Hangzhou Xingxi Technology

What Hangzhou Xingxi Technology does

Hangzhou Xingxi Technology (杭州星犀科技有限公司), founded in Hangzhou on July 15, 2015, operates the Yunxi (云犀) brand in China and the YoloLiv brand overseas as a designer and manufacturer of professional intelligent imaging equipment for live streaming. The company serves SMB e-commerce merchants, individual streamers, event and conference organizers, education and training institutions, and offline retail businesses transitioning to live commerce — a customer base it cites as encompassing over 2 million live streaming collaboration cases. Its product portfolio spans AI live streaming cameras (S7, S3, Zhitong Pro), large-screen and desktop all-in-one live streaming machines (MAX Pro, MIX Pro), portable broadcast switchers (BOX 1.0 through 5.0), the MIC M1 shotgun microphone, a companion app for parameter control, and the Yunxi Mozi AI parameter tuning large model.

The underlying technology stack combines proprietary AI with co-developed imaging hardware. The Yunxi Mozi model is trained on 9 years of company-collected live streaming scene data (billions of tuning parameter data points) to auto-adjust ISO, shutter speed, and color parameters. Hardware differentiation includes a co-developed ISP algorithm with Huawei HiSilicon, dual native ISO, ToF-based precision autofocus with face and product recognition, a proprietary green screen keying algorithm, Van Gogh color correction tooling, and M43 lens mount compatibility. Integration with Tencent Cloud's Audio-Video V+ Ecosystem (since 2022) supports SaaS expansion, and native RTMP support extends the devices to major Chinese and international streaming platforms.

The business model is primarily hardware-led, with revenue from sales of cameras, all-in-one machines, switchers, and accessories through direct e-commerce (Tmall and JD flagship stores), an authorized dealer network across 19 Chinese provinces, offline experience stores, and the YoloLiv overseas channel. A secondary recurring stream comes from the Yunxi Live Streaming SaaS platform for private domain enterprise broadcasting and from cloud companion software and support services. Pricing is not publicly disclosed; customer engagement is facilitated through product demonstrations, free trials, and a 400 hotline. The company has raised three disclosed funding rounds (angel 2015, Pre-A 2017, Series A 2020) and was recognized as a Hangzhou Quasi-Unicorn Enterprise in 2022.

Name

Hangzhou Xingxi Technology

Legal name

杭州星犀科技有限公司

Website

https://yunxi.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hangzhou Xingxi Technology designs and sells AI-powered professional live streaming cameras, all-in-one streaming machines, and portable broadcast switchers under the Yunxi brand in China and YoloLiv overseas, serving SMB e-commerce merchants, individual streamers, and event organizers across nearly 100 countries.

Ownership category

akta.pro rank

Product category

Professional Live Streaming Equipment

NAICS

Audio and Video Equipment Manufacturing (3343), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Gaming Capture & Streaming Hardware (Capture Cards, Stream Decks) (CRACAOAK)

akta.pro secondary industry

Gaming Networking & Streaming Gear Retail (Routers, Capture Cards, Webcams, Mics) (CRACAFAK)

Keywords

• Live streaming cameras
• Live streaming equipment
• Broadcast switchers
• AI imaging technology
• Live streaming SaaS

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Operations

Revenue model

1. Hardware Product Sales: Sale of professional live streaming hardware products including AI live streaming cameras (S7, S3, Zhitong Pro), all-in-one live streaming machines (MAX Pro, MIX Pro), portable broadcast switchers (BOX series), live streaming cameras, and accessories (MIC M1). Products are sold through direct online channels (Tmall, JD flagship stores), authorized dealers, and offline experience stores.
2. Live Streaming SaaS Subscription: Private domain live streaming SaaS platform enabling businesses to conduct live streaming through official channels. The SaaS product includes features for enterprise live streaming capabilities, remote collaboration, and cloud-based management.
3. Software and Support Services: Supporting software services including cloud-based companion apps (cloud streaming companion for parameter adjustment, preview, remote debugging), and technical support services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hangzhou Xingxi Technology designs, manufactures and sells professional intelligent imaging hardware and software for the live streaming industry. Its core product portfolio includes AI live streaming cameras, large-screen and desktop all-in-one streaming machines, portable broadcast switchers, dedicated streaming cameras, microphones, and a private-domain live streaming SaaS platform — sold under the Yunxi brand domestically and the YoloLiv brand overseas, targeting e-commerce merchants, individual streamers, and event organizers.

Product overview

Hangzhou Xingxi Technology (杭州星犀科技有限公司) operates as a global leading professional intelligent imaging equipment provider, offering a comprehensive portfolio of hardware products and software solutions for live streaming. The product lineup consists of: (1) AI Live Streaming Cameras: 云犀S7 (professional image quality AI camera), 云犀S3 (flagship AI camera with 1/1.3" sensor), and 云犀智瞳 Pro (world's first AI live streaming camera with 4K 60fps and self-developed AI parameter adjustment model); (2) Live Streaming All-in-One Machines: 云犀MAX Pro (43/32-inch large-screen streaming station) and 云犀MIX Pro (13.3-inch desktop streaming device); (3) Portable Broadcasting Switchers: 云犀BOX series (5.0/4.0/3.0 Pro/3.0/2.0/1.0) for professional multi-camera switching; (4) Streaming Cameras: 云犀智瞳Ⅱ and 云犀智瞳 for professional vertical screen live streaming; (5) Audio Equipment: 云犀MIC M1 shotgun microphone for e-commerce; (6) Software: 云犀伴侣 companion app (Windows/Android/iOS), 云犀直播SaaS platform, and 云犀墨子 AI parameter adjustment model. The company serves both domestic (云犀 brand) and international (YoloLiv brand) markets across nearly 100 countries and regions.

Differentiator

Problem solved

Functional benefit

Brands

• 云犀 (Yunxi): Primary brand for professional intelligent imaging and live streaming hardware and SaaS products in China and global markets.
• YoloLiv

Products and services

• Yunxi S7 (云犀S7) AI Live Streaming Camera

Quantifiable outcome

• AI智能调节直播画面，降低专业直播门槛
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability17 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and major.

• Tencent Cloud (腾讯云)coreStrategic or Co-development Partner · 1 January 2022Became a strategic partner in Tencent Cloud's Audio-Video V+ Ecosystem Plan (腾讯云音视频 V+生态计划), enabling Yunxi to leverage Tencent Cloud's audio and video infrastructure for enhanced live streaming capabilities. This partnership supports the company's overseas SaaS expansion strategy.
• Tmall (阿里巴巴)majorChannel Partner/ Reseller/ DistributorTmall flagship store operation (云犀天猫旗舰店) providing e-commerce sales channel for direct-to-consumer hardware product sales. Partnership enables online retail presence on China's largest B2C platform.
• JD.com (京东)majorChannel Partner/ Reseller/ DistributorJD.com flagship store operation (云犀京东旗舰店) providing additional e-commerce sales channel. Partnership provides access to JD's logistics network and customer base for hardware product distribution.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Elgato (Corsair): Elgato, owned by Corsair, is a direct competitor in the live streaming hardware space with capture cards, Stream Deck switchers, Key Light, and Facecam products targeting streamers and content creators with similar product categories to Yunxi's BOX switchers and cameras.
• AVerMedia: AVerMedia is a Taiwan-based manufacturer of capture cards, streaming devices, and live production hardware directly comparable to Yunxi's BOX switchers and all-in-one streaming machines, serving the same creator/streamer segment.
• Magewell: Magewell specializes in video capture cards, encoders, and streaming devices for professional and prosumer live video production, directly comparable to Yunxi's BOX series switchers and streaming hardware portfolio.

Broad incumbents

• Logitech: Logitech is a broad incumbent offering webcams (C920, Brio), Blue microphones, and Litra lighting for streamers, overlapping with Yunxi's camera and microphone categories but operating across a much wider portfolio.
• Blackmagic Design: Blackmagic Design produces professional broadcast and live production equipment including ATEM switchers and Pocket Cinema cameras, addressing the high-end professional segment that competes with Yunxi's MIX Pro and BOX series for serious live productions.
• Sony: Sony is a broad incumbent in cameras and imaging with Alpha mirrorless, FX cinema line, and Handycam products that compete in the imaging/live streaming camera space where Yunxi's S7, S3, and Zhitong Pro cameras are positioned.
• Canon: Canon offers professional and prosumer cameras (EOS R series, PowerShot G7X) commonly used for live streaming, overlapping with Yunxi's AI camera line in the creator and SMB live streaming segment.
• Roland: Roland produces professional AV switchers, mixers, and live streaming equipment (V-series HD switchers), directly competing with Yunxi's BOX series portable broadcast switchers in the multi-camera live production market.

Emerging players

• Razer: Razer offers streaming peripherals including Seiren microphones and capture solutions targeting the gaming/streaming segment, providing partial overlap with Yunxi's microphone and live streaming hardware portfolio.
• BirdDog: BirdDog focuses on NDI-based live video production equipment and PTZ cameras for professional streaming workflows, competing with Yunxi's all-in-one machines and switchers in the live production segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangzhou Xingxi Technology