crowdsourced map of accessible birding locations nationwide, as part of a broader movement expanding adaptive birding resources for people with disabilities and mobility limitations.
• Tucson Bird AllianceminorStrategic or Co-development PartnerTucson Bird Alliance, in partnership with Arizona's Pima County, runs monthly accessible birding walks called Birding for Every BODY for people with physical limitations, chronic illness, and other disabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/audubonsociety
• Facebookfacebook.com/nationalaudubonsociety
• LinkedInlinkedin.com/company/national-audubon-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Audubon Society (USA)