CommInsure

What CommInsure does

CommInsure is the consumer insurance distribution brand of Commonwealth Bank of Australia (CBA, ASX:CBA), Australia's largest bank by assets and customer base. Operating as a capital-light distribution channel rather than an underwriter, CommInsure distributes home, car, health, life, pet, and travel insurance products via CBA's NetBank, CommBank app, and branch network under partnership arrangements — Hollard Insurance Partners is the issuer for home and car policies (since October 2022), AIA Health for health insurance, AIA Australia for life (Priority Protection) insurance, PetSure for pet insurance, and Cover-More (via Zurich Australian Insurance) for travel insurance. CBA earns commissions and distribution fees on each product line, with insurance representing one of several fee streams alongside net interest income, banking fees, investment commissions via CommSec, and superannuation fees via Colonial First State.

The underlying technology platform is the CommBank mobile app and NetBank online banking, which together serve over 9 million users, supplemented by the AI-powered Ceba virtual assistant, the Money Plan personal financial management tool, Apple/Google/Samsung Pay wallet integrations, and the CommBank Yello multi-tier loyalty program. Institutional capabilities include the CommBank iQ data analytics platform built on Australia's largest customer transactional dataset and a Carbon Markets service supporting ESG and ACCU financing.

CommInsure serves the same retail customer segments as CBA: 17 million retail, business, and institutional customers across Australia and New Zealand, reached through self-serve digital platforms, the country's largest branch network, business banking relationship managers and CommBiz, broker channels for home loans, and global institutional offices for enterprise clients. Pricing is structured as annual or monthly subscriptions underwritten by partners, with multi-product bundling incentives such as up to 15% off combined home building and contents cover.

Name

CommInsure

Legal name

Commonwealth Bank of Australia

Website

https://commbank.com.au

Company type

Public

Founded year

1911

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CommInsure is the insurance distribution brand of Commonwealth Bank of Australia, distributing home, car, health, life, pet, and travel insurance via partner underwriters through CBA's digital app, NetBank, and Australia's largest branch network to its 17 million customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Interest income from lending activities including home loans, personal loans, and business loans minus interest paid on deposits
2. Banking Fees and Commissions: Transaction fees, account keeping fees, commissions from insurance distribution, and other banking service charges
3. Insurance Premium Revenue: Commissions and distribution fees earned from distributing insurance products (home, car, health, life, pet, travel) through partner insurers
4. Investment and Superannuation: Fees from investment services including CommSec trading, Everyday Investing, and superannuation products through Colonial First State

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CommInsure distributes a comprehensive suite of personal insurance products to Commonwealth Bank of Australia customers, including home and contents, car, health, life, income protection, pet, and travel insurance. These products are underwritten by partner insurers (Hollard, AIA Health, AIA Australia, PetSure, and Cover-More) and sold through CommBank's digital platforms (CommBank App, NetBank) and branch network. CommBank earns commissions and distribution fees from these partnerships.

Product overview

CommBank operates as a comprehensive banking and financial services platform offering a unified multi-channel experience across its digital banking infrastructure. The core product ecosystem centers on the CommBank App and NetBank platforms, which serve as the primary interfaces for retail, business, and institutional customers. Home lending products include Digi Home Loan, Standard Variable Rate, and Simple Home Loan, supplemented by the Home-in digital conveyancing service. Insurance products are distributed through partnerships with Hollard (home, car), AIA Health (health), AIA Australia (life), PetSure (pet), and Cover-More (travel). Investment services encompass Everyday Investing, Pocket ETFs, and CommSec Australian Shares, while superannuation is provided through Essential Super by Colonial First State. Business banking features the Business Transaction Account and CommBiz platform. Institutional services include CommBank iQ data analytics and Carbon Markets. The CommBank Yello loyalty program provides tiered benefits across customer segments, while Ceba virtual assistant and the AI Learning Hub deliver AI-powered customer support and education.

Differentiator

Problem solved

Functional benefit

Brands

• CommSec: Securities trading and investment platform offering Australian shares, international shares, and ETFs
• Essential Super
• Everyday Investing
• CommBank Yello
• Home-in
• Pocket ETFs
• CommBank iQ

Products and services

• Home and Contents Insurance Home, landlord, and contents insurance distributed by CommBank and underwritten by Hollard Insurance Partners, covering fire, storm, flood, theft, and other damage for CommBank customers.
• Car Insurance Car insurance distributed by CommBank and underwritten by Hollard Insurance Partners, available as Comprehensive or Comprehensive Saver with up to 10% online application discount and Fuel Smart eGift Card rewards for new purchases.
• Health Insurance Health insurance distributed by CommBank through AIA Health, offering combined cover and hospital-only options with up to 10 weeks premium cashback over three years on eligible cover and rewards for healthy lifestyle.
• Life Insurance (Priority Protection) Life insurance (Priority Protection) distributed by CommBank through AIA Australia Limited, providing Life Cover, Total and Permanent Disablement, Crisis Recovery, and Income Protection coverage for financial security.
• Pet Insurance

Quantifiable outcome

• 17 million customers served across Australia and New Zealand
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, standard and minor.

• Hollard Insurance Partners LimitedcoreChannel Partner/ Reseller/ Distributor · 1 October 2022Hollard Insurance Partners Limited is the issuer for Home and Car Insurance policies distributed by Commonwealth Bank. Since October 2022, HIP has been the issuer with CBA as the distributor, offering home, landlord, and car insurance products to CommBank customers.
• AIA HealthcoreChannel Partner/ Reseller/ DistributorAIA Health Insurance Pty Ltd issues health insurance products distributed by Commonwealth Bank through its branches, app, and online platforms. CBA receives commission for promoting AIA Health products.
• PetSurestandardChannel Partner/ Reseller/ DistributorPetSure (Australia) Pty Ltd issues pet insurance products promoted and distributed by Commonwealth Bank. CBA receives commission for pet insurance policy distribution.
• Cover-More Insurance ServicesstandardChannel Partner/ Reseller/ DistributorCover-More Insurance Services Pty Ltd provides travel insurance underwritten by Zurich Australian Insurance Limited, distributed through CommBank for CBA Travel Insurance products.
• AIA AustraliacoreChannel Partner/ Reseller/ DistributorAIA Australia Limited provides Priority Protection products (Life Cover, TPD, Crisis Recovery, Income Protection) distributed by Commonwealth Bank. CBA receives commission as a percentage of premium.
• Colonial First StatecoreChannel Partner/ Reseller/ DistributorColonial First State (through Avanteos Investments Limited) is the trustee and issuer of Essential Super, distributed by Commonwealth Bank. CFS Group includes superannuation and investment management services serving 3 million Australians.
• Commonwealth Securities Limited (CommSec)coreStrategic or Co-development PartnerCommSec is a wholly-owned subsidiary of Commonwealth Bank providing retail securities trading, CommSec Pocket ETFs, and investment services. Operates as ASX Market Participant.
• QantascoreGTM or Marketing PartnerQantas Frequent Flyer partnership offering up to 300,000 Qantas Points for CommBank Digi Home Loan applications. Points awarded for loans between $300,000 and $1,000,000+.
• DoshiiminorGTM or Marketing PartnerDoshii is waiving subscription fees on plans for eligible CommBank merchants using EFTPOS terminals. Exclusive limited time offer for restaurant and hospitality venues.
• Amber ElectricminorGTM or Marketing PartnerEnergy partner offering welcome credits up to $210 for CommBank Yello customers. Integration with CommBank Yello loyalty program for energy bill discounts.
• More TelecomminorGTM or Marketing PartnerMore nbn and More Mobile partnerships offering discounted telecommunications plans for CommBank Yello customers. $25 off monthly for 36 months on nbn plans.
• Lloyds Banking GroupminorOthersCommonwealth Bank appointed a new Chief AI Officer sourced from Lloyds Banking Group, indicating talent acquisition from major international bank.
• Indigenous Business AustraliastandardStrategic or Co-development PartnerSigned memorandum of understanding with Indigenous Business Australia to support indigenous businesses in Australia as part of CommBank's community initiatives.
• TruyuminorGTM or Marketing PartnerIdentity fraud protection built by CommBank offered free for 6 months to CommBank Yello Gold and Plus members.
• Home-in (CBA New Digital Businesses)coreStrategic or Co-development PartnerHome-in is a CBA subsidiary providing digital conveyancing services. Offers $699 conveyancing for CommBank home loan customers settling with CommBank, with real-time status updates and high on-time settlement rates.
• BrighteminorGTM or Marketing PartnerEnergy upgrade financing partner offering up to $1,500 cashback on CommBank home energy personal loans used for Brighte purchases for CommBank Yello Diamond customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westpac: One of Australia's Big 4 banks, distributing a similar range of insurance products (home, car, life, etc.) through its own customer base and partner insurers. Directly comparable to CommInsure's bank-affiliate distribution model.
• ANZ Bank: Big 4 Australian bank distributing insurance products (home, car, life, travel) through partnerships and its own customer base. Closest comparable in scale and distribution model to CommInsure.
• National Australia Bank (NAB): Big 4 Australian bank with insurance distribution through partner insurers. Operates a similar bank-affiliated insurance model to CommInsure, leveraging its own customer base for cross-sell.
• Medibank: Australia's largest private health insurer, directly competing with AIA Health (CommInsure's health insurance partner) for the same retail customer base that CBA distributes to.
• Bupa Australia: Major Australian health insurer competing for the same customer segment targeted by AIA Health products distributed via CommInsure.

Broad incumbents

• Suncorp Group: Australian bank and insurance group that both distributes and underwrites insurance products (home, car, life). Unlike CommInsure's pure distribution model, Suncorp retains underwriting margin, making it an instructive vertical-integration comparison.
• Insurance Australia Group (IAG): Australia's largest general insurer (NRMA, CGU, SGIO, Swann). Directly underwrites the home, car, and commercial insurance that CommInsure distributes — represents the wholesale counterparty to CommInsure's distribution model.
• Allianz Australia: Major global insurer operating in Australia across personal lines (home, car, travel) and life insurance. Competes for the same end-customer relationships that CommInsure accesses through CBA's distribution.
• QBE Insurance Australia: One of Australia's largest general insurers offering home, car, and commercial insurance. Represents the underwriting side of the market that CommInsure distributes into.

Others

• Hollard Insurance Partners: The actual underwriter of CommInsure's home and car insurance since October 2022. As CommInsure's primary partner, Hollard represents both the supplier of the product and a potential competitive threat if it elects to bypass bank distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/comminsure
• YouTubeyoutube.com/c/commbank
• Facebookfacebook.com/commonwealthbank
• LinkedInlinkedin.com/company/commonwealthbank
• Instagraminstagram.com/commbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CommInsure